A first release of an AI app costs $5,000 to $15,000 with us and takes 2 to 4 weeks, at $39 to $55 an hour. Agency guides published this year start higher: PixelBrainy puts an AI app MVP at $20,000 to $40,000 and 4 to 8 weeks, and Biz4Group puts a lean AI MVP at $20,000 to $70,000 or more.
In 2026 we took two AI apps to the App Store, and each first release took 2 weeks. One is EasySpk, a voice keyboard for iPhone. The other is GhostMinutes, an app that turns meetings into notes. Both are below, along with what you pay for and what the AI costs to run once the app is live.
Building an AI agent for your team instead? Agents that do work inside a company have their own price guide.
What you pay for when you build an AI app
Five parts make up the price. You pay for most of them once, but the AI part and the servers keep billing you after launch.
| Part | What you get | What makes it cost more |
|---|---|---|
| Product and design | A name, a brand, the screens and a landing page | Many screens, a custom look, several types of users |
| The app | An iPhone app, a web app or both, with sign-up, payments and settings | Two platforms at once, connections to other systems |
| The AI part | A model setup, prompts, and tests for speed and answer quality | Hard speed targets, custom-tuned models, many languages |
| Servers | Hosting, storage and, if you run your own models, GPUs | Your own models, large audio or video files |
| Launch | The store listing, payments, App Store review | Waiting for new Apple developer and Stripe accounts |
At $39 to $55 an hour, $5,000 pays for about 90 to 130 hours of work and $15,000 for about 270 to 385 hours. In a first release, all five parts share those hours. Sign-up, payments and the admin panel come from modules we’ve already built, so most of the time goes to the part that makes your app different.
Two choices push an AI app to the top of that range or past it: launching on two platforms at once, and AI that has to hit a hard speed or quality target. If your app has no AI in it, our guide on what an MVP costs is the better read.
The cost most estimates leave out: running the AI
Once a normal app is built, you mostly pay for hosting. With an AI app, you also pay for every request.
Each time a user asks the app for something, a model does the work, and someone is billed for it. Language models bill by tokens, the small chunks of text they read and write. Speech models that you run yourself need GPU servers, which bill by the hour, and an idle GPU costs as much as a busy one. So the monthly bill of an AI app grows with every active user.
This line is easy to leave out of an estimate because it depends on usage nobody knows yet. We kept it down in two different ways.
GhostMinutes: GPUs that run only when there is work
GhostMinutes transcribes meetings with custom speech models that our ML engineers tuned for the product. Those models need top-end GPUs, and those cost a lot per hour. So a GPU server starts only when a file comes in and shuts down when the job is done. The founder pays for GPU time only while audio is being processed.
EasySpk: a model setup picked for speed and price
In EasySpk, a language model cleans up and rewrites what the user says, so the price of each request adds up with every message. We chose a non-standard setup that writes text very fast and costs little per request. It was picked for speed, price and the quality of the text at the same time, because a cheap setup that makes people wait is no use in a keyboard. Choosing and tuning setups like this is what our LLM integration work covers.
Before you sign with anyone, ask for two numbers: what one request costs, and what a month would cost at 1,000 active users. If a team can’t answer, the estimate is missing a cost you will pay every month.
Two AI apps, 2 weeks each
Both founders came to us with only an idea. Even the name didn’t exist yet. We worked as their fractional tech co-founder. We led the technical side and built everything, from the name to the App Store release. In a co-founder deal, part of our fee can be a small equity stake, and the rest is paid in cash. That stake gets diluted like everyone else’s when the startup raises money.
EasySpk: an AI voice keyboard for iPhone
EasySpk is a keyboard for iPhone. You tap the mic, talk, and it types clean, ready-to-send text in any app.
- What we built from zero: the name, brand and illustrations, the app and landing page design, the keyboard and a fast, low-cost AI setup.
- Time: 2 weeks to the first App Store release, then 1-week sprints.
- Result: 1,000+ downloads in the first days. Processing time went from up to 3 seconds to up to 1 second, and a plain transcription takes about half a second.
- Cash part of the first release: $12,000.
GhostMinutes: AI meeting notes for iPhone and the web
GhostMinutes turns meetings, sales calls and lectures into a transcript with speaker names and timestamps, a short summary and a chat for questions about the meeting.
- What we built from zero: the name, the brand, the design, the iPhone and web apps, and the speech AI.
- Time: 2 weeks to the first iOS release, 1 more week for a web app on the same backend, then a couple of weeks of feature and pricing tests with the founder’s marketing team. The project ran from February to April 2026.
- Result: the product reached $1,500 in monthly recurring revenue (MRR). The founder, a serial startup founder, left us a 5.0 review on Clutch.
- Cash part of the first iOS release: $15,000, the top of our range, because of the custom speech models and the GPU servers. The web app added about $5,000.
Read the GhostMinutes case study
Both apps launched on our Apple developer and Stripe accounts. The founders’ own accounts were still waiting for approval, and this way the launch didn’t have to wait for them. More of the AI work we’ve shipped is on our AI development page, and why 2 weeks was possible (and when it isn’t) is in our guide on how long it takes to build an app.
What it costs to build an AI voice or transcription app
Our public price for a first release is $5,000 to $15,000. Five things decide where a voice or transcription app lands, and whether it fits in that range at all.
Speaker names and timestamps
A plain transcript is the simpler job. Knowing who said what, and when, needs a model that can tell voices apart. GhostMinutes uses custom speech models, tuned further by our ML engineers, that separate speakers, add timestamps and detect the language on their own.
Languages
Every language you promise is one more thing to test. GhostMinutes works in 95+ languages, and the model detects which one is being spoken, so the user doesn’t have to pick it.
