Insights from people who build products

Imagine you’ve invested a lot of effort and resources into your brainchild. Inevitably, you reach the moment when your project grows and evolves. It’s the time to expand, level up, or change the development team. But amid this crucial phase, you find out that the access to GitHub repositories belongs to that one develo...

The project management triangle combines three elements — scope, cost, and time. No project will be successful without a preliminary estimation of the three constraints that define quality. How do you estimate a software project? Why is estimation important in agile environments? Is it possible to provide a customer wi...

In media, booming startups are often associated with marketing gurus and gods of sales. Overnight success stories make fresh founders hire an expensive marketer from day one, expecting some magic on day two. The reality is, however, more prosaic: there’s a long way from ideation to creating a startup marketing strategy...

Intellectual property and its protection remain a sensitive and confusing topic for many companies, especially at the beginning of their business journey. Today, startups grow fast and transform into international enterprises. It complicates the matter as legislation systems vary depending on a region or a country. For...

At the outset, when the team is still small, all interaction is based on personal contacts. But as the team grows, these contacts are interrupted. Over time, the question arises, ‘How to maintain synchrony in architecture, technology, standards, and process tasks?’ The answer is to implement the Community of Practice a...

Statistically, only 1 out of 10 startups gain a foothold in the market and continue developing. In most cases, their offer doesn’t benefit the target market. Organizing workflows within a team that doesn‘t understand project goals is another reason for failing. As a result, development may end before it even starts, an...

When launching a new product or service, businesses often aim for perfection. They want to deliver a flawless offer that will exceed customer expectations and dominate the market. But in reality, this approach is both time-consuming and risky. What if your idea isn’t as great as you thought it was? What if your target...

One of the key features of today’s digital environment is multi-channel support. Ensuring an effective online presence that brings potential customers is becoming a vital challenge for organizations. While a fully functioning website is already a strategic precondition, some companies still research the benefits of mob...

Hardly any business doesn’t need an online presence or a digital product. Custom software development is no longer a luxury but rather a necessity for companies to survive tough market competition. And for many organizations, it’s a challenge to choose between creating an internal IT department and outsourcing software...

Unveiling the untold secret to extraordinary success, high-growth SaaS development companies have uncovered a game-changing strategy that sets them apart from the rest. While countless businesses strive for greatness, these companies have cracked the code to explosive growth and unmatched customer satisfaction. In this...

Most software development projects have a standard structure. While developers, QA engineers, UX/UI designers, and project managers have clearly defined functions, the role of a business analyst in an IT project may be sometimes confusing for clients outsourcing their tech projects.  What does a business analyst do? Wh...

Launching a product-based startup is overwhelming, and many aspiring entrepreneurs end up losing focus and burying seemingly brilliant ideas. The discovery phase (especially in the agile approach to software development) can help you stay on track, define your business goals, and find ways to achieve them. Clients ofte...