Veronika Nedashkovskaya

Decide when to expand a marketplace using liquidity, repeat transactions, operating capacity and bounded acquisition tests—not traffic alone.

Originally posted in January 2022 and March 2024. Updated in January 2026. Building a niche marketplace is one of the most reliable ways for startup founders to enter a focused, underserved market. Instead of competing with broad platforms, you’re solving a specific problem for a specific group — and that’s where real...

How to build a startup as a non‑technical founder? It’s one of the most common questions in pre-development, early‑stage SaaS startups. Investors want to know if you can lead the business without writing code, and how you’ll manage the risks that come with hiring technical leadership. A strong non‑tech founder investor...

Every founder eventually hears the investor’s classic question: “What are your startup business risks?” It sounds simple, but it’s one of the hardest to answer well. Generic replies like “execution challenges” or “market timing” make you look unprepared. Dismissive answers make you look naive. The truth is, investors a...

AI in the future of healthcare has a surprising foundation: your daily health data. It’s going beyond just gadget readings and becoming an AI health data business asset that powers billion-dollar industries. Your Fitbit steps, Apple Watch heartbeats, and sleep app logs are now the raw material for drug discovery, perso...

Imagine building your app like you write a tweet: no spec, just vibes. You open your laptop, crack your knuckles, and start coding with nothing but a rough idea bouncing around in your head. No wireframes, no technical documentation, no sprint planning meetings. In simple terms, this is vibe coding. Vibe coding is the...

In Steven Spielberg’s 2002 movie Minority Report, futuristic technologies help the police analyze people’s intentions, prevent crimes, and arrest criminals before committing an offense. What if this scenario is not impossible, and we are moving towards that future at full speed by developing the Internet of Behaviors?...

While AI chatbots can write poetry and explain complex theories, they fail spectacularly when asked about your company’s specific policies, current product features, or industry regulations. This gap between impressive AI capabilities and actual business needs is costing companies money, trust, and competitive advantag...

SaaS stands for software as a service and refers to cloud-based software users can access through a website or a web app. Slack, Google Docs, Dropbox, and Shopify are just a few successful examples of SaaS platform development done right. Is SaaS development still a solely big players’ prerogative? Can startups or loca...

Pretty much every startup founder wishes for their product to become the next Uber, Airbnb, or Slack. While launching is already a huge challenge, many startupers forget about startup scaling. At some point, the journey turns into a monumental, long-term project that becomes too difficult to handle. What do startups ne...

Launching a new product is a bold venture and a severe challenge for startup founders, particularly those looking for a trustworthy tech partner. In an environment where disruption is the norm and new competitors can emerge overnight (especially in software development), startups need to move fast to capture market sha...

Innovative startup projects go hand in hand with uncertainty. Before you invest in new technology, ideas, or methods, you want to prove that they will work. In software development, an MVP (or a minimum viable product), prototyping, and proof of concept are used to test concepts, ideas, and feature feasibility. The thr...

Keeping everything under control in short-term tasks is relatively easy — everybody goes to a common and known goal. Long-term project management, on the other hand, requires experience and a lot of resources. Will your product still be relevant in half a year? How do you keep your team motivated and stakeholders focus...

Conflicts in agile methodology are seen as inevitable. It’s not about avoiding them (spoiler: it’s impossible) but about resolving them effectively while keeping the atmosphere of trust and comfortable, stress-free working conditions for each team member. Our Scrum Master, Anastasiia Musil, shares valuable insights on...

Jim York, the often-cited guru of Scrum, an agile methodology for managing and completing complex projects, once said, “Scrum is simple. Doing Scrum is hard.” Indeed, The Scrum Guide is easy to grasp. However, many businesses don’t follow the framework strictly. Although implementing the framework might appear a reason...

Even the best ideas and the most generous budgets won’t save a tech project if the software development team is chosen incorrectly. It’s great if you have your own HR and recruiting professionals and can afford an in-house IT department. But let’s be honest — it’s not the case for most businesses out there. Sure, you c...

Nine out of ten startups fail. These gloomy figures contravene the glamorous idea that anyone can succeed with a brilliant idea. In reality, there are many aspects of founding and running a business that many entrepreneurs overlook. The most cited reasons why startups fail include running out of cash, wrong marketing s...

At Rocketech, we follow agile software development practices, prioritizing Scrum for most of our projects. According to the 2022 16th State of Agile Report, Scrum is hands down the top dog when it comes to Agile frameworks. A whopping 87% of the people surveyed follow Scrum at the team level, which is a big jump from a...

Until relatively recently, building a new product or launching a new service meant hiring an in-house IT team. It posed many limitations for startups and small businesses as hiring and training your own tech team requires impressive budgets and extra expertise in recruitment and HR. On top of that, you’d need to know a...

One of the biggest project management challenges starts before the main work, namely at the estimation stage. No matter how well a tech vendor does the assessment, the client will most likely have complaints during the development phase because something will not go as planned.  Experienced project managers know it tak...

