For Startups: insights from people who build products

SaaS stands for software as a service and refers to cloud-based software users can access through a website or a web app. Slack, Google Docs, Dropbox, and Shopify are just a few successful examples of SaaS platform development done right. Is SaaS development still a solely big players’ prerogative? Can startups or loca...

Many startup founders dream of achieving unicorn status or, at the very least, making a big splash with their product in the market. No matter what you offer to the world, it’s crucial to understand how your target audience will react, preferably before full-scale sales begin. It’s where a minimum viable product comes...

Pretty much every startup founder wishes for their product to become the next Uber, Airbnb, or Slack. While launching is already a huge challenge, many startupers forget about startup scaling. At some point, the journey turns into a monumental, long-term project that becomes too difficult to handle. What do startups ne...

Launching a new product is a bold venture and a severe challenge for startup founders, particularly those looking for a trustworthy tech partner. In an environment where disruption is the norm and new competitors can emerge overnight (especially in software development), startups need to move fast to capture market sha...

Nine out of ten startups fail. These gloomy figures contravene the glamorous idea that anyone can succeed with a brilliant idea. In reality, there are many aspects of founding and running a business that many entrepreneurs overlook. The most cited reasons why startups fail include running out of cash, wrong marketing s...

In media, booming startups are often associated with marketing gurus and gods of sales. Overnight success stories make fresh founders hire an expensive marketer from day one, expecting some magic on day two. The reality is, however, more prosaic: there’s a long way from ideation to creating a startup marketing strategy...

Intellectual property and its protection remain a sensitive and confusing topic for many companies, especially at the beginning of their business journey. Today, startups grow fast and transform into international enterprises. It complicates the matter as legislation systems vary depending on a region or a country. For...

Statistically, only 1 out of 10 startups gain a foothold in the market and continue developing. In most cases, their offer doesn’t benefit the target market. Organizing workflows within a team that doesn‘t understand project goals is another reason for failing. As a result, development may end before it even starts, an...