<p>Many startup founders dream of achieving unicorn status or, at the very least, making a big splash with their product in the market. No matter what you offer to the world, it’s crucial to understand how your target audience will react, preferably before full-scale sales begin. It’s where a <a href="https://rocketech.it/blog/post/prototype-poc-or-mvp-what-will-work-for-your-product" data-type="URL" data-id="https://rocketech.it/blog/post/prototype-poc-or-mvp-what-will-work-for-your-product" target="_blank" rel="noreferrer noopener">minimum viable product</a> comes to the rescue. <strong>Startup MVP development is a complex game with multiple variables</strong> that can help businesses set sail on the right course from the beginning.</p>



<figure class="wp-block-image size-full is-resized"><img loading="lazy" decoding="async" width="874" height="620" src="https://wp.rocketech.it/wp-content/uploads/2023/08/benefits-of-mvp-dev-for-startups-1-1.png" alt="Two professionals in an office environment in front of a computer screen discuss the project of MVP development for a startup" class="wp-image-6121" style="width:680px;height:482px"></figure>



<h2 class="wp-block-heading"><strong>What Is an MVP?</strong></h2>



<p>Back in 2005, YouTube started as a <a href="https://www.theguardian.com/technology/2016/mar/16/youtube-past-video-dating-website" data-type="URL" data-id="https://www.theguardian.com/technology/2016/mar/16/youtube-past-video-dating-website" target="_blank" rel="noreferrer noopener nofollow">video dating site</a>. Instagram, on the other hand, was originally named <a href="https://www.theatlantic.com/technology/archive/2014/07/instagram-used-to-be-called-brbn/373815/" data-type="URL" data-id="https://www.theatlantic.com/technology/archive/2014/07/instagram-used-to-be-called-brbn/373815/" target="_blank" rel="noreferrer noopener nofollow">Burbn</a> (yes, after an alcoholic drink) and served as a planner where people could tag locations, share photos, and earn points. But both ideas didn’t catch on as expected. So, the companies analyzed their numbers, listened to users’ feedback, and made a pivot.</p>



<p>The term MVP, which stands for Minimum Viable Product, is not about lines of code or a website; <strong>it’s about testing hypotheses and quickly getting a startup to a functional state</strong>. The concept was <a href="http://www.startuplessonslearned.com/2009/03/minimum-viable-product.html" data-type="URL" data-id="http://www.startuplessonslearned.com/2009/03/minimum-viable-product.html" target="_blank" rel="noreferrer noopener nofollow">popularized</a> by Eric Ries through his Lean Startup methodology. <strong>It is essentially the earliest version of a product that’s available for testing</strong>.</p>



<figure class="wp-block-table"><table class="has-gray-50-background-color has-background has-fixed-layout"><tbody><tr><td>“About 91.3% of the businesses have already launched a product with an MVP approach.”<br>Explore the findings of the <a href="https://www.goodfirms.co/resources/mvp-advantage-business-success?utm_source=survey_team&amp;utm_medium=email&amp;utm_campaign=mvp_advantage_business_success_published" target="_blank" rel="noreferrer noopener">recent research</a> conducted by GoodFirms we were pleased to participate as an esteemed Research Partner.</td></tr></tbody></table></figure>



<p>The core principle of the Minimum Viable Product can be summed up as “Dream big, start small.” It’s based on a step-by-step development approach where each iteration is tested with real consumers. This process allows companies to gather feedback, identify risks, fix mistakes, and even gauge if there’s demand for their offering — all at the early stages.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p></p>
<cite><br>An MVP is like a trial run that helps a startup refine its product and strategy before going all in.</cite></blockquote>



<figure class="wp-block-table"><table class="has-primary-color has-gray-100-background-color has-text-color has-background"><tbody><tr><td>Here are <strong>three key principles of a quality MVP</strong>:</td></tr></tbody></table></figure>



<ol class="wp-block-list">
<li><strong>Value to </strong><strong>s</strong><strong>tart:</strong> The product should offer enough value that consumers are eager to start using it.</li>



<li><strong>Future </strong><strong>p</strong><strong>otential:</strong> It should contain the core aspects of the product a company plans to develop in the future, making users anticipate the final launch.</li>



<li><strong>Feedback </strong><strong>l</strong><strong>oop:</strong> The MVP gathers feedback on product quality, helping the company address any shortcomings and enhance the final version.</li>
</ol>



<p>Each development stage brings the product to a higher level. Then, it gets directly to customers who test it and provide input for potential improvements. This way, <strong>MVPs help test hypotheses and avoid bad decisions before they harm the entire business</strong>.</p>



<h3 class="wp-block-heading"><strong>It Always Starts With an Idea</strong></h3>



<p>The search for great ideas isn’t a straight line. It’s more like loops that sometimes circle back on themselves and occasionally take you to the next step. There are six steps in this process:</p>



<ol class="wp-block-list">
<li><strong>Problem-finding:</strong> Identifying the problem.</li>



<li><strong>Solution hunt:</strong> Looking for solutions to the problems found.</li>



<li><strong>Prototyping:</strong> Building a prototype.</li>



<li><strong>Testing:</strong> Testing the prototype.</li>



<li><strong>Feedback:</strong> Gathering feedback.</li>



<li><strong>Adjustments:</strong> Making necessary adjustments.</li>
</ol>



<p>Each step could be a loop. You need to revisit these steps over and over, sometimes going back a few steps if your hypothesis doesn’t work out. And if the original idea proves unfeasible during testing or feedback, that’s when the product needs to <strong>pivot</strong>.</p>



<h2 class="wp-block-heading"><strong>The Benefits of </strong><strong>MVP Development for Startups</strong></h2>



<p>Building and <a href="https://rocketech.it/blog/post/prototype-poc-or-mvp-what-will-work-for-your-product" data-type="URL" data-id="https://rocketech.it/blog/post/prototype-poc-or-mvp-what-will-work-for-your-product" target="_blank" rel="noreferrer noopener">launching a strong MVP</a> is a strategic move that, if done right, benefits startups on multiple levels, from cutting costs and saving resourcing to optimizing the business model and attracting potential investors’ attention. Here’s about the main <strong>advantages of MPV development for startups</strong> in more detail.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="800" height="2000" src="https://wp.rocketech.it/wp-content/uploads/2023/08/benefits-of-mvp-dev-for-startups.png" alt="An infographic listing five main benefits of MVP development for startups" class="wp-image-6117"></figure>



<h3 class="wp-block-heading"><strong>Resource Efficiency</strong></h3>



<p>Through early real-world customer testing of the MVP, the company can identify errors during the initial phases. This enables improved financial planning and adaptations to the business model, leading to time savings. Every successive iteration surpasses the prior one in effectiveness. Consequently, customers receive a high-caliber product tailored to their requirements.</p>



<h3 class="wp-block-heading"><strong>Fast Time to Market</strong></h3>



<p>Speed really matters in the world of startups. From this perspective, <a href="https://rocketech.it/blog/post/from-idea-to-launch-the-startups-guide-to-reducing-time-to-market" data-type="URL" data-id="https://rocketech.it/blog/post/from-idea-to-launch-the-startups-guide-to-reducing-time-to-market" target="_blank" rel="noreferrer noopener">time to market</a> is not simply about being fast but about gaining competitive advantage. The formula is fairly straightforward — the faster you are in the market, the sooner you generate revenue. The MVP approach facilitates the iterative process of learning and improving the offering based on real-world feedback. Put simply, reducing time to market enables startups to capitalize on market opportunities and increase their chances of success.</p>



<figure class="wp-block-table is-style-regular"><table class="has-light-color has-primary-background-color has-text-color has-background"><tbody><tr><td>The Minimum Viable Product enables startups to confront reality swiftly and allocate their budget more effectively before and during the project launch.</td></tr></tbody></table></figure>



<h3 class="wp-block-heading"><strong>Early Customer Acquisition</strong></h3>



<p>The examination of each iteration with actual customers aids startups in discovering potential purchasers even prior to the official sales debut. As people test the fundamental MVP features, they can assess the future product’s potential.</p>



<h3 class="wp-block-heading"><strong>Matching Supply and Demand</strong></h3>



<p>According to <a href="https://www.cbinsights.com/research/report/startup-failure-reasons-top/" data-type="URL" data-id="https://www.cbinsights.com/research/report/startup-failure-reasons-top/" target="_blank" rel="noreferrer noopener nofollow">CB Insights</a>, 35% of startups face failure because of no market need. This signifies that the solution the product intended to provide didn’t meet customer pain properly. Grasping and heeding the customer’s wishes and desires is vital. The MVP helps the business align the product with market requirements.</p>



<h3 class="wp-block-heading"><strong>Elevating Investment Prospects</strong></h3>



<p>Investors are more likely to think about giving money if they can see a real version as opposed to unrealistic concepts on paper. Being able to use a model of the product and understand its main features makes the project more attractive for getting funded. Generally, investors feel more sure about companies that can show they can do things well and deliver the product on time. </p>



<h2 class="wp-block-heading"><strong>Why Speed Matters</strong></h2>



<p>Imagine a startup, let’s call it MedSolution, that has a grand vision to revolutionize patient-doctor communication. The three founders invest their private savings to build a cutting-edge platform with extensive features like AI-driven symptom analysis, in-depth medical record management, and virtual medical tests. Striving for perfection, <strong>the founders spend over a year creating their product and perfecting each intricate detail</strong>.</p>



<p><strong>Meanwhile, the market’s needs shift</strong>. Users now favor simplified telemedicine platforms that offer quick video consultations and easy appointment scheduling. By the time MedSolution launched, they found themselves with a feature-rich product that was out of touch with what users wanted — timely and accessible healthcare.</p>



<p>The delay cost them not only their chance to capture a loyal user base but also the trust of investors who sought adaptable and agile ventures.</p>



<p>In turn, a parallel startup, let’s call it VitaCare, monitors the shifting landscape and takes an alternative approach. They <strong>quickly launch a stripped-down MVP</strong> — a straightforward video consultation platform connecting patients with doctors instantly.</p>



<p>By focusing on speed and user feedback, VitaCare <strong>addresses the immediate market needs</strong>. With each release, they iteratively add features based on user input, gradually expanding their offering. They grow and develop with a limited budget till they build the product that can attract investors’ attention and expand dramatically.</p>



<p><em>In this hypothetical story, MedSolution’s meticulous development approach led to a well-crafted product that didn’t match what users actually wanted. On the other hand, VitaCare quickly made a simple product that people needed and improved it based on their feedback. The alternative way took VitaCare to user engagement, investor confidence, and sustainable growth.</em></p>



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<h2 class="wp-block-heading"><strong>Main MVP Types</strong></h2>



<p><strong>The MVP’s main goal is to test the upcoming product with a real audience</strong>. It means that the quality and accuracy of the test results can notably influence how quickly and effectively the development process goes. That’s why there are two main types of minimum viable products — <strong>high-fidelity</strong> and <strong>low-fidelity</strong>. These can be combined or used concurrently.</p>



<h3 class="wp-block-heading"><strong>Low-Fidelity MVPs</strong></h3>



<p>These MVPs have lower reliability and imply simplified data collection methods. They don’t require extensive programming or significant financial investment but provide less precise outcomes. Their main objectives are:</p>



<ul class="wp-block-list">
<li>To assess the practical value of the product.</li>



<li>To identify the most effective and sought-after solutions to the problem.</li>



<li>To aid in defining and understanding customer needs.</li>



<li>To conduct a niche analysis and determine if the game is worth the candle.</li>
</ul>



<p><strong>Here are some low-fidelity MVP types</strong>:</p>



<ol class="wp-block-list">
<li><strong>Blogs:</strong> Creating simple blog posts to gauge interest and gather feedback on a product idea or concept.</li>



<li><strong>Forums and communities:</strong> Engaging in discussions within forums or online communities to validate demand and gather insights.</li>



<li><strong>Surveys and questionnaires:</strong> Conducting surveys to gather user opinions and preferences related to the product idea.</li>



<li><strong>Landing page:</strong> Designing a basic landing page highlighting the product concept and capturing user interest.</li>



<li><strong>Explainer video MVP:</strong> Developing explanatory videos to showcase the product idea and its potential benefits.</li>



<li><strong>Advertising campaign:</strong> Running targeted ads or promotions to assess user response and measure interest.</li>



<li><strong>Crowdfunding campaign:</strong> Launching a campaign on crowdfunding platforms to validate demand and attract backers.</li>



<li><strong>Idea review services:</strong> Utilizing platforms that review and assess new ideas, validating interest and potential for development.</li>
</ol>



<h3 class="wp-block-heading"><strong>High-Fidelity MVPs</strong></h3>



<p>These MVPs require more preparation, resources, and analytical work. They are used for:</p>



<ul class="wp-block-list">
<li>Formulating and enhancing marketing approach.</li>



<li>Experimenting with value offerings, modes of communication, and calls to action.</li>



<li>Investigating feasible expansion tactics.</li>



<li>Gaining initial patrons and footholds in the market.</li>



<li>Evaluating data regarding the appetite for the newly crafted product.</li>
</ul>



<p><strong>Here are some high-fidelity MVP types</strong>:</p>



<ol class="wp-block-list">
<li><strong>Feature MVP</strong> focuses on building and releasing a product with a single core feature. It’s often used to test the viability and demand for a specific feature before investing in full product development.</li>



<li><strong>Single-Use MVP</strong> is designed to solve a particular problem for a specific audience. It targets a niche need and aims to demonstrate the product’s value in a highly focused manner.</li>



<li>“<strong>Concierge” MVPs </strong>is an approach when the product is manually operated by the development team, simulating its functionality for users. This helps validate the concept and gather user feedback before building a fully automated version.</li>



<li>“<strong>Wizard of Oz” MVPs</strong> are similar to the “concierge” MVPs. They involve manually providing certain features the user believes are automated. Behind the scenes, the functionality might be manual or simulated. This is useful for testing user reactions and gauging demand.</li>



<li>“<strong>Piecemeal” MVPs </strong>involve building a minimal version by integrating third-party tools, services, or platforms. This helps test the integration and user experience while minimizing development effort.</li>



<li><strong>A non-functional prototype MVP </strong>(or a mockup) is developed to visually represent the product’s user interface and interactions. This can be useful for early-stage testing and feedback on the design.</li>



<li><strong>Pre-order MVPs</strong> involve offering the product for pre-order, where customers can place orders for a product that’s not yet fully developed. This provides insights into demand and allows for early revenue generation.</li>



<li>In<strong> smoke test MVPs</strong>, ads or promotions for the product are run to gauge interest. When users click on these ads, they might be led to a page indicating that the product is “coming soon” or “under development.” This helps validate demand before investing further.</li>



<li>“<strong>Concierge” onboarding MVPs</strong> involve manually guiding users through the onboarding process and helping them achieve their goals using the product. It provides insights into user behavior and pain points.</li>
</ol>



<p>The choice of an MVP type depends on the product’s nature, goals, target audience, and available resources. The key is to create the simplest version of the product that can effectively validate assumptions, gather feedback, and demonstrate value to potential users.</p>



<h2 class="wp-block-heading">Building the Foundation: Final Thoughts on MVP Development for Startups</h2>



<p>Building an MVP is about <strong>the process</strong>, in contrast to, for example, drawing a visual prototype. It’s about the process of <strong>hypothesis testing</strong>, <strong>collecting feedback</strong>, <strong>improvements</strong>, and <strong>entering new niches</strong>. Mastering this process helps prevent wasting money and energy on creating useless and needless products — which, in turn, means better market environment and conditions.</p>



<p>This process, however, can be overwhelming and confusing. That’s where it makes sense to look for trustworthy <strong>MPV development services for startups</strong>. Finding an experienced tech partner focusing on guiding new ventures through the complexities of the process may become the first step in the journey to becoming a unicorn</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Do you have a business idea that needs validation but don’t know where to start? We are here to help.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Ask us</button></div>