Speed
People switch to a voice keyboard to save time, so a slow answer defeats the point. EasySpk now processes speech in up to 1 second, down from up to 3 seconds at the start, and a plain transcription takes about half a second. Numbers like these take testing and rework, and that time belongs in the budget.
Keyboard rules on iPhone
A keyboard app lives inside Apple’s rules for custom keyboards. For example, it can reach the internet only after the user turns on “Allow Full Access” in Settings. The app has to explain why it needs that and still feel safe to type in.
Your own speech models or a per-minute service
Paying a speech service by the minute is the quickest way to start. Running your own models takes more setup, but you can tune them for your product and keep the cost of each minute down. GhostMinutes runs its own models on GPUs that switch on for each file and off after it.
No-code AI builder, freelancer, agency or a technical co-founder?
There are four common ways to get a first AI app built. They differ in price and speed, and in who ends up owning the code.
| Option | What you pay | Time to a first release | Who owns the code | What breaks first |
|---|---|---|---|---|
| No-code AI builder | A monthly subscription | An afternoon to a few days, for a clickable prototype | The platform keeps it. Check what you can export | Custom AI logic, speed targets and store rules |
| Freelancer | An hourly or fixed fee | Depends on one person’s calendar | You, if the contract says so | Work outside that person’s skills, such as design, the AI setup or the store launch |
| Agency | $5,000-15,000 with us. Published AI MVP prices start at $20,000 | 2-4 weeks with us. 4-8 weeks in PixelBrainy’s guide | You, if the contract says so | The plan, if nobody cuts the scope |
| Technical co-founder | A share of your company, usually instead of a full salary | As long as it takes to find the right person | The company you share | The partnership, if you disagree about what to build |
A no-code builder is a good way to show an idea to users this week. You’ll outgrow it once you need your own AI setup, an app in the store or payments you control.
If you have no technical co-founder, a fractional CTO gives you senior technical decisions for $390 to $2,200 a month, paid by the hour, with no equity. On EasySpk and GhostMinutes we went a step further: we led the technical side and also built and launched the product.
How to spend less on your first AI release
- Give the first release one job. Write down the one thing a user must be able to do on day one, and put the rest on a “later” list. EasySpk added features in 1-week sprints after launch, and GhostMinutes tested new features and prices with the founder’s marketing team.
- Start on one platform. GhostMinutes launched on iPhone first. The web app came a week later and reused the backend we’d already built.
- Don’t wait for store and payment accounts. New Apple developer and Stripe accounts need approval, and Apple asks companies for a D-U-N-S number that can take up to 5 business days to arrive. EasySpk and GhostMinutes both launched on our accounts while the founders’ accounts were still waiting.
- Choose the AI setup by speed and price per request. Compare a few options on real user input before you commit to one. EasySpk’s setup was picked on those two things, plus the quality of the text.
- Ship small updates every week instead of saving up for a big version 2. After launch, EasySpk moved to 1-week sprints: polishing screens, reworking and speeding up flows, adding features and testing growth ideas.
What it costs after launch
After the first release you keep paying for two things: running the app and building the next releases.
Running the app means model requests and servers, which grow with your users. Apple also charges $99 a year for a developer account and takes a 15% to 30% commission on digital sales inside the app, according to Apple’s program terms.
The next releases depend on what users do with the first one. EasySpk kept changing in 1-week sprints after launch. A 1-week sprint with a small team is about 80 hours of work, which at $39 to $55 an hour comes to roughly $3,000 to $4,500. You can pay for that work in three ways:
- by the hour, at $39 to $55;
- with a dedicated team at $6,000 to $9,000 per developer a month (the dedicated team cost guide shows the math for common team sizes);
- with a fractional CTO from $390 a month, who plans the releases and checks the work of your own team or freelancers.
Questions about AI app cost
How much does it cost to build an AI app?
With us, a first release costs $5,000 to $15,000 and takes 2 to 4 weeks, at $39 to $55 an hour. Agency guides published in 2026 start at $20,000 for an AI MVP. The price goes up with more platforms, more types of users and harder AI work, such as strict speed targets or custom-tuned models.
How much does it cost to run an AI app each month?
It depends on how many requests your users make. Language models bill by the amount of text they process, and GPU servers bill by the hour. You can keep the bill down by picking a model setup for its price per request and by running GPUs only while there is work, as we did for GhostMinutes.
Can an AI app be built in 2 weeks?
A narrow first release can. EasySpk and GhostMinutes each reached the App Store 2 weeks after we started, and both kept growing after launch. Products with payment rules, health data or two-sided marketplaces need longer.
How much does an AI transcription or voice app cost to build?
Our public price for a first release is $5,000 to $15,000. Speaker labels, many languages, strict speed targets and running your own speech models push a voice app up. The cash part of EasySpk’s first release was $12,000. For GhostMinutes’ first iOS release it was $15,000, the top of the range, because it runs custom speech models on GPU servers.
Is a no-code AI builder enough for a first version?
For a clickable demo you show to users, often yes. Once you need your own AI setup, an App Store app or payments you control, you’ll outgrow it.
What does an AI app cost after launch?
Two things keep costing money: running the app and building the next releases. Model requests and servers grow with your users, and Apple charges $99 a year plus a 15% to 30% commission on digital sales in the app. With us, a 1-week sprint with a small team costs roughly $3,000 to $4,500, or you can pay by the hour at $39 to $55.
Get a price for your AI app
Describe your app in a few sentences. Our AI estimate turns it into a scope, a budget range and a timeline in about four minutes, and you can check every line of it.