<p>In an ever-evolving software development landscape, innovation and excellence have become essential pillars of success. At Rocketech, we understand the significance of cutting-edge technology in enhancing your business processes, <a href="https://rocketech.it/software-development">services</a>, and products. Today, we are thrilled to share news of our latest achievement that reaffirms our commitment to delivering exceptional software solutions.</p>



<p>We are proud to announce that <strong>The Manifest</strong>, a reputable <a href="https://themanifest.com/ua/software-development/companies/kiev?utm_source=directory&amp;utm_medium=blog&amp;utm_campaign=TM+Awards" target="_blank" rel="noopener">agency shortlist</a> and business blog website, has recently honored Rocketech by recognizing us as one of <strong>the most-reviewed software developers in Kyiv</strong>. This recognition holds immense value for us and underscores our dedication to delivering top-tier development services to our clients.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="740" height="1080" src="https://wp.rocketech.it/wp-content/uploads/2023/08/top_the_manifest_software_developers_kyiv_2023_award.png" alt='The badge saying "Most Reviewed Software Developers in Kyiv by Manifest".' class="wp-image-6156"></figure><p>Our journey to this remarkable recognition is marked by a relentless pursuit of excellence. At Rocketech, we offer not just software development services but a dedicated Chief Technology Officer (CTO) and a powerhouse of resources. It allows you to focus solely on your core business while we handle the entire software development lifecycle, encompassing project discovery, design, programming, testing, and deployment. Whether you are a fresh startup or an established enterprise, we have your technical needs comprehensively covered.</p>



<p><strong><em>We extend our heartfelt gratitude to our clients who have stood by us throughout this journey. This award is a testament to your trust and partnership with us. Without your unwavering support, this achievement would not have been possible.</em></strong></p>



<p>This recognition serves as a catalyst for us to continue pushing boundaries and setting new standards in software development. We remain committed to empowering businesses with innovative solutions that drive growth and success. <strong>Your success is our success</strong>.</p>



<p>Our vision extends beyond the present recognition of being one of Kyiv’s most-reviewed software developers. Our future is intricately tied to our mission—<strong>empowering startups to not only get started but to thrive in competitive markets</strong>.</p>



<p>Our role as <strong>experienced tech partners</strong> goes beyond merely delivering software solutions. We act as a catalyst for emerging startups, helping them grow and scale efficiently in fiercely competitive landscapes. Our commitment to transparent pricing, rapid project kick-offs, and on-the-fly result forecasting is tailored to meet the unique needs of startups, enabling them to make data-driven decisions and adapt to evolving market conditions swiftly.</p>



<p>Trustworthy, long-term tech partnerships are the lifeblood of startups. We understand the challenges of navigating uncharted waters, and we’re here to provide continuous support, mentorship, and expert guidance. These partnerships are not just about initial success; they’re about ensuring sustainable growth and longevity in the ever-changing tech ecosystem.</p>



<p>Our recent recognition by The Manifest affirms our dedication to excellence, and it’s a testament to our ability to support startups in achieving their goals. We believe that our success is intrinsically linked to the success of the startups we empower.</p>



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Rocketech Receives the Manifest’s Recognition as One of Kyiv's Most Reviewed Software Developers

<p>SaaS stands for <strong>software as a service</strong> and refers to cloud-based software users can access through a website or a web app. Slack, Google Docs, Dropbox, and Shopify are just a few successful examples of SaaS platform development done right.</p>



<p>Is SaaS development still a solely big players’ prerogative? Can startups or local <a href="https://rocketech.it/blog/post/how-to-create-a-marketplace-platform-in-2022" target="_blank" rel="noreferrer noopener">marketplaces</a> enter this market? We summed up the most important points and explained how to build SaaS applications and solutions in this guide.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="624" height="301" src="https://wp.rocketech.it/wp-content/uploads/2022/11/saas-intro.png" alt="This image shows a young entrepreneur typing on a laptop computer. A young entrepreneur using a laptop computer to develop a SaaS product. " class="wp-image-4292"></figure><h2 class="wp-block-heading">SaaS Development Overview: What is a SaaS Solution?</h2>



<p>SaaS, or <strong>software as a service</strong>, refers to the use of the cloud to deliver licensed software that users can then pay for on a subscription basis. In other words, these are cloud solutions accessible through a web interface or a mobile app.</p>



<p>To work with such software, <strong>users</strong> <strong>don’t need to download and install anything on their computers</strong> or connect to an isolated corporate network. All you need to do is open it in an Internet browser. SaaS products can be anything from simpler office tools to complex enterprise-level software.</p>



<figure class="wp-block-table"><table class="has-light-color has-primary-background-color has-text-color has-background"><tbody><tr><td class="has-text-align-center" data-align="center">SaaS is a business model for subscription software distribution. Users pay a set amount each week, month, or year and receive the service. </td></tr></tbody></table><figcaption class="wp-element-caption">What is SaaS?</figcaption></figure><h3 class="wp-block-heading">SaaS Product Types</h3>



<p>One of the reasons why the SaaS concept became so widespread is its <strong>versatility</strong>. Software-as-a-service products are now a big part of business ecosystems in nearly any field. Most often, they are grouped by <strong>industry</strong> or <strong>purpose</strong>. Here are the largest and most well-known types with examples.</p>



<figure class="wp-block-image size-full is-resized"><img decoding="async" loading="lazy" src="https://wp.rocketech.it/wp-content/uploads/2022/11/saas-product-types.png" alt="An infographic explaining SaaS product types." class="wp-image-4286" width="600" height="1500"><figcaption class="wp-element-caption">SaaS product types</figcaption></figure><h3 class="wp-block-heading">Six Benefits of SaaS Solutions</h3>



<p>SaaS cloud platforms steadily replace conventional software installed in on-premises infrastructure. We summed up <strong>six main reasons</strong> why businesses choose to develop SaaS applications.</p>



<h4 class="wp-block-heading"><em>#1</em> Easy to Set Up</h4>



<p>SaaS applications are <strong>web-based</strong>. It means users don’t have to configure them in a complicated way. Companies also don’t need to purchase infrastructure resources to run these cloud-based services.</p>



<h4 class="wp-block-heading"><em>#2</em> Scalability</h4>



<p>As the business expands, companies can easily scale the SaaS solutions. This allows them to <strong>handle growing workloads and accommodate more users</strong>. In the case of traditional software requiring on-premises infrastructure, scalability often becomes a challenge.</p>



<h4 class="wp-block-heading"><em>#3</em> Convenient Payment</h4>



<p>The fee is <strong>included in the monthly (weekly or yearly, alternatively) operating costs</strong> and is easier for most companies to pay than an expensive software license. The subscription increases as the platform scales, naturally. However, the customer business doesn’t have to invest in additional infrastructure capacity.</p>



<h4 class="wp-block-heading"><em>#4</em> Instant Updates</h4>



<p>Users benefit from SaaS <strong>software updates as soon as they are deployed</strong>. For comparison, when using conventional software, organizations have to purchase and install new versions to keep it up-to-date and access enhanced and additional features.</p>



<h4 class="wp-block-heading"><em>#5</em> Accessibility </h4>



<p>Companies can use any SaaS application literally<strong> anytime and anywhere</strong>, as long as the Internet is available. It makes it easier to organize remote work, keep better control, and establish communication with stakeholders regardless of their physical location or time zones.</p>



<h4 class="wp-block-heading"><em>#6</em> Trial Versions and Basic Plans</h4>



<p>Most SaaS products allow users <strong>to try them before making a decision</strong>. Instead of investing in an application that may not meet expectations blindly, users can test the features and see if they meet their needs.</p>



<h2 class="wp-block-heading"><strong>How to Build a SaaS Platform in Six Steps</strong></h2>



<p>Some adventurous startupers try to find the best saas development platform and do it themselves, for example, with no code instruments. While it is a possible scenario, such products are rather temporary solutions — they lack flexibility and are not easy to scale. Let’s have a look at what happens if you go the way of custom development. Here’s <strong>our six-step guide on how to create the software as a service</strong>.</p>



<h3 class="wp-block-heading">Step 1: Discovery</h3>



<p>Whether you opt for a SaaS development platform or hire <a href="https://rocketech.it/blog/post/scaling-startup-success-the-benefits-of-hiring-a-dedicated-development-team" target="_blank" rel="noreferrer noopener">dedicated developers</a>, successful projects start with a thought-through roadmap and good planning. To that end, startups use methods of product discovery or a project <a href="https://rocketech.it/blog/post/discovery-phase-why-is-it-crucial-for-your-project-success" target="_blank" rel="noreferrer noopener">discovery phase</a>. It revolves around <strong>three</strong> <strong>main aspects</strong>.</p>



<h4 class="wp-block-heading">Your Business Idea</h4>



<p>The first step towards creating your own SaaS solution is to understand exactly what you want to do, which problem, and how you want to solve it with cloud technology. In the case of SaaS application development, it’s usually making things easier to work with or moving software or your service to the cloud.</p>



<p>Successful business ideas aim to solve the problems of a specific target audience. In SaaS product development, cloud migration primarily simplifies a process (a website launch, project management, or document creation). After that, SaaS services develop ecosystems and develop additional functionality.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="900" height="500" src="https://wp.rocketech.it/wp-content/uploads/2023/08/saas-business-concepts.png" alt="An infographic explaining SaaS business concepts" class="wp-image-6093"></figure><h4 class="wp-block-heading">Market Research and Analytics</h4>



<p>A comprehensive market study is essential to understand what your target customers need. Examine your competitors: design, features, marketing and advertising, pricing, and more. It will help you grasp how other startups implemented a similar idea, what worked well, and what can be improved to get a competitive advantage.</p>



<p>Conduct in-depth <a href="https://rocketech.it/blog/post/the-guide-for-perfect-customer-development-problem-interview-checklist" target="_blank" rel="noreferrer noopener">problem interviews</a> with your potential users. It’s the quickest, relatively inexpensive, and most secure way to find the product-market fit. Combining the data from your customer research and analytics allows you to define the basic functionality.</p>



<h4 class="wp-block-heading">Requirements and Documentation</h4>



<p>A competent approach to documentation is the backbone of every successful project. Simply put, you need to create it so that managers always understand the business requirements of every release, developers plan every iteration and choose the right SaaS development tools, and QA engineers test the right parts of the software.</p>



<p>It is also the stage when the requirements management process starts. It involves identifying, documenting, analyzing, and prioritizing project goals. In the case of a third-party service provider (a SaaS developer, for instance), it also registers obligations and liabilities.</p>



<h3 class="wp-block-heading">Step 2: Prototyping and Interface Design</h3>



<p>The next step in developing SaaS solutions is creating a <a href="https://rocketech.it/blog/post/prototype-poc-or-mvp-what-will-work-for-your-product" target="_blank" rel="noreferrer noopener">prototype</a>. It should catch and <strong>convey the future product’s business logic schematically displayed</strong>. Although most likely you will make many changes at later development stages, a prototype can help define and readjust first features and, in some cases, already attract first investments.</p>



<h3 class="wp-block-heading">Step 3: Software Development and Building an MVP</h3>



<p>It’s the most significant part of any software development project. It’s complex and often broken down into <strong>shorter iterations</strong>. Each iteration should create an increment — value for the end user. The iterative process usually starts with creating a <a href="https://rocketech.it/blog/post/when-to-launch-an-mvp-7-scenarios-where-its-crucial" target="_blank" rel="noreferrer noopener">minimum viable product</a> (MVP).</p>



<p>The MVP has limited functionality (sometimes, just one feature), which is yet ready for a market release. This way, you can collect valuable feedback from the first users and plan and develop further features accordingly.</p>



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<h3 class="wp-block-heading">Step 4: QA and Testing</h3>



<p>QA stands for <strong>quality assurance</strong>. QA engineers don’t just test software for bugs but maintain <a href="https://rocketech.it/blog/post/how-to-set-up-qa-process-on-short-term-projects-that-rocks" target="_blank" rel="noreferrer noopener">product standards</a> in the long run. Their main task is to prevent software defects and, as a result, ensure the high quality of the development process and its outcome.</p>



<p>Many startups with limited resources try to save up on the QA stage and required specialists. In reality, poorly organized QA processes lead to much bigger financial losses — from hiring specialists to fix badly written code to losing customers due to a poorly functioning product.</p>



<h3 class="wp-block-heading">Step 5: Scaling and Maintenance</h3>



<p>Development is never over with the full-product release. Successful ideas evolve, and profitable businesses expand. There are many strategies for scaling digital products. But it’s important to remember that (like with any other software type) for SaaS, programming doesn’t stop when you make it available in the market.</p>



<p>For example, <strong>Salesforce </strong><a href="https://www.salesforce.com/news/stories/the-history-of-salesforce/" target="_blank" rel="noreferrer noopener">developed</a> machine learning, AI-based products to upsell them to existing customers, grew into new areas like social media marketing and advertising, and became a global SaaS application development platform.</p>



<h2 class="wp-block-heading">Building a SaaS Product: Monetization Models</h2>



<p>Similarly to other software types, there are several ways to monetize a SaaS project. The choice of a pricing model depends on several factors, including <strong>target audience</strong>, <strong>industry</strong>, <strong>number of features</strong>, and <strong>complexity</strong>. Naturally, founders need to think this part through very carefully to return the investment in the cost of developing a SaaS platform and start generating profits.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="800" height="2000" src="https://wp.rocketech.it/wp-content/uploads/2023/08/saas-monetization-models.png" alt="An infographic describing main SaaS monatization models" class="wp-image-6095"></figure><h2 class="wp-block-heading">Final Thoughts on SaaS App Development</h2>



<p>Although the idea of creating your own cloud-based product may seem unrealistic, more startups nowadays launch successful services in niche markets. However, there’s a catch. If your budget doesn’t include hiring an in-house tech team, you’ll need trustworthy SaaS platform developers to support your business throughout the entire journey.</p>



<p>At Rocketech, we have <a href="https://rocketech.it/cases/saas" target="_blank" rel="noreferrer noopener">hands-on experience</a> with the SaaS development process from ideation to product launch and scaling. We offer our clients not only full-cycle software development services but also provide them with business advice and market expertise.</p>



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Developing SaaS Applications for Startups: How to Build a Successful Solution

<p>When you want to build a tech product, there are two ways. You can hire your own IT team and do it yourself or come to a professional vendor. Many people are scared to cooperate with agencies, and we understand why. I will try to explain how misunderstandings happen, what’s behind them, and how we solve them at <a rel="noreferrer noopener" href="https://rocketech.it/?utm_source=google&amp;utm_medium=blog&amp;utm_campaign=blog" target="_blank">Rocketech</a>.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="874" height="620" src="https://wp.rocketech.it/wp-content/uploads/2022/12/sign-a-contract-1.png" alt="" class="wp-image-4818"></figure><h2 class="wp-block-heading">Agencies Have Major Focus Issues</h2>



<p>Many agencies focus on sales performance and try to manage everything — marketing, design, development, HR services, and much more. We started several years ago and quickly understood that agencies must focus on <strong>services</strong>. The smaller the focus is, the easier it is to scale your business. From the customer’s perspective, it is better to choose a specific agency that works in your domain zone.</p>