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<p></p>


The Strategic Advantage of MVP Development for Startups

<p>Ever tried moving a boulder uphill? Yeah, not fun. That’s what working with oversized user stories in <a href="https://rocketech.it/software-development" target="_blank" rel="noreferrer noopener">custom software development</a> feels like — slow, heavy, and full of frustration. Good (we mean, smart) developers know the trick: <strong>split those stories down into smaller, manageable pieces</strong>. Suddenly, you’re moving faster, hitting milestones, and dodging the chaos that comes with giant, clunky tasks, while speed, quality, and agility remain your friends.</p>



<p>Let’s break down why this method works and how it can save your next project from rolling off the rails.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="874" height="620" src="https://wp.rocketech.it/wp-content/uploads/2024/09/user-story-splitting-blog.png" alt="Team member actively participating in user story decomposition, organizing colorful sticky notes on a whiteboard for agile project management." class="wp-image-7896" title="User Story Splitting"></figure>



<h2 class="wp-block-heading">Why Do We Need to Split User Stories?</h2>



<p>Imagine trying to eat a whole pizza in one bite. Impossible, right? The same goes for user stories in creating software development. When we break them down into smaller, manageable pieces, we can:</p>



<p><strong>1. Make better estimations</strong>. It’s much easier to <a href="https://rocketech.it/blog/post/agile-project-estimation-challenges" target="_blank" rel="noreferrer noopener">calculate</a> how much time the team will need to perform a small task rather than a large, ambiguous feature.</p>



<p><strong>2. Deliver faster</strong>. Smaller stories mean quicker completion. We can roll out features incrementally, giving you and your users value sooner.</p>



<p><strong>3. Improve quality</strong>. With smaller chunks, our team can focus better, test thoroughly, and catch issues early.</p>



<p><strong>4. Enhance flexibility</strong>. Smaller stories allow us to adapt to changes easily. If priorities shift, we can pivot without derailing the entire project. </p>



<p><strong>5. Boost morale</strong>. Completing smaller tasks gives the team a sense of accomplishment and keeps motivation high.</p>



<h2 class="wp-block-heading">How Do We Split User Stories?</h2>



<p>Splitting user stories is like building with LEGO blocks. Each piece is small and manageable, but together, they create something amazing. This approach helps us deliver high-quality software with unmatched speed.</p>



<p>We aim for vertical slices. <strong>This means each piece is a complete, usable feature from the user interface down to the database</strong>. Think of it like slicing a cake vertically so each slice has frosting, filling, and cake — a full experience in every bite.</p>



<h3 class="wp-block-heading">What are the Benefits of User Story Decomposition?</h3>



<p><strong>1.</strong> <strong>Clearer Estimations</strong></p>



<p>Smaller stories are easier to estimate. It helps us plan better and meet deadlines.</p>



<p><strong>2. Faster Feedback</strong></p>



<p>We can get your feedback sooner. It helps us always be on the right track.</p>



<p><strong>3. Reduced Risk</strong></p>



<p>Smaller stories mean smaller risks. If something goes wrong, it’s easier to fix.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="896" height="672" src="https://wp.rocketech.it/wp-content/uploads/2024/09/user-story-splitting-benefits.png" alt="Infographic illustrating the benefits of user story splitting, featuring puzzle pieces with text on clear estimations, faster feedback, and reduced risks." class="wp-image-7907" title="User Story Splitting Guide"></figure>



<h2 class="wp-block-heading">INVEST in Good User Stories</h2>



<p>Bill Wake, a pioneer of Extreme Programming, <a href="https://www.agilealliance.org/glossary/invest/" target="_blank" rel="noreferrer noopener nofollow">introduced</a> <strong>the INVEST model</strong> to help teams craft better user stories. INVEST stands for six key attributes that make a user story clear, actionable, and effective. Here’s what each characteristic means.</p>



<p>📌 <strong>I</strong><strong> </strong>for <strong>Independent</strong></p>



<p>Stories should be self-contained so you can prioritize them without dependencies.</p>



<p>📌 <strong>N </strong>for <strong>Negotiable</strong></p>



<p>Stories should be flexible for collaboration and refinement.</p>



<p>📌 <strong>V </strong>for <strong>Valuable</strong></p>



<p>Each story must deliver visible value to the user.</p>



<p>📌 <strong>E </strong>for <strong>Estimable</strong></p>



<p>Stories should be clear enough to estimate their size and effort.</p>



<p>📌 <strong>S </strong>for <strong>Small</strong></p>



<p>Stories should be small enough to fit several into a sprint.</p>



<p>📌 <strong>T </strong>for <strong>Testable</strong></p>



<p>There should be clear criteria to verify the story is complete.</p>



<p>Many beginner agile teams try to split user stories by architectural layers: one story for creating a user interface, another for the database, and so on. While this approach may satisfy the “Small” criterion, it often fails to meet the “Independent” and “Valuable” criteria.</p>



<div class="wp-block-blog-quote wp-block-quote"><div class="wp-block-quote__text"><p><em>“User story splitting isn’t just a technical exercise; it’s an art form that requires a deep understanding of both the user and the code.”</em></p></div><div class="wp-block-quote__author"><div class="wp-block-quote__author__aside"><div class="wp-block-quote__author__image" style='background-image:url("https://wp.rocketech.it/wp-content/uploads/2024/09/rocket-couch-serious-sm.jpg")'></div></div><div class="wp-block-quote__author__content"><div class="wp-block-quote__author__name">Alexander Rocket</div><div class="wp-block-quote__author__info">Co-founder, Rocketech</div></div></div></div>



<h3 class="wp-block-heading">How Small Should It Be?</h3>



<p>Aim for 6–10 stories per iteration. The size depends on your team’s velocity. Before sprint planning, figure out the estimate that signals a story needs splitting. For most teams, that’s 8 or 13 points. In some projects, we split stories even at 5 points, depending on the project structure.</p>



<h3 class="wp-block-heading">Which Pattern Should You Use?</h3>



<p>You might find multiple ways to split a story. Here’s how to choose.</p>



<p>1️⃣ <strong>Prioritize or Discard</strong></p>



<p>The 80/20 rule says most value comes from a small part of the functionality. Choose the split that reveals low-value stories you can drop.</p>



<p>2️⃣ <strong>Even Sizes</strong></p>



<p>A split that turns an 8-point story into four 2-point stories is better than a split into 5 and 3 points. It gives the Product Owner more flexibility to prioritize.</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Have a product idea but don’t know where to start?<br>We do. Get the first estimate for free.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Book a call</button></div>



<h2 class="wp-block-heading">User Story Splitting Patterns</h2>



<p>In years of working with agile methodologies, we’ve identified nine patterns for breaking down user stories into good, small units.</p>



<h3 class="wp-block-heading">Workflow Steps</h3>



<p>Take a CMS user story: “<em>As a content manager, I can publish content on the company page.</em>” Seems straightforward, right?</p>



<p>But digging deeper, you find it involves editor and legal approvals, plus a test environment check. You can’t cram all that into one iteration.</p>



<p class="has-dark-color has-text-color has-link-color wp-elements-61abaf6e500e6cca58b9153f6f595d72"><strong>Solution:</strong> Start with a basic end-to-end scenario, then add the intermediate steps. Here’s how you can split it:</p>



<ul class="wp-block-list">
<li><em>“I can publish content directly on the company page.” </em></li>



<li><em>“I can publish content with legal review.” </em></li>



<li><em>“I can publish content with editor review.” </em></li>



<li><em>“I can preview content on the test environment.” </em></li>



<li><em>“I can publish content from the test environment to the main server.” </em></li>
</ul>



<h3 class="wp-block-heading">Simple/Complex</h3>



<p>During planning, stories can balloon with questions like</p>



<p>“<em>What about X?</em>”</p>



<p>or</p>



<p>“<em>Did you consider Y?</em>”</p>



<p>To keep things manageable, ask, “<em>How can we make this as simple as possible?</em>” Write this simple version as a separate story. Define its completion criteria to keep it simple, then split variations and complexities into separate stories.</p>



<p>For example: “<em>As a user, I can search for flights between two destinations</em>.”</p>



<p><strong>Split it into:</strong></p>



<ul class="wp-block-list">
<li><em>“… specifying the maximum number of layovers.” </em></li>



<li><em>“… including nearby airports.” </em></li>



<li><em>“… using flexible date ranges.” </em></li>



<li>and so on.</li>
</ul>



<h3 class="wp-block-heading">Business Rule Variations</h3>



<p>Consider a story: <em>“As a user, I can search for flights with flexible dates.”</em> </p>



<p>“<em>Flexible dates</em>” hides multiple business rules, each worth its own story:</p>



<ul class="wp-block-list">
<li><em>“N days between X and Y”</em></li>



<li><em>“± N days from X and Y”</em></li>



<li><em>“Weekends in June”</em></li>
</ul>



<h3 class="wp-block-heading">Operations</h3>



<p>The word “<em>manage</em>” in a user story indicates multiple operations. This suggests an obvious way to split the story.</p>



<p>For example: “<em>As a user, I can manage my account.</em>”</p>



<p><strong>Split it into</strong>:</p>



<ul class="wp-block-list">
<li><em>“… I can log in using my account.”</em></li>



<li><em>“… I can edit my account settings.”</em></li>



<li><em>“… I can delete my account.”</em></li>
</ul>



<h2 class="wp-block-heading">Major Effort</h2>



<p>Take a credit card processing scenario: “<em>As a user, I can pay for my ticket with MasterCard, VISA, American Express, or Diners Club.</em>”</p>



<p>You can split this into four stories, one for each card type. But the heavy lifting (payment processing) is done in the first story, making the rest easy.</p>



<p><strong>Solution</strong>: Defer the decision on which card to implement first:</p>



<ul class="wp-block-list">
<li><em>“I can pay with one of the cards (MC, VISA, AMEX, DC).”</em></li>



<li><em>“I can pay with all four cards (MC, VISA, AMEX, DC)” (once one card payment is implemented).</em></li>
</ul>



<p>This way, dependencies are clearer, and you can adjust priorities as needed.</p>



<h3 class="wp-block-heading">Data Variations</h3>



<p>Story complexity often comes from data variations. For example, a system that maps areas served by transport providers could get overwhelmed by geographic data.</p>



<p>Consider: “<em>As a user, I can search for carriers by departure and destination</em>.”</p>



<p>Without a sophisticated Geographic Information System (GIS), modeling geography is complex. So, simplify: “<em>As a user, I can search for carriers by departure and destination country.</em>” As you gather more data, you might find carriers serve specific cities or regions.</p>



<p>Then, <strong>split into</strong>:</p>



<ul class="wp-block-list">
<li><em>“As a user, I can search for carriers by countries, cities, or regions of departure and destination.”</em></li>



<li><em>“Carriers can serve different geographic areas as departure and destination points.”</em></li>
</ul>



<p>Classic localization stories also fit here:</p>



<ul class="wp-block-list">
<li><em>“… in English.”</em></li>



<li><em>“… in Slovenian.”</em></li>



<li><em>“… in Korean.”</em></li>



<li>and so on.</li>
</ul>



<h3 class="wp-block-heading">Input Methods</h3>



<p>Complexity often comes from the user interface, not the functionality. Start by creating the simplest interface, then focus on making it more attractive and user-friendly. These steps depend on each other, but the split still works effectively.</p>



<p>For example: “As a user, I can search for flights between departure and destination points.”</p>



<p><strong>Split it into</strong>:</p>



<ul class="wp-block-list">
<li><em>“… using simple date input.”</em></li>



<li><em>“… using a visualized calendar.”</em></li>
</ul>



<h3 class="wp-block-heading">Postpone Performance</h3>



<p>Sometimes, making functionality fast takes a lot of effort, while the core development isn’t that complex. You can gain more by developing a slow version that still provides value to users. Split the story into “<em>make it work</em>” and “<em>make it fast.</em>”</p>



<p>For example: “<em>As a user, I can search for flights between departure and destination points</em>.”</p>



<p><strong>Split it into</strong>:</p>



<ul class="wp-block-list">
<li><em>“… (slowly — just make the search work, show a ‘processing’ animation)”</em></li>



<li><em>“… (in less than 5 seconds).”</em></li>
</ul>



<h3 class="wp-block-heading">Separate the Spike</h3>



<p>A user story might be big not just because it’s complex but because the implementation format is unclear. In such cases, splitting it won’t help. Instead, do a time-boxed spike to clear up any development uncertainties. After that, you’ll be ready to move forward or decide how to split the story.</p>



<p>For example: “<em>As a user, I can pay for my order with a credit card</em>.”</p>



<p><strong>Split it into</strong>:</p>



<ul class="wp-block-list">
<li><em>“Research credit card processing.”</em></li>



<li><em>“Implement credit card processing.”</em></li>
</ul>



<p>For a “research” story, the completion criterion should be the specific question you’re trying to answer. Do just enough research to answer that question and then stop — it’s easy to lose focus during research.</p>



<figure class="wp-block-table"><table class="has-gray-100-background-color has-background"><tbody><tr><td>❕ The spike separation approach is mentioned last because it should be a last resort. Usually, you know enough to start developing something. Do that first, and you’ll learn more as you go. Try using any of the previous eight patterns before resorting to a spike.</td></tr></tbody></table></figure>



<h2 class="wp-block-heading">Final Thoughts</h2>



<p>At Rocketech, we dissect user stories with precision, turning complex requirements into focused, actionable components. Our method isn’t just about meeting deadlines — it’s about creating a format that enhances <strong>estimation accuracy and development speed while following the highest industry standards</strong>.</p>



<p>For example, by splitting stories into vertical slices, we deliver fully functional features faster, whether it’s refining a payment gateway or optimizing a multi-step workflow. When your business needs rapid results without sacrificing quality, we make sure your product <a href="https://rocketech.it/blog/post/from-idea-to-launch-the-startups-guide-to-reducing-time-to-market" target="_blank" rel="noreferrer noopener">hits the market</a> ahead of schedule.</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Have a product idea that needs fast market validation?<br>We can help! Talk to our experts to get a free project estimation.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Book a call</button></div>


Breaking Big: The Art of User Story Splitting

<p>Until very recently, the <a href="https://rocketech.it/blog/post/how-to-build-a-successful-saas-platform-from-scratch" target="_blank" rel="noreferrer noopener">Software-as-a-Service model</a> was something large corporations offered their clients. It meant years of development, thousands of people writing the code 24/7, and fabulous amounts of money. Well, things have dramatically changed.</p>



<p>Today, even small startups can deliver their product ideas to their customers through SaaS solutions and build the latter even with limited budgets. You just need to figure out <strong>how to outsource SaaS product development and what to consider when looking for a tech vendor</strong>. Here’s what you need to know.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="874" height="620" src="https://wp.rocketech.it/wp-content/uploads/2023/10/saas-outsourcing.png" alt="Decision-makers discuss a new SaaS development project." class="wp-image-6338"></figure>



<h2 class="wp-block-heading">A Few More Words on the Concept of Software as a Service</h2>



<p><strong>Software as a Service (SaaS) is a web application delivered to end users over the Internet</strong>. Rather than installing and managing software on their own devices, SaaS provides a subscription-based model that helps users conveniently access the complete application, along with its IT infrastructure.</p>



<h3 class="wp-block-heading">Why Do Businesses Transition to SaaS?</h3>



<p>There’s a multitude of reasons behind many SaaS development outsourcing options. The key drivers behind this strategic transition range from scalability and accelerated development to quick deployment and enhanced security.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="800" height="2000" src="https://wp.rocketech.it/wp-content/uploads/2023/10/why-businesses-transition-to-saas.png" alt="An infographic explaining 5 reasons why businesses transition to SaaS" class="wp-image-6358"></figure>



<h4 class="wp-block-heading">Scalability</h4>



<p>There’s no need to worry about servers crashing if the number of users suddenly increases. Transitioning to the SaaS model implies that companies can expand their infrastructure capabilities as needed without purchasing new hardware and other necessary components. Costs in such an approach will be much lower than upgrading one’s own equipment.</p>



