After the project returned to Rocketech, we firstly assembled a complete team of specialists under the tech stack selected by the previous contractors. So, the current version of LIVETAG was built in 2 iterations:
We devoted this stage to updating the platform's web version and Live Video mobile products. We provided:
We devoted this stage to improvements and bug fixes after the previous development team, as well as optimizing the solution for the needs of users. A significant challenge for us was expanding the team with narrow-profile staff under the LIVETAG tech stack updated by the previous team. At this stage, we:
Our team made a painstaking but essential transition from Vonage to MUX player. That's why LIVETAG now contains videos in HD quality only. Thanks to a new player in the widget, it became possible to store and efficiently manage all the saved videos in the playlist. In addition, with the new MUX player, users can trim videos from past streams in the admin panel in a matter of seconds.
Rocketech engineers optimized streaming processes by introducing the OBS Studio utility. With the transition to this advanced tool, users can upload ready-made edited videos. In addition, combining the capabilities of the MUX player with a new utility allowed multistreaming and sharing videos from Facebook, Whatsapps, Weibo, Twitter, Youtube, LinkedIn, Pinterest, and custom RTMP servers. And with Yellow Duck, companies can even stream live on Instagram.
With a well-formed backlog list, the right streaming tools, and a player introduced by the Rocketech team, the LIVETAG widget can collect analytics. So, we built algorithms for collecting and displaying data on viewers, video quality, technical systems used on the viewer's side, likes, items moved to the cart, and purchased items from the video. Such information greatly simplifies the analysis of user experience for further improvement of Live Video platform clients.
The most valuable tool for LIVETAG users is the ability to view the store's products and buy them while watching the video. Our engineers added the ability to view detailed product information during streaming or replay. Moreover, users can immediately view their shopping cart and pay without leaving the online streaming video.
An important addition to edited broadcasting videos is chatting with users. Sales managers or company representatives can keep users active and engaged by responding to comments or questions right on the air. The chat supports manual moderation, which allows deleting of spam or erroneous messages.