<h2 class="wp-block-heading">Third-Party Teams</h2>



<p>A very common working model for agencies is outsourcing to some third-party companies. We understood it wouldn’t work if we wanted to establish long-term partnerships. With this approach, founders simply overpay for an agency’s “brand” and often encounter a conflict of interest on the development side. This way, the “brand” often lacks quality control.</p>



<blockquote class="wp-block-quote">
<p><strong>At Rocketech, we collaborate only with our own developers who follow our standards. And this is the value we offer to our customers.</strong></p>
</blockquote>



<p>My advice to founders looking for a custom software development agency: look at the candidate-company LinkedIn page and the employee list. Check out their other social network profiles. It will help you understand who is communicating with you and who is going to be involved full-time only in your project.</p>



<h2 class="wp-block-heading">The Value You Get Every Hour</h2>



<p>We participate in different tenders around the globe and understand what is included in every hour of development. In the end, quality depends on the person delivering the service. </p>



<p>For example, we provide maximum value even for limited budgets. It means all our employees have a minimum of 5-6 years of experience (8+ years for business analysts and DevOps specialists). Besides, we don’t charge for recruitment and employee bonuses — it’s already included in hourly rates.</p>



<blockquote class="wp-block-quote">
<p><strong>Every company has a unique process and working standards. Sometimes it takes time to understand what makes the price. </strong></p>
</blockquote>



<h2 class="wp-block-heading">Methodology of Delivery</h2>



<p>Most software development agencies follow either the <strong>Fixed Price</strong> or <strong>Time and Material</strong> (T&amp;M or outstaffing) collaboration model. They have specific discrepancies. Besides, the concept may vary from vendor to vendor. Here are the classic differences between the two approaches summed up.</p>



<figure class="wp-block-table"><table><tbody><tr><td></td><td><strong>Time &amp; Material</strong></td><td><strong>Fixed Price</strong></td></tr><tr><td><strong>Compensation</strong></td><td>Hourly</td><td>By phase (a specific part of the project)</td></tr><tr><td><strong>Code transfer</strong></td><td>Full access during development</td><td>Upon the payment</td></tr><tr><td><strong>Team management</strong></td><td>Typically performed by the customer; the agency can provide some management, but control over the project depends on the customer</td><td>The agency’s responsibility; one single manager is assigned to communicate between the customer and the service provider</td></tr><tr><td><strong>Task</strong> <strong>management</strong></td><td>Done by the customer all the time</td><td>Fixed in the technical requirements document bound to the contract and inflexible during development; only extra annexes are possible</td></tr><tr><td><strong>Working process</strong></td><td>To be designed by the customer or already designed for the team to just follow it</td><td>No need to dive into it; the whole process happens internally; the customer only works with the project manager</td></tr><tr><td><strong>Budget</strong></td><td>Flexible and changes all the time; the product owner takes responsibility for it</td><td>Fixed at the beginning and can be changed only after the work is done</td></tr><tr><td><strong>Risks</strong></td><td>The customer is in charge of risks and risk management</td><td>Belong to the agency; it results in overcharging for every feature</td></tr><tr><td><strong>Changes</strong></td><td>Upon request and typically costs a few hours</td><td>After agreeing on everything and registering it in the annexes; typically expensive</td></tr><tr><td><strong>Technical requirements document</strong></td><td>Not vital and can be changed at any time</td><td>Created by the project’s product owner</td></tr></tbody></table></figure><h2 class="wp-block-heading">Clear Requirements</h2>



<p>Regardless of which kind of project you delegate to a custom software development service provider, always try to be as clear as possible about what needs to be done and what you expect as a result.</p>



<blockquote class="wp-block-quote">
<p><strong>The more detailed your tasks are, the easier and quicker the team will implement them.</strong></p>
</blockquote>



<p>We have different approaches to idea evaluation and testing based on our experience and business expertise we happily share with our customers. Naturally, building a marketable digital product is a challenging task, and founders come to agencies to get the best out of this cooperation. However, successful business owners are also product owners. Understanding and translating what needs to be done allows them to create products that skyrocket.</p>



<p><a href="https://rocketech.it/contacts">Contact us</a> for more details about our processes and collaboration models.</p>



<p><strong>Let’s make great digital products together!</strong></p>

Signing a Contract with an Agency: Pitfalls and Industry Insights

<div class="wp-block-image is-style-default">
<figure class="alignleft size-full is-resized"><img decoding="async" loading="lazy" src="https://wp.rocketech.it/wp-content/uploads/2021/08/istockphoto-1220744928-612x612-1.jpg" alt="" class="wp-image-822" width="408" height="272" srcset="https://wp.rocketech.it/wp-content/uploads/2021/08/istockphoto-1220744928-612x612-1.jpg 612w, https://wp.rocketech.it/wp-content/uploads/2021/08/istockphoto-1220744928-612x612-1-158x106.jpg 158w" sizes="(max-width: 408px) 100vw, 408px" /></figure></div>


<p>In this article, I’m going to talk about the main methods of developing mobile applications in 2021. Unfortunately, I will mention only the most common options in the startup market. The main reasons are the cost of development and the speed of building a team. Young companies need the most effective, inexpensive, and time-tested solutions.</p>



<p>There are two basic approaches to mobile app development:</p>



<ul><li>Native</li>



<li>Cross-platform.</li>
</ul><h2 class="wp-block-heading">Native </h2>



<p>The native approach to the development of mobile applications implies that the company/startup implements applications for each platform separately and in different programming languages. </p>



<h3 class="wp-block-heading">iOS</h3>



<p>All native iOS apps are implemented on Swift or Objective-C. All new applications are developed exclusively in Swift. Objective-C is used only to support legacy code and libraries, which are very expensive to refactor in Swift. iOS developers of the “new school” are often familiar with Objective-C just superficially. In order to work with the old code base, to work with Obj-C classes there’re bridges to Swift.</p>



<p>In short, the situation with native iOS development is more than clear, you need Swift. This Isn’t surprising, Swift was originally developed by Apple, specifically iOS and macOS development.</p>



<h3 class="wp-block-heading">Android</h3>



<p>The Android apps are mainly developed with Kotlin or Java. Kotlin is backward-compatible with Java. To all that is written in the same language, you can address from another one. It works both ways. Developers are in no hurry to finally switch to Kotlin, but increasingly prefer to develop applications from scratch with it. But, unlike iOS programmers, who don’t actually need Obj-C, Android developers are absolutely required to have experience with Java.</p>



<p>Kotlin was created by Russian students of ITMO University specifically for Android development needs. The language is easier to learn and easier to access in the Android SDK. That’s why its community is growing so rapidly.</p>



<p><strong>Benefits of native development</strong>:</p>



<ul><li>The application is integrated into the system’s UI/UX. The user of each platform has their own behavior patterns and habits. The native approach allows you to make the application as familiar and convenient as possible.</li>



<li>Performance. The development uses tools for a specific platform to the maximum, thereby ensuring the performance of the application. Native code works perfectly with hardware, and even complex applications, with the right approach, will work the same way as pre-installed ones. We can guarantee maximum responsiveness of the interface and a good user experience.</li>



<li>Quality. As a rule, there are much fewer bugs and crashes in native applications. Of course, developers are responsible too, but developing for one platform usually is much easier.</li>



<li>There are no restrictions. All pre-installed applications and a large number of OS elements are developed with the same tools that the platform holder provides to you. The native code has access without any problems to the camera, microphone, GPS, accelerometer, notifications, and so on. </li>



<li>Native applications are more flexible and scalable. You can safely expand the functionality and don’t be afraid that the application will be slow and work with failures. Native development tools actually have no limit to the possibilities.</li>
</ul><h2 class="wp-block-heading">Cross-Platform</h2>



<p>The cross-platform approach uses specialized tools that help you develop an application for several platforms at once. </p>



<h3 class="wp-block-heading"><sub>PWA</sub> </h3>



<p>PWA (<em>Progressive Web Application</em>) is a cross-platform web application. This application can be opened on any device, but it uses the browser engine to work.</p>



<p>Google is actively promoting PWA and is quite successful in integrating this technology into Android. Android can already execute all JavaScript code and work with the capabilities of devices almost without restrictions. If Google continues to lobby for PWA at the same pace, then it will definitely take some part of the mobile apps market.</p>



<p><strong>BUT! </strong>I strongly advise against developing mobile applications using PWA at the moment. There’re some reasons below:</p>



<ul><li>Unlike Android, Apple restricts this technology a lot. Without native code and plugins, you won’t be able to release them in the Appstore. Despite Apple has given support for PWA in Safari, they are still hostile. Your app has to pretend to be a native.</li>



<li>The performance is worse. Mobile operating systems handle machine code much better than JavaScript.</li>



<li>All browser restrictions apply to PWA as well. Especially in iOS.</li>
</ul><p>In short, PWA is a new interesting philosophy that may push native apps out of stores in the future, but so far there are more questions than answers. Companies like Google can invest huge resources in the development and support of applications, but for everyone else, it is quite risky and unpredictable.</p>



<h3 class="wp-block-heading">Hybrid Apps</h3>



<p>Hybrid apps are more of a cross-platform approach to native app development. Hybrid applications are developed using the same technology for several platforms at once but are assembled into separate native applications. Such development is usually built on libraries that somehow have native code on the inside.</p>



<p><strong>Pros</strong>: </p>



<ul><li>A common code base for most of the functionality. For some functionality, such as accessing the server API, platform developers write almost the same code. In a hybrid approach, this functionality can be made into a separate code that is common to all platforms. Working with such code takes twice fewer man-hours as in the case of native development. </li>



<li>Resources optimization. As a rule, simple projects are built a little faster and only by one developer. This is probably the main advantage of this approach to application development. </li>
</ul><p><strong>Cons</strong>:</p>



<ul><li><strong>UI/UX Design</strong>. All platforms have their own guidelines regarding the design of applications for them. These guidelines are made so that the application doesn’t break out of the style and does not annoy the user. In cross-platform you have to design for all platforms once or develop a design for each OS separately. But it takes a lot of resources and cross-platform loses its meaning.</li>



<li><strong>User experience</strong>. Performance, interface responsiveness, and operation speed in cross-platform apps are much worse than in native ones.</li>



<li><strong>Functionality</strong>. Almost every cross-platform solution has some restrictions. Some technologies don’t work well with cameras, geolocation, offline operation, and device memory. There’s a big risk of features that are very difficult to implement. It means you’ll have to develop natively.</li>



<li><strong>Quality</strong>. The cross-platform approach is a compromise between resource savings and the quality of the final product.</li>
</ul><p>In a nutshell, the main problem if you’re developing a quite complex product, you’ll have to support and extend actually 3 codebases, instead of 2, as with native. All the restrictions on functionality and performance can be solved, but it’s not easy and two more developers will be needed. There’s a risk of reaching a dead end. Getting out of it may become more expensive than developing the application for two platforms separately from the beginning.</p>



<h3 class="wp-block-heading">Hybrid Technologies</h3>



<p>The most popular hybrid solutions at the moment are <strong>React Native</strong> and <strong>Flutter</strong>.</p>



<p><strong>React Native</strong> was developed by <em>Facebook </em>and is actively used in its apps. <strong>Flutter </strong>was invented by a team inside <em>Google</em>.</p>



<ul><li>React Native is older; development takes longer but imposes fewer risks.</li>



<li>Flutter is more progressive; it’s possible to build an MVP faster, but due to the fact that the technology is new, the risks are still high.</li>
</ul><p>In the foreseeable future, Flutter could capture a large part of the mobile app development market due to the fast-growing community and the huge support from Google. </p>



<p>Both technologies have the risk of very expensive and complex support and development. As the functionality grows, it becomes more and more difficult for the application to keep its quality and performance high. So, for example, Airbnb abandoned React Native. However, they did it not in favor of Flutter but of the native code. But for a long time, they worked with React Native and made a huge contribution to the RN community.</p>



<h2 class="wp-block-heading">Conclusion</h2>



<p>At the moment, cross-platform applications are far inferior to native ones in terms of performance, user experience, interface responsiveness, and UI/UX. On the other hand, technologies such as Flutter and React Native, and even PWA, can decently save your resources on simple projects. Founders just have to decide on priorities either quality or saving resources for marketing as an option.</p>



<p>We always recommend looking out for the requirements and the situation in your market. At the discovery stage, based on your requirements and plans, our team will be able to select the appropriate tech stack and talk about the risks associated with each of them. The decision is always yours.</p>

Mobile Development Trends and Approaches

<p>Every business goes through a growing process. The entire life cycle of a company is similar to that of a human. According to the Adizes model, it has 10 stages: Courtship, Infancy, Go-Go, Adolescence, Prime, Stable, Aristocracy, Early Bureaucracy, Bureaucracy, and Death. Unfortunately, organizations often ignore this chain and skip some of the stages, going straight to the most interesting one. </p>


<div class="wp-block-image is-style-default">
<figure class="aligncenter size-full is-resized"><img decoding="async" loading="lazy" src="https://wp.rocketech.it/wp-content/uploads/2021/09/image.png" alt="" class="wp-image-979" width="692" height="508"><figcaption class="wp-element-caption"><strong>Adizes Model</strong></figcaption></figure></div>


<h2 class="wp-block-heading">Is skipping stages a problem?</h2>



<p>The desire to stay in line with trends has driven many companies through digital transformation. Many of them have tried to implement process automation without preparation. As a result, they were in complete chaos instead of a working business model. If there was a mess in the company’s data before the integration of the CRM system, then after the implementation, nothing changed. Employees were too lazy to fill out the system, both before and after the CRM installation. Without analysis and preparation, a working model cannot be built. Improvisation often harms the enterprise rather than improves it. Consistency is essential here because it helps to avoid mistakes or minimizes them.</p>



<h2 class="wp-block-heading">How to use levers to grow your business successfully</h2>



<p>Business success depends on many factors, such as the sequence of the transition between the stages. To understand how to work with a business properly, it is worth paying attention to the “Six Levers” model, aimed at providing consistent and smooth business development. It helps you properly organize your business operations.</p>



<h3 class="wp-block-heading">1. First lever. Income Generation Model</h3>



<p>This lever will help you learn how to make money and what you need to do to maximize profit. If you look at Porter’s Five Competitive Forces model, we will see the main factors affecting the profitability of an enterprise:</p>



<ul><li>Competition in the industry</li>



<li>Clients</li>



<li>Substitutes</li>



<li>Suppliers</li>



<li>New entrants</li>
</ul><p>They all interact with each other. Digitalization helps customers gain access to information about offers on the market, which leads to an increase in the importance of price or non-price advantages. Suppliers strive to drive competitors out of the movement of goods, build their platforms, and control the supply channels. New players seek to capture a certain niche, and substitutes claim market share, although they may not be present in it.</p>



<p>The balance of forces in the market forms the profit-making zone, a part of the market that helps the company generate revenue. Since market earnings have been determined by market share until recently, now it is vital for businesses to distinguish innovations, new management models, and non-standard solutions. These tools increase intersection with the profit-making zone and lead a company to prosperity. To receive this result, it is better to analyze the extraction zone and move with it. </p>