<h4 class="wp-block-heading">Accelerated Development</h4>



<p>Local applications need to be developed and tested for various platform combinations like device hardware, operating systems, security settings, etc. In contrast, SaaS applications are created in a unified controlled environment. It significantly simplifies and speeds up development, debugging, and support.</p>



<h4 class="wp-block-heading">Quick Deployment</h4>



<p>Deploying local applications within a company can take months. With SaaS, it’s enough to set up the application once to meet the company’s requirements and then distribute logins and passwords to its employees. This leads to another advantage — a short sales cycle. With SaaS, there’s no need to spend weeks or months building customer relationships and planning deployment. The time saved can be used to improve the product and enhance customer service.</p>



<h4 class="wp-block-heading">Multi-User Architecture</h4>



<p>All application’s users share a centralized infrastructure and code. It allows for a quick update release and saves time on code enhancements.</p>



<h4 class="wp-block-heading">Database Security</h4>



<p>Standard security protocols provided by SaaS database providers include SSL and TLS encryption. They secure user messages and data. On top of that, the SaaS model allows for easy and fast integration of additional protocols to enhance security.</p>



<h2 class="wp-block-heading">SaaS Development: What You Need to Know Before Hiring a Tech Vendor</h2>



<p>The point of delegating a complex tech project to a third party is to find a professional team that would bring the necessary expertise to the table. While you don’t have to be really dev-savvy to outsource SaaS development, you’ll have better chances to choose the right vendor if you at least understand the development process basics. Here are the most essential aspects of a SaaS development project.</p>



<h3 class="wp-block-heading">SaaS Architecture</h3>



<p>SaaS applications’ architecture is designed to meet business needs like requirements for <strong>reliability</strong>,<strong> fault tolerance</strong>, and <strong>financial</strong> <strong>capabilities</strong>.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p></p>
<cite>Today, multi-tenancy architecture serves as the foundation for nearly every SaaS product operating in the cloud. It helps reduce costs, improve the efficiency of resource utilization, ensure scalability, and enable rapid deployment of updates.</cite></blockquote>



<p>In <strong>cloud computing</strong>, there is a concept called “<strong>multi-tenancy</strong>,” where multiple customers (tenants) of a cloud service provider use the same computing resources and operate within a shared environment. Even though tenants share the infrastructure and resources, they are isolated from each other.</p>



<p>In other words, each company is physically integrated but logically separated. You can think of it like real estate.</p>



<p>Imagine the cloud as a building. Living in a private house far from neighbors isn’t land efficient and requires property maintenance.</p>



<p>Multi-tenancy is like living in an apartment building. Everyone has the same security system, but each tenant has their own key to their apartment, ensuring their privacy. Tenants can make modifications or furnish their apartments according to their requirements and preferences, just as a company configures its portion of the cloud infrastructure.</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Let’s discuss your project in detail.<br>Launch with Rocketech.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Book a free call</button></div>



<h3 class="wp-block-heading">Key Components</h3>



<p>An application’s main features set one app type apart from another. However, there are key components every SaaS solution must have.</p>



<ul class="wp-block-list">
<li><strong>Customizable Infrastructure</strong></li>
</ul>



<p>One of the advantages of using SaaS architecture is the customizable infrastructure that can be <strong>expanded or scaled down based on business requirements</strong>. For example, customers can decide which components benefit their business and pay only when necessary. At the end of a paid period, customers can return to their previous infrastructure model.</p>



<p>SaaS users purchase their software in a billing system on a monthly or yearly basis. Their requirements may increase or decrease depending on their business needs and consumer demand, so having a customizable infrastructure is essential.</p>



<ul class="wp-block-list">
<li><strong>Subscription-Based Pricing Model</strong></li>
</ul>



<p>The SaaS application’s essence lies in its high availability. This service is extended through a <strong>flexible billing cycle</strong> that allows customers and business users to use what they want, as much as they want.</p>



<ul class="wp-block-list">
<li><strong>CRM System</strong></li>
</ul>



<p>A Customer Relationship Management (CRM) system is what sets a SaaS application apart from other applications. Since SaaS offers a shared platform for multiple tenants, it requires a <strong>unified repository for multiple customer accounts</strong> and their account information for management purposes.</p>



<ul class="wp-block-list">
<li><strong>Automated Provisioning</strong></li>
</ul>



<p>Automated provisioning in SaaS means delivering the application to customers automatically, <strong>without manual steps</strong>, for smoother operation. This automation streamlines the setup and delivery of the software, making it more efficient and user-friendly.</p>



<ul class="wp-block-list">
<li><strong>Support and Analytics</strong></li>
</ul>



<p>The support and analytics module of a SaaS application provides <strong>a set of tools for platform management and performance tracking</strong>. As a result, SaaS providers satisfy customer expectations, and business providers can improve customer service quality and meet market requirements.</p>



<h3 class="wp-block-heading">Cloud</h3>



<p>There are three ways to deploy a SaaS application.</p>



<ol class="wp-block-list" style="list-style-type:1">
<li><strong>Public Cloud</strong>: The service is hosted in <strong>a general-use</strong> <strong>infrastructure</strong>. For example, multiple companies can use the same server, and the device’s capacity is shared proportionally based on the business needs of each.</li>



<li><strong>Private Cloud</strong>: The software is hosted in <strong>an infrastructure exclusively used by one company</strong>. Typically, the equipment is within the company’s own network. Private clouds have limitations in scalability compared to public or hybrid clouds, which may require significant infrastructure investments when launching the application in the market.</li>



<li><strong>Hybrid Cloud</strong>: This is a <strong>combination of public and private clouds</strong>. For instance, a bank might store customer data in a private cloud and expand its computing power using a cloud provider.</li>
</ol>



<h3 class="wp-block-heading">Tech Stack</h3>



<p>The choice of a technology stack is a critical decision that can significantly impact the success, cost, and performance of your software development project. <strong>Choosing the wrong tools can lead to project failure</strong>.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="300" src="https://wp.rocketech.it/wp-content/uploads/2023/10/what-is-tech-stack.png" alt="A visual explaining what a technological stack is." class="wp-image-6330"></figure>



<p><strong>A wise choice of the technical stack is one of the key criteria for the successful launch of any product</strong>, especially when it comes to SaaS services. Opting for exotic development tools can make the software complex to update and support in the long run.</p>



<p>A prime example is the Ruby on Rails framework. When it first came out, clients worldwide urged providers to use this new and trendy platform for their projects, even migrating their existing applications to RoR. However, it soon became apparent that working with it wasn’t as straightforward as everyone thought.</p>



<p>Once more user-friendly frameworks started to emerge, the popularity of RoR significantly declined. Today, most Ruby projects are maintained at a high cost, as demand for support remains, while the number of developers in this stack has dwindled.</p>



<figure class="wp-block-table"><table class="has-primary-color has-gray-100-background-color has-text-color has-background"><tbody><tr><td>The most reliable way to avoid making a wrong choice is to start with a <strong><a href="https://rocketech.it/blog/post/discovery-phase-why-is-it-crucial-for-your-project-success" data-type="link" data-id="https://rocketech.it/blog/post/discovery-phase-why-is-it-crucial-for-your-project-success" target="_blank" rel="noreferrer noopener">discovery phase</a></strong>. If done correctly, the developers experienced in the same niche or product type create the project’s detailed roadmap that also includes technical requirements and the instruments necessary to meet them — the <strong>tech stack</strong>.</td></tr></tbody></table></figure>



<h2 class="wp-block-heading">The Bonus: Code Blueprints to Cut the Time</h2>



<p>The more competitive your business environment is, the more critical <a href="https://rocketech.it/blog/post/from-idea-to-launch-the-startups-guide-to-reducing-time-to-market" target="_blank" rel="noreferrer noopener">the time it takes you to deliver your product to your end user</a> becomes. One of the most efficient ways to cut time to market is to use already existing instruments and their proven mixes to avoid reinventing the wheel while implementing standard, most-required functionality.</p>



<p><strong>Our Technical Lead, Olexandr, explains this process with specific examples</strong>.</p>



<p>“Consider this scenario. You have a mobile application. And the task is to integrate a payment system for both Apple and Android platforms. If, let’s say, you’re venturing into this for the first time, the <strong>traditional approach</strong> would be to delve into the intricacies of the Apple Store and Google Play specifications. You’d need to develop and test the integration for each platform separately, which can be quite time-consuming.</p>



<p>However, there is an <strong>alternative approach</strong>. You could opt for a ready-made service like <a href="https://www.revenuecat.com/" target="_blank" rel="noreferrer noopener nofollow">RevenueCat</a>, which offers a more streamlined solution. RevenueCat can seamlessly work with both Apple and Android platforms right out of the box, and it even supports various payment services as a bonus. This approach saves you a considerable amount of time and minimizes the testing effort. Additionally, it provides valuable statistics on all purchases and transactions.</p>



<div class="wp-block-blog-quote wp-block-quote"><div class="wp-block-quote__text"><p>So many instruments were written before us. We just need to learn how to use them efficiently in our favor.</p></div><div class="wp-block-quote__author"><div class="wp-block-quote__author__aside"><div class="wp-block-quote__author__image" style='background-image:url("https://wp.rocketech.it/wp-content/uploads/2023/10/sasha-kulik-2.jpg")'></div></div><div class="wp-block-quote__author__content"><div class="wp-block-quote__author__name">Olexandr Kulyk</div><div class="wp-block-quote__author__info">Solutions Architect, Technical Lead, Rocketech</div></div></div></div>



<p>Let’s explore another example. A client comes to you with the idea of creating a cryptocurrency exchange platform. The platform needs to handle the conversion of dollars into cryptocurrencies and vice versa. But this venture also requires some form of basic accounting software to manage transactions, account balances, tax calculations, and profit margins.</p>



<p>You have two options here. The first option is to build this accounting software from scratch, which would consume a significant amount of time and risk introducing errors, particularly in the financial calculations. Alternatively, you can integrate an existing service that simplifies the process. With such a service, you can execute commands like:</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="816" height="250" src="https://wp.rocketech.it/wp-content/uploads/2023/10/image.png" alt="An extract of programming code to explain an example" class="wp-image-6334"></figure>



<p>Here, you specify the currency, amount, source, destination, and percentage, and the service will handle all the calculations for you. Moreover, it typically provides a ready-made dashboard with built-in statistics.”</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="3840" height="1320" src="https://wp.rocketech.it/wp-content/uploads/2023/10/image-1.png" alt="A screenshot to illustrate an example." class="wp-image-6336"></figure>



<p>In both of these examples, the key takeaway is the advantage of leveraging existing services to expedite the development process, reduce the potential for errors, and gain access to valuable data insights.</p>



<h2 class="wp-block-heading">Outsourcing SaaS Development: Why Rocketech?</h2>



<p>Once SaaS product development outsourcing becomes one of the near-future plans, you need to find a reliable tech vendor to execute the project. As a full-cycle custom software development services provider, Rocketech takes projects at any stage and walks the extra mile to ensure the client’s success.</p>



<p>We don’t just promise; we deliver results. Considering SaaS website design and development outsourced? We are here. Have only a business idea and need to test its feasibility? We’ll guide you all the way through the process.</p>



<p><strong>With our proven strategies of reducing time to market, we guarantee our clients early market entry and fast delivery of even the most daring ideas</strong>.</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Curious how we deliver faster than the competitors keeping the highest quality?<br>We are happy to share.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Book a call</button></div>


SaaS Development Outsourcing: What Vendors Don’t Tell You

<p>When a business needs a digital product, there are usually two ways to approach this: buying a ready solution or building one from scratch. The second option often scares business owners as <a href="https://rocketech.it/software-development" target="_blank" rel="noreferrer noopener">custom software development</a> is still associated with large bills and long, tiring projects. But is this the reality today? <strong>What is the total cost of ownership for software?</strong> </p>



<p>We summed up everything you need to know about how much it all costs in the long run — the <strong>TCO of software</strong>.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="874" height="620" src="https://wp.rocketech.it/wp-content/uploads/2024/07/tco-1.png" alt="Iceberg with visible underwater surface, illustrating the concept of TCO (Total Cost of Ownership)." class="wp-image-7391"></figure>



<h2 class="wp-block-heading"><strong>What is the Total Cost of Ownership (TCO)?</strong></h2>



<p>In business, the <strong>Total Cost of Ownership</strong> (<strong>TCO</strong>) for software means looking at all the expenses beyond the initial purchase price. It covers everything <strong>from installation and training to ongoing maintenance, upgrades, and support</strong>.</p>



<p>TCO helps companies make informed decisions by considering the full cost of owning and using software over its entire lifespan, not just the upfront cost.</p>



<p><strong>The total cost of ownership includes:</strong></p>



<ul class="wp-block-list">
<li>The initial purchase price of the item;</li>



<li>Ongoing license fees;</li>



<li>Maintenance and repair costs;</li>



<li>Indirect expenses like installation, training, and support.</li>
</ul>



<p>These costs can add up significantly over a product’s or system’s lifespan. The total cost of ownership (TCO) idea is usually attributed to the Gartner Group which applied it to the computer and software industries in the late 1980s. The term has since spread to other industries. Accurately calculating TCO is crucial, especially when choosing corporate IT systems, which are becoming more complex and include many components.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="300" src="https://wp.rocketech.it/wp-content/uploads/2024/07/tco-term.png" alt="TCO explained: Text overlay on blue background clarifies Total Cost of Ownership as a concept, considering all expenses beyond the initial purchase price. The text goes as follows: TCO stands for Total Cost of Ownership. It's like looking beyond the sticker price to see the full bill for keeping something over time, whether a single tool, a complex solution, professional services, or entire IT infrastructure. This includes things you might forget, like training, fixes, and upgrades." class="wp-image-7393"></figure>



<h3 class="wp-block-heading"><strong>Breaking Down the TCO in Detail: What Are the Cost Types?</strong></h3>



<p>If put simply, the TCO of software includes all costs associated with a product throughout its entire lifecycle — software, hardware, training, and support.</p>



<p>When buying new IT products, you can expect higher expenses in three key areas: <strong>acquisition, operational, </strong>and<strong> human resource costs</strong>. Here’s about it in more detail.</p>



<h4 class="wp-block-heading"><strong>1. Acquisition Costs</strong></h4>



<p>Acquisition costs cover the initial purchase price and setup expenses for software or apps. These costs can also cover:</p>



<ul class="wp-block-list">
<li>Software licenses or subscriptions</li>



<li>On-site equipment installation</li>



<li>Employee training</li>
</ul>



<p>Additional acquisition costs might include:</p>



<ul class="wp-block-list">
<li>IT infrastructure migration</li>



<li>Research and development</li>



<li>Legal services</li>



<li>Testing</li>



<li>Setup and installation</li>
</ul>



<h4 class="wp-block-heading"><strong>2. Operational Costs</strong></h4>



<p>Operational costs are the recurring expenses needed to keep the software running throughout its lifecycle. These include:</p>



<ul class="wp-block-list">
<li>Maintenance</li>



<li>Support services</li>



<li>Software updates</li>



<li>Security measures</li>



<li>Data backups</li>



<li>Bug fixes</li>



<li>License renewals</li>
</ul>



<h4 class="wp-block-heading"><strong>3. Human Resource Costs</strong></h4>



<p>Often overlooked, human resource costs are essential to consider. You need skilled personnel to manage and operate the software continuously. This results in additional expenses for:</p>



<ul class="wp-block-list">
<li>Training</li>



<li>Onboarding</li>



<li>Compensation</li>
</ul>



<p>Understanding the types of costs associated with TCO makes it clear that TCO is far more comprehensive than just an initial one-time payment for a SaaS product or any IT solution. <strong>When a business starts using a seemingly ready product, there are numerous additional expenses to consider beyond the initial purchase</strong>.</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="512" height="384" src="https://wp.rocketech.it/wp-content/uploads/2024/07/tco-parts.png" alt="Diagram illustrating the breakdown of Total Cost of Ownership (TCO). The component parts include: Purchasing, Maintenance, Training, Repairs, Security, Support, Upgrades, and Service." class="wp-image-7395"></figure></div>


