Alexey Borisov

Originally posted in May 2021. Updated in February 2026. In the early days of building a product, speed feels like the only thing that matters. I get it, I’ve been there. Investors want traction, users want features, and you want to get something live before the window closes. Ready‑made software looks like the perfect...

Originally posted in October 2023. Updated in January 2026. Typically, only one in ten app development projects turns out profitable. In 2026, a startup app is rarely “just a product.” Rather, it’s a way to test an idea, attract early users, and see whether a business has a future at all. But app development for startu...

Build a monthly SaaS operating model that separates MRR from cash, tests sales and retention assumptions, and makes runway decisions traceable.

A famous quote attributed to Henry Ford reads: “If I had asked people what they wanted, they would have said faster horses. “However, Ford didn’t make a faster horse. He asked about people’s true desires. Customer development is not so much about knowing what people want but rather why they want it. Tristan Kromer came...

For a month, the Rocketech Team has been trying to adjust to the horrifying impact of the unprovoked Russian military invasion of Ukraine. We are grateful for the understanding and support from our clients, partners, and friends. With a significant part of our Team remaining in Ukraine, our first and foremost priority...

I communicate with other Product owners in the team mainly in writing Written communication: Written communication is cool, oral communication is bad Cons of oral communication: The pros of written communication Amazon has a culture of writing product requirements through the Working Backwards process. Presentations ar...

How is knowledge created in our world? We all studied at school and there, at the level of any natural science lesson, it is created through one process: When we make a product, we create knowledge about: We’re constantly losing focus on hypothesis testing and knowledge creation. One of the most important product skill...

If the client does not have a need that he can cover by purchasing our product, we will not have sales and, as a result, profit. If the client has a need, but our product does not solve the need very well. Then we can sell our product to the client through distribution, partnerships, marketing, but the cohorts will qui...

This topic is massive to pack it up in just one simple post with whole details. So we will split into a cycle of topics where we will try to talk deeply about customer development and how to make it. This is the first material where we will talk about How to talk with users. For the past 5 years, all over the industry,...

During the current worldwide situation with COVID 19, everyone understands that IT is going to be everywhere, and businesses can’t move forward without digital presentation and software that will help them in the business process. So many new companies and people are coming to the tech business to make the first projec...

Rocketech team is proud to become a Bronze partner of Nest.JS! We consider collaborating with Nest.JS as a great opportunity for our engineers to work conveniently. It is useful for everyday processes, hard tasks, which require Node.JS web-server realization. And even critical points are simpler to solve when the proje...

When you want to build a tech product, there are two ways. You can hire your own IT team and do it yourself or come to a professional vendor. Many people are scared to cooperate with agencies, and we understand why. I will try to explain how misunderstandings happen, what’s behind them, and how we solve them at Rockete...

Discovery Sprint is a time-boxed series of meetings led by the product analyst. It brings together participants from different teams to collaboratively generate product solutions: from incorporating legacy code to sketching the core functionality when all you have is an idea. This is the process of synchronization requ...