<h3 class="wp-block-heading">10 strategies to protect profits</h3>



<p>10 main mechanisms for keeping profits are:</p>



<ol><li>Product differentiation: in terms of efficiency, this model is inferior to other methods of retaining income. Although many marketers and business people strive to be different from competitors, it is unprofitable without good reason because finding a consumer of a specific product is not easy.</li>



<li>Differentiation with cost parity: efficiency is slightly higher due to the structuring of costs by analogy with other market participants.</li>



<li>Differentiation with cost leadership: a good model for protecting income. There are times when entrepreneurs produce their product and optimize its cost structure. If the analysis reveals a fragment with a high cost and low utility, it is withdrawn.</li>



<li>A one-year lead in technology: an investment in R&amp;D will help create an innovative technological solution that competitors will have no earlier than in a year. This strategy model has medium profit protection effectiveness.</li>



<li>A two-year lead in technology: a good investment with a head start. With the right approach, companies can increase users’ loyalty to a particular technology and profit in the long term.</li>



<li>Brand and copyright: a recognizable brand gives advantages, and the copyright protects against entire inheritance because patents prevent innovations from being cloned by competitors.</li>



<li>Customer Relationship Ownership: Companies collect large amounts of user data and build a loyalty program model based on it. Communication with the client allows you to bring current offers to the market and receive a stable income.</li>



<li>Dominant position strategy: the larger the company and the wider the range of services provided, the higher its place in the market. </li>



<li>Value chain management: vertical integration of the holding, when the entire production cycle takes place in one company. Highly effective revenue protection strategy model.</li>



<li> Establishing an industry standard: releasing a niche product with no analogs. This model is trendy nowadays, although it may fail without proper investment and analysis.</li>
</ol><p>Strategies can and should be combined because it helps to maximize profits.</p>



<h3 class="wp-block-heading">Second lever. Marketing policy</h3>



<p>To go to the profit-making zone, you need:</p>



<ul><li>Pricing policy. Working with pricing at the market level, focusing on competitors and consumers.</li>



<li>Quality policy. Quality control and streamlined production processes focused on international standards.</li>



<li>Service policy. Interaction with customers after the completion of the transaction.</li>



<li>Positioning policy. A reference point for the desired market niche with an analysis of current trends.</li>



<li>Functionality policy. The proposal of product properties that solve the consumer’s problems.</li>



<li>Assortment policy. Product table with categories and management.</li>



<li>Distribution policy. Organization of sales channels and product volumes.</li>



<li>Partnership policy. Selection of potential business partners with optimal products and solutions.</li>
</ul><p>If the firm implements the second lever, it gets the tools to move to the profit zone.</p>



<h3 class="wp-block-heading">Third lever. Business processes</h3>



<p>Positioning should be visible in the daily operations of the company. The most important feature of positioning is the ability to be displayed at each point of contact. A customer journey can be thought of as simply a collection of points of contact.</p>



<p>These points of contact are symmetrical to the organization’s business processes. If we assume that the client makes some requirements to the company’s positioning that can be described in the context of the EST model, then at each point of contact, the client will make demands on it in the logic of the EST model.</p>



<p>Points of contact are divided into online and offline.</p>



<p>Online:</p>



<ul><li>advertising;</li>



<li>site;</li>



<li>blog;</li>



<li>social media;</li>



<li>chatbot;</li>



<li>reviews;</li>



<li>application;</li>



<li>content model;</li>



<li>mailing.</li>
</ul><p>Offline:</p>



<ul><li>business processes;</li>



<li>advertising;</li>



<li>office;</li>



<li>products;</li>



<li>technologies.</li>
</ul><p>It creates a connection between the customer journey and business processes. And since each stage of the customer journey is tied to the income component, it can be said that the Customer Journey Map model is a graphically fixed profit formula, and business processes are a Customer Journey Map, based on the internal logic of the company’s work.</p>



<h3 class="wp-block-heading">Fourth and fifth levers. Organizational structure and HR policy </h3>



<p>The organizational structure is a reflection of the business model. The competency model says that employees are responsible for their roles and carry out operations related to the specific requirements of customers and their ability to pay. In the formation of the competence of employees, RASCI and FTE tools will be helpful, which allow you to assign tasks and areas of responsibility to employees and organize a workflow with a clear schedule. The idea is that business processes should define resource costs and job roles with the competent distribution of functions among employees.</p>



<h3 class="wp-block-heading">Sixth lever. Automation</h3>



<p>One of the most important levers on this list is the company’s automation process. It is needed to speed up work, save resources, and improve quality.</p>



<p>Any organization should have an executive part and tools for process monitoring. It helps to analyze internal procedures and optimize them effectively. A “digital twin” of the company may be used to implement it. After the virtualization of enterprise processes, it will be possible to analyze every aspect of the activity and plan further development based on the consequences.</p>



<p>Digital displays of all processes are necessary for better monitoring because only they make it possible to connect the enterprise’s IT architecture and operations.</p>



<p>The strategy level and marketing model should be integrated with business analytics systems, a tool that helps management make decisions based on data processing. Also, it is necessary to implement ERP systems for monitoring assets, debts, and other balance sheet indicators to control finances. Production management is integrated with MES systems: programs for coordinating production processes, tracking product quality parameters, allocating resources, and maintenance control. Production automation is combined with process monitoring systems such as SCADA, dispatching systems ADTCS, and automated control systems (ACS).</p>



<p><strong>Remember that only the transition from each stage to the next enables the company to implement reforms without the risk of failures in individual system elements and with maximum efficiency. The six-leverage principle is the key to the successful implementation of a new operating model and the ability to monitor and analyze the state of the business continuously. And we at Rocketech.IT will help you with this!</strong></p>

6 Levers Of Growth For Successful Development Of Your Company

<div class="wp-block-image">
<figure class="alignleft size-large is-resized"><img decoding="async" loading="lazy" src="https://wp.rocketech.it/wp-content/uploads/2021/03/danielle-macinnes-IuLgi9PWETU-unsplash-scaled.jpg" alt="" class="wp-image-42" width="350" height="232" srcset="https://wp.rocketech.it/wp-content/uploads/2021/03/danielle-macinnes-IuLgi9PWETU-unsplash-scaled.jpg 2560w, https://wp.rocketech.it/wp-content/uploads/2021/03/danielle-macinnes-IuLgi9PWETU-unsplash-158x106.jpg 158w" sizes="(max-width: 350px) 100vw, 350px" /></figure></div>


<p>The concept of “Minimum Viable Product” (MVP) has been widely popularized in the development world through the Lean Startup model. An MVP is a basic version of a product that can be launched on the market to get validation right from customers during its early stage.</p>



<p>As a kind of “fail fast” approach is cost-saving in that it allows flaws to be identified before time and money are abundantly invested in the development. Early adopters are used to identifying cases when the product wouldn’t succeed or identify how the course of development should be adjusted.</p>



<p>MVP can be structured differently depending on the field and the purpose of a certain product. But one thing is essential in this work: any idea of a product should go through meticulous research of the target audience and the competitors long before customer validation on the market. </p>



<p>The efforts put into this phase bring immense advantages of understanding why the product should exist, what forms, visuals, and essential features can help create an emotional connection with the audience, and what is necessary for successful launching on the market. This preparatory research can drastically shape the process of defining an MVP of the product.</p>



<p>However, even that work can’t completely insulate the process from some surprises when the product falls within Utility tools. The picture between what the product should be and what the product could be can change considerably after beginning work with a development team.</p>



<p>Here are the popular difficulties we are facing when developing this kind of product.</p>



<h2 class="wp-block-heading">1. The Backend Service Behind a «Simple» Functionality</h2>



<p>Some features that might look simple on the surface may have a grand backend service behind them. This service can take months to build and/or turn into a network that serves the simple button on an application or a website.</p>



<p>It is not always obvious what stands behind some technologies we are taking for granted and what data is available to easily get from the system or the Internet network through an application or a website.</p>



<p>It might run counter to what an MVP should be especially when time or budget-limited.</p>



<p>For example, a product that shows in a given moment the actual speed of the Internet should virtually measure the speed of data transfer. That product should know where to pass data and a receiver should accept it and measure the time of transferring. This process repeats in reverse order to calculate both download and upload speeds.</p>



<p>The service that maintains this possibility possesses a lot of quality attributes, located on multiple servers to provide real-time high-fidelity measures for many customers across the world.</p>



<p>The network of these servers itself is a great product on the market and can be evaluated separately.</p>



<h2 class="wp-block-heading">2. New Technologies Required</h2>



<p>Some features may sound like a good idea, but there is no technology yet to bring it to fruition. It could require up to years of kind of scientific work to create this technology. It might be greatly rewarded after all but there is no guarantee of getting a result in a certain timeline.</p>



<p>For example, a new technology of interactions is to be created to get some specific technical information from surrounding devices a user doesn’t have any physical access to.</p>



<h2 class="wp-block-heading">3. Related Area Involved</h2>



<p>Some features go hand in hand with solutions in related areas. What may seem limited to digital products sometimes is involved with other technical fields. So getting a product done consisting of those features requires having subject-matter experts in a developing team who can take care of those solutions. However, there aren’t many outsourcing software development companies staffed with those experts permanently, restricting their ability to make estimates on those types of projects and work on them.</p>



<p>For example, features that involve working with analog signals instead of only digital ones require having specific experts. If a product should obtain data from temperature sensors, photocells, or light sensors, we can say for sure that it won’t be something ordinary from the developing perspective.</p>



<h2 class="wp-block-heading">4. Apple Limitations</h2>



<p>Sometimes some attractive features are forbidden for iOS applications due to Apple policy, so developers can only work with the public APIs provided by Apple. Sometimes there could be workarounds that still solve the customer’s problems but worsen their experience with an application.</p>



<p>Those workarounds might not be so obvious and difficult to discover if no one has ever done it before. After discovering one, the next difficulty is assessing whether or not a customer’s need impels them to use the workaround and pay for it. </p>



<p>An MVP may become a risky undertaking.</p>



<p>To frustrate matters further, Apple’s policy can change, leaving uncertainty in development. </p>



<p>For example, in 2020 Apple didn’t allow access to calls of users for applications, and iOS applications that offer call records provide a recording line that should be merged with a user’s call into a conference.</p>



<h2 class="wp-block-heading">5. Integration with Third Parties</h2>



<p>Fortunately, most listed difficulties can be solved by other ready services which were developed before and maybe even for other needs. So the work of a development team simply boils down to integration with service and implementation of the desirable «button» in a product.</p>



<p>There are only a few cons:</p>



<ul><li>dependency on the performance of a third party;</li>



<li>possible limits of service.</li>
</ul><p>Despite that, using a third party instead of doing it on one’s own is fully under the MVP concept.</p>



<p>Speaking of Utility tools, it is important to invest in research and initial grooming of technical features with a development team before handing off something to development. This is to avoid waste and be able to adjust the product concept in the early stages.</p>



<p>In the end, we see the tendency that there is nearly always a way to build an MVP of a Utility tool that earns an approbation on the market.</p>



<p>We at Rocketech create MVPs for different industries, please check our cases <a href="https://rocketech.it/cases" data-type="URL">here</a>.</p>

How to Avoid Difficulties Building an MVP for Utility Tools

<p>Pretty much every startup founder wishes for their product to become the next Uber, Airbnb, or Slack. <strong>While launching is already a huge challenge, many startupers forget about startup scaling</strong>. At some point, the journey turns into a monumental, long-term project that becomes too difficult to handle.</p>



<p><strong>What do startups need to know about further stages?</strong> We summed up the most common pitfalls in our guide.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="874" height="620" src="https://wp.rocketech.it/wp-content/uploads/2023/08/startup-scaling-challenges.png" alt="A startup founder draws a metaphorical plan for startup launch and a map of startup scaling challenges" class="wp-image-6204"></figure><h2 class="wp-block-heading"><strong>Growth vs Scaling</strong></h2>



<p>In the world of startups, two buzzwords that frequently dance across boardroom tables and coffee shop conversations — “growth” and “scaling.” These concepts, while seemingly interchangeable, are distinct forces that can steer your entrepreneurial ship in vastly different directions. Here’s why.</p>



<p>Let’s start with <strong>growth</strong>. Think of it like a small plant turning into a bigger one. <strong>Growth means slowly getting better at your startup</strong>. You might get more customers, make more money, or sell more stuff, step by step.</p>



<p>For example, imagine you run a little brewery. You’re growing if more people are coming to taste your beer, and maybe you open another spot in a nearby town. It’s like taking small steps forward.</p>



<p><strong>Scaling</strong>, on the other hand, is like turbocharging your startup. <strong>Scaling means making your business much, much bigger without spending tons more money</strong>. It’s like finding a magic button to make things explode in a good way.</p>



<p>Back to the brewery example, scaling is when you start selling your beer all over the country, making more beer with fancy machines, and earning way more money without going broke.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="900" height="300" src="https://wp.rocketech.it/wp-content/uploads/2023/08/startup-growth-vs-scaling.png" alt="A visual quote explaining the difference between startup growth and startup scaling" class="wp-image-6207"></figure><p>So, growth is about slow and steady progress, and scaling is about supercharging your business. First, you need to grow, like a baby learning to walk, and then when you’re ready, you can aim for the stars and scale up big time.</p>



<h2 class="wp-block-heading"><strong>Is It Time to Scale Up the Company?</strong></h2>



<p>Choosing the right moment to get to another level is an art of some sort. Scaling up too soon can lead to disaster, but waiting too long can mean missed opportunities. There’s no simple and universal answer to “When?”. However, these four beacon questions can help startup founders make better decisions.</p>



<ol><li><strong>Is there potential demand in the future?</strong></li>
</ol><p>Are there clear signs that your product or service will be in even greater demand in the future?</p>



<p>It’s not just about what’s popular now; it’s about understanding trends and staying ahead of the curve. Scaling up should align with your ability to meet this growing demand.</p>



<ol start="2"><li><strong>Has the startup achieved a </strong><strong>positive cash flow?</strong></li>
</ol><p>Is your startup making more money than it’s spending? Have all your pending payments been recovered?</p>



<p>Positive cash flow means you’re financially stable and can cover your expenses while having some left for growth. Scaling up without this financial foundation is like building a castle on shifting sands.</p>



<ol start="3"><li><strong>Is your startup using the right tech?</strong></li>
</ol><p>Do you have technology that can handle increased workload as you scale up?</p>



<p>Up-to-date and efficient technology is the backbone of modern business. Ensure your startup is equipped with the right digital arsenal to handle increased operations.</p>



<ol start="4"><li><strong>Is your startup backed up by the right team?</strong></li>
</ol><p>Do you have a team that can execute your expansion plans effectively? Is team scaling something you can effectively do soon?</p>



<p>Growth often requires more hands on deck, but it’s not just about numbers. It’s about having the right people with the skills and dedication to help your startup thrive.</p>



<p>If you are positive about these four critical points, you might be in a good place to start planning the expansion.</p>