<h2 class="wp-block-heading"><strong>How is the Total Cost of Ownership Calculated?</strong></h2>



<p>Calculating the total cost of ownership for enterprise software involves understanding and accounting for all costs associated with acquiring and operating an IT system throughout its lifecycle. <strong>The two most common methodologies for calculating TCO are the Microsoft and Interpose method and the Gartner Group method</strong>.</p>



<h3 class="wp-block-heading"><strong>Microsoft and Interpose Method</strong></h3>



<p>This method divides all costs into <strong>direct</strong> and <strong>indirect</strong>. </p>



<p><strong>Direct costs</strong> are clear expenses that decision-makers typically consider when budgeting:</p>



<ul class="wp-block-list">
<li>Software purchase or rental, implementation, configuration, and upgrades</li>



<li>System and network design and administration</li>



<li>Support staff salaries, employee training, outsourced support services</li>



<li>Application development and testing, technical documentation preparation</li>



<li>Establishing and maintaining communication channels</li>
</ul>



<p><strong>Indirect costs</strong> are often overlooked in budgeting but can account for over 50% of a company’s IT expenses according to Interpose:</p>



<ul class="wp-block-list">
<li>Informal user training and personal support for key clients</li>



<li>Costs from temporary work disruptions, such as equipment failures or planned maintenance</li>
</ul>



<h3 class="wp-block-heading"><strong>Gartner Group Method</strong></h3>



<p>This method divides costs into <strong>capital expenses</strong> (<strong>CAPEX</strong>) and <strong>operational expenses</strong> (<strong>OPEX</strong>).</p>



<figure class="wp-block-table aligncenter is-style-regular"><table class="has-fixed-layout"><thead><tr><th><strong>CAPEX</strong></th><th><strong>OPEX</strong></th></tr></thead><tbody><tr><td>Development and implementation project costs</td><td>System updates and upgrades</td></tr><tr><td>Consultant fees during project creation</td><td>Management costs</td></tr><tr><td>Purchase, installation, and configuration of hardware/software</td><td>Costs related to user activity</td></tr></tbody></table><figcaption class="wp-element-caption">The capital (CAPEX) and operational (OPEX) expenses breakdown</figcaption></figure>



<p>While capital expenses are one-time costs to set up an IT system, the business will have operational expenses throughout the software’s lifecycle to keep it running. </p>



<h3 class="wp-block-heading"><strong>Total Cost of Ownership Formula</strong></h3>



<p>There are different ways of calculating the TCO for software, but the general formula is:</p>



<p class="has-primary-color has-gray-50-background-color has-text-color has-background has-link-color wp-elements-436d201ee977c07ea948b6d48f231532"><strong>TCO = Purchase Cost + (Operational Expenses × Time)</strong></p>



<p>While this formula seems simple, multiple internal and external factors affect the final TCO. Here’s what business owners should always keep in mind:</p>



<ol class="wp-block-list">
<li>Identifying all operational cost factors can be complex.</li>



<li>Different software or services might have varied cost structures.</li>



<li>Economic conditions like growth, inflation, or recession can impact TCO.</li>
</ol>



<p>When making IT investments, it’s easy to focus on the initial price tag, but that’s just the tip of the iceberg. Total Cost of Ownership (TCO) reveals the true cost of your investments, from purchase to operation and maintenance.</p>



<p>To get an accurate picture, you need to team up with finance and consider all the expenses involved. With a clear understanding of TCO, you’ll be empowered to make informed decisions that drive your business forward.</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Confused by software costs?<br>Our experts will calculate them for you.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Book a call</button></div>



<h2 class="wp-block-heading"><strong>White-Label and SaaS Vs Custom Software: Is Cost Comparison Possible?</strong></h2>



<p>Imagine a common situation most business owners or C-level execs face today: <strong>Your company is to decide between buying a white-label or SaaS product and investing in custom software development</strong>. Let’s explore a hypothetical scenario and a total cost of ownership example to illustrate the key considerations.</p>



<h3 class="wp-block-heading">💡 <strong>The Scenario</strong></h3>



<p><strong>Your company is in a steady-growth phase and naturally needs a CRM system to manage your sales team’s activities. You’ve received two proposals</strong>:</p>



<p>a) Use a white-label CRM solution for $500 + a percentage of revenue</p>



<p>b) Develop a custom CRM system at a significantly higher cost (10 times more)</p>



<p>Most owners would go straight to a ready product thinking it’ll help them save time and money. While it seems logical, here are <strong>four questions</strong> you should ask yourself before making this decision.</p>



<h4 class="wp-block-heading">📌 <strong>Question 1: What is your company’s long-term strategy?</strong></h4>



<p>Do you prioritize short-term profits (<strong>dividend strategy</strong>) or aim to grow your company for a potential sale (<strong>growth strategy</strong>)?</p>



<p>If you plan to sell your business, owning intellectual property (IP) and assets is crucial. Put simply, if you don’t have your proprietary code, you have nothing to sell.</p>



<p><strong>Conclusion</strong>: A ready solution is not a good option if you plan to sell your business eventually.</p>



<h4 class="wp-block-heading">📌 <strong>Question 2: How well does the white-label solution align with your plans?</strong></h4>



<p>From the developer’s perspective, offering a ready-made solution on a subscription basis is ideal, and additional paid customizations seem like a bonus. However, extensive customizations for a single client can interfere with the development of the core product, complicate support, and distract the team, leading to mutual dissatisfaction.</p>



<p>From the client’s perspective, the situation isn’t ideal either. They end up paying for the development of someone else’s product — the product they will never own.</p>



<p><strong>Conclusion</strong>: A ready-made solution is an excellent choice if it meets almost 100% of your needs. Otherwise, there is a risk of encountering problems within a few months and getting the TCO for SaaS products exceeding the budget.</p>



<h4 class="wp-block-heading">📌 <strong>Question 3: What is your product vision based on?</strong></h4>



<p>If the product relies on assumptions and hasn’t yet been tested on real users, investing in a fully developed, expensive solution will likely be a disaster. The primary goal here is to test hypotheses and gather user feedback quickly and inexpensively.</p>



<p>There are two approaches to choose from in this scenario:</p>



<ol class="wp-block-list">
<li>Finding a ready but flexible and customizable solution;</li>



<li>Quickly <a href="https://rocketech.it/blog/post/when-to-launch-an-mvp-7-scenarios-where-its-crucial" target="_blank" rel="noreferrer noopener">building and launching</a> a <strong>minimum viable product</strong> (<strong>MVP</strong>).</li>
</ol>



<p>The difference here is that when building an MVP, the entire product belongs to your business from the beginning. It means much easier customizations, any pivots dictated by external factors, and proprietary code as your IP asset.</p>



<h4 class="wp-block-heading">📌 <strong>Question 4: How easily can you exit the ready-made solution?</strong></h4>



<p>It’s vital to know that you can easily and painlessly say bye to your ready-made solution. It means a seamless transition out of the solution while being able to extract your data in a convenient format. Be cautious of vendors who may limit your access or data ownership.</p>



<p><strong>Conclusion</strong>: If your business deals with sensitive data, ready products might pose multiple threats connected to its safety.</p>



<h2 class="wp-block-heading"><strong>Expert Insight: User Needs and Product Customization</strong></h2>



<p>When calculating the TCO for IT systems, think not just about money but also about <strong>user experience </strong>and <strong>customization needs</strong>.</p>



<figure class="wp-block-table"><table class="has-gray-50-background-color has-background"><tbody><tr><td>Regardless of your target user base, don’t overlook <strong>distribution</strong>. Effective distribution ensures the system is accessible and usable by its intended audience, significantly impacting its overall cost and effectiveness.</td></tr></tbody></table></figure>



<p><strong>Customizing the product to meet specific client requirements is often more valuable than a ready-made solution</strong>. Many businesses buy off-the-shelf software but neglect <a href="https://rocketech.it/blog/post/why-fixed-price-model-is-not-the-best-option-for-custom-software-development" target="_blank" rel="noreferrer noopener">to tailor it to their needs</a>. And it always has consequences.</p>



<p>Take “ShopEase,” a mid-sized e-commerce company upgrading its inventory management system. They choose a popular off-the-shelf solution, thinking it will save time and money. However, the software doesn’t integrate well with their existing sales platform, leading to data discrepancies and frustrated employees.</p>



<p>💡 ShopEase decides to customize the software. They hire a developer to integrate it seamlessly with their sales platform and add features like real-time stock updates and automated reorder alerts.</p>



<p>This customization incurs additional costs, but the benefits are clear. Employees find the system easier to use, reducing training time and errors. Real-time updates improve inventory accuracy, preventing stockouts and overstock situations. Ultimately, these improvements lead to better customer satisfaction and increased sales.</p>



<h2 class="wp-block-heading"><strong>Final Thoughts</strong></h2>



<p>When the time comes for a business to invest in a software product, it’s natural to try to save up, and a ready product may seem like a cost-effective option. However, many startup founders and small business owners overlook SaaS customization costs, maintenance, and even employee training that make up the total ownership cost.</p>



<p>In contrast, <strong>custom software development is an investment</strong>. It offers a tailored solution that aligns with your specific business needs. While the upfront investment may be higher, you avoid paying for unnecessary features and benefit from seamless integrations handled by the same experts who developed your software. This approach also enables continuous feedback and improvement, reducing training costs.</p>



<p>As businesses evolve, SaaS solutions may no longer suffice. Custom software development provides a scalable solution that adapts to your growing needs. When evaluating software options, consider the software ownership’s long-term costs and benefits. </p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Consider building a custom product<br>but unsure about the final price?<br>Get the first estimate for free.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Book a call</button></div>



<p></p>



<p></p>


Total Cost of Ownership: The Hidden Expenses and How to Calculate Them

<p><strong>What is no-code app development?</strong> Imagine a typical scenario. A young <a href="https://rocketech.it/blog/post/developing-a-startup-app-in-2023-how-to-win-the-competition-race">startup</a> has a potentially world-changing idea and the ambition to conquer the business world but a limited budget. It’s just the beginning and only a business hypothesis that hasn’t yet met the reality of user needs and customer pain points.</p>



<p>A few decades ago, this startup’s founders would have started with a comprehensive business plan for at least five years and a long list of technical requirements for a full-cycle custom software development project. <strong>Today, we have the magic of no-code app builders</strong>. The idea is anyone can easily build a mobile app within just a few days.</p>



<p>Is it, however, that simple in real life? And does it really mean the days of native development are over? We summed up some hard facts about different approaches to software development.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="874" height="620" src="https://wp.rocketech.it/wp-content/uploads/2024/01/no-code-low-code.png" alt="A no-code developer is rearranging icons corresponding to the app's features." class="wp-image-6739"></figure>



<h2 class="wp-block-heading">What Is No-Code Development?</h2>



<p>How does no-code work? Put simply,<em> </em><strong>no-code (zero-code) is the process of programming without writing code</strong>. In other words, it’s creating applications using a system of predefined objects and their relationships, similar to constructing something with a set of building blocks. In this approach, users can create objects based on templates, configure the system, design screen forms, and set up processing logic without manually writing code.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p></p>
<cite><strong>Imagine building a website using a drag-and-drop website builder. You assemble components like images, text boxes, and buttons without the hassle of writing intricate code.</strong></cite></blockquote>



<p>The key idea is that application blocks and their integrations are already developed and coded, and artificial intelligence can be used to generate the necessary code automatically. This approach aims to simplify the development process by allowing users to build applications through visual interfaces and predefined components, reducing the reliance on traditional coding skills.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="300" src="https://wp.rocketech.it/wp-content/uploads/2024/01/8.png" alt="A quote explaining what no-code development is" class="wp-image-6733"></figure>



<h3 class="wp-block-heading">No-Code Programming: Pros and Cons</h3>



<p>Like any other approach to software development, no-code has advantages and weaknesses. Here are the main points summed up.</p>



<h4 class="wp-block-heading">No-Code: The Advantages</h4>



<p>These are the main reasons why businesses opt for no-code development.</p>



<ul class="wp-block-list">
<li><strong></strong><strong>It’s accessible.</strong></li>
</ul>



<p>No-code platforms are user-friendly. Even novice programmers can quickly create websites and applications.</p>



<ul class="wp-block-list">
<li><strong></strong><strong>It’s fast.</strong></li>
</ul>



<p>On a no-code platform, most of the development is done through a drag-and-drop interface with pre-built modules. It accelerates the website building and testing processes.</p>



<ul class="wp-block-list">
<li><strong></strong><strong>It’s cost-efficient.</strong></li>
</ul>



<p>Having it done more easily and faster, businesses can hire fewer professional developers, potentially reducing development costs.</p>



<ul class="wp-block-list">
<li><strong></strong><strong>It increases productivity.</strong></li>
</ul>



<p>For the same reasons as in the previous point, there is more time available to focus on other tasks, leading to increased overall productivity.</p>



<ul class="wp-block-list">
<li><strong></strong><strong>It’s adaptable.</strong></li>
</ul>



<p>Unlike traditional manual coding, where changing functionality can be challenging without deep knowledge of a programming language, no-code applications make even new logic implementation faster. Changes can be launched within a few hours.</p>



<h4 class="wp-block-heading">No-Code: The Disadvantages</h4>



<p>Despite all the advantages, there are some critical points many business owners often overlook.</p>



<ul class="wp-block-list">
<li><strong></strong><strong>You n</strong><strong>eed to know exactly what your final product will be.</strong><strong></strong></li>
</ul>



<p>To do no-code development well, you need to really understand what you want the final product to be. Since no-code platforms have their limits, it’s crucial to verify if these limits might affect how you want your website or app to work.</p>



<ul class="wp-block-list">
<li><strong></strong><strong>The templates are rigid.</strong><strong></strong></li>
</ul>



<p>No-code platforms don’t offer endless options for components. The rigidity of available templates can limit creative flexibility and make the design less unique.</p>



<ul class="wp-block-list">
<li><strong></strong><strong>Lack of control causes security implications.</strong></li>
</ul>



<p>Unlike native development, a no-code mobile app builder doesn’t give you full control over the application. It can lead to security and reliability issues like the platform suddenly closing or changing owners. As a result, vital systems might become open to risks, including the possibility of harmful code getting in.</p>



<ul class="wp-block-list">
<li><strong></strong><strong>Migration becomes complex.</strong></li>
</ul>



<p>If you decide to switch from the first development platform, changing to a new one can be tricky. Even if you get access to the source code, it’s harder to manage and update the code because there aren’t clear instructions and documentation.</p>



<h2 class="wp-block-heading">What Is Low Code Development?</h2>



<p>The term “no-code” is often used together with the term “low-code,” but there is a significant distinction between them. No-code platforms allow users to build software without modifying the underlying code. Typically, they employ a visual interface that guides users step by step through the development process. In many cases, these tools utilize drag-and-drop functionality.</p>



<p>On the other hand, <strong>low-code platforms may require limited knowledge of scripting languages</strong> (like Python, JavaScript, or PHP). These solutions usually consist of a mix of visual interfaces and coding sections with some guidance, where users might need to write small commands and data processing scripts.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p></p>
<cite><strong>Picture using a platform that offers pre-built components while allowing you to inject custom code for added flexibility. It caters to both simplicity and customization, making it suitable for more complex projects.</strong></cite></blockquote>



<p>Low-code development platforms are typically designed for applications that are more complex or critical to the business and require manual control from a skilled developer (in comparison to no-code).</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="300" src="https://wp.rocketech.it/wp-content/uploads/2024/01/9.png" alt="A visual quote explaining what low-code development is." class="wp-image-6735"></figure>



<p>Both no-code and low-code approaches have limits, so a project may quickly reach the functionality ceiling. To get past this, the software might need to be completely rewritten. Typically, after hitting these limitations, projects shift to <strong>native development</strong>. So, low-code and no-code are excellent for hypothesis testing and prototyping. After that, if things look good, money can be set aside to do it properly.</p>



