Insights from people who build products

While AI chatbots can write poetry and explain complex theories, they fail spectacularly when asked about your company’s specific policies, current product features, or industry regulations. This gap between impressive AI capabilities and actual business needs is costing companies money, trust, and competitive advantag...

When choosing between SaaS and custom software development, a company is not just picking a tech solution but defining how its business will operate, scale, and compete. Go with SaaS, and you get speed, convenience, and a polished tool that works out of the box (most of the time). Opt for custom development, and you’re...

Interesting fact: Accounting is seldom the first item you want to consider when starting a company. You are probably balancing funding rounds, customer acquisition, and product development. The problem is that your company could fall off the rails without a good accounting system. Whether you are just starting with boo...

SaaS stands for software as a service and refers to cloud-based software users can access through a website or a web app. Slack, Google Docs, Dropbox, and Shopify are just a few successful examples of SaaS platform development done right. Is SaaS development still a solely big players’ prerogative? Can startups or loca...

Trust is the foundation of every successful business relationship. We have always taken pride in the reputation we’ve built — one of professionalism, expertise, and unwavering commitment to delivering the best possible solutions to our clients. Recently, we’ve learned that certain individuals and agencies have been rea...

Building an app starts with one critical question: native or cross-platform? Each path affects performance, scalability, and, most importantly, your budget. Pick wrong, and you could end up rewriting your entire codebase in a year. In this article, Maksim Atiutskii, our Business Development Manager, breaks down the mob...

Growing a business isn’t just about working harder but making the right moves at the right time. Just like people, companies go through different stages of development. Skipping steps or rushing ahead can lead to chaos instead of success. That’s where the Six Levers of Growth framework comes in. These levers help busin...

Many startup founders dream of achieving unicorn status or, at the very least, making a big splash with their product in the market. No matter what you offer to the world, it’s crucial to understand how your target audience will react, preferably before full-scale sales begin. It’s where a minimum viable product comes...

Ever tried moving a boulder uphill? Yeah, not fun. That’s what working with oversized user stories in custom software development feels like — slow, heavy, and full of frustration. Good (we mean, smart) developers know the trick: split those stories down into smaller, manageable pieces. Suddenly, you’re moving faster,...

Until very recently, the Software-as-a-Service model was something large corporations offered their clients. It meant years of development, thousands of people writing the code 24/7, and fabulous amounts of money. Well, things have dramatically changed. Today, even small startups can deliver their product ideas to thei...

What is no-code app development? Imagine a typical scenario. A young startup has a potentially world-changing idea and the ambition to conquer the business world but a limited budget. It’s just the beginning and only a business hypothesis that hasn’t yet met the reality of user needs and customer pain points. A few dec...

Pretty much every startup founder wishes for their product to become the next Uber, Airbnb, or Slack. While launching is already a huge challenge, many startupers forget about startup scaling. At some point, the journey turns into a monumental, long-term project that becomes too difficult to handle. What do startups ne...