<h2 class="wp-block-heading"><strong>7 Startup Scaling Challenges</strong></h2>



<p>Here you are, ready to take your startup to a new level and go beyond the horizon. And that’s where many founders stumble. In reality, running a startup is like running two businesses simultaneously. On the one hand, it’s about finding the money to get you up and running. But meanwhile, you also have to operate your company’s sophisticated organism.</p>



<p>Essentially, meticulous planning can help you secure the best possible outcomes. And a huge part of proper planning is predicting the pitfalls awaiting on the way and negating them accordingly. Here are the seven most common challenges startups face while scaling.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="800" height="2000" src="https://wp.rocketech.it/wp-content/uploads/2023/08/7-startup-scaling-challenges-3.png" alt="An infographic summing up the 7 challenges of startup scaling" class="wp-image-6215"></figure><h3 class="wp-block-heading"><strong>#1 Scaling Up Too Early</strong></h3>



<p>Scaling up too soon is like a chef opening a restaurant before perfecting the recipes. <strong>Premature expansion can stretch your resources thin and lead to financial strain</strong>. For instance, an e-commerce startup may be tempted to diversify into multiple product categories without establishing a loyal customer base for its initial offerings. This can result in high operational costs and limited revenue, jeopardizing the entire venture.</p>



<p>Or imagine a software startup with a groundbreaking product that decides to launch in multiple international markets without adequately testing its product’s viability in the home market. The result may be inefficient operations, heavy financial burdens, and an inability to respond to market feedback effectively.</p>



<h3 class="wp-block-heading"><strong>#2 No Product-Market Fit</strong></h3>



<p>Many startup founders develop a mythical idea into a business venture without even checking if people need their product. In most cases, hypothetical ideas in our heads have very little to do with the market reality. If your product doesn’t offer enough value to the end customer, even the most expensive advertising and best marketing experts won’t help — <strong>the product simply doesn’t have the target audience</strong>.</p>



<p>Picture designing a car with square wheels. It may be a great car, but it won’t work well on the road. Startups need to find the right “fit” between their product or service and the market. If an app for senior citizens offers features more suited to teenagers, it won’t gain traction despite being well-made.</p>



<h3 class="wp-block-heading"><strong>#3 Shortage of Resources</strong></h3>



<p>Imagine an architect tasked with designing a skyscraper but provided with only a handful of bricks. <strong>Startups encountering resource shortages, such as funding, talent, or equipment, face immense hurdles</strong>. For example, a biotech startup aiming to develop groundbreaking pharmaceuticals may struggle if it lacks funding to conduct clinical trials or hire experienced researchers.</p>



<p>The irony here is that most startups set sail with extremely limited resources. So, when founders are kickstarting their businesses, it’s really important to get a bit imaginative in how they go about achieving their objectives. Whether that means promoting a product to the masses, grabbing the media and public’s interest, or establishing a solid brand presence in this cutthroat business world, creativity is key.</p>



<h3 class="wp-block-heading"><strong>#4 Investor Pitching</strong></h3>



<p>Startups and investors tend to look at projects from different angles. Startups usually focus on the idea, while investors are more concerned with execution and the impact it generates. Entrepreneurs often get caught up in thinking about their product and its unique features, sometimes overlooking the essential principles of building a business and presenting their product for investment.</p>



<p><strong>A strong investor presentation</strong> isn’t just about project details written by technical teams. It also <strong>needs a deep look at competitors and the market, detailed plans for product development and manufacturing, safeguarding intellectual property, forming a workable business model, and crafting a smart marketing strategy</strong>.</p>



<p>Many founders pitch sponsors with just “genius ideas of the century” that often have little to no investment potential. Naturally, such applications are mostly rejected.</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">We help our clients pack their product ideas and present them to investors the right way.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Ask us how</button></div>



<h3 class="wp-block-heading"><strong>#5 Assembling the Right Team</strong></h3>



<p>Here’s one quite common scenario. Startup founders have a brilliant idea, tons of motivation, and a tight budget. They decide to cut the budget on hiring a proper development team, thinking that the first, done-somehow product version is OK for a while and can be redone (perfected, improved, you name it) at later stages when they have enough money. Well, it’s wrong.</p>



<p>Assembling a few “cheap” freelancers to build the foundation of your software product poses many risks that will eventually cost you an arm and a leg, from technical debt and badly written code to the wrong overall strategy. Scaling engineering teams is only possible if you start right.</p>



<h3 class="wp-block-heading"><strong>#6 Finding a Pricing Model</strong></h3>



<p>Pricing is a big deal, especially when you start in a new market. You don’t want to make your price too low because that makes your product seem not so appealing and cheap. But you also don’t want it so high that people can’t afford it.</p>



<p>Many startups struggle to find a price that’s high enough to cover their costs and make some profit. Having a low profit might help sell more at first but won’t work in the long run. As time goes on, your expenses will go up, and you’ll need more profit to keep going.</p>



<h3 class="wp-block-heading"><strong>#7 Changing environments</strong></h3>



<p>Failing to adapt to a dynamic market is like navigating a complex maze with a map frozen in time. Today, change is constant, and startups must embrace this reality.</p>



<p>Imagine a traditional retail chain steadfastly clinging to brick-and-mortar stores while e-commerce continues rising. Such resistance to change can lead to dwindling sales as consumers increasingly turn to online shopping, ultimately resulting in the retail chain’s obsolescence.</p>



<p>Market dynamics evolve, consumer preferences shift, and technological advancements redefine industries. For some business owners, it becomes an ultimate challenge to stay flexible and anticipate the changes in their customers’ behavior.</p>



<h2 class="wp-block-heading"><strong>How to Scale Up and Survive</strong></h2>



<p>The short answer is to plan carefully, create a strong team, and keep testing. Here are the three insights in more detail.</p>



<h3 class="wp-block-heading"><strong>Build the Operations</strong></h3>



<p>Startup scaling is more likely to become successful if you understand the mechanisms of expansion. There are different versions of a startup lifecycle. Let’s take the one that explains what happens when you decide to scale your team.</p>



<ul><li><strong>Stage One: Creative Beginnings</strong></li>
</ul><p>At the start, founders juggle many roles, from conceiving the idea to handling marketing and finances. This is when the team goes from one to ten members, fueled by creativity and testing ideas to find their market and secure funding. It’s <strong>the foundation-building phase</strong>.</p>



<ul><li><strong>Stage Two: Building Operations</strong></li>
</ul><p>As the startup grows to 10–100 employees, the focus shifts to <strong>creating a strong operational system</strong>. The original team evolves into capable leaders who build and manage their own teams. This phase emphasizes resource allocation, maintaining quality, and refining communication. Clear communication tools and HR systems support remote workforces. The goal is to establish a responsible organization with lasting values and culture.</p>



<ul><li><strong>Stage Three: Strategic Growth</strong></li>
</ul><p>In the 100–1000 employee range, the startup enters a phase of <strong>strategic scaling</strong>, akin to a chain restaurant with automated processes and quality control. The operational system should be impeccable, allowing experienced staff more freedom. Armed with market knowledge, the startup expands confidently. Cost-cutting methods from earlier stages enable scaling without constant innovation.</p>



<h3 class="wp-block-heading"><strong>Build the Foundational Team</strong></h3>



<p>Starting with the right team is more significant than many founders think. As mentioned above, building the first product version with just anyone available around will most likely turn into a costly mistake.</p>



<p>Partnering with experienced professionals will help you avoid many potential problems in the future. Put simply, experts suggest tech stacks that will stay relevant and easy to maintain. A good dev team writes clean code and, most importantly, preserves your intellectual property and project expertise inside your product.</p>



<h3 class="wp-block-heading"><strong>Keep Testing</strong></h3>



<p>Some of our clients are serial entrepreneurs. They come up with multiple ideas and need ways to test them quickly and efficiently. Launching a minimum viable product (MVP) is the proven way to validate your hypothesis with real people in actual market environments.</p>



<p>We believe that <strong>development only starts with the product launch</strong>. While proper planning is vital, running hypothetical scenarios won’t bring tangible results. The moment you make your product available to your target audience is when you face the reality. Customer feedback and behavior help you adjust your strategy accordingly and make the product people actually are willing to pay for.</p>



<h2 class="wp-block-heading"><strong>Final Thoughts</strong></h2>



<p>By the time startup founders get the desired funds, the investors will expect them to have already established operations and understand the meaning of startup management principles. Whether it’s your flexibility, perfected business model, or tech teams scaling approaches, most likely, you’ll face many challenges in this journey.</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Need an experienced tech partner who knows how to overcome those challenges?<br>We can help.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Book a free call</button></div>

Smart Startup Scaling: Challenges and Solutions

<p>Many startup founders dream of achieving unicorn status or, at the very least, making a big splash with their product in the market. No matter what you offer to the world, it’s crucial to understand how your target audience will react, preferably before full-scale sales begin. It’s where a <a href="https://rocketech.it/blog/post/prototype-poc-or-mvp-what-will-work-for-your-product" data-type="URL" data-id="https://rocketech.it/blog/post/prototype-poc-or-mvp-what-will-work-for-your-product" target="_blank" rel="noreferrer noopener">minimum viable product</a> comes to the rescue. <strong>Startup MVP development is a complex game with multiple variables</strong> that can help businesses set sail on the right course from the beginning.</p>



<figure class="wp-block-image size-full is-resized"><img decoding="async" loading="lazy" src="https://wp.rocketech.it/wp-content/uploads/2023/08/benefits-of-mvp-dev-for-startups-1-1.png" alt="Two professionals in an office environment in front of a computer screen discuss the project of MVP development for a startup" class="wp-image-6121" width="680" height="482"></figure><h2 class="wp-block-heading"><strong>What Is an MVP?</strong></h2>



<p>Back in 2005, YouTube started as a <a href="https://www.theguardian.com/technology/2016/mar/16/youtube-past-video-dating-website" data-type="URL" data-id="https://www.theguardian.com/technology/2016/mar/16/youtube-past-video-dating-website" target="_blank" rel="noreferrer noopener">video dating site</a>. Instagram, on the other hand, was originally named <a href="https://www.theatlantic.com/technology/archive/2014/07/instagram-used-to-be-called-brbn/373815/" data-type="URL" data-id="https://www.theatlantic.com/technology/archive/2014/07/instagram-used-to-be-called-brbn/373815/" target="_blank" rel="noreferrer noopener">Burbn</a> (yes, after an alcoholic drink) and served as a planner where people could tag locations, share photos, and earn points. But both ideas didn’t catch on as expected. So, the companies analyzed their numbers, listened to users’ feedback, and made a pivot.</p>



<p>The term MVP, which stands for Minimum Viable Product, is not about lines of code or a website; <strong>it’s about testing hypotheses and quickly getting a startup to a functional state</strong>. The concept was <a href="http://www.startuplessonslearned.com/2009/03/minimum-viable-product.html" data-type="URL" data-id="http://www.startuplessonslearned.com/2009/03/minimum-viable-product.html" target="_blank" rel="noreferrer noopener">popularized </a>by Eric Ries through his Lean Startup methodology. <strong>It is essentially the earliest version of a product that’s available for testing</strong>.</p>



<p>The core principle of the Minimum Viable Product can be summed up as “Dream big, start small.” It’s based on a step-by-step development approach where each iteration is tested with real consumers. This process allows companies to gather feedback, identify risks, fix mistakes, and even gauge if there’s demand for their offering — all at the early stages.</p>



<blockquote class="wp-block-quote">
<p></p>
<cite><br>An MVP is like a trial run that helps a startup refine its product and strategy before going all in.</cite></blockquote>



<figure class="wp-block-table"><table class="has-primary-color has-gray-100-background-color has-text-color has-background"><tbody><tr><td>Here are <strong>three key principles of a quality MVP</strong>:</td></tr></tbody></table></figure><ol><li><strong>Value to </strong><strong>s</strong><strong>tart:</strong> The product should offer enough value that consumers are eager to start using it.</li>



<li><strong>Future </strong><strong>p</strong><strong>otential:</strong> It should contain the core aspects of the product a company plans to develop in the future, making users anticipate the final launch.</li>



<li><strong>Feedback </strong><strong>l</strong><strong>oop:</strong> The MVP gathers feedback on product quality, helping the company address any shortcomings and enhance the final version.</li>
</ol><p>Each development stage brings the product to a higher level. Then, it gets directly to customers who test it and provide input for potential improvements. This way, <strong>MVPs help test hypotheses and avoid bad decisions before they harm the entire business</strong>.</p>



<h3 class="wp-block-heading"><strong>It Always Starts With an Idea</strong></h3>



<p>The search for great ideas isn’t a straight line. It’s more like loops that sometimes circle back on themselves and occasionally take you to the next step. There are six steps in this process:</p>



<ol><li><strong>Problem-finding:</strong> Identifying the problem.</li>



<li><strong>Solution hunt:</strong> Looking for solutions to the problems found.</li>



<li><strong>Prototyping:</strong> Building a prototype.</li>



<li><strong>Testing:</strong> Testing the prototype.</li>



<li><strong>Feedback:</strong> Gathering feedback.</li>



<li><strong>Adjustments:</strong> Making necessary adjustments.</li>
</ol><p>Each step could be a loop. You need to revisit these steps over and over, sometimes going back a few steps if your hypothesis doesn’t work out. And if the original idea proves unfeasible during testing or feedback, that’s when the product needs to <strong>pivot</strong>.</p>



<h2 class="wp-block-heading"><strong>The Benefits of </strong><strong>MVP Development for Startups</strong></h2>



<p>Building and <a href="https://rocketech.it/blog/post/prototype-poc-or-mvp-what-will-work-for-your-product" data-type="URL" data-id="https://rocketech.it/blog/post/prototype-poc-or-mvp-what-will-work-for-your-product" target="_blank" rel="noreferrer noopener">launching a strong MVP</a> is a strategic move that, if done right, benefits startups on multiple levels, from cutting costs and saving resourcing to optimizing the business model and attracting potential investors’ attention. Here’s about the main <strong>advantages of MPV development for startups</strong> in more detail.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="800" height="2000" src="https://wp.rocketech.it/wp-content/uploads/2023/08/benefits-of-mvp-dev-for-startups.png" alt="An infographic listing five main benefits of MVP development for startups" class="wp-image-6117"></figure><h3 class="wp-block-heading"><strong>Resource Efficiency</strong></h3>



<p>Through early real-world customer testing of the MVP, the company can identify errors during the initial phases. This enables improved financial planning and adaptations to the business model, leading to time savings. Every successive iteration surpasses the prior one in effectiveness. Consequently, customers receive a high-caliber product tailored to their requirements.</p>



<h3 class="wp-block-heading"><strong>Fast Time to Market</strong></h3>



<p>Speed really matters in the world of startups. From this perspective, <a href="https://rocketech.it/blog/post/from-idea-to-launch-the-startups-guide-to-reducing-time-to-market" data-type="URL" data-id="https://rocketech.it/blog/post/from-idea-to-launch-the-startups-guide-to-reducing-time-to-market" target="_blank" rel="noreferrer noopener">time to market</a> is not simply about being fast but about gaining competitive advantage. The formula is fairly straightforward — the faster you are in the market, the sooner you generate revenue. The MVP approach facilitates the iterative process of learning and improving the offering based on real-world feedback. Put simply, reducing time to market enables startups to capitalize on market opportunities and increase their chances of success.</p>