<h2 class="wp-block-heading">What is Native Development?</h2>



<p><strong>Native development means creating applications specifically for a particular mobile platform</strong>. If you want to <a href="https://rocketech.it/blog/post/5-reasons-why-your-business-needs-a-mobile-app">make an app</a> for both iOS and Android users, you need to write a separate version for each operating system.</p>



<p>One of the main <strong>advantages</strong> of native development is that it provides high performance for the app. It directly interacts (as much as possible) with all the device’s resources and can access most functions provided by the OS (like photo and video shooting, geolocation, and the use of sensors).</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Get a project estimate in a free intro call.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Book a call</button></div>



<p><strong>It’s a way to build better apps</strong>. However, there are <strong>drawbacks</strong>. Developing native apps for multiple platforms can be costly and time-consuming. They require constant support and updates. Many are related to adjusting the software to meet the latest requirements of operating systems. And you have to do it separately for each system.</p>



<p>Native development is suitable for those who are ready to take the task seriously, do it with high quality and commitment, and understand how to make the investment worthwhile.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="300" src="https://wp.rocketech.it/wp-content/uploads/2024/01/10.png" alt="A visual quote explaining what native development is." class="wp-image-6737"></figure>



<h2 class="wp-block-heading">Common Myths About No-Code Development</h2>



<p>Recently, no-code development has become a buzzword heavily promoted by numerous online schools and marketers trying to sell it as a universal solution to all software development challenges. While this approach can be advantageous (when done right), there are <strong>five common misconceptions</strong> misleading many startupers.</p>



<h3 class="wp-block-heading">Myth #1: You don’t need any specific app development knowledge.</h3>



<p>No-code tools promise quick app development, but mastering UX/UI design and database handling is crucial. Most platforms overlook UX, lack quality in UI, and ignore database intricacies.</p>



<p>Moreover, specific knowledge, like iOS guidelines and Android design, is essential. Some platforms demand programming skills like JavaScript. No-code courses might lead to basic apps, but true proficiency requires mastering design and database concepts.</p>



<h3 class="wp-block-heading">Myth #2: Constructors make development 10 times cheaper.</h3>



<p>Claims of 10 to 20 times faster development with no-code constructors are exaggerated. While they speed up development, the actual acceleration is around threefold.</p>



<p>Cost-effectiveness may become about 5.5 times cheaper, but further acceleration risks compromising app quality. Creating clones of major apps post-course is unrealistic; complex products always need professional teams.</p>



<h3 class="wp-block-heading">Myth #3: No-code products are on par with code-developed native apps.</h3>



<p>No-code apps differ in functionality and quality based on underlying technology. PWAs (e.g., Bubble or Glide) lack native smoothness and gestures. Cross-platform frameworks (e.g., React Native or Flutter) have drawbacks like larger size and lower performance. Native code (e.g., AppMaster or IDE DePro) generally leads to more robust applications. Constructors, even the best, are geared toward MVPs and lag behind native apps.</p>



<h3 class="wp-block-heading">Myth #4: No-code products are easy to scale and expand.</h3>



<p>No-code claims of easy scalability and expansion are often overstated. Many constructors lack true scalability, slowing down as users exceed 1000. Some rely on third-party tools, incurring extra costs. Declarations of scalability by tools like Xano lack clear implementation details. Expandability is limited, and users may switch to code after the MVP stage if a constructor’s capabilities fall short.</p>



<h3 class="wp-block-heading">Myth #5: There are millions of no-code developers.</h3>



<p>Claims of millions of no-code developers and applications are inflated. The reality check comes from app store statistics. Google Play Store, for example, adds about 1 million applications (including games) each year, and even more apps get removed. It happens as the app store introduces new policies, safety rules, and increasingly automated app reviews that sometimes remove even legitimate programs. As a result, the Google Play Store currently hosts around 2.6 million applications, and the App Store has even fewer.</p>



<p>Significantly, the statistics for new app additions show no sudden spikes, suggesting that the proportion of applications developed with no-code platforms in the Google Play Store is very small.</p>



<h2 class="wp-block-heading">What Do You Really Need No-Code Development For?</h2>



<p>Let’s put everything in its place — different approaches to software development serve different purposes. If you have a business hypothesis that needs quick validation, a no-code solution or low-code development will help you do that at a relatively low cost. In this case, you quickly build a functional yet limited <a href="https://rocketech.it/blog/post/the-strategic-advantage-of-mvp-development-for-startups">minimum viable product</a> (MVP) and either test your idea or get a flashy prototype ready to attract your first investments. Or both.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p></p>
<cite><strong>No-code and low-code shine in testing hypotheses, rapid prototyping, and swiftly translating ideas into functional applications. Once validated, these projects may transition to more robust native implementations.</strong></cite></blockquote>



<p>However, if you are working on a large, user-focused product with high productivity, unique design, and comprehensive functionality (including fancy sensors and complex payment integrations), be ready to opt for native development.</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Looking for a trusted tech partner to help you build a product that will bring results?<br>Talk to our specialists.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Book a call</button></div>


Native Vs No-Code Development for Business: What You Need to Know

<p>Typically, just one in ten <a href="https://rocketech.it/blog/post/5-reasons-why-your-business-needs-a-mobile-app">mobile app development</a> projects turns out profitable. While the usage of smartphones is on the rise, the number of mobile products is also increasing. At the same time, the average session time is decreasing, and user attention is becoming progressively more valuable with each passing year. <strong>In these highly competitive environments, custom mobile app development for startups turns from a luxury option into a business requirement</strong>.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="874" height="620" src="https://wp.rocketech.it/wp-content/uploads/2023/10/app-dev-for-startups.png" alt="Developers discussing wireframes and designs for a new mobile app for a startup." class="wp-image-6250"></figure>



<p>Do you have a startup product idea but don’t know what to begin with? Our <strong>guide on app development for startups</strong> will help you get your ducks in a row.</p>



<h2 class="wp-block-heading">Why Does a Startup Need a Mobile App?</h2>



<p>Essentially, startups are projects with low budgets and high risks. That’s why mobile app development for startups is an instrument they use to test business hypotheses and, ideally, find investors for further rapid expansion. Here are <strong>seven reasons why your startup does need a mobile solution</strong>.</p>



<ul class="wp-block-list" type="1">
<li><strong>Quick Market Presentation</strong><strong></strong></li>
</ul>



<p>With a well-designed app, they can showcase their products or services, highlight their unique selling points, and create a lasting impression on potential customers.</p>



<ul class="wp-block-list">
<li><strong>Convenient Sales Channel</strong></li>
</ul>



<p>Mobile apps provide a convenient method for startups to sell their products or services directly to their target audience. By offering a seamless and user-friendly purchasing experience, startups can maximize their reach and increase their sales potential.</p>



<ul class="wp-block-list">
<li><strong>Constant Customer Engagement</strong></li>
</ul>



<p>Mobile apps enable startups to establish and maintain constant communication with their customers. Through push notifications, personalized offers, and in-app messaging, startups can keep their customers engaged, informed, and loyal to their brand.</p>



<ul class="wp-block-list">
<li><strong>Direct Feedback</strong></li>
</ul>



<p>Mobile apps allow startups to gather direct feedback from their customers. This valuable feedback helps them understand customer preferences, identify areas for improvement, and make informed business decisions.</p>



<ul class="wp-block-list">
<li><strong>Simplicity and Accessibility</strong></li>
</ul>



<p>Compared to a website, mobile apps offer a simpler and more accessible user experience. With a few taps on their smartphones, users can access the app and find what they need quickly.</p>



<ul class="wp-block-list">
<li><strong>Streamlined Business Processes</strong></li>
</ul>



<p>Developing a mobile app enables startups to automate internal business processes like inventory management, order processing, or customer support. This automation saves time and resources.</p>



<ul class="wp-block-list">
<li><strong>Data Collection and Analysis</strong></li>
</ul>



<p>By collecting user behavior, preferences, and demographics, startups can gain insights into customer trends and make data-driven decisions to enhance their products or services.</p>



<h2 class="wp-block-heading">Why Your App Won’t Pay Off</h2>



<p>While app development for a startup no longer seems extraordinary, there are many ways to do it wrong and fail. We summed up the <strong>five most common reasons</strong> why it happens.</p>



<p><strong>#1 The problem you’re solving doesn’t exist or has already been solved.</strong></p>



<p>Co-founder of Y Combinator, Paul Graham, once said that the most common mistake startups make is solving problems that don’t exist. While we have seemingly the best ideas in our imagination, in reality, potential customers mostly simply don’t need them.</p>



<p><strong>#2 The hypothesis hasn’t been tested.</strong></p>



<p>It’s difficult to speculate about risks without initial customers and figures to base developmental models on. Testing the hypothesis allows for ample maneuvering room for ideas in the early stages when their cost is close to zero.</p>



<p><strong>#3 <strong>You’ve planned too many features</strong>.</strong></p>



<p>Building a full-fledged starship ready for a Mars mission right from the start is not the best strategy. However, some entrepreneurs think adding more features to a product will make it more appealing to customers. It’s not true.</p>



<p><strong>#4 You didn’t define your goals.</strong></p>



<p>It’s crucial to forecast the outcomes the development and growth of an IT product will bring. What indicators need to be achieved within six months to justify the investment risk? What about a year?</p>



<p><strong>#5 <strong>Your monetization method is overly aggressive.</strong></strong></p>



<p>Attention from users is the primary asset in the digital world. Even in a financially unprofitable project, having a large community is a success. Attracting attention is harder than converting it into profitability. Aggressive monetization at the early stages of a service’s life cycle often leads to an inability to gather a sufficient user base.</p>



<h2 class="wp-block-heading">App Development for Startups: The 2-Phase Approach</h2>



<p>In general, the development process can be broken down into understandable phases that make up a plan. Approaches to process-building may differ from vendor to vendor. At Rocketech, we believe that startups require a slightly different and almost always tailored approach. For simplicity, let’s <strong>divide the entire development process into</strong> <strong>three large steps</strong>.</p>



<h3 class="wp-block-heading">1. Start with a Discovery</h3>



<p>Effective planning is half the battle. If you only have what you believe to be a genius idea and a half-written business plan, you are likely to fail. To prevent this scenario, meticulous planning is necessary. We have found that conducting a <a href="https://rocketech.it/blog/post/discovery-phase-why-is-it-crucial-for-your-project-success"><strong>project discovery</strong></a> is the best way to set sail.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="300" src="https://wp.rocketech.it/wp-content/uploads/2023/10/what-is-a-discovery-phase-2.png" alt="An infographic briefly explaining what a discovery phase is in custom software development." class="wp-image-6242"></figure>



<p>In simple words, it’s an essential phase for startups as it helps them <strong>understand what their customers want</strong>, which is the key to achieving success in the market. In short, a <strong>discovery phase has three main advantages</strong>.</p>



<ul class="wp-block-list" type="1">
<li><strong>It saves time and money.</strong></li>
</ul>



<p>The main goal is to create the most in-depth and budgeted startup development plan possible. The more detailed your plan is, the fewer problems you’ll have on the way. Scrupulous planning also helps you avoid redundant functionality and see where you can save time and, as a result, money.</p>



<ul class="wp-block-list">
<li><strong>It d</strong><strong>efines the product.</strong></li>
</ul>



<p>It’s impossible to make a good plan if you don’t understand what exactly needs to be done. Another big objective of this stage is to define the product’s features and functionality. And it requires proper market research — it also prepares you for the real-market environment.</p>



<ul class="wp-block-list">
<li><strong>It reduces risks.</strong></li>
</ul>



<p>The discovery phase helps identify potential risks and challenges early in the project, allowing startups to mitigate them before they become bigger problems. In other words, developers with experience in similar projects will consider the risks and issues (and the ways to solve them) even before they happen.</p>



<p>Like any other project, the discovery phase includes several steps. If done right (and systematically), this stage’s outcome will be a solid roadmap and a clear picture of the near future, minimizing the uncertainty.</p>



<h4 class="wp-block-heading">#1 Do Your Market Research</h4>



<p>First things first: before you make any plans and, even more so, start developing your app, it’s vital to explore the environment and define the real market situation. Here are the questions covered by proper market research:</p>



<ul class="wp-block-list">
<li>What products exist in the chosen niche and make up your competition?</li>



<li>Why do some products succeed while others fail?</li>



<li>What strong sides and weaknesses do your competitors have?</li>



<li>Which unique features can your product offer that your competitors don’t have (yet)?</li>
</ul>



<h4 class="wp-block-heading">#2 Make Accurate Estimations</h4>



<p>A precise budget prediction is the unicorn of the custom software development world. In very few cases, everything goes as planned. However, the best app developers for startups are distinguished by experience — they’ve already solved whatever problem may await your project on the way.</p>



<p>In short, here are the seven most common agile <a href="https://rocketech.it/blog/post/agile-project-estimation-challenges">project estimation challenges</a>:</p>



<ol class="wp-block-list" type="1">
<li>Uncertainty</li>



<li>Incomplete requirements</li>



<li>Complexity</li>



<li>Limited resources</li>



<li>Time constraints</li>



<li>Scope creep</li>



<li>External factors</li>
</ol>



<p>While these problems are familiar even to non-dev people, there are also specific <a href="https://rocketech.it/blog/post/how-to-avoid-common-project-estimation-mistakes">estimation mistakes</a> only experienced developers can help you avoid. Here’s where expert risk assessment comes into play.</p>



<p>Such probability analysis is essential for making accurate estimates and building a repository of potential future risks. By analyzing past project issues, software development providers create a list of possible problems that can occur. When starting new projects, they refer to this list to identify relevant risks.</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Looking for a transparent and accurate project estimation? We can help.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Talk to us</button></div>



<h4 class="wp-block-heading">#3 Make a Hypothesis</h4>



<p>Startups make business hypotheses by formulating educated guesses about market dynamics and their business model’s various aspects. These hypotheses serve as the foundation for their strategy and decision-making process. Here’s a general <strong>framework for how startups develop business hypotheses</strong>.</p>



<ul class="wp-block-list" type="1">
<li><strong>Identify the problem.</strong></li>
</ul>



<p>Start with identifying a problem or pain point in the market. Conduct research, gather data, and analyze trends to understand the needs and challenges of potential customers. The results will form the basis of your problem hypothesis.</p>



<ul class="wp-block-list">
<li><strong>Propose a solution.</strong></li>
</ul>



<p>Once the problem is identified, propose a solution or product that addresses the issue. Outline key features, benefits, and value propositions of your crafted solution. The results will form the basis of your solution hypothesis.</p>



<ul class="wp-block-list">
<li><strong>Target the market and segment customers.</strong></li>
</ul>



<p>Define your target market and segment it into specific customer groups based on demographics, psychographics, or other relevant characteristics. Develop hypotheses about the customer segments most likely to adopt your solution and provide the highest growth potential.</p>



<ul class="wp-block-list">
<li><strong>Make your value proposition.</strong></li>
</ul>



<p>Articulate the unique value you offer to customers compared to existing alternatives. Formulate hypotheses about your solution’s specific aspects that will resonate with customers and differentiate your offer from competitors.</p>



<ul class="wp-block-list">
<li><strong>Define the revenue model.</strong></li>
</ul>



<p>Explore existing ways to generate profit — subscriptions, advertising, licensing, or transaction fees. Test assumptions about pricing, customer willingness to pay, and overall revenue potential.</p>



<ul class="wp-block-list">
<li><strong>Specify customer acquisition and distribution channels.</strong></li>
</ul>



<p>Consider different marketing channels — digital advertising, social media, content marketing, partnerships, or direct sales. Analyze the cost of customer acquisition and experiment with different channels to validate your hypotheses.</p>



<ul class="wp-block-list">
<li><strong>Test and validate.</strong></li>
</ul>



<p>Naturally, hypotheses are created to be validated. Once you have them ready, start designing experiments and conducting tests. At the very beginning, startups use <a href="https://rocketech.it/blog/post/the-guide-for-perfect-customer-development-problem-interview-checklist">problem</a> and <a href="https://rocketech.it/blog/post/what-is-a-solution-interview-in-customer-development">solution interviews</a> and surveys to gather the data necessary to come up with development requirements. Eventually, the best and fastest way to confirm or refine your idea is <strong>to launch an MVP</strong>.</p>