Imagine you’ve invested a lot of effort and resources into your brainchild. Inevitably, you reach the moment when your project grows and evolves. It’s the time to expand, level up, or change the development team. But amid this crucial phase, you find out that the access to GitHub repositories belongs to that one develo...

The project management triangle combines three elements — scope, cost, and time. No project will be successful without a preliminary estimation of the three constraints that define quality. How do you estimate a software project? Why is estimation important in agile environments? Is it possible to provide a customer wi...

In media, booming startups are often associated with marketing gurus and gods of sales. Overnight success stories make fresh founders hire an expensive marketer from day one, expecting some magic on day two. The reality is, however, more prosaic: there’s a long way from ideation to creating a startup marketing strategy...

Intellectual property and its protection remain a sensitive and confusing topic for many companies, especially at the beginning of their business journey. Today, startups grow fast and transform into international enterprises. It complicates the matter as legislation systems vary depending on a region or a country. For...

Statistically, only 1 out of 10 startups gain a foothold in the market and continue developing. In most cases, their offer doesn’t benefit the target market. Organizing workflows within a team that doesn‘t understand project goals is another reason for failing. As a result, development may end before it even starts, an...

When launching a new product or service, businesses often aim for perfection. They want to deliver a flawless offer that will exceed customer expectations and dominate the market. But in reality, this approach is both time-consuming and risky. What if your idea isn’t as great as you thought it was? What if your target...

One of the key features of today’s digital environment is multi-channel support. Ensuring an effective online presence that brings potential customers is becoming a vital challenge for organizations. While a fully functioning website is already a strategic precondition, some companies still research the benefits of mob...

Hardly any business doesn’t need an online presence or a digital product. Custom software development is no longer a luxury but rather a necessity for companies to survive tough market competition. And for many organizations, it’s a challenge to choose between creating an internal IT department and outsourcing software...

Most software development projects have a standard structure. While developers, QA engineers, UX/UI designers, and project managers have clearly defined functions, the role of a business analyst in an IT project may be sometimes confusing for clients outsourcing their tech projects.  What does a business analyst do? Wh...

Launching a product-based startup is overwhelming, and many aspiring entrepreneurs end up losing focus and burying seemingly brilliant ideas. The discovery phase (especially in the agile approach to software development) can help you stay on track, define your business goals, and find ways to achieve them. Clients ofte...

Whether you plan to outsource IT projects entirely or partially, scale your business, or create a digital product to launch a startup — you need to find a service provider. It’s easy to get some tips on how to choose the right custom software development company. Most sources will provide you with a relatively standard...

Knowing how to grow businesses is essentially the transition to a new level. Successful entrepreneurs achieve it by making the right decisions. Moving forward “blindly” will most often lead to financial losses. A sound development strategy based on a preliminary analysis of the current situation helps you minimize the...

Creating digital products is no longer a prerogative of billionaire corporations. Functioning websites and mobile apps have become necessary for small businesses to survive. Moreover, launching an outstanding digital product gives startups an immediate competitive advantage. However, most small and mid-size companies c...

We are all used to the idea that banks are large financial institutions with obligatory physical branches where you can talk to the employees in person. Is physical presence really required though? Neobanks have turned that idea upside down. From tech support and immediate money transfers to mortgages and loans — neoba...

A focused MVP now takes 2 to 4 weeks and costs $5,000 to $15,000 at Rocketech. See what AI changed, where the budget goes and how to estimate your own.

The Internet of Things (IoT) is one of the most common elements of any sci-fi narrative. J.A.R.V.I.S. taking care of Stark Mansion in Marvel Cinematic Universe or Star Trek’s food replicators — these and many other examples seem to be the perks of a distant future. But is this future so distant? IoT technologies have a...

The global streaming services market received a major boost during the pandemic. Now it’s projected to reach $842 billion by 2027, although some analysts believe it will break the trillion mark. At the same time, there’s a lot of competition between the platforms fighting for the time and attention of the viewers physi...

For decades, enterprises followed the strategy of total redesigning the company website every X years. Business owners often saw a redesign project as a universal tool for problem-solving. Sales have dropped, users spend less time browsing the site, and conversion is decreasing — let’s redesign our platform and fix eve...

Many people associate the term food tech with futuristic innovations like artificial intelligence, hyperautomation, and robotics. While all these are real industry trends, food tech also includes something much more tangible and familiar to everybody — food delivery and restaurant apps. Region-specific websites and app...

Building the right customer-vendor relationship is vital for successful project completion. In the world of custom software development, each pricing model has its pros and cons, both for the customer and the contractor. The Time and Material model is a widespread form of financial collaboration that works perfectly in...

A successful project starts with planning and evaluation. Without a detailed roadmap, you risk ending up in the chaos of missed deadlines, underestimated tasks, and failed objectives. Agile story points estimation methods help developers see the bigger picture and update a client on approximate budgets and timeframes....

There’s a joke that goes, “Before the idea is validated, your product team is just collectively hallucinating.” The customer-centric business methodologies have proved that even excellent ideas fail if people don’t need them. If you’ve already found your niche, discovered the money-generating idea through problem inter...