<figure class="wp-block-table is-style-regular"><table class="has-light-color has-primary-background-color has-text-color has-background"><tbody><tr><td>The Minimum Viable Product enables startups to confront reality swiftly and allocate their budget more effectively before and during the project launch.</td></tr></tbody></table></figure><h3 class="wp-block-heading"><strong>Early Customer Acquisition</strong></h3>



<p>The examination of each iteration with actual customers aids startups in discovering potential purchasers even prior to the official sales debut. As people test the fundamental MVP features, they can assess the future product’s potential.</p>



<h3 class="wp-block-heading"><strong>Matching Supply and Demand</strong></h3>



<p>According to <a rel="noreferrer noopener" href="https://www.cbinsights.com/research/report/startup-failure-reasons-top/" data-type="URL" data-id="https://www.cbinsights.com/research/report/startup-failure-reasons-top/" target="_blank">CB Insights</a>, 35% of startups face failure because of no market need. This signifies that the solution the product intended to provide didn’t meet customer pain properly. Grasping and heeding the customer’s wishes and desires is vital. The MVP helps the business align the product with market requirements.</p>



<h3 class="wp-block-heading"><strong>Elevating Investment Prospects</strong></h3>



<p>Investors are more likely to think about giving money if they can see a real version as opposed to unrealistic concepts on paper. Being able to use a model of the product and understand its main features makes the project more attractive for getting funded. Generally, investors feel more sure about companies that can show they can do things well and deliver the product on time. </p>



<h2 class="wp-block-heading"><strong>Why Speed Matters</strong></h2>



<p>Imagine a startup, let’s call it MedSolution, that has a grand vision to revolutionize patient-doctor communication. The three founders invest their private savings to build a cutting-edge platform with extensive features like AI-driven symptom analysis, in-depth medical record management, and virtual medical tests. Striving for perfection, <strong>the founders spend over a year creating their product and perfecting each intricate detail</strong>.</p>



<p><strong>Meanwhile, the market’s needs shift</strong>. Users now favor simplified telemedicine platforms that offer quick video consultations and easy appointment scheduling. By the time MedSolution launched, they found themselves with a feature-rich product that was out of touch with what users wanted — timely and accessible healthcare.</p>



<p>The delay cost them not only their chance to capture a loyal user base but also the trust of investors who sought adaptable and agile ventures.</p>



<p>In turn, a parallel startup, let’s call it VitaCare, monitors the shifting landscape and takes an alternative approach. They <strong>quickly launch a stripped-down MVP</strong> — a straightforward video consultation platform connecting patients with doctors instantly.</p>



<p>By focusing on speed and user feedback, VitaCare <strong>addresses the immediate market needs</strong>. With each release, they iteratively add features based on user input, gradually expanding their offering. They grow and develop with a limited budget till they build the product that can attract investors’ attention and expand dramatically.</p>



<p><em>In this hypothetical story, MedSolution’s meticulous development approach led to a well-crafted product that didn’t match what users actually wanted. On the other hand, VitaCare quickly made a simple product that people needed and improved it based on their feedback. The alternative way took VitaCare to user engagement, investor confidence, and sustainable growth.</em></p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Need to launch your product ahead of the competition?<br>We know how to cut the time. </div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Talk to us</button></div>



<h2 class="wp-block-heading"><strong>Main MVP Types</strong></h2>



<p><strong>The MVP’s main goal is to test the upcoming product with a real audience</strong>. It means that the quality and accuracy of the test results can notably influence how quickly and effectively the development process goes. That’s why there are two main types of minimum viable products — <strong>high-fidelity</strong> and <strong>low-fidelity</strong>. These can be combined or used concurrently.</p>



<h3 class="wp-block-heading"><strong>Low-Fidelity MVPs</strong></h3>



<p>These MVPs have lower reliability and imply simplified data collection methods. They don’t require extensive programming or significant financial investment but provide less precise outcomes. Their main objectives are:</p>



<ul><li>To assess the practical value of the product.</li>



<li>To identify the most effective and sought-after solutions to the problem.</li>



<li>To aid in defining and understanding customer needs.</li>



<li>To conduct a niche analysis and determine if the game is worth the candle.</li>
</ul><p><strong>Here are some low-fidelity MVP types</strong>:</p>



<ol><li><strong>Blogs:</strong> Creating simple blog posts to gauge interest and gather feedback on a product idea or concept.</li>



<li><strong>Forums and communities:</strong> Engaging in discussions within forums or online communities to validate demand and gather insights.</li>



<li><strong>Surveys and questionnaires:</strong> Conducting surveys to gather user opinions and preferences related to the product idea.</li>



<li><strong>Landing page:</strong> Designing a basic landing page highlighting the product concept and capturing user interest.</li>



<li><strong>Explainer video MVP:</strong> Developing explanatory videos to showcase the product idea and its potential benefits.</li>



<li><strong>Advertising campaign:</strong> Running targeted ads or promotions to assess user response and measure interest.</li>



<li><strong>Crowdfunding campaign:</strong> Launching a campaign on crowdfunding platforms to validate demand and attract backers.</li>



<li><strong>Idea review services:</strong> Utilizing platforms that review and assess new ideas, validating interest and potential for development.</li>
</ol><h3 class="wp-block-heading"><strong>High-Fidelity MVPs</strong></h3>



<p>These MVPs require more preparation, resources, and analytical work. They are used for:</p>



<ul><li>Formulating and enhancing marketing approach.</li>



<li>Experimenting with value offerings, modes of communication, and calls to action.</li>



<li>Investigating feasible expansion tactics.</li>



<li>Gaining initial patrons and footholds in the market.</li>



<li>Evaluating data regarding the appetite for the newly crafted product.</li>
</ul><p><strong>Here are some high-fidelity MVP types</strong>:</p>



<ol><li><strong>Feature MVP</strong> focuses on building and releasing a product with a single core feature. It’s often used to test the viability and demand for a specific feature before investing in full product development.</li>



<li><strong>Single-Use MVP</strong> is designed to solve a particular problem for a specific audience. It targets a niche need and aims to demonstrate the product’s value in a highly focused manner.</li>



<li>“<strong>Concierge” MVPs </strong>is an approach when the product is manually operated by the development team, simulating its functionality for users. This helps validate the concept and gather user feedback before building a fully automated version.</li>



<li>“<strong>Wizard of Oz” MVPs</strong> are similar to the “concierge” MVPs. They involve manually providing certain features the user believes are automated. Behind the scenes, the functionality might be manual or simulated. This is useful for testing user reactions and gauging demand.</li>



<li>“<strong>Piecemeal” MVPs </strong>involve building a minimal version by integrating third-party tools, services, or platforms. This helps test the integration and user experience while minimizing development effort.</li>



<li><strong>A non-functional prototype MVP </strong>(or a mockup) is developed to visually represent the product’s user interface and interactions. This can be useful for early-stage testing and feedback on the design.</li>



<li><strong>Pre-order MVPs</strong> involve offering the product for pre-order, where customers can place orders for a product that’s not yet fully developed. This provides insights into demand and allows for early revenue generation.</li>



<li>In<strong> smoke test MVPs</strong>, ads or promotions for the product are run to gauge interest. When users click on these ads, they might be led to a page indicating that the product is “coming soon” or “under development.” This helps validate demand before investing further.</li>



<li>“<strong>Concierge” onboarding MVPs</strong> involve manually guiding users through the onboarding process and helping them achieve their goals using the product. It provides insights into user behavior and pain points.</li>
</ol><p>The choice of an MVP type depends on the product’s nature, goals, target audience, and available resources. The key is to create the simplest version of the product that can effectively validate assumptions, gather feedback, and demonstrate value to potential users.</p>



<h2 class="wp-block-heading">Building the Foundation: Final Thoughts on MVP Development for Startups</h2>



<p>Building an MVP is about <strong>the process</strong>, in contrast to, for example, drawing a visual prototype. It’s about the process of <strong>hypothesis testing</strong>, <strong>collecting feedback</strong>, <strong>improvements</strong>, and <strong>entering new niches</strong>. Mastering this process helps prevent wasting money and energy on creating useless and needless products — which, in turn, means better market environment and conditions.</p>



<p>This process, however, can be overwhelming and confusing. That’s where it makes sense to look for trustworthy <strong>MPV development services for startups</strong>. Finding an experienced tech partner focusing on guiding new ventures through the complexities of the process may become the first step in the journey to becoming a unicorn</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Do you have a business idea that needs validation but don’t know where to start? We are here to help.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Ask us</button></div>



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<p></p>



<p></p>



<p></p>

The Strategic Advantage of MVP Development for Startups

<p>Launching a new product is a bold venture and a severe challenge for startup founders, particularly those <a href="https://rocketech.it/blog/post/how-to-choose-your-tech-vendor-the-insider-guide" data-type="URL" data-id="https://rocketech.it/blog/post/how-to-choose-your-tech-vendor-the-insider-guide" target="_blank" rel="noreferrer noopener">looking for a trustworthy tech partner</a>. In an environment where disruption is the norm and new competitors can emerge overnight (especially in software development), startups need to move fast to capture market share and stay ahead of the competition. It makes <strong>time to market </strong>a <strong>crucial metric</strong>.</p>



<p>In other words, <strong>being able to deliver a product or service to the market ahead of your competition and changes can make the difference between success and failure for a startup</strong>. In our guide for startups, we summed up the fundamentals of the topic and some insights on how to reduce time to market.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="874" height="620" src="https://wp.rocketech.it/wp-content/uploads/2023/03/ttm.png" alt="Stopwatch on top of a stock chart, representing the importance of time to market for startups" class="wp-image-5147"></figure><h2 class="wp-block-heading">What Is Time to Market?</h2>



<p>Time to market, often referred to as TTM, is the amount of time it takes for a company to take its product from conception to its commercial release. Time to market is critical for startups as it can determine their resilience. Simply put, <strong>if a startup takes too long to bring its product to market, it may miss the window of opportunity and be overtaken by competitors</strong>.</p>



<blockquote class="wp-block-quote">
<p><em>Time To Market (TTM) is the period from ideation to the product’s market launch or the moment the business sells it to a customer. In software development startup environments, TTM is one of the most crucial metrics determining the business’ success potential.</em></p>
</blockquote>



<p>At the same time, the time-to-market definition includes other critical aspects as the team goes through several main stages when developing a new product or feature:</p>



<ul><li>Idea generation</li>



<li>Design</li>



<li>Development</li>



<li>Market launch</li>
</ul><p>TTM is critical when we talk about high end-product costs, rapid innovations, and periods of economic volatility. However, regardless of what strategies you use to cut the delivery time, one aspect must remain constant — quality.</p>



<h3 class="wp-block-heading">Is Time to Market a KPI?</h3>



<p>The short answer is yes. <strong>Time to market is </strong><strong>a key performance indicator (KPI)</strong> for many startups and companies. Moreover, it impacts a variety of other KPIs like revenue, market share, customer satisfaction, and profitability.</p>



<p>When used as a KPI, TTM can provide valuable insights into a company’s ability to innovate, adapt to market changes, and meet customer needs. Measuring TTM has a primary goal — to identify areas for improvement to cut the time the company needs to start making profits.</p>



<h2 class="wp-block-heading">Why Is Time to Market Pivotal for Your Startup?</h2>



<p>Sometimes experts use an alternative term, “<strong>time to revenue</strong>”. The concept reflects a simple idea: until all the necessary preparation steps have been completed, the company will not start earning on the new product.</p>



<p>In the startup environment, founders often lack the resources to invest in projects that don’t provide quick returns, especially since there is always the risk of failure. However, <strong>reducing TTM can help companies save a significant amount of money</strong>.</p>



<p>Shortening the time needed to develop a new software solution, for example, can also reduce the budget required for IT specialists’ salaries. It means you can allocate those resources toward expanding your business strategy.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="800" height="2000" src="https://wp.rocketech.it/wp-content/uploads/2023/08/why-ttn-is-crucial.png" alt="An infographic explaining why time to market is crucial for startups." class="wp-image-6171"></figure><h3 class="wp-block-heading">Competitive Advantage</h3>



<p>Having a well-defined strategy, young startups can create a competitive advantage through a short time to market in several ways.</p>



<h4 class="wp-block-heading">Immediate Customer Feedback</h4>



<p>The key to launching a successful product is to gather feedback from real customers as soon as possible. This is the idea behind creating a minimum viable product (MVP) that includes only the essential features. By releasing an MVP, you can gather valuable feedback from the first users and utilize it to refine and improve your product. This approach follows the principle of iterative development — every feature you add to the product is exactly what your customers need.</p>



<h4 class="wp-block-heading">Early Market Entry</h4>



<p>Naturally, if you manage to find an “empty” niche, the faster you reach your target audience, the better chances you have to become the pacesetter. By getting to market first, startups can build brand awareness, establish themselves as thought leaders, and capture market share before competitors catch up.</p>



<h4 class="wp-block-heading">Increased Agility</h4>



<p>In the world of volatile market conditions, being able to adjust to change is critical. Companies with far-reaching (we are talking about planning for years ahead) visions no longer survive the competition. Fast launch helps you see your market “from the inside” and adapt to changes as quickly as possible.</p>



<h3 class="wp-block-heading">Funding and Investment</h3>



<p>Making your startup attractive for investors is another solid reason why time to market is important. VCs focus on startups with a clear and concise plan for bringing their product to market. Long TTM often becomes a red flag for stakeholders. It may indicate that a startup is inefficient or unable to carry out its plan.</p>



<h2 class="wp-block-heading">What Happens if Time to Market Takes Too Long</h2>



<p>The longer it takes to deliver your product to customers, the longer you don’t get paid. Simple as that. Moreover, it means you lose the money you could be earning already. In many cases, time-to-market challenges like <strong>cost of delay (CoD)</strong> can become fatal for a new enterprise.</p>



<figure class="wp-block-table"><table class="has-primary-color has-gray-50-background-color has-text-color has-background"><tbody><tr><td>Cost of delay (CoD) is a metric that measures the impact of delaying a project or feature. It’s a way of quantifying the potential cost of not delivering a feature or a product on time, taking into account the impact on revenue, customer satisfaction, and other vital business factors.</td></tr></tbody></table><figcaption class="wp-element-caption">Cost of delay definition</figcaption></figure><h3 class="wp-block-heading">Who Did It Wrong</h3>



<p>By analyzing real-life time-to-market examples, aspiring business founders can learn best practices, make predictions, and devise better planning strategies. Although it may sound surprising, even big players have a story or two of missing the window.</p>



<h4 class="wp-block-heading">Microsoft’s Windows Vista</h4>



<p>The tech giant <a rel="noreferrer noopener" href="https://petri.com/microsoft-closes-book-windows-vista/" data-type="URL" data-id="https://petri.com/microsoft-closes-book-windows-vista/" target="_blank">released</a> its infamous operating system in 2007, five years after the release of its predecessor, Windows XP. Continuous changes to the operating system’s architecture and security features were among other reasons for its long time to market. The extended development time led to missed market opportunities and negative feedback from customers due to the operating system’s perceived sluggishness and compatibility issues. In the end, Vista was widely considered a failure, and Microsoft quickly released its successor, Windows 7, just two years later.</p>