<h3 class="wp-block-heading">2. Build an MVP to Validate Your Idea</h3>



<p>Essentially, there are two main ways to make and launch a mobile app. You can spend a long time and all your resources working on a single business idea and polishing numerous features to perfection. While it sounds good to some business owners, the outcome of such projects is unknown at best. In many cases, that perfection turns out not needed by real users.</p>



<p>The alternative way app developers for startups mostly take — you can launch the first, limited yet fully functional product version and refine and improve it according to your customer feedback and real-market environment.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="300" src="https://wp.rocketech.it/wp-content/uploads/2023/10/what-is-an-mvp-term.png" alt="An infographic briefly explaining what an MVP in custom software development." class="wp-image-6246"></figure>



<p>Imagine a unique-to-market product idea for an <a href="https://rocketech.it/case/lev">app that will revolutionize pet ownership</a>. Complex ambitious solutions like this combine features and functionality of various types — a marketplace, social network, and interactive map, in this case.</p>



<p>Instead of gambling on hypothetical ideas, decision-makers launched an MVP with simple functionality four months after the project had started. This approach helped them build a highly interactive, full-fledged mobile application with great market potential within just eight months, well ahead of the competition.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="800" height="2000" src="https://wp.rocketech.it/wp-content/uploads/2023/10/mvp-for-startups.png" alt="An infographics naming 4 manin benefits of building an MVP for startups." class="wp-image-6248"></figure>



<p><a href="https://rocketech.it/blog/post/the-strategic-advantage-of-mvp-development-for-startups">Startup MVP development</a> is a strategic instrument (and a particular mindset, for that matter) to stay afloat in highly competitive markets where every day can be game-changing. After launching the first stable and functional version, you can then focus on your customers and their needs. And develop and improve your offer accordingly.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p></p>
<cite>In other words, let your MVP “run free” and bring the data that will tell you where to head next.</cite></blockquote>



<h2 class="wp-block-heading">Launch with Rocketech: Development Starts with the Release</h2>



<p>When you decide to find an app developer for your startup, most tech vendors will tell you that you need to start with multiple customer interviews, extensive target audience analysis, and competitor investigation. While they are not wrong, and all these steps are vital for a proper project discovery phase, there’s more to it.</p>



<p>Contrary to popular opinion, we’ve learned that <strong>development starts upon the release</strong>. You can test your hypothesis with a lot of theoretical moves. But <strong>you’ll only really validate your business idea once your product is delivered to its intended users</strong>.</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">We know how to bring your idea<br>to market in the shortest possible time.<br>Talk to our specialist.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Book a free call</button></div>


Developing a Startup App in 2023: How to Win the Competition Race

<p>At <a href="https://www.goodfirms.co/company/rocketech" target="_blank" rel="noreferrer noopener"><strong>Rocketech</strong></a>, we pride ourselves on delivering top-notch software development solutions. Since our founding in 2015 in Kyiv, we’ve become a leading force in Ukraine’s tech industry, specializing in web and mobile app development. We’ve crafted over 150 products for more than 100 startups and enterprises.</p>



<p>Our apps frequently earn accolades, being recognized as ‘Apps of the Day’ and winning awards for their outstanding user experience.</p>



<p>We partner with businesses of all sizes, developing new products and enhancing existing ones. Utilizing technologies like Java, JavaScript, Go, PHP, and Swift, we leverage cloud platforms for continuous development and deployment.</p>



<p>Our team excels in custom UX/UI design, brand identity, and illustrations, ensuring every visual component is top-notch. We offer expert consultation, focusing on delivering value to end customers and ensuring returns for business owners.</p>



<p>We serve a wide range of industries, including Social Networks, FinTech, FoodTech, Travel, PropTech, Blockchain, IoT, SaaS, EdTech, HR Solutions, and E-Commerce.</p>



<p>From concept to full product development, we handle every stage. Starting with business analytics and design thinking, we progress to MVPs and full versions. Recognized globally, Rocketech ranks as the <strong><a href="https://www.goodfirms.co/directory/city/top-software-development-companies/kiev" target="_blank" rel="noreferrer noopener">top software development company in Kyiv</a></strong> according to GoodFirms.</p>


Rocketech’s Tech Solutions Globally Admired: GoodFirms

<p>The Internet is smoothly becoming a common feature in modern home appliances, electronics, and vehicles. The global base of devices that use the Internet of Things (or IoT) will reach <a href="https://www.statista.com/statistics/1101442/iot-number-of-connected-devices-worldwide/" target="_blank" rel="noreferrer noopener nofollow">30.9 billion units</a> by 2025, indicating a sharp rise from the 13.8 billion expected in 2021. They track information, transfer it to mobile applications, and provide coordination on the network. Examples are Google Assistant and Amazon Alexa that act as communication channels between people and devices that help solve everyday tasks. </p>



<p>The IoT is rapidly evolving and becoming indispensable for companies looking to optimize their current operations, services, or products. Global spending on IoT is projected to reach <a href="https://www.statista.com/statistics/668996/worldwide-expenditures-for-the-internet-of-things/" target="_blank" rel="noreferrer noopener nofollow">$1.1 trillion</a> by 2023. App development based on the Internet of Things offers comprehensive solutions for most industries. Our experts are often approached not to develop mobile apps but to introduce them into a set of IoT technologies. We’ve gathered everything you need to know and understand before ordering the development of a solution.</p>



<h2 class="wp-block-heading">How are mobile apps connected with the IoT?</h2>



<p>The spread of the Internet of Things leads to innovations such as smart grids, machine learning, and 5G. They increase efficiency, allowing you to control more and more home and work processes. According <a href="https://www.statista.com/statistics/1116023/reasons-to-adopt-iot-in-europe/" target="_blank" rel="noreferrer noopener nofollow">to a Statista survey</a>, the main reasons for implementing IoT are improving security and reducing operating costs. </p>



<p>Mobile applications belong to a large-scale IoT system. These are feature-rich programs that provide users with points of interaction with IoT devices. They display the received data and manage the related services on the network. Mobile development expands the capabilities of IoT technologies, creating new ways to use them in all areas. The IoT system provides benefits for both app users and developers: </p>



<ul class="wp-block-list">
<li><em>Cost savings.</em> IoT involves integrating new technologies, so introducing an app does not require much time and financial resources.  </li>



<li><em>Availability of the necessary data. </em>The IoT system includes a large amount of information from various devices, so you do not need to look for additional sources to create an app for a smartphone. </li>



<li><em>Advanced interactivity and personalization in the app. </em>Users can monitor the operation and technical condition of their devices. </li>



<li><em>Optimization of internal processes.</em> Using specific software, company employees control equipment and plan the purchase of office supplies. </li>
</ul>



<p>Mobile applications based on IoT are the key to effective management of many aspects of users’ lives. Easy development and fast data transfer make it the primary way to distribute IoT devices. </p>



<h2 class="wp-block-heading">Examples of the impact of mobile applications on the IoT</h2>



<p>IoT increases the value of mobile apps that use its technologies. Various fields adopt such digital innovations by improving core processes. Just look, almost <a href="https://rocketech.it/cases" target="_blank" rel="noreferrer noopener">every solution</a> we have developed was adapted for mobile devices or got an additional mobile version. </p>



<p>Yes, applications impact the Internet of Things, making technologies flexible, adaptable, and pervasive in all areas of life. </p>



<h3 class="wp-block-heading">Home Automation </h3>



<p>Smart home devices are in great demand among users. In 2020, the total volume of world supplies amounted to about <a href="https://www.statista.com/statistics/920679/smart-home-device-shipments-worldwide-by-category/" target="_blank" rel="noreferrer noopener nofollow">801 million units.</a> Smartphone software allows you to control connected systems from a single source. Users of mobile applications can perform the following actions: </p>



<ul class="wp-block-list">
<li>Control thermostats, light bulbs, locks, windows, and other household items. </li>



<li>Configure the transmission of data from utility meters. </li>



<li>Monitor the operation of refrigerators, air conditioners, washing machines. </li>



<li>Turn on smart speakers, TVs, voice-activated displays.</li>
</ul>



<p>Home surveillance and security devices are the most popular: according to forecasts, about <a href="https://www.statista.com/statistics/828230/world-smart-home-video-doorbell-spending/" target="_blank" rel="noreferrer noopener nofollow">$ 1.4 billion</a> will be spent on them by 2023.</p>



<h3 class="wp-block-heading">Wearable technologies</h3>



<p>Worldwide shipments of wearable devices totaled <a href="https://www.statista.com/statistics/437871/wearables-worldwide-shipments/" target="_blank" rel="noreferrer noopener nofollow">444.7 million units</a> in 2021, i.e., 28.4% more than the previous year. These include headphones, smartwatches, fitness trackers, and smart glasses. They track the biometric data of users and display it in mobile applications. The most popular are fitness bracelets that count steps and measure the heart rate or stress level. </p>



<p>Smart clothing is a new trend in wearable technology. Now its market is estimated at <a href="https://www.statista.com/statistics/302735/smart-clothing-fabrics-shipments-worldwide/" target="_blank" rel="noreferrer noopener nofollow">$1–2 billion.</a> and will develop rapidly for the next 3-6 years. Smart clothes have built-in compact sensors that transmit data to the installed program. </p>



<figure class="wp-block-image"><img decoding="async" src="https://lh3.googleusercontent.com/-NSOvyVH6Kr2DUZg2pim03SwoMDbwsqSH3NMgNsdqoYw57YSkZZ_Ds4Q-VP6V2LbCBl4zpPK1I1MYyzGRMF1G8QwcqyFRb9YdQQotr6MpMXlQKijspDlBcegVdM38uUNPWyQCrpp" alt="Global surge in wearable devices, including smartwatches, fitness trackers, and smart clothing in 2021" title="Wearable Technology Market Surges: Fitness Trackers and Smart Clothing Lead the Way."></figure>



<p>Source: <a href="https://gadgetsandwearables.com/2019/09/04/best-smart-clothing/" target="_blank" rel="noreferrer noopener nofollow">gadgetsandwearables.com</a></p>



<h3 class="wp-block-heading">Telemedicine </h3>



<p>The Internet of things is widely used in hospitals and medical centers. <a href="https://www2.deloitte.com/global/en/pages/life-sciences-and-healthcare/articles/medtech-internet-of-medical-things.html" target="_blank" rel="noreferrer noopener nofollow">According to Deloitte</a>, The Internet of Medical Things (IoMT) will reach $158 billion by 2022, compared to $41 billion in 2020. Smartphone software based on IoT provides the following functions:</p>



<ul class="wp-block-list">
<li>Patient health monitoring. </li>



<li>Monitoring of medical equipment.</li>



<li>Tracking staff, patients, and inventory.</li>



<li>Controlling prescription drugs with built-in sensors. </li>
</ul>



<p>New ideas are emerging to make life easier for patients with chronic diseases. For example, an international group of scientists is working on <a href="https://postech.ac.kr/eng/no-need-to-draw-blood-smart-photonic-contact-lens-for-diabetic-diagnosis-and-retinopathy-treatment/#post-20190" target="_blank" rel="noreferrer noopener nofollow">smart contact lenses</a> for people with diabetes. Technology can control blood sugar levels and treat retinopathy. App development aims to display the results of checking the health status of the user.</p>



<h3 class="wp-block-heading">Retail</h3>



<p>In 2020, IoT was valued at $31.99 billion in the retail market. It is projected to grow <a href="https://www.grandviewresearch.com/industry-analysis/internet-of-things-iot-retail-market" target="_blank" rel="noreferrer noopener nofollow">at a compound annual growth rate (CAGR) of 26.0%</a> from 2021 to 2028. IoT is rapidly evolving in e-commerce, providing merchants with new technologies:</p>



<ul class="wp-block-list">
<li>Smart shelves and RFID tags identify stock shortages and track the movement of goods. </li>



<li>Near Field Communication (NFC) allows you to carry out payment transactions without bank cards.</li>



<li>Edge Computing and 5G improves network performance and connectivity.</li>



<li>Mobile banking, POS terminals, and payment aggregators provide multi-channel reception and processing of transactions. </li>



<li>Bluetooth Low Energy (BLE) simplifies the registration in the store and intelligent interaction.</li>



<li>ZigBee Protocol allows smart devices to work together. </li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-full is-resized"><img loading="lazy" decoding="async" width="688" height="325" src="https://wp.rocketech.it/wp-content/uploads/2021/12/image.png" alt="IoT innovations in retail: smart shelves, RFID tags, NFC, and more transforming e-commerce" class="wp-image-1588" style="width:535px;height:253px" title="IoT in Retail: Transforming E-Commerce with Smart Shelves, NFC, and Advanced Connectivity"></figure></div>


<p class="has-text-align-center">Source: <a href="https://www.grandviewresearch.com/industry-analysis/internet-of-things-iot-retail-market" target="_blank" rel="noreferrer noopener nofollow">grandviewresearch.com</a> </p>



<p>In the retail segment, IoT-based mobile software analyzes the customer’s needs, tracks the supply chain, and manages online stores. Smart shelves, BLE-enabled apps, robotic employees, automated checkouts, and personalized offers are elements of modern e-commerce entities. Innovative solutions of the Internet of Things allow brands to control online sales, reduce abandoned baskets, and plan the demand for specific products. </p>



<h3 class="wp-block-heading">Agriculture </h3>



<p>It includes IoT-based mobile apps for farmers that help analyze data on climate, animal health, stocks, irrigation, and fertilization. For example, platforms related to smart collars for livestock check the body temperature of animals by transmitting information to the owner’s mobile device.  </p>



<p>There are also mobile programs for fish farms. They work with sensors in the reservoir that measure temperature, acidity, water level, and other indicators. Users can analyze the data in smartphones, monitoring the frequency of fish feeding. Mobile applications require insignificant investments and allow farmers of any level to use the Internet of Things in their work. </p>



<h3 class="wp-block-heading">Automotive industry</h3>



<p>It includes the software for monitoring various vehicle parameters: fuel, speed, location, etc. Created with IoT, the system analyzes a driving situation, allowing users to:</p>



<ul class="wp-block-list">
<li>Get the coordinates of the car. </li>



<li>Open/close or lock the doors. </li>



<li>Start the engine.</li>



<li>Turn on the air conditioner, camera, etc. </li>
</ul>



<p>Opportunities are growing, as are smart cars: by 2023, about <a href="https://www.vxchnge.com/blog/iot-statistics" target="_blank" rel="noreferrer noopener nofollow">70%</a> of vehicles will access the Internet. Drivers use remote control and metrics analysis features in mobile applications. The next step is the proliferation of self-driving cars. </p>



<figure class="wp-block-image"><img decoding="async" src="https://lh4.googleusercontent.com/-tczLQobWsfS6RaEJSU_qUu6KWQLyBQOefgsjWg54jSIvuI9TbfNznOjTukJG1k8pshP7O8OBdg5eKkfOML11mRvKQD7CQlC3-Doyr841dDX0NKpOxZ7x-HKpbhYx1cihwHsiPCV" alt="IoT-powered vehicle monitoring system showing features like fuel tracking, remote locking, and engine control" title="IoT in Vehicles: Smart Car Systems with Remote Access and Performance Monitoring"></figure>



<p>Source: <a href="https://www.xevo.com/automotive-companion-apps-connecting-consumers/" target="_blank" rel="noreferrer noopener nofollow">xevo.com</a></p>



<h3 class="wp-block-heading">A New Generation City</h3>



<p>A typical smart city is a place where mobile programs help solve many everyday tasks. For example, they warn drivers about accidents and holes on the road or suggest avoiding traffic jams and finding a parking place. In urban conditions, mobile apps help you:</p>



