Insights from people who build products

Build a monthly SaaS operating model that separates MRR from cash, tests sales and retention assumptions, and makes runway decisions traceable.

Test reachable demand, willingness to pay and delivery economics before funding a SaaS build. Use explicit go, revise and stop decisions.

AI in the future of healthcare has a surprising foundation: your daily health data. It’s going beyond just gadget readings and becoming an AI health data business asset that powers billion-dollar industries. Your Fitbit steps, Apple Watch heartbeats, and sleep app logs are now the raw material for drug discovery, perso...

In Steven Spielberg’s 2002 movie Minority Report, futuristic technologies help the police analyze people’s intentions, prevent crimes, and arrest criminals before committing an offense. What if this scenario is not impossible, and we are moving towards that future at full speed by developing the Internet of Behaviors?...

While AI chatbots can write poetry and explain complex theories, they fail spectacularly when asked about your company’s specific policies, current product features, or industry regulations. This gap between impressive AI capabilities and actual business needs is costing companies money, trust, and competitive advantag...

When choosing between SaaS and custom software development, a company is not just picking a tech solution but defining how its business will operate, scale, and compete. Go with SaaS, and you get speed, convenience, and a polished tool that works out of the box (most of the time). Opt for custom development, and you’re...

Interesting fact: Accounting is seldom the first item you want to consider when starting a company. You are probably balancing funding rounds, customer acquisition, and product development. The problem is that your company could fall off the rails without a good accounting system. Whether you are just starting with boo...

SaaS stands for software as a service and refers to cloud-based software users can access through a website or a web app. Slack, Google Docs, Dropbox, and Shopify are just a few successful examples of SaaS platform development done right. Is SaaS development still a solely big players’ prerogative? Can startups or loca...

Trust is the foundation of every successful business relationship. We have always taken pride in the reputation we’ve built — one of professionalism, expertise, and unwavering commitment to delivering the best possible solutions to our clients. Recently, we’ve learned that certain individuals and agencies have been rea...

Building an app starts with one critical question: native or cross-platform? Each path affects performance, scalability, and, most importantly, your budget. Pick wrong, and you could end up rewriting your entire codebase in a year. In this article, Maksim Atiutskii, our Business Development Manager, breaks down the mob...

Growing a business isn’t just about working harder but making the right moves at the right time. Just like people, companies go through different stages of development. Skipping steps or rushing ahead can lead to chaos instead of success. That’s where the Six Levers of Growth framework comes in. These levers help busin...

Many startup founders dream of achieving unicorn status or, at the very least, making a big splash with their product in the market. No matter what you offer to the world, it’s crucial to understand how your target audience will react, preferably before full-scale sales begin. It’s where a minimum viable product comes...