<h4 class="wp-block-heading">Boeing’s 787 Dreamliner</h4>



<p>Boeing’s 787 Dreamliner was first <a rel="noreferrer noopener" href="https://simpleflying.com/boeing-787-nine-years/" data-type="URL" data-id="https://simpleflying.com/boeing-787-nine-years/" target="_blank">announced</a> in 2003, but the aircraft did not enter commercial service until 2011, eight years later. Design changes, supply chain issues, and technical challenges massively affected the anticipated launch. The delay resulted in significant financial losses for Boeing, as customers canceled orders and turned to competitor Airbus.</p>



<h2 class="wp-block-heading">Reducing Time to Market: 5 Essential Tips</h2>



<p>When you develop a <strong>product development strategy</strong>, faster time to market becomes one of your priorities. Typically, it depends on innovation, features, and quality. Reaching a balance between these aspects determines success. It also means that promptly entering the market doesn’t necessarily equal profit if any of your strategy’s elements need more development.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="800" height="2000" src="https://wp.rocketech.it/wp-content/uploads/2023/08/reducing-ttm-4.png" alt="An infographic providing five tips on how to reduce time to market for startups." class="wp-image-6185"></figure><p>Here are our insights on <strong>how to shorten time to market while maintaining quality</strong>.</p>



<h3 class="wp-block-heading">#1 Find a Software Developer for Your Startup</h3>



<p>Don’t look for a tech vendor to tell you what you already know. Strong partnerships are based on complementation. However, always check the candidates’ portfolios for hands-on experience in your niche, industry, or desired technology. While your partner needs to provide the knowledge you lack, a comprehensive understanding of the environment is an essential requirement.</p>



<h3 class="wp-block-heading">#2 Follow the Agile Development Practices</h3>



<p>Today, more vendors providing software development for a startup follow agile development practices to break down complex projects into smaller, more manageable tasks and complete them in short sprints. Proven frameworks like Scrum will help you speed up the product development process, reduce the risk of delays, and improve the quality of your final product.</p>



<h3 class="wp-block-heading">#3 Integrate DevOps</h3>



<p>DevOps is a set of practices that combines software development and IT operations to create a more efficient and effective development process. Experienced custom software development providers have already <a href="https://rocketech.it/blog/post/top-10-devops-tools-to-watch-for-in-2022" data-type="URL" data-id="https://rocketech.it/blog/post/top-10-devops-tools-to-watch-for-in-2022" target="_blank" rel="noreferrer noopener">well-established DevOps processes</a> to automate tasks, streamline workflows, and reduce the time it takes to test and deploy the product.</p>



<h3 class="wp-block-heading">#4 Discovery Phase Roadmap</h3>



<p>Over <a href="https://www.failory.com/blog/startup-failure-rate" data-type="URL" data-id="https://www.failory.com/blog/startup-failure-rate" target="_blank" rel="noreferrer noopener">90% of startups don’t survive</a> because they either fail to find the product-market fit or simply don’t have a solid plan. A carefully crafted <strong><a href="https://rocketech.it/blog/post/discovery-phase-why-is-it-crucial-for-your-project-success" data-type="URL" data-id="https://rocketech.it/blog/post/discovery-phase-why-is-it-crucial-for-your-project-success" target="_blank" rel="noreferrer noopener">discovery phase</a></strong> will help you avoid both fatal mistakes. It will help you hit multiple goals, from market research and product vision to detailed backlog and cost optimization.</p>



<h3 class="wp-block-heading">#5 Build an MVP</h3>



<p>A <a href="https://rocketech.it/blog/post/the-strategic-advantage-of-mvp-development-for-startups" data-type="URL" data-id="https://rocketech.it/blog/post/the-strategic-advantage-of-mvp-development-for-startups" target="_blank" rel="noreferrer noopener">minimum viable product</a> (MVP) is a basic version of a product that includes only the essential features needed to solve a customer’s problem. Essentially, it’s the most powerful instrument for gathering customer feedback and testing new business hypotheses. On top of that, it’s the fastest way to the first investments.</p>



<h3 class="wp-block-heading">Who Did It Right</h3>



<p>Analyzing the experience of existing players works both for bad and good examples. While you can learn what not to do from famous fails, there’s nothing wrong with following a few working ideas from those who did it well.</p>



<h4 class="wp-block-heading">Amazon</h4>



<p>One way Amazon reduces TTM is by using a process called “<strong><a href="https://fourweekmba.com/working-backwards/" data-type="URL" data-id="https://fourweekmba.com/working-backwards/" target="_blank" rel="noreferrer noopener">working backwards</a></strong>.” It involves starting with the customer and working back to the product, identifying customer needs, and creating a product that meets them as quickly as possible. Additionally, Amazon uses agile development methodologies and rapid prototyping and leverages technology to streamline its product development process.</p>



<h4 class="wp-block-heading">Netflix</h4>



<p>Netflix reduced TTM for its streaming service by using a <strong><a href="https://www.aidataanalytics.network/data-science-ai/articles/data-science-at-netflix-how-advanced-data-analytics-helped-netflix-generate-billions" data-type="URL" data-id="https://www.aidataanalytics.network/data-science-ai/articles/data-science-at-netflix-how-advanced-data-analytics-helped-netflix-generate-billions" target="_blank" rel="noreferrer noopener">data-driven approach</a></strong> to content creation. The entertainment giant uses data analytics to identify trends and genres and develop original content based on those insights. Additionally, Netflix perfected its recommendation algorithms to quickly adapt to changing customer preferences.</p>



<h2 class="wp-block-heading">Launching Fast with Rocketech</h2>



<p>At Rocketech, we focus on long-term, productive partnerships and offer a 360 approach to product development. As a startup software development company, we help founders go a long way from ideation to the first investments and revenue as soon as possible. Our <a rel="noreferrer noopener" href="https://rocketech.it/cases" data-type="URL" data-id="https://rocketech.it/cases" target="_blank">experience </a>and well-established processes have proved that launching software faster works.</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Not sure how long it will take to turn your idea into a product? We know how to calculate it. </div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Book a call</button></div>

From Idea to Launch: The Startup's Guide to Reducing Time to Market

<p>Innovative startup projects go hand in hand with uncertainty. Before you invest in new technology, ideas, or methods, you want to prove that they will work. In software development, an <strong>MVP </strong>(or a <strong><a rel="noreferrer noopener" href="https://rocketech.it/blog/post/when-to-launch-an-mvp-7-scenarios-where-its-crucial" data-type="URL" data-id="https://rocketech.it/blog/post/when-to-launch-an-mvp-7-scenarios-where-its-crucial" target="_blank">minimum viable product</a></strong>), <strong>prototyping</strong>, and <strong>proof of concept</strong> are used to test concepts, ideas, and feature feasibility.</p>



<p>The three models sometimes cause confusion as they serve smilingly similar purposes. However, there are significant nuances. We created a guide to help you understand the <strong>core differences between prototypes, PoC, and MVP.</strong></p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="874" height="620" src="https://wp.rocketech.it/wp-content/uploads/2023/03/mvp-poc-prototype.png" alt="Professionals in an office environment use prototyping, PoC, and MVP to test product ideas and feasibility." class="wp-image-5192"></figure><h2 class="wp-block-heading"><strong>What Is a Prototype?</strong></h2>



<p>Simply put, a <strong>prototype is a stage in creating the product’s interface design</strong>. In a broader sense, prototyping is building a layout or a model of a future product to determine whether the product’s structure, functionality, and overall concept are correct. </p>



<p>Essentially, a<strong> prototype is a product’s draft</strong> reflecting its design, logic, and basic functionality. Designers can make it interactive, collect all screens in a single model, and establish internal relationships and links. An interactive prototype is like a 3D model of a building developed by architects before the construction starts.</p>



<h3 class="wp-block-heading">Prototype Advantages</h3>



<p>A prototype has <strong>two main benefits</strong>:</p>



<ol><li>It minimizes misunderstandings between stakeholders (managers, designers, programmers, and clients). It structures the thoughts and prevents errors and unnecessary assignments in the early stages of development.</li>



<li>You can test the future product (for example, a mobile app) by involving a focus group. It provides the response of your target audience and helps you adjust the product idea.</li>
</ol><p>In the case of <a rel="noreferrer noopener" href="https://rocketech.it/services" target="_blank">IT services</a> delegation, it’s an effective way of communication between the client and the service provider. The outsourcing company shows the prototype to the client for approval and makes adjustments (if needed) before the actual development process. This way, it’s easy to see all screens, test buttons, and other interface elements. It also helps you evaluate if the product-user interaction scheme requires any modifications.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="900" height="300" src="https://wp.rocketech.it/wp-content/uploads/2023/08/what-is-a-prototype-1.png" alt="A simple quote explaining what a prototype is in software development" class="wp-image-6141"></figure><h3 class="wp-block-heading"><strong>When Should You Use a Prototype?</strong></h3>



<ol><li>Prototypes help you see your product idea from an alternative point of view and find gaps in the concept.</li>



<li>You can edit and adjust a prototype instantly and without any risk. And it’s efficient under tight deadlines and small budgets.</li>



<li>Prototypes help business owners and startups estimate the balanced development cost quite accurately. </li>
</ol><h2 class="wp-block-heading"><strong>What Is a PoC?</strong></h2>



<p><strong>Proof of concept (PoC) is a vivid justification of the idea’s feasibility</strong>. It’s a method to prove (or disprove) that the idea is worthwhile and can enter the market. It can be a new feature of an existing company product, an extension of a product line, or a brand-new product for startups. The main point is to prove that the idea, method, or technology works (or they don’t).</p>



<p>Proof of concept is a broad and popular method successfully applied in many business fields. In software development, PoC can show that some technical problems can be solved and how to solve them. For example, PoC is a good way to test whether your company can technically integrate a product into an existing enterprise system and how to do it effectively.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="900" height="300" src="https://wp.rocketech.it/wp-content/uploads/2023/08/what-is-a-poc.png" alt="A simple quote explaining what proof of concept is in software development" class="wp-image-6143"></figure><h3 class="wp-block-heading"><strong>When Should You Use a PoC?</strong></h3>



<p>Proof of concept doesn’t cover the whole system or your entire product but only a small part of it, which users most likely won’t see at all. In other words, PoC is a relatively small, purpose-specific study that gives you a green (or red) light for further actions, whether it’s starting a new project or developing an existing one. </p>



<p><strong>PoC is an important step when it comes to long-term, complex, and therefore expensive projects</strong>. It’s an effective tool to verify a new feature of your product before spending money on its development and implementation.</p>



<p>Moreover, this method can help you convince a potential investor or stakeholder that your idea is worth it and that you can keep the promises. It gives an overview of whether the concept is feasible and how to implement it.</p>



<h2 class="wp-block-heading"><strong>What Is an MVP?</strong></h2>



<p>A <strong>minimal viable product</strong> (<strong>MVP</strong>) <strong>is a test yet stable, error-free version of a product</strong> or service with a minimal set of features (sometimes even one) that carries value for the end user. Businesses create MVPs to test hypotheses and prove if the product is valuable and marketable.</p>



<p>The results of such testing and feedback from the target audience demonstrate whether you should develop the product further, how you need to adjust the strategy, and what should be left untouched. Successful MVP testing paves the way for attracting investors.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="900" height="300" src="https://wp.rocketech.it/wp-content/uploads/2023/08/what-is-an-mvp-term-1.png" alt="A simple quote explaining what a minimum viable product is in software development" class="wp-image-6147"></figure><h3 class="wp-block-heading"><strong>MVP Success Story</strong></h3>



<p>In 2006, Daniel Ek and Martin Lorentzon launched a small service with one function — music streaming. Today their product, <strong>Spotify</strong>, is worth <a rel="noreferrer noopener" href="https://companiesmarketcap.com/spotify/marketcap/" target="_blank">almost $25 billion</a>, features major recording studios, and has over 400 million monthly active users.</p>



<blockquote class="wp-block-quote has-text-align-right">
<p></p>
<cite><strong>“By focusing on the customer need and problem, a <a rel="noreferrer noopener" href="https://www.product-frameworks.com/Spotify-MVP.html" target="_blank">good MVP</a> will deliver incremental solutions that actually help to address that need instead of half-baked pieces of a solution that may eventually help them.”<br></strong><em>Henrik Kniberg, Spotify’s product coach</em></cite></blockquote>



<h3 class="wp-block-heading"><strong>When Should You Use the MVP Product Development Approach?</strong></h3>



<p>The short answer, which any MVP developer would give you, is <strong>in the early stages of product development</strong>. The reality is that even the best ideas fail if you don’t use an organized approach. Instead of investing big money in the beginning, there’s an option of little cost and accurate verification. Once you’ve released a minimum viable product, you’ll determine the demand and whether or not you’re moving the project in the right direction.</p>



<p>The <strong>MVP’s biggest advantage</strong> is collecting priceless information from the first users. Your end-users will provide feedback about the correct implementation of the project. And by using this data, you can plan future upgrades and prioritize them — which functions you should introduce and develop first.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="900" height="500" src="https://wp.rocketech.it/wp-content/uploads/2023/08/prototype-poc-or-mvp-2.png" alt="A simple diagram describing the difference between a prototype, proof of concept, and a minimum viable product (MVP)." class="wp-image-6137"></figure><h2 class="wp-block-heading"><strong>Comparing Prototype, PoC, and MVP</strong></h2>



<figure class="wp-block-table"><table><tbody><tr><td></td><td><strong>Prototype</strong></td><td><strong>PoC</strong></td><td><strong>MVP</strong></td></tr><tr><td><strong>Purpose</strong></td><td>To verify the implementation and usability of multiple functions</td><td>To validate the feasibility of an idea or one function</td><td>To create a viable product with minimal effort</td></tr><tr><td><strong>Target Audience</strong></td><td>Potential investors</td><td>Internal team</td><td>Clients,  stakeholders, end-users</td></tr><tr><td><strong>Further Use</strong></td><td>Design layout and product logic for further development</td><td>Tested features are implemented in the product</td><td>The first product version</td></tr><tr><td><strong>Value</strong></td><td>Potential for investments</td><td>Idea, concept, or feature elaboration</td><td>Finished product</td></tr><tr><td><strong>Resources</strong></td><td>Minimum resources and tech expertise </td><td>Tech expertise for product development</td><td>Tech expertise for a product development</td></tr></tbody></table><figcaption class="wp-element-caption">Prototype, PoC, or MVP: Comparison</figcaption></figure><h2 class="wp-block-heading"><strong>Rocketech Expert Approach</strong></h2>



<p>Prototyping, proving a concept, and creating a minimal viable product have a lot in common but still have different goals. <strong>As your project develops, your PoC can grow into a prototype or MVP</strong>. Moreover, your MVP product development process may eventually need multiple PoC projects to determine the features your solution needs to stay successful on the market.</p>



<blockquote class="wp-block-quote">
<p></p>
<cite><strong>In typical project progression scenarios, startups use prototypes to attract investors and get resources to develop a fully functioning minimal viable product. An MVP is all about launching your product as soon as possible and verifying monetization models. Meanwhile, PoC is a powerful instrument for understanding the product’s technical challenges and finding a way to meet them efficiently. </strong></cite></blockquote>



<p>Any product’s creation and development are complex, gradual, and multi-step processes. Some stages require the completion of previous ones, some can be implemented simultaneously. Any of your favorite apps took a long time to get their current style, design, and features. </p>



<p><strong>An IT project’s life cycle is a continuous process that ends only when there’s a decision to shut it down and requires maximum flexibility</strong>. Rocketech’s carefully structured <a rel="noreferrer noopener" href="https://rocketech.it/workflow" target="_blank">workflow</a> is based on full support and agility. Our experts guide our partners from <a rel="noreferrer noopener" href="https://rocketech.it/blog/post/discovery-phase-why-is-it-crucial-for-your-project-success" data-type="URL" data-id="https://rocketech.it/blog/post/discovery-phase-why-is-it-crucial-for-your-project-success" target="_blank">project discovery</a> to scaling working products. We adjust to the unique needs of every client and each project. Whether it’s a clickable prototype or a functioning version of the product ready for launch — we provide business analytics expertise to choose the option that works best.</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Not sure how to validate your product idea?<br>We can help.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Book a call</button></div>

Prototype, PoC, or MVP: What Will Work For Your Project?