<ul class="wp-block-list">
<li>Create an emergency plan;</li>



<li>warn citizens about the danger;</li>



<li>control city lighting.</li>
</ul>



<p>Smart city technologies raise living standards, increase jobs, and save energy. Global <a href="https://www.statista.com/statistics/884092/worldwide-spending-smart-city-initiatives/" target="_blank" rel="noreferrer noopener nofollow">spending on smart city technologies</a> reached $104 billion in 2019, and this number keeps growing. Most of the investments are aimed at mobile development. Amsterdam became the first smart city back in 2009, thanks to the proliferation and implementation of IoT.</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh5.googleusercontent.com/4nS9uCQpoLW34NxFqRFWsHjLJhSLL-5Zo3qYfisZwqaneFf6HgoWFbpKklihMGlge-5069o063acRaGJiqLSWLt6jZkK_TA6tF_18uYCicXfr37PAtxfXyysqLIoYYfbmfF8Uwjy" alt="Smart city with IoT technology, where mobile apps help drivers avoid traffic jams, find parking, and warn of accidents" title="Smart Cities: Mobile Apps and IoT Improving Urban Life and Efficiency"></figure>



<p>Source:: <a href="https://smartercommunities.media/truly-smart-city-five-lessons-amsterdam/" target="_blank" rel="noreferrer noopener nofollow">smartercommunities.media</a></p>



<h2 class="wp-block-heading">IoT and Mobile Apps: Talking about the Future</h2>



<h3 class="wp-block-heading">Popular IoT applications</h3>



<p>We are sure that Consumer Internet and multimedia devices will become the most numerous in terms of IoT connection. In 2030, they will account for a <a href="https://www.statista.com/statistics/1194701/iot-connected-devices-use-case/" target="_blank" rel="noreferrer noopener nofollow">third of devices worldwide</a>. Next, the most common will be smart grids (for example, smart meters) and connected vehicles. Demand for home automation security systems is expected to increase as well. For example, <a href="https://www.statista.com/statistics/828230/world-smart-home-video-doorbell-spending/" target="_blank" rel="noreferrer noopener nofollow">video doorbell spending </a>could reach $1.4 billion by 2023. </p>



<p>Our practice shows that enterprise software is becoming more popular due to the introduction of IoT technologies. Companies can optimize employee performance, monitor equipment health, and improve operational productivity. </p>



<h3 class="wp-block-heading">New requirements for app development </h3>



<p>The IoT system involves the interaction of devices via NFC, Wi-Fi, or Bluetooth signals. Mobile applications should provide different connection modes. When developing software, we consider:</p>



<ul class="wp-block-list">
<li>Minimum design to manage.</li>



<li>Optimized interface to fit any screen. </li>



<li>Initial memory requirements. </li>



<li>Hardware capabilities. </li>
</ul>



<p>Mobile users increasingly want the latest smartphones with unique features. Therefore, innovative software developers are improving methods of protecting personal information and confidential data on a single network. And yes, we don’t miss such innovations.</p>



<h3 class="wp-block-heading">5G and IoT</h3>



<p>5G connectivity will expand the Internet of Things over the next few years, as it transfers significant amounts of data faster and connects more devices than 4G. 5G saves more energy, reducing costs and increasing the use of IoT. The <a href="https://www.statista.com/statistics/760275/5g-mobile-subscriptions-worldwide/" target="_blank" rel="noreferrer noopener nofollow">number of 5G mobile subscriptions </a>worldwide is expected to surpass 2.7 billion by 2025. CCTV cameras, connected vehicles, and telematics platforms will operate on 5G. </p>



<p>The Internet of Things (IoT)  is an innovative framework that connects people, processes, and equipment in a single network. Globally, <a href="https://www.cisco.com/c/en/us/solutions/collateral/executive-perspectives/annual-internet-report/white-paper-c11-741490.html" target="_blank" rel="noreferrer noopener nofollow">IoT connections will grow 2.4 times</a>: from 6.1 billion in 2018 to 14.7 billion by 2023. As a result, mobile applications for a smart home that manage internal security, video surveillance cameras, and household equipment will become indispensable in the daily life of users. </p>



<p>Now you know everything about the connection of mobile solutions and IoT technologies. What direction will you choose? What technologies? If you have any questions about what and how you should do, our experts will help you understand complicated chains and offer the best solution for your problems!</p>


How mobile apps impact IoT

<p>Based on technology, web design trends continuously evolve. They are usually influenced by the cultural changes that are happening around the globe, and the last year was no less than a surprise for everyone residing on the planet earth.</p>



<p>With all the gallons of hand sanitizers and awkward zoom meetings from the last year, we have gone through a blasting cultural change. However, despite all the difficulties, we worked hard enough to move forward in the field of technology. As a result of all those cultural changes, we have come across some amazing web designs for the year 2021. </p>



<p>Today, our focus will be on the latest web design trends to make our readers understand every aspect of those trends. Let us have a look at them all closely. </p>



<h2 class="wp-block-heading">Best Web Design Trends of 2021</h2>



<p>Here is a list of the best <a href="https://www.designrush.com/trends/best-peo-companies" target="_blank" rel="noreferrer noopener nofollow">web design</a> trends for the year 2021.</p>



<h3 class="wp-block-heading">A drastic change in fonts</h3>



<p>We’ve seen many old things become cool again and then, in turn, become even more uncool. Think handlebar mustaches and mom jeans. Retro fonts have experienced this same flow in their popularity, and many designs featuring vintage typography haven’t aged well. However, throwback typography has gone through a bit of a resurgence. We do not see the same tired fonts. Rather, stylization and a bit of artistry are reimagining what retro fonts can be. Instead of feeling stale and cliche, they breathe new life into traditional bold fonts with a bit of experimentation. This is a good example of taking traditional fonts and giving them a bit of a cool and modern spin while maintaining legibility.</p>



<h3 class="wp-block-heading">Parallax scroll effect animations</h3>



<p>Parallax scroll impacts have been a trend in website design for quite a long time, and in 2021 we desire to see more unpretentious and inventive investigations of what can be refined with parallax. Recall that a lot of movement in parallax impacts can be unsafe to individuals with vestibular problems on the basis that the dream of profundity and development can cause confusion and unsteadiness. Also, for the “blast,” remember that not every parallax animation must make gestures across the screen. </p>



<h3 class="wp-block-heading">Horizontal page scrolling</h3>



<p>A huge amount of web designers are proceeding to try different things with horizontal scrolling. The individuals who do it best break the example not for being different but rather as a viable method to uncover optional data continuously, as in a picture display. Also, designers utilizing horizontal scrolling effectively in 2021 will remember the contemplations that include trying not to drive clients to explore through horizontal substance, instead, permitting substitute approaches to explore, similar to bolt fastens with clear names. Also, utilize clear visual signs to demonstrate where substance utilizes horizontal scrolling, and don’t shroud these signals behind floats.</p>



<h3 class="wp-block-heading">3D visuals</h3>



<p>With the approach of higher goal screens, the 3D design has made considerable progress from the blocky and angled edges of Geocities. There are great 3D visuals meshed flawlessly into web designs. Rather than being flashy interruptions, they’re adding to the general client experience. There are multiple imaginative organizations that toss in runs of profundity with 3D components all through their website. Also, there’s a decent feeling of harmony between the entireties of the design components. This is an ideal illustration of how in more minimalist formats, 3D can establish a consistently greater connection.</p>



<h3 class="wp-block-heading">Multimedia is the new talk of the town</h3>



<p>With a lot of people approaching quicker web speeds, multimedia web encounters are springing up all over. Uniting visuals, text, video, and sound make for a rich client experience. Effective designs in 2021 will utilize requirements with multimedia encounters that include a focus on effortlessness, similar to when joining movement and sound. An excess of going on can be diverting or overpowering to individuals with psychological problems. Also, utilize different media designs nicely as an approach to expand the availability of substance. In addition to this, incorporate alt text for pictures, and go with complex pictures with longer distinct content. Thus, utilizing multimedia viably and accessibly accompanies an obligation to address an assortment of factors.</p>



<h3 class="wp-block-heading">Augmented reality</h3>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="2560" height="1920" src="https://wp.rocketech.it/wp-content/uploads/2021/03/uniboa-NrMGL5MR8uk-unsplash-scaled.jpg" alt="Augmented reality enhancing retail and e-commerce experiences beyond gaming." class="wp-image-57" title="The Power of Augmented Reality in Modern Retail and E-Commerce"></figure>



<p>Also, with multimedia encounters, we should not fail to remember the entirety of the astounding vivid encounters utilizing augmented reality. AR implies more than simply chasing for Pokémon on your cell phone. New advances have opened this domain up for nearly everyone. All the more retail and online business websites are taking advantage of the force of AR to help sell their items and engage possible clients in the purchasing cycle.</p>



<h3 class="wp-block-heading">Some amazing muted colors</h3>



<p>Inflexible grids and level blocks of strong tone can truly empty the character out of a web design. Grainy surfaces can give them a more normal feel. Much the same as grains can give a design a more characteristic feel, so can muted colors.‍ The muted tones are the ideal setting for the hand-drawn styled text and illustrations. For a more amazing look, add a marginally humming grain in the background that is practically garbled and an unpretentious bending to the light and dark backgrounds, causing the design to feel a lot invigorated.</p>



<h3 class="wp-block-heading">Preferred designs</h3>



<p>Many well-known web design companies focus on preferred designs, and Web development has made great strides in offering more personalized experiences. This can be anything from including a toggle between dark/light mode and other ways of changing a site’s appearance and navigation to offering content custom-tailored to one’s taste like the custom playlists. New design practices and algorithms are making the internet less of a passive user experience and more user-centered. The future will bring even more of a focus on meeting the needs, wants, and tastes of those navigating through websites.</p>



<h3 class="wp-block-heading">Amazing Gaussian blur</h3>



<p>Gaussian blur functions admirably in giving a twirl of delicate focus to pictures and angles. This impact has been around for some time. However, designers have been utilizing this in more conspicuous spaces in web designs. We love seeing things that have always been around, as Gaussian blur, become more mainstream in possession of designers who are utilizing them in new and fascinating manners.</p>



<h3 class="wp-block-heading">The animated string of words</h3>



<p>An animated string of words will frequently be organized as a specific shape, in spite of the standard horizontal, left-to-right sentence design. Eventually, the component’s job will consistently be for enlivening purposes and not exclusively as a book to be read. Designers will normally utilize this method to pass on a marking or advertising objective, making an ideal vibe or visual subject.</p>



<h3 class="wp-block-heading">Emojis</h3>



<p>Regardless of whether one thousand miles separated or one meter separated inside one house, individuals are continually connecting through their gadget keyboards. This incorporates messages, informing applications, etc. Things have become a long way amazing, as alphanumeric characters joined by perky emojis in composed content components are presently an essential piece of our advanced vocabulary. </p>



<p>The rising prominence of emojis has advanced the web designer’s tool kit, as well. Web designers have taken to the perky, charming language of emojis, utilizing them as a component of their website content itself. Utilizing these outlined signals is presently a successful, straightforward approach to represent the brand opinion and non-verbal informing in a language natural to clients, everything being equal.</p>



<h3 class="wp-block-heading">Light colors</h3>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="2560" height="1920" src="https://wp.rocketech.it/wp-content/uploads/2021/03/andrew-ridley-jR4Zf-riEjI-unsplash-scaled.jpg" alt="Light colors in web design enhancing user experience and engagement." class="wp-image-54" title="The Advantages of Light Colors in Web Design: Enhancing Clarity and User Engagement"></figure>



<p>Utilizing light colors in web and interface design addresses perhaps the greatest difference between print and web design. The quality and permeability of light colors regularly get bargained when utilized on paper design, thus losing their lavishness and showing up as mistier. </p>



<p>Light colors have the contrary impact on-screen and may even be liked over dark, bolder colors. The screen’s sharpness and lucidity can really make such colors domineering and even unpleasant for the natural eye to take a look at. Designers have now accepted the benefit of utilizing light colors to dodge the latter. Truth be told, the additional benefit of utilizing light colors in web design stretches out past the guest’s visual experience — light colors are likewise helpful for client commitment. The mitigating impact of light colors frequently urges clients to remain on the page for more, appreciating the color range’s serenity and warmth.</p>



<h3 class="wp-block-heading">Cartoonify</h3>



<p>There was a period quite recently when websites were simply text and a couple of pictures or illustrations. Web design has advanced, with designers presently doing work that associates with individuals on closer to home level. Cartoon illustrations have acquired prominence as a method of changing websites with a solid scramble of mankind. There are countless sources out there and specialists making fabulous cartoon illustrations.</p>



<h3 class="wp-block-heading">Print layouts</h3>



<p>With digital innovation supplanting such a lot that were once actual objects, there has been a resurrection of old media. The fame of vinyl collections is verification that individuals need to encounter something that isn’t only a lot of zeros and ones. Layouts that get their motivation from prints satisfy individuals’ longing to interface with something in reality. Magazine-styled layouts and different components of customary visual depiction give a connection to the material experience of print on paper.</p>



<p></p>


Best Web Design Trends of 2021

<p>Whether you plan to outsource IT projects entirely or partially, scale your business, or create a digital product to launch a startup — you need to find a service provider. It’s easy to get some tips on how to choose the right custom software development company. Most sources will provide you with a relatively standard checklist that includes exploring a candidate company’s reputation, ratings, and portfolio. </p>



<p>However, there’s more to it. The Rocketech experts prepared our insider guide on how to choose an IT vendor effectively, approach this essential task strategically, and eventually <strong>select a long-term trustworthy tech partner</strong>.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="874" height="620" src="https://wp.rocketech.it/wp-content/uploads/2022/12/choose.png" alt="Guide to choosing an IT vendor effectively" class="wp-image-4709" title="How to Choose the Right IT Vendor: Insider Tips from Rocketech"></figure>



<h2 class="wp-block-heading"><strong>Roles</strong></h2>



<p>Often, a company delegating its IT tasks and projects is imagined as a mythical “client” who gives the tech vendor money in exchange for services. While it’s not far from the truth, the journey begins with defining who is the actual customer and which role this executive has in the company. <strong>The client’s role determines the communication’s begin and impacts the entire collaboration dynamics from day one</strong>. Here are the two most common scenarios.</p>



<h3 class="wp-block-heading"><strong>Founders and Product Owners</strong></h3>



<p>Both founders and product owners dive deep into the project. <strong>They understand the product and have the necessary market expertise to make informed business decisions</strong>. </p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><strong><em>The product Owner</em></strong><em> (</em><strong><em>PO</em></strong><em>) is the product development and management specialist in digital projects responsible for the end product’s vision and value to the user. POs act simultaneously as entrepreneurs and managers: they generate and test hypotheses and take risks while guiding the development team. </em></p>
</blockquote>



<p>While the contracts are signed with founders, POs often take over most of <a rel="noreferrer noopener" href="https://rocketech.it/blog/post/key-responsibilities-every-po-should-take" target="_blank">the responsibilities</a> of the project from the client’s side, from allocating budget and monitoring business processes to market expertise, customer testing, and sales. </p>



<h3 class="wp-block-heading"><strong>Other Stakeholders</strong></h3>



<p>It’s also not uncommon for other stakeholders — often investors — to become clients. There’s usually no total immersion in the project and a lack of tech expertise. Investors also tend to spend a lot of time establishing business tasks and reduce everything to fixed-scope and fixed-cost contracts. However, while set price collaboration may be effective in some situations, it’s the <a rel="noreferrer noopener" href="https://rocketech.it/blog/post/why-fixed-price-model-is-not-the-best-option-for-custom-software-development" target="_blank">riskiest way to outsource long projects</a>.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><em>When you are ready to initiate the first contact with the tech company, you should build the communication based on your own role in the company and the future venture: your market knowledge, understanding of the product and experience in tech projects.</em></p>
</blockquote>



<h2 class="wp-block-heading"><strong>Approach</strong></h2>



<p>The task may seem simple: you have a product idea, choose from the top IT vendors and discuss the terms and conditions. However, first, you need to specify your business approach as it directly impacts the development process and determines what you expect from the service provider.</p>



