Insights from people who build products

At Rocketech, we follow agile software development practices, prioritizing Scrum for most of our projects. According to the 2022 16th State of Agile Report, Scrum is hands down the top dog when it comes to Agile frameworks. A whopping 87% of the people surveyed follow Scrum at the team level, which is a big jump from a...

In the ever-evolving realm of Software-as-a-Service (SaaS) product development strategy, success lies not only in the creation of innovative solutions but also in the ability to measure and optimize their impact. Gone are the days of shooting in the dark, hoping for a breakthrough. Today, data-driven insights reign sup...

Until relatively recently, building a new product or launching a new service meant hiring an in-house IT team. It posed many limitations for startups and small businesses as hiring and training your own tech team requires impressive budgets and extra expertise in recruitment and HR. On top of that, you’d need to know a...

One of the biggest project management challenges starts before the main work, namely at the estimation stage. No matter how well a tech vendor does the assessment, the client will most likely have complaints during the development phase because something will not go as planned.  Experienced project managers know it tak...

Imagine you’ve invested a lot of effort and resources into your brainchild. Inevitably, you reach the moment when your project grows and evolves. It’s the time to expand, level up, or change the development team. But amid this crucial phase, you find out that the access to GitHub repositories belongs to that one develo...

The project management triangle combines three elements — scope, cost, and time. No project will be successful without a preliminary estimation of the three constraints that define quality. How do you estimate a software project? Why is estimation important in agile environments? Is it possible to provide a customer wi...

In media, booming startups are often associated with marketing gurus and gods of sales. Overnight success stories make fresh founders hire an expensive marketer from day one, expecting some magic on day two. The reality is, however, more prosaic: there’s a long way from ideation to creating a startup marketing strategy...

Intellectual property and its protection remain a sensitive and confusing topic for many companies, especially at the beginning of their business journey. Today, startups grow fast and transform into international enterprises. It complicates the matter as legislation systems vary depending on a region or a country. For...

At the outset, when the team is still small, all interaction is based on personal contacts. But as the team grows, these contacts are interrupted. Over time, the question arises, ‘How to maintain synchrony in architecture, technology, standards, and process tasks?’ The answer is to implement the Community of Practice a...

Statistically, only 1 out of 10 startups gain a foothold in the market and continue developing. In most cases, their offer doesn’t benefit the target market. Organizing workflows within a team that doesn‘t understand project goals is another reason for failing. As a result, development may end before it even starts, an...

When launching a new product or service, businesses often aim for perfection. They want to deliver a flawless offer that will exceed customer expectations and dominate the market. But in reality, this approach is both time-consuming and risky. What if your idea isn’t as great as you thought it was? What if your target...

One of the key features of today’s digital environment is multi-channel support. Ensuring an effective online presence that brings potential customers is becoming a vital challenge for organizations. While a fully functioning website is already a strategic precondition, some companies still research the benefits of mob...