<p>Keeping everything under control in short-term tasks is relatively easy — everybody goes to a common and known goal. <strong>Long-term project management</strong>, on the other hand, <strong>requires experience and a lot of resources</strong>. Will your product still be relevant in half a year? How do you keep your team motivated and stakeholders focused? Can you save up money in the end? Long-term projects are as ambitious as they are challenging.</p>



<div class="wp-block-blog-quote wp-block-quote"><div class="wp-block-quote__text"><p>“Building a functioning system at the beginning helps you avoid most challenges in the future.”</p></div><div class="wp-block-quote__author"><div class="wp-block-quote__author__aside"><div class="wp-block-quote__author__image" style='background-image:url("https://wp.rocketech.it/wp-content/uploads/2022/08/maksim_atiutskii-150x150-2.png")'></div></div><div class="wp-block-quote__author__content"><div class="wp-block-quote__author__name"><em><strong>Maksim Atiutskii</strong></em></div><div class="wp-block-quote__author__info"><em><strong>Business Development Officer, Rocketech</strong></em></div></div></div></div>



<p>However, ‘challenging’ doesn’t mean ‘impossible’. We created a <strong>software development project challenges checklist</strong> with seven crucial aspects of long-running products.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="874" height="620" src="https://wp.rocketech.it/wp-content/uploads/2023/07/pm-challnges.png" alt="Image of clock and puzzle pieces representing project management challenges." class="wp-image-6036"></figure><h2 class="wp-block-heading"><strong>#1 Choose the Right Tech Stack</strong></h2>



<p>Saying that a tech stack dramatically affects any IT project is not an exaggeration. The choice of instruments can change the development time, quality, and project cost. Moreover, it impacts product scalability in the future.</p>



<figure class="wp-block-table"><table class="has-light-color has-primary-background-color has-text-color has-background"><tbody><tr><td>The term “<strong>technology stack</strong>” refers to a complex combination of programming languages, software, and a range of frameworks used to develop an IT project.</td></tr></tbody></table></figure><p>Choosing the right tech stack shouldn’t equate to relying solely on the CTO’s competencies or the previous experience of available developers. Rather, it involves deliberate risk assessment and pros/cons evaluation for each option. <strong>The right in this context means a highly scalable, flexible, and powerful tech stack yet well-known to the market</strong>. The latter matters the most as finding an emergency replacement for developers with “exotic” expertise (like Rust, Ruby,<em> </em>or .NET)<em> </em>can pose many challenges to HR and significantly slow down the project (no matter how great the technology is).</p>



<h2 class="wp-block-heading"><strong>#2 Don’t Hire Weak Developers</strong></h2>



<p>This seemingly obvious life hack can turn into a real challenge for many young startups. Lacking experience in finding strong developers, some founders make wrong choices and provide early-stage employees with stock options. It makes it hard to say goodbye to those weak specialists later and, in many cases, increase investments.</p>



<p>Here’s a <strong>common scenario</strong>. A fresh startup with no HR strategy creates the first version of a <a href="https://rocketech.it/blog/post/when-to-launch-an-mvp-7-scenarios-where-its-crucial" data-type="URL" data-id="https://rocketech.it/blog/post/when-to-launch-an-mvp-7-scenarios-where-its-crucial" target="_blank" rel="noreferrer noopener">minimal viable product</a> (MVP). The team consists of any available developers regardless of their expertise and experience. At later stages, a badly written product needs a total redo. However, the founder disagrees that the project requires code refactoring. It increases the technical debt due to burning deadlines for feature releases. As a result, the project is crumbling.</p>



<p>There are <strong>two ways to avoid this scenario</strong>:</p>



<ol><li>Building an efficient HR process to hire the “right” professionals;</li>



<li>Partnering with a software development company that also provides HR services and helps clients form an effective expert team for the project from day one.</li>
</ol><p><strong>When building a “somehow okay” MVP, founders must be ready to rewrite the entire code from scratch later to create a functional product</strong>. Starting with clean code and a highly professional team, on the other hand, substantially saves time and budget for further development.</p>



<h2 class="wp-block-heading"><strong>#3 Build the QA Process</strong></h2>



<p>Quality Assurance is not only about finding bugs. It’s about preventing defects and, as the name suggests, <strong>creating a quality product</strong>. At Rocketech, we’ve developed the four golden rules:</p>



<ol><li><strong>Hire strong QA engineers;</strong></li>



<li><strong>Create the Community of Practice;</strong></li>



<li><strong>Strictly monitor documentation;</strong></li>



<li><strong>Keep the code clean.</strong></li>
</ol><p>In the long run, establishing an <a rel="noreferrer noopener" href="https://rocketech.it/blog/post/how-to-set-up-qa-process-on-short-term-projects-that-rocks" target="_blank"><strong>efficient QA process</strong></a> helps founders save money. Simply put, QA engineers find bugs and send reports to the developers responsible for the respective part of the code. It means the developers don’t have to spend extra time looking for the reasons why something went wrong.<strong> </strong></p>



<div class="wp-block-blog-quote wp-block-quote"><div class="wp-block-quote__text"><p>“To create successful products, quality must become the priority.”</p></div><div class="wp-block-quote__author"><div class="wp-block-quote__author__aside"><div class="wp-block-quote__author__image" style='background-image:url("https://wp.rocketech.it/wp-content/uploads/2022/08/maksim_atiutskii-150x150-2.png")'></div></div><div class="wp-block-quote__author__content"><div class="wp-block-quote__author__name"><em><strong>Maksim Atiutskii</strong></em></div><div class="wp-block-quote__author__info"><em><strong>Business Development Officer, Rocketech</strong></em></div></div></div></div>



<p>However, Quality Assurance is a broader term. It includes many aspects of product quality at all project stages — <strong>development</strong>, <strong>release</strong>, and <strong>operation</strong>. It minimizes the number of bugs and prevents them from appearing in published product versions. </p>



<h2 class="wp-block-heading"><strong>#4 Don’t Disregard Methodologies</strong></h2>



<p>Many startups fail because they cannot build an <a href="https://www.forbes.com/sites/forbesbusinesscouncil/2022/05/13/the-operational-approach-the-reverse-side-of-managing-an-it-startup/?sh=540fc7827074" target="_blank" rel="noreferrer noopener">operational process</a>. Some try to set up a system of their own by altering already existing approaches and frameworks. In reality, changing proven methods leads to partially functional processes like <a href="https://rocketech.it/blog/post/what-is-scrumbut-and-why-should-you-avoid-it" target="_blank" rel="noreferrer noopener"><em>ScrumBut</em></a> and rarely benefits the company.</p>



<p>It doesn’t matter which methodology you choose — Scrum, Kanban, or even good old Waterfall — <strong>the point is to follow it properly</strong>. It’s vital to base the internal processes on continuous feedback, retrospectives, and prioritizing. Hiring respective professionals (experienced Scrum Masters, for example) helps founders train the team, build the company’s methodology, and <strong>boost productivity</strong> by following guidelines and restrictions.</p>



<p>Neglecting this aspect typically leads to chaos, a toxic atmosphere, and pointless arguments taking up to 90% of working time. The team’s productivity and motivation inevitably decrease.</p>



<div class="wp-block-blog-quote wp-block-quote"><div class="wp-block-quote__text"><p>“Strong developers don’t like wasting time on needless calls due to bad management.”</p></div><div class="wp-block-quote__author"><div class="wp-block-quote__author__aside"><div class="wp-block-quote__author__image" style='background-image:url("https://wp.rocketech.it/wp-content/uploads/2022/08/maksim_atiutskii-150x150-2.png")'></div></div><div class="wp-block-quote__author__content"><div class="wp-block-quote__author__name"><em><strong>Maksim Atiutskii</strong></em></div><div class="wp-block-quote__author__info"><em><strong>Business Development Officer, Rocketech</strong></em></div></div></div></div>



<h2 class="wp-block-heading"><strong>#5 Prioritise Soft Skills</strong></h2>



<p>While focusing on technical challenges in project management, many founders overlook other aspects of a streamlined process. Today’s working environments often prioritize soft skills over exclusively technical competencies. The simplest example is avoiding hiring a “star” engineer with obvious toxic personality traits. <strong>If the entire team is uncomfortable working with one employee, it’s time to find a replacement for that person</strong>. Such people typically lack the most valuable soft skills — the <strong>ability to learn and the desire to work in a team</strong>.</p>



<h2 class="wp-block-heading"><strong>#6 Stay Agile</strong></h2>



<p>The political and social events of the last few years have taught businesses to stay agile to survive in fast-changing conditions. Agility in this context refers to continuous hypothesis testing and stable release planning. Put simply, <strong>a long-term project planned for years in advance will most likely fail with the first market fluctuations and user behavior changes</strong>.</p>



<p>Most long-term project outcomes become obsolete before they reach the end user. It often turns out that they are no longer needed for various reasons, from a changed company’s strategy to simply not finding a product-market fit. </p>



<p><strong>Successful products start with minimal, simple functionality that gets more complex with each release</strong>. According to this approach, development takes place parallel to market testing. And each new feature corresponds to the user feedback and brings the customer what they really need.</p>



<h2 class="wp-block-heading"><strong>#7 Plan Properly</strong></h2>



<p><strong><a rel="noreferrer noopener" href="https://rocketech.it/blog/post/agile-project-estimation-challenges" target="_blank">Project estimation</a> and planning can either set the right pace or kill the endeavor before it even starts</strong>. Knowing how to calculate risks and predict the team’s productivity helps executives make considerably more accurate timeframe and budget estimations.</p>



<p>It, however, requires experience and data from previous sprints or records of the team’s speed and efficiency from past projects. Proper planning is not just assigning mythical eight-hour days required to develop a feature to each specialist. It’s about potential risks, task complexity, the developer’s seniority level, and <strong>the team’s collaboration experience</strong>, among other factors.</p>



<div class="wp-block-blog-quote wp-block-quote"><div class="wp-block-quote__text"><p>“At Rocketech, we use enhanced burn-down charts (EBCD) for monitoring the team’s productivity. The dashboards are based on <a rel="noreferrer noopener" href="https://rocketech.it/blog/post/what-are-story-points-and-how-do-you-estimate-them" target="_blank">the story point estimation method</a> and the developers’ tracked time. It helps us show our clients how a requirements change affects deadlines in real time. The plan and expectations should be adjusted for any changes. Otherwise, you may keep modifying the initially agreed elements just to realize that the budget is gone, but you have no product.”</p></div><div class="wp-block-quote__author"><div class="wp-block-quote__author__aside"><div class="wp-block-quote__author__image" style='background-image:url("https://wp.rocketech.it/wp-content/uploads/2022/08/maksim_atiutskii-150x150-2.png")'></div></div><div class="wp-block-quote__author__content"><div class="wp-block-quote__author__name"><em><strong>Maksim Atiutskii</strong></em></div><div class="wp-block-quote__author__info"><em><strong>Business Development Officer, Rocketech</strong></em></div></div></div></div>



<h2 class="wp-block-heading"><strong>Final Thoughts</strong></h2>



<p>Some software project management challenges are universal regardless of the scope of work, deadlines, or budgets. However, <strong>long-term project planning requires an advanced expertise level and hands-on experience with all aspects of project estimations and risk assessment</strong>.</p>



<p>First and foremost, there must be <strong>an established and efficient system of processes</strong>. At Rocketech, our goal is to become a trustworthy partner to all our clients by complementing and reinforcing their resources. We are equally proficient in providing a fully functional <a rel="noreferrer noopener" href="https://rocketech.it/blog/post/scaling-startup-success-the-benefits-of-hiring-a-dedicated-development-team" data-type="URL" data-id="https://rocketech.it/blog/post/scaling-startup-success-the-benefits-of-hiring-a-dedicated-development-team" target="_blank">Dedicated Team</a> and guiding startups with our business expertise and market experience.</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Have a business idea but don’t know how to bring it to life and organize the project? We do.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Talk to us</button></div>

How to Manage Challenges of Long-Term Projects

<p>Launching a product-based startup is overwhelming, and many aspiring entrepreneurs end up losing focus and burying seemingly brilliant ideas. The discovery phase (especially in the agile approach to software development) can help you stay on track, define your business goals, and find ways to achieve them.</p>



<p>Clients often approach custom software development companies with minimum information about what they want and why. <strong>The discovery phase helps both sides understand what the business actually needs and how different the real goals are from the client’s desires</strong>. Here’s what you need to know about the project kick-off and how to get maximum value from it.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="874" height="620" src="https://wp.rocketech.it/wp-content/uploads/2023/02/discovery-phase.png" alt="A man holding a magnifying glass looking at a symbolic representation of Earth." class="wp-image-5055"></figure><h2 class="wp-block-heading">What is a Discovery Phase, and Why Do You Need It?</h2>



<p>Most Internet sources will explain the discovery phase definition as a “process of information gathering.” Although technically, it’s not wrong, an effective project initiation implies much more than just listening to the client’s wishes and desires and looking up what potential competitors are doing.</p>



<p><strong>The discovery phase in software development is a preliminary stage helping a project team understand the software project’s scope, requirements, goals, and objectives. </strong>The discovery phase’s purpose is to establish a shared understanding between the <a href="https://rocketech.it/blog/post/dedicated-team-the-future-of-software-development" data-type="URL" data-id="https://rocketech.it/blog/post/dedicated-team-the-future-of-software-development" target="_blank" rel="noreferrer noopener">development team</a> and the stakeholders (e.g., the business, end-users, or customers). Ideally, everyone involved should know what the project will entail and deliver and how to meet the needs of all parties.</p>