Delegating software development has become common practice in the era of global digital transformation. However, IT outsourcing pricing models may appear confusing for many small and mid-size businesses. Such companies usually don’t have the necessary resources to build in-house IT departments yet they need custom digi...

If you ask Google “how to invest 40k wisely”, you will probably learn that according to Investopedia, the primary market sectors of 2022 are “oil, gold, autos, services, and housing”. Exactly what people were investing in a hundred years ago. Although researching options and business insights is vital, money investment...

The global COVID-19 pandemic has changed people’s perspectives on many things. And above all — their attitude to overall well-being. Long lockdowns and social distancing restrictions have given the health, fitness, and wellness industry an unprecedented boost. However, while the world is gradually returning to the pre-...

APIs have become an essential part of digital products we use every day without even noticing. Meanwhile, there are over 2.3 million API-related repositories on GitHub. What is an API? And why does everybody know the acronym, but only a few can explain it? In fact, APIs are everywhere. They work when you check the weat...

While the global pandemic caused significant economic turmoil in many fields, the e-commerce market has seen a fantastic boost. According to Statista, in 2019, the total volume of transactions in the e-commerce segment amounted to $3.35 trillion, and this number reached the $4.9 trillion mark in 2021. The “new normal”...

This year, the global hyperautomation market is expected to reach nearly $600 billion, according to Gartner. “Organizations will require more IT and business process automation as they are forced to accelerate digital transformation plans in a post-COVID-19, digital-first world,” said Fabrizio Biscotti, Gartner’s VP An...

For decades, 123456, 123456789, qwerty, and password remain the most common passwords. While people are aware of the risks associated with security breaches and data leaks, creating strong passwords seems challenging for many. A good password manager benefits both regular users and companies in keeping sensitive login...

Throughout the long history of project management, business leaders across industries have created and developed numerous approaches, methods, and frameworks. All projects are different and require various levels of control and flexibility, according to deadlines, resources, process compliance, or several factors at on...

Edtech (short for Education Technology) is an interdisciplinary field that applies technological advancements to learning. The goal is to create innovative digital products for an engaged, inclusive, and individualized educational experience. Virtual whiteboards, note-taking applications, language learning apps, Zoom c...

While the back end is responsible for the server side, the front end is the client side — the visual part of a web application that users see when opening the site in a browser. Whether your digital product is designed for smartphones, computers, tablets, or smartwatches, it needs the front end. However, the front end...

Until recently, you wouldn’t immediately link the food industry with innovative ideas and high tech. But the global pandemic has dramatically shifted the market dynamics and accelerated the urgent industry digitization. In the first half of 2021, €3.3B was invested in European food tech companies, with 78% going predic...

ERP stands for Enterprise Resource Planning and, in a broad sense, denotes a strategy of consolidating all aspects of an enterprise’s operations within a single system to improve management efficiency. The term ‘resources’ includes everything that needs to be accounted for, processed, and analyzed. The ERP automation s...

The “new normal” is a hot topic across media channels, as we observe dramatic changes in people’s lives caused by the global pandemic. According to the State of Consumer Behavior 2021 by Raydiant, 40% of the interviewed visit physical locations less frequently, while 48% said they switched to the online alternatives of...

For the past two years, the world has witnessed unprecedented events that have dramatically accelerated global digital transformation and a major shift to virtuality. Remote work, contactless services, home offices, and online events have suddenly become our “new normal.” According to Samsung’s Hybrid Living Futures re...

DevOps (stands for development and operations) is a methodology that helps developers communicate effectively with other IT professionals. It is a set of processes and tools that enables a company to build and improve products faster than traditional approaches to software development.  These numbers are truly impressi...

The global COVID-19 pandemic has affected almost every aspect of people’s lives. While adjusting to ever-changing circumstances, society has accepted the “new normal.” Most experts agree that this new normal will soon become permanent.  Ipsos’s poll for Halifax International Security Forum found that 45% of the surveye...

Backend technologies play a primary role in the development of any software product. Whether you’re a startup founder, IT executive, or a decision-maker, choosing the right technologies is crucial for your project. Well-chosen backend technologies can guarantee good scalability, speed, and quick response to customer re...

Today, nearly everyone is well familiar with e-commerce. This business model redefined the general retail guidelines as online orders have transformed the traditional market. Weekend trips to a supermarket have become a thing of the past as nearly anything is available online. Instant e-commerce has become an inevitabl...

The worldwide COVID-19 pandemic has shown how important it is to be able to adapt. There’s hardly any field of human activity that hasn’t been affected by recent events. Like many other global economic sectors, real estate also has to adjust to our new, changing reality. According to the National Association of Realtor...

On Monday, 4th of October, we experienced a global Facebook outage which also caused disruptions in Instagram and WhatsApp functioning. According to CNBC, this unprecedented incident finished the longest stretch of downtime for Facebook since 2008. The services were down for six hours, leaving the users scared and conf...