<p>There are <a href="https://www.forbes.com/sites/forbesbusinesscouncil/2022/04/01/the-duality-of-it-startups-why-is-it-two-businesses-in-one/?sh=17d1cd061526" target="_blank" rel="noreferrer noopener nofollow">two approaches to handling business</a>, and they apply to the development process. In the end, it is the product that underlies the enterprise.</p>



<ul class="wp-block-list">
<li><strong><em>You see your development project as an investment.</em></strong></li>
</ul>



<p>Such projects usually start with <a rel="noreferrer noopener" href="https://rocketech.it/blog/post/prototype-poc-or-mvp-what-will-work-for-your-product" target="_blank">developing an MVP</a> — a minimum viable product with basic functionality yet ready for market launch. It’s hypothesis testing on the go. By using real-user feedback, you look for new features and ways to develop your idea into a fully functioning business. However, investing time and resources in these projects is associated with certain risks. Some products just don’t take off.</p>



<ul class="wp-block-list">
<li><strong><em>You need the product for launching a fully operational business.</em></strong></li>
</ul>



<p>In this case, you should already have the results of customer and hypothesis testing, a feasible business model, and a solid understanding of the market you are to conquer. While in the first approach, you can adjust your goals to user feedback, here you need to know your customers’ pains and needs before the project starts. In these cases, the development itself becomes almost a “secondary issue”.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><em>Choose your tech partner according to their knowledge and expertise in the approach you pick for your business. Some software development companies may have trouble developing full-fledged products from scratch. Others don’t have enough experience with market testing.</em></p>
</blockquote>



<h2 class="wp-block-heading"><strong>Resources</strong></h2>



<p>Knowing how to select a technology vendor is understanding the multifaceted nature of “resources”. Experienced software development houses provide <a rel="noreferrer noopener" href="https://rocketech.it/blog/post/dedicated-team-the-future-of-software-development" target="_blank">dedicated teams</a> engaged only in your project. In this case, you don’t have to worry about human resources — recruiting, hiring, training, and subcontracting are done by the vendor.</p>



<p>Paradoxically, <strong>money</strong> <strong>is the most insignificant resource</strong> in the software vendor selection process. Clients, of course, have budgets and financial limitations. But with the right approach, money is a secondary parameter. Here’s why.</p>



<p><strong>The most expensive resource in this adventure is market expertise. </strong>And ideally, client company founders and POs should already have it. Otherwise, they will have to spend a lot of other resources (time and money) to gain it through market research and hypothesis testing.</p>



<h2 class="wp-block-heading"><strong>Partnership</strong></h2>



<p>A custom software development company for startup founders is, first and foremost, a partner. Certainly, you can hire a couple of freelancers from different parts of the world. But will you be sure they have your back?</p>



<p><strong>Effective partnership is based on</strong> <strong>complementation</strong>. You don’t look for a partner to tell you what you already know. It’s one of the biggest misconceptions in the software vendor evaluation process. Often startup founders (unless it’s a tech startup) don’t have the necessary technological expertise. That’s why collaboration with a trustworthy tech company becomes crucial.</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Looking for a reliable software development team?<br>Let’s discuss your product idea.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Book a call</button></div>



<p>Naturally, be ready for differences in approaches, capabilities, and opinions. It takes time to get used to each other and set up a mutually beneficial process. However, <strong>a high-potential partner demonstrates the tech market expertise already at the first meeting</strong> and complements your company’s ability and resources.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><em>It’s good to start with a short </em><a href="https://rocketech.it/blog/post/dedicated-team-the-future-of-software-development" target="_blank" rel="noreferrer noopener"><em>T&amp;M contract</em></a><em> to see how the tech vendor works: transparency, communication, professionalism and focus. Either you pay per hour or project, you need to get value from the work done. A successful short-term contract is a safe and proven way to a long-term partnership. </em></p>
</blockquote>



<h2 class="wp-block-heading"><strong>Industry Expertise</strong></h2>



<p>Today, a tech vendor for startup digital products must have a relevant portfolio. Fintech solutions and corporate websites, for example, have totally different logic. Developing additional features is not the same as the product’s market launch. And the list of these examples is endless.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><em>A jack-of-all-trades agency claiming that they can develop any product of any complexity in any industry is rather a red flag. Pay attention to a carefully crafted portfolio and well-structured services page on the tech vendor’s website.</em></p>
</blockquote>



<p>Expertise is not only about frameworks, programming languages, and product types the tech vendor works with but also the quality of all internal processes: communication, development processes, onboarding, training, and much more. Companies having problems communicating and sloppy coding standards often fail to show satisfying results. If the provider doesn’t have clear guidelines for every aspect mentioned above, you risk being left with a mediocre product and poor service.</p>



<figure class="wp-block-table is-style-stripes"><table><tbody><tr><td>At <strong>Rocketech</strong>, we specialize in <a rel="noreferrer noopener" href="https://rocketech.it/services" target="_blank">fifteen industry-agnostic domains</a> covering approximately 80% of the market. Instead of working with all possible tech stacks, we carefully chose these twelve domains to base our expertise on and keep perfecting with every project. Besides, we have mastered process building. Following the Scrum best practices, we ensure that every iteration brings value to the client.</td></tr></tbody></table></figure>



<h2 class="wp-block-heading"><strong>Our Approach</strong></h2>



<p>At Rocketech, we establish long-term relationships with our Partners. We always take time to navigate the waters and base all our internal processes on transparency and trust. With our flexible approach, we focus on guiding tech startups throughout the entire journey — from a product idea to MVP and further scaling. </p>



<p>We believe it’s crucial to see how both parties work at the very beginning to minimize misunderstandings and possible pitfalls of future collaboration. We don’t do the minimum to get paid according to the contract but share our business experience and apply our tech expertise to achieve the best results. We succeed with our Partners. If you want to learn more about our approach, <a rel="noreferrer noopener" href="https://rocketech.it/contacts" target="_blank">contact us</a> directly.</p>


How to Choose Your Tech Vendor: The Insider Guide

<p>Throughout the long history of project management, business leaders across industries have created and developed numerous approaches, methods, and frameworks. All projects are different and require various levels of control and flexibility, according to deadlines, resources, process compliance, or several factors at once. One fact remains unchanged — <strong>most projects need a leader</strong>.</p>



<p>The <em>agile approach</em> to software development has inevitably brought new roles to the management process. A Scrum Master is one of them, as the Scrum framework holds <a href="https://digital.ai/resource-center/analyst-reports/state-of-agile-report" target="_blank" rel="noreferrer noopener nofollow">its leading position</a> among all agile methodologies. However, there’s still confusion about the difference between <strong>the roles of Scrum Master and Project Manager</strong>.</p>



<p>Is a Scrum Master equivalent to a Project Manager? Can a Project Manager be a Scrum Master? Rocketech specialists answer these questions in our mini-guide.</p>



<h2 class="wp-block-heading"><strong>The Role of Project Manager</strong></h2>



<p>A <strong>Project Manager</strong> (<strong>PM</strong>) is a professional who organizes the smooth operation of all processes and ensures communication between the customer and the contractor. The PM’s first and foremost responsibility is overall project supervision. It makes them accountable for each team member’s performance and productivity. </p>



<p>The <a href="https://www.pmi.org/pmbok-guide-standards/foundational/pmbok" target="_blank" rel="noreferrer noopener nofollow">Project Management Institute</a>’s <a href="https://www.pmi.org/pmbok-guide-standards/foundational/pmbok" target="_blank" rel="noreferrer noopener nofollow">PMBOK Guide</a> refers to Project Managers as <em>agents of change</em> because they are the key to the team’s success. The PM makes all project-related decisions — from the launch to implementation. And such a specialist’s strategic task is to ensure that the client and the team are satisfied with the work process, communication quality, and the final product. </p>



<h3 class="wp-block-heading"><strong>Project Manager Responsibilities</strong></h3>



<p>The Project Manager’s primary responsibility is to deliver the customer’s vision within the deadline and using existing resources. Typically, the PM:</p>



<ul class="wp-block-list">
<li>Plans the project and all its stages;</li>



<li>Creates documentation;</li>



<li>Analyses and estimates possible risks;</li>



<li>Participates in the selection and approval of the project team;</li>



<li>Distributes resources and delegates responsibilities to team members;</li>



<li>Sets and monitors deadlines;</li>



<li>Plans and controls budgeting;</li>



<li>Supervises team workflow (development, testing, requirements);</li>



<li>Prioritizes tasks;</li>



<li>Creates a transparent environment for communication between all stakeholders;</li>



<li>Communicates with the customer and manages expectations;</li>



<li>Tracks team project satisfaction and resolves conflicts within the team or with the customer;</li>



<li>Provides the customer with progress and project reports;</li>



<li>Presents results, demos, and prototypes to the customer.</li>
</ul>



<p>Generally, the Project Manager’s duties and responsibilities are either <em>tactical </em>or <em>strategic</em>. The tactical include solving the day-to-day problems and removing obstacles that could hinder progress, while strategic tasks involve coordinating the overall process and the project’s goal.</p>



<h3 class="wp-block-heading"><strong>Project Manager Key Skills</strong></h3>



<p>The Project Manager identifies several processes simultaneously. The highest level of self-organization and excellent multitasking skills are the primary requirements in a Project Manager job description. Here is the list of the crucial PM competencies.</p>



<ul class="wp-block-list">
<li><strong>Planning</strong></li>
</ul>



<p>The PM should be able to draft a project proposal, develop a strategy, define long- and short-term goals, set priorities, delegate tasks, and define deadlines.</p>



<ul class="wp-block-list">
<li><strong>Risk Management</strong></li>
</ul>



<p>Projects don’t always go as planned. The PM should be prepared for unforeseen circumstances and losses and have a comprehensive plan to resolve most issues. A good PM is ahead of the curve.</p>



<ul class="wp-block-list">
<li><strong>Budgeting</strong></li>
</ul>



<p>The PM monitors expenses and distributes resources to stay within the approved budget. On top of that, proper budgeting should reduce potential financial risks.</p>



<ul class="wp-block-list">
<li><strong>Performance Monitoring and Evaluation</strong></li>
</ul>



<p>The PM provides team leaders and other stakeholders with feedback, analyzing team performance as well as project and product quality.</p>



<p>The Project Manager’s education requirements may vary. Some companies require university degrees, while others focus on years of experience. Although it’s possible to manage IT projects without a strong tech background, any experience in development and related processes is always an advantage. It makes it easier for the PM to estimate the project’s time and cost and evaluate the results.</p>



<h2 class="wp-block-heading"><strong>The Role of Scrum Master</strong></h2>



<p>A <strong>Scrum Master</strong> (<strong>SM</strong>) is a professional who uses Scrum best practices to train employees working on a particular project to interact with each other, improve their self-management, and increase efficiency. According to the Scrum Master role description, they cannot give other team members tasks or make executive decisions.</p>



<p>Most sources refer to the Scrum Master as a <em>servant leader</em>, <em>process</em> <em>owner</em>, or <em>facilitator</em>. They aim to make all collaboration processes more efficient and predictable, which guarantees the desired result within the expected deadlines. The SM organizes a flawless team interaction according to each team member’s individual preferences and personality traits. Some people work better in a strict business environment, while some need more relaxed, game-like formats – the Scrum Master is a <em>functional manager</em>.</p>



<h3 class="wp-block-heading"><strong>Scrum Master Responsibilities</strong></h3>



<p>The Scrum Master has several different tasks best described in <a href="https://scrumguides.org/scrum-guide.html" target="_blank" rel="noreferrer noopener nofollow">The 2020 Scrum Guide</a>. The SM is a leader with no formal authority over the team. According to the Scrum framework, the process is broken down into Sprints — fixed-length events with set goals. In a classic scenario, the SMs manage Sprints and have the following responsibilities.</p>



<ol class="wp-block-list">
<li><strong>They help team members to hear and understand each other.</strong></li>
</ol>



<p>When the manager sets strategic objectives, the SM is responsible for ensuring that the tasks are as transparent as possible. The Scrum Master should focus on establishing a dialogue within the team so that all team members clearly understand each other and the overall task.</p>



<ol class="wp-block-list" start="2">
<li><strong>They organize the working process.</strong></li>
</ol>



<p>The SM lines up and sets up particular working protocols established in the Scrum Guide:</p>



<ul class="wp-block-list">
<li>Sprint Planning; </li>



<li>Daily Scrum;</li>



<li>Sprint Review;</li>



<li>Sprint Retrospective.</li>
</ul>



<p>These stages make the team more <em>cohesive</em>. Each participant reflects on their role and productivity. In addition, ongoing reports improve self-discipline and motivate employees to look up to the most productive professionals.</p>



<ol class="wp-block-list" start="3">
<li><strong>They act as facilitators in discussions.</strong></li>
</ol>



<p>Working meetings are often ineffective. Participants become distracted, lose the conversation thread, and the discussion goes in the wrong direction. The SM’s task is to keep colleagues’ attention on the original topic and focus on creating high-value increments.</p>



<ol class="wp-block-list" start="4">
<li><strong>They control the backlog.</strong></li>
</ol>



<p>A <em>backlog</em> is a list of small tasks planned for each sprint. Scrum Masters control backlogs’ changes and updates: they remove the completed ones and add new ones according to the plan and deadlines.</p>



<ol class="wp-block-list" start="5">
<li><strong>They help employees overcome work problems.</strong></li>
</ol>



<p>If a task was not completed on time, there is a reason. The SM finds the reason, helps the team member solve it, and ensures it doesn’t happen again. Scrum assumes that overall efficiency directly depends on the productivity of each team member, stable work conditions, and mutual support.</p>



<h3 class="wp-block-heading"><strong>Scrum Master Key Skills</strong></h3>



<p>Scrum Masters are versatile professionals with the <em>main focus on soft and interpersonal communication skills</em>. The fundamental competencies include the following.</p>



<ul class="wp-block-list">
<li><strong>Knowledge of Agile</strong></li>
</ul>



<p>The SM is perfectly versed in Scrum principles but is also highly qualified in other Agile frameworks, methodologies, and practices, in case the project requires a combined approach.</p>



<ul class="wp-block-list">
<li><strong>Organizational Skills</strong></li>
</ul>



<p>Scrum Masters teach other team members how to improve self-organization and productivity. People cannot effectively teach what they don’t know themselves.</p>



<ul class="wp-block-list">
<li><strong>Coaching</strong></li>
</ul>



<p>The SM continually trains the team and guides all members in the right direction. It’s crucial to know how to <em>approach people with different personalities and various backgrounds</em>.</p>



<p>The Scrum Master is a <em>coach</em>, <em>trainer</em>, and <em>motivator</em> in one person. By making team members more self-organized and improving communication, the SM helps them work more efficiently and achieve their goals faster.</p>



<h2 class="wp-block-heading"><strong>Which Role Does Your Project Need?</strong></h2>



<p>The difference between the Project Manager role and the Scrum Master’s mission is clear.  The PM is more integrated into the project and plays a traditional management role. The SM acts as one of the team members and doesn’t direct the processes but guides the employees to speed up the project and reach the efficiency peak, as a result.</p>



<figure class="wp-block-table"><table><tbody><tr><td><strong>You need a Project Manager if:</strong></td><td><strong>You need a Scrum Master if:</strong></td></tr><tr><td>You have a big project with a strong top-to-bottom hierarchy</td><td>You have made an executive decision to implement Scrum best practices</td></tr><tr><td>Your product requires a well-planned but not urgent development</td><td>Your project is dynamic and requires constant changes</td></tr><tr><td>You have a large and diverse team</td><td>You need a professional to adapt flexible methodologies for your project</td></tr><tr><td>You need an executive working with the product, the team, and all stakeholders</td><td>You need to revamp your product or develop new functions and features</td></tr></tbody></table></figure>



<h2 class="wp-block-heading"><strong>Project Manager vs Scrum Master? </strong></h2>



<p>Despite a few similarities between the Scrum Master and the Project Manager, the first and most substantial difference is <strong>their purpose</strong>. The SM focuses on improving the team