E-commerce: insights from people who build products

Originally posted in January 2022 and March 2024. Updated in January 2026. Building a niche marketplace is one of the most reliable ways for startup founders to enter a focused, underserved market. Instead of competing with broad platforms, you’re solving a specific problem for a specific group — and that’s where real...

Today, nearly everyone is well familiar with e-commerce. This business model redefined the general retail guidelines as online orders have transformed the traditional market. Weekend trips to a supermarket have become a thing of the past as nearly anything is available online. Instant e-commerce has become an inevitabl...