<blockquote class="wp-block-quote">
<p><em>The discovery phase is the first crucial development stage designed to set business goals and draw a roadmap toward achieving them. It’s aimed at defining the product, analyzing the market, and learning what the target audience needs. As a result, it helps all stakeholders understand each other’s expectations and establish efficient cooperation.</em></p>
</blockquote>



<p>So, what is a project discovery? In real-life projects, this stage goes beyond simply discussing ideas and writing a technical specification. It helps the client and the service provider to:</p>



<ol><li><strong>Clarify project objectives</strong>: It helps identify and formulate project objectives to ensure that the software project will bring the desired results.</li>



<li><strong>Reduce project risks</strong>: By thoroughly defining the project requirements and scope during the discovery, businesses can reduce the risk of misunderstandings during the development phase. Miscommunication always leads to financial losses.</li>



<li><strong>Improve project efficiency</strong>: It helps predict potential technical challenges and obstacles early on, allowing the project team to plan and prepare accordingly, improving project efficiency.</li>
</ol><p>In other words, every piece of information collected during the discovery stage helps the tech vendor determine the scope of work and time frames and plan the project tasks. It has one big ultimate goal — <strong>to create a quality software product designed for the client’s needs</strong>.</p>



<h3 class="wp-block-heading">Project Discovery: What Is Included?</h3>



<p>While the initial activities are about planning, the first stage itself must be well-planned. The discovery phase steps typically cover the main aspects of project management, <strong>from ideation to the implementation roadmap</strong>.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="800" height="2000" src="https://wp.rocketech.it/wp-content/uploads/2023/04/dph-goals-infogrcs.png" alt="The infographics listing the main discovery phase goals." class="wp-image-5319"><figcaption class="wp-element-caption">Discovery Phase Objectives</figcaption></figure><h3 class="wp-block-heading">The Discovery Phase of a Software Development Project: Who Is Involved?</h3>



<p>Naturally, discovery teams may vary depending on the project’s size and complexity and the client’s specific needs. However, based on our experience, the following specialists make up the best combination.</p>



<h4 class="wp-block-heading">Business Analyst</h4>



<p>A business analyst gathers and analyzes market- and product-related data and makes recommendations to decision-makers. Use cases, user stories, reports, and business processes are right up their alley. BAs bridge the gap between technical and non-technical stakeholders and ensure that the project’s tech sides align with the client’s business goals.</p>



<blockquote class="wp-block-quote">
<p><em>For example, the client needs an online booking system integrated into the product. If the vendor starts with technical questions about the functionality, they may miss some crucial requirements. Why does the client need it? What does it solve? Here, the BA’s task is to listen carefully, build logical connections, and clarify controversies.</em></p>
</blockquote>



<h4 class="wp-block-heading">Solution Architect</h4>



<p>A solution architect is an experienced specialist who sets goals and objectives for the project execution, finds the best technical solutions, describes the software’s structure and behavior, and distributes functions between developers. They also consider cost, scalability, and compatibility with existing systems while making decisions.</p>



<h4 class="wp-block-heading">Developers</h4>



<p>Software developers with diverse expertise help the discovery team make more precise <a href="https://rocketech.it/blog/post/how-to-estimate-the-cost-of-sofware-development" data-type="URL" data-id="https://rocketech.it/blog/post/how-to-estimate-the-cost-of-sofware-development" target="_blank" rel="noreferrer noopener">estimations</a>. Professionals who have participated in several similar projects (comparable functionality, the same frameworks, domains, product types, etc.) evaluate the project’s potential based on their hands-on experience.</p>



<h4 class="wp-block-heading">UX/UI Designers</h4>



<p>User experience and user interface specialists can create wireframes and clickable prototypes if those are part of the discovery. Their main task is to show what the future application will look like. However, they also help the team assess the project’s complexity.</p>



<blockquote class="wp-block-quote">
<p><em>For a B2C product targeting mainstream users, UX designers would be an essential part of the discovery team — user experience is crucial for such solutions. Now let’s take entirely technical projects focusing on professionals in a particular niche. Here, UX plays a secondary role, while purely technical requirements become the first priority. The discovery phases for these examples will be different.</em></p>
</blockquote>



<h4 class="wp-block-heading">Scrum Master</h4>



<p>The formula <strong>Business Analyst+Scrum Master</strong> proves to be more efficient than a single Project Manager who, in the end, takes on too many tasks and often loses focus. While the BA connects business and development, the Scrum Master is responsible for efficiency, transparency, timing, and evaluation.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="823" height="690" src="https://wp.rocketech.it/wp-content/uploads/2023/02/dph-team.png" alt="The discovery phase in agile software development relies on a well-organized and professional team.
" class="wp-image-5071"><figcaption class="wp-element-caption">Discovery Phase Team</figcaption></figure><h3 class="wp-block-heading">The Main Benefits of a Discovery Phase</h3>



<p>Successful project management and discovery must bring tangible advantages to all stakeholders. For example, businesses can predict risks and minimize financial losses in the long run. Here’s the list of the <strong>key benefits of a discovery phase</strong>:</p>



<ul><li>A better understanding of project requirements;</li>



<li>Defined project scope and evaluated project complexity;</li>



<li>Detailed and simplified budgeting and planning;</li>



<li>Project estimations based on the team’s hands-on experience;</li>



<li>Improved team efficiency;</li>



<li>Enhanced project alignment and agreement;</li>



<li>Improved communication and collaboration between all stakeholders;</li>



<li>Reduced and mitigated risks (first of all, financial);</li>



<li>The balance between business objectives and the market need;</li>



<li>A clear technical description;</li>



<li>Visualized product vision.</li>
</ul><p>The main advantage of any discovery phase is <strong>a detailed action plan</strong> created by people who will follow it. By taking the time to plan and communicate effectively, you and your tech contractor turn an abstract idea into a real roadmap based on your business needs, market conditions, and budget.</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Can’t estimate your idea’s feasibility?<br>We can provide support and expertise.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Book a call</button></div>



<h2 class="wp-block-heading">What Will Happen if You Skip the Discovery Phase Activities?</h2>



<p>In a nutshell, make a list of the things that can go wrong and imagine that most of them did go wrong. <strong>Lack of planning</strong> — and efficient planning is the purpose of any discovery phase — <strong>always has significant consequences</strong>. We’ve summed up the most common of them.</p>



<h3 class="wp-block-heading">Misaligned Expectations</h3>



<p>Without a discovery phase, you may end up having a conflict of “three products”: what you expected, what the development team created, and what your target audience is ready to pay for. Most often, they are completely different.</p>



<h3 class="wp-block-heading">Scope Creep</h3>



<p>Without a clearly defined plan, projects easily grow beyond the original objectives and goals. It leads to missed deadlines, increased costs, and often even wasted budgets.</p>



<p><em>Related article:</em> <a href="https://rocketech.it/blog/post/how-to-avoid-common-project-estimation-mistakes" data-type="URL" data-id="https://rocketech.it/blog/post/how-to-avoid-common-project-estimation-mistakes" target="_blank" rel="noreferrer noopener">How to Avoid Common Project Estimation Mistakes</a></p>



<h3 class="wp-block-heading">Technical Issues</h3>



<p>The discovery phase helps you identify and address technical challenges and limitations before development starts. For example, different programming languages, libraries, or APIs are not fully compatible with each other. It requires finding alternative solutions or making changes to the code. Experienced developers will consider such issues and the time to solve them before encountering them.</p>



<h3 class="wp-block-heading">Increased Project Risks</h3>



<p>Unexpected technical difficulties, lack of resources, changes in requirements, or miscommunication between team members lead to delays in delivery. In turn, every delay leads to increased costs and frustration among the stakeholders. Risk mitigation is one of the discovery phase’s main purposes.</p>



<h3 class="wp-block-heading">Unclear Budget and Time Frames</h3>



<p>Imagine your development team increasing the bill after every iteration, while you are still not seeing the results. It’s a likely scenario in terms of budget and deadlines if you skip the discovery phase. The developers don’t have a well-articulated goal and can’t keep track of smaller objectives while the time is running out.</p>



<h3 class="wp-block-heading">A Product Nobody Needs</h3>



<p><a href="https://www.failory.com/blog/startup-failure-rate" data-type="URL" data-id="https://www.failory.com/blog/startup-failure-rate" target="_blank" rel="noreferrer noopener">9 out of 10 startups fail</a>. Most of them fail because the founders think they know what their target audience needs and wants. In reality, they don’t. The discovery phase is an instrument devised to find product-market fit through customer development activities like <a href="https://rocketech.it/blog/post/the-guide-for-perfect-customer-development-problem-interview-checklist" data-type="URL" data-id="https://rocketech.it/blog/post/the-guide-for-perfect-customer-development-problem-interview-checklist" target="_blank" rel="noreferrer noopener">problem </a>and <a href="https://rocketech.it/blog/post/what-is-a-solution-interview-in-customer-development" data-type="URL" data-id="https://rocketech.it/blog/post/what-is-a-solution-interview-in-customer-development" target="_blank" rel="noreferrer noopener">solution </a>interviews and working directly with real customers’ feedback.</p>



<h2 class="wp-block-heading">The Discovery Phase Deliverables</h2>



<p>Many startup founders are skeptical about the discovery phase as it may seem like an abstract discussion of possible ways of doing things. However, by the end of this stage, <a href="https://rocketech.it/blog/post/how-to-choose-your-tech-vendor-the-insider-guide" data-type="URL" data-id="https://rocketech.it/blog/post/how-to-choose-your-tech-vendor-the-insider-guide" target="_blank" rel="noreferrer noopener">your tech vendor</a> must provide you with actual and well-documented results. <strong>It’s a ready action plan</strong>.</p>



<p><strong>The discovery phase’s main outputs </strong>typically include:</p>



<ol><li>A clear and agreed-upon <strong>project scope</strong> that outlines the project goals and objectives, requirements, and constraints.</li>



<li>A detailed <strong>project plan</strong> that outlines the timeline, budget, and resources required to complete the project.</li>



<li>A high-level <strong>solution design</strong> that defines the architecture and technical approach to the project.</li>



<li><strong>Alignment</strong> <strong>and approval</strong> between the stakeholders, business, and development team on the project goals, requirements, and solution design.</li>



<li><strong>Identification and mitigation of potential project risks</strong> and challenges and the ways of solving them.</li>



<li><strong>Improved communication and collaboration</strong> between the stakeholders, business, and development team ensuring the project is executed smoothly and efficiently.</li>
</ol><figure class="wp-block-table"><table class="has-light-color has-primary-background-color has-text-color has-background"><tbody><tr><td>Our most experienced specialists designed the three Discovery Phase Packages covering all project initiation aspects and devised for different budgets and levels of involvement.</td></tr></tbody></table></figure><figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="900" height="2500" src="https://wp.rocketech.it/wp-content/uploads/2023/02/dph-packages-infographics-1.png" alt="" class="wp-image-5081"><figcaption class="wp-element-caption">Rocketech Discovery Phase Packages</figcaption></figure><h2 class="wp-block-heading">The Discovery Phase with Rocketech</h2>



<p>At Rocketech, we start every project with a <strong>discovery sprint</strong> — a workshop with a seasoned business analyst experienced in the customer’s industry or niche. The BA gathers business requirements and helps the client prioritize tasks based on business goals and vision, build a development team, and make initial development investments as clear and relevant as possible. <strong>A discovery phase project plan with Rocketech is a thought-through roadmap to launching a successful marketable digital product</strong>.</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Got a product idea but don’t know where to start? We can help. </div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Book a call</button></div>

The Discovery Phase: Why Is It Crucial for Your Project Success?

<p>For a month, the Rocketech Team has been trying to adjust to the horrifying impact of the unprovoked Russian military invasion of Ukraine. We are grateful for the understanding and support from our clients, partners, and friends.</p>



<p>With a significant part of our Team remaining in Ukraine, our first and foremost priority has been their safety and wellbeing. At the same time, we keep working on all current projects following our standard operating procedure and remaining the reliable partner to all our clients who stand with us for peace.</p>



<h2 class="wp-block-heading"><strong>Emergency Operations Centre and Employee Support</strong></h2>



<p>From the outset of the crisis, Rocketech developed the emergency response plan to ensure communication and all possible support to our Team members and their families in Ukraine.</p>



<ul><li>We created an internal emergency operations centre to help our Team members trapped close to the front line relocate to Western Ukraine, the Polish border, or Poland. It is a volunteer initiative of our colleagues located in safer areas of Ukraine or residing in other countries.</li>



<li>Our volunteers assist the Team members and their families in relocation, provide food and medical aid, and help colleagues and their relatives who remain in the hot spots.</li>



<li>We search for lost relatives, organise temporary homes for pets, and look for other ways to support our colleagues and their families close to the front line.</li>



<li>Through the internal fund, the company provides financial assistance to those who temporarily cannot work until they can get back to their regular work routines.</li>



<li>With the help of the Team members residing in other countries, we organised a network of people and organisations providing information and help in Poland, Hungary, Iceland, Austria, Georgia, Moldova, Armenia, and Turkey.</li>



<li>We organised psychological help with professional counselling free for our Team and 24/7 volunteer support to fight anxiety and emotional distress.</li>
</ul><h2 class="wp-block-heading"><strong>Business Operations</strong></h2>



<p>Rocketech is withdrawing from the Russian market to end direct or indirect support for the aggressor country’s economy. We have completely stopped cooperation with Russian banks and companies – we no longer transfer money and accept payments.</p>



<p>We have discontinued all marketing and advertising operations targeting the Russian market. Among other things, we have withdrawn from the top-rated companies of the Russian market on Clutch and closed the company’s visibility to users from Russia in search results on the platform.</p>



<h2 class="wp-block-heading"><strong>Team</strong></h2>



<p>Currently, about forty of our colleagues remain on the territory of Ukraine. We contact each employee regularly to verify their location and safe conditions. From the 28th of February, we strategically reassigned the teams dedicated to all our projects to ensure that we fulfil all our contract obligations.</p>



<p>We had to adjust our recruiting strategy. Rocketech no longer considers applicants from Russia and Belarus as we do not support these countries’ economies. We, however, stand against any human discrimination and are willing to onboard new talents who make a decision to relocate to countries that do not support the war in Ukraine.</p>



<p>We value all our current employees, appreciate their professionalism and experience, and want to continue cooperation. In these complicated circumstances, we establish a dialogue with each employee from Russia and Belarus and discuss their personal and family situations to find solutions to keep them as our Team members.</p>



<h2 class="wp-block-heading"><strong>Concluding Statements</strong></h2>



<p>We are shocked and deeply affected by the human tragedy of some of the darkest days in European history and condemn the military actions launched by the Russian armed forces in Ukraine. We are witnessing unprecedented and tragic events that will forever reshape the world.</p>



<p>In this new reality, we find it crucial to be united by the common principles and the company’s core values. At Rocketech, we are proud of our international and multi-language Team based on mutual respect, support, and trust. Having said that, we decry any bullying of Russian citizens who do not support their government’s actions. We stand against any act of aggression and discrimination on the ground of nationality.<br></p>

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