Technology: insights from people who build products

Decide when to expand a marketplace using liquidity, repeat transactions, operating capacity and bounded acquisition tests—not traffic alone.

Originally posted in January 2022 and March 2024. Updated in January 2026. Building a niche marketplace is one of the most reliable ways for startup founders to enter a focused, underserved market. Instead of competing with broad platforms, you’re solving a specific problem for a specific group — and that’s where real...

Originally posted in October 2023. Updated in January 2026. Typically, only one in ten app development projects turns out profitable. In 2026, a startup app is rarely “just a product.” Rather, it’s a way to test an idea, attract early users, and see whether a business has a future at all. But app development for startu...

AI in the future of healthcare has a surprising foundation: your daily health data. It’s going beyond just gadget readings and becoming an AI health data business asset that powers billion-dollar industries. Your Fitbit steps, Apple Watch heartbeats, and sleep app logs are now the raw material for drug discovery, perso...

Imagine building your app like you write a tweet: no spec, just vibes. You open your laptop, crack your knuckles, and start coding with nothing but a rough idea bouncing around in your head. No wireframes, no technical documentation, no sprint planning meetings. In simple terms, this is vibe coding. Vibe coding is the...

In Steven Spielberg’s 2002 movie Minority Report, futuristic technologies help the police analyze people’s intentions, prevent crimes, and arrest criminals before committing an offense. What if this scenario is not impossible, and we are moving towards that future at full speed by developing the Internet of Behaviors?...

While AI chatbots can write poetry and explain complex theories, they fail spectacularly when asked about your company’s specific policies, current product features, or industry regulations. This gap between impressive AI capabilities and actual business needs is costing companies money, trust, and competitive advantag...

SaaS stands for software as a service and refers to cloud-based software users can access through a website or a web app. Slack, Google Docs, Dropbox, and Shopify are just a few successful examples of SaaS platform development done right. Is SaaS development still a solely big players’ prerogative? Can startups or loca...

Building an app starts with one critical question: native or cross-platform? Each path affects performance, scalability, and, most importantly, your budget. Pick wrong, and you could end up rewriting your entire codebase in a year. In this article, Maksim Atiutskii, our Business Development Manager, breaks down the mob...

Until very recently, the Software-as-a-Service model was something large corporations offered their clients. It meant years of development, thousands of people writing the code 24/7, and fabulous amounts of money. Well, things have dramatically changed. Today, even small startups can deliver their product ideas to thei...

What is no-code app development? Imagine a typical scenario. A young startup has a potentially world-changing idea and the ambition to conquer the business world but a limited budget. It’s just the beginning and only a business hypothesis that hasn’t yet met the reality of user needs and customer pain points. A few dec...

Innovative startup projects go hand in hand with uncertainty. Before you invest in new technology, ideas, or methods, you want to prove that they will work. In software development, an MVP (or a minimum viable product), prototyping, and proof of concept are used to test concepts, ideas, and feature feasibility. The thr...