Insights from people who build products

Hardly any business doesn’t need an online presence or a digital product. Custom software development is no longer a luxury but rather a necessity for companies to survive tough market competition. And for many organizations, it’s a challenge to choose between creating an internal IT department and outsourcing software...

Unveiling the untold secret to extraordinary success, high-growth SaaS development companies have uncovered a game-changing strategy that sets them apart from the rest. While countless businesses strive for greatness, these companies have cracked the code to explosive growth and unmatched customer satisfaction. In this...

Most software development projects have a standard structure. While developers, QA engineers, UX/UI designers, and project managers have clearly defined functions, the role of a business analyst in an IT project may be sometimes confusing for clients outsourcing their tech projects.  What does a business analyst do? Wh...

Launching a product-based startup is overwhelming, and many aspiring entrepreneurs end up losing focus and burying seemingly brilliant ideas. The discovery phase (especially in the agile approach to software development) can help you stay on track, define your business goals, and find ways to achieve them. Clients ofte...

Whether you plan to outsource IT projects entirely or partially, scale your business, or create a digital product to launch a startup — you need to find a service provider. It’s easy to get some tips on how to choose the right custom software development company. Most sources will provide you with a relatively standard...

More startup founders choose Agile as their main approach to project management. The principle of flexibility implies constant communication with the product owner (PO). Coordination and discussion take place not just once before the project starts but happen continuously on a sprint basis. As a result, the Product Own...

Knowing how to grow businesses is essentially the transition to a new level. Successful entrepreneurs achieve it by making the right decisions. Moving forward “blindly” will most often lead to financial losses. A sound development strategy based on a preliminary analysis of the current situation helps you minimize the...

Creating digital products is no longer a prerogative of billionaire corporations. Functioning websites and mobile apps have become necessary for small businesses to survive. Moreover, launching an outstanding digital product gives startups an immediate competitive advantage. However, most small and mid-size companies c...

Do you know how the security of corporate clients and their businesses is ensured? Many cybersecurity service providers build strong castles and dig deep moats to prevent all possible threats. According to Gartner, about 78% of surveyed entrepreneurs connect 16 different digital guards to their systems, and 12% connect...

We are all used to the idea that banks are large financial institutions with obligatory physical branches where you can talk to the employees in person. Is physical presence really required though? Neobanks have turned that idea upside down. From tech support and immediate money transfers to mortgages and loans — neoba...

Running out of money is the top reason why startups fail, according to CBInsights. There are many causes why cash flow dries up — poorly managed costs, weak sales, and inability to obtain financing.  Founders frequently underestimate the project’s complexity and overestimate their ability to reach their goals with a li...

A famous quote attributed to Henry Ford reads: “If I had asked people what they wanted, they would have said faster horses. “However, Ford didn’t make a faster horse. He asked about people’s true desires. Customer development is not so much about knowing what people want but rather why they want it. Tristan Kromer came...