How We Made Virtual Career Fairs Everytalent

Since we have collaborated with the client before, it was easier for us to organize the workflow and distribute tasks. However, last time our team joined the client's dev team after the start of development. This time, we had to implement the MVP within a limited time frame, which placed a lot of responsibility on Rocketech.

We brought in a team from another project. It consisted of two developers, one UI/UX designer, one Scrum master, one QA tester, one DevOps, and one Business Analyst. Scrum was the basis of a working framework to implement this product.

We divided the workflow into 3 iterations:

1. Exploring the client's idea and journey, prioritizing features.
2. Development of the first product version.
3. Testing and making changes until the goal is achieved.

Iteration 1

Before moving on to development, we researched the idea, target audience, and competitive market. This data is the basis for building the customer journey and selecting the most valuable features for the user.

• definition of the main task that the product should solve: increasing the chances of students for scholarships;
• narrowing the target audience with a description of the portrait of an ideal client: a student interested in creating relationships with US companies;
• analysis of competitors to identify the strengths and weaknesses of their products, the study of strategies and goals;

• strategic planning using the USM to understand the problems of users and product flow;
• evaluation of the product from the perspective of the consumer and the construction of a short, simple, and convenient user flow;
• prioritization of functions (from key to secondary) based on user stories.

Iteration 2

The data obtained from the study helped us take a confident step to the next stage of MVP development. We used them during the development of the product's first version to increase its value for the user.

Completed tasks:

• UI/UX design that conveys the idea of the product is understandable to users and visually attractive;
• development of the MVP backend and API, integration with third-party platforms, including Everytale;
• development of a fully functional client-side, implementation of all visual and interactive elements;
• checking for technical flaws, ensuring scalability and security.

Iteration 3

Testing is an obligatory stage of MVP development aimed at collecting opinions about the product from interested users. We repeated the testing cycles until we got the perfect result, which was highly appreciated by the target audience.

Completed tasks:

• alpha testing with the participation of a narrow group of consumers (within the team);
• beta testing with real users and collecting feedback;
• making changes to the product following the growing requirements of users until the ideal is achieved.

Skills testing

This is one of the most critical functions that ensure a fair assessment of the candidate's skills and knowledge. The student can test their abilities and demonstrate the received score in the profile. High scores increase the chances of contacting the company and receiving a scholarship.

Recommendations

The skill-testing system provides a recommendation option. After passing the test, the candidate can analyze their weaknesses and potential vulnerabilities and receive recommendations on how to overcome them.

Matching skills and requirements

We have implemented an algorithm for matching applicants' personality with the requirements of companies. Thus, the candidate can find exactly those offers that are 100% consistent with his knowledge, skills, experience, and interests.

Virtual events

Access to virtual events empowers candidates and employers. At fairs, students and applicants can interact with companies from different industries (business and IT, healthcare, insurance, oil, and gas industry, etc.).

Broadcasting in 4K

We have provided uninterrupted quality of live broadcasts (4K) for viewers globally. And all thanks to the integration with the Everytale platform, which offers many opportunities for organizing events and supports 100.000+ participants simultaneously.

Convenience and interactivity

Participants can chat, answer polls, and use background filters during events. It is possible to move between several sessions (including breakout rooms) to be in touch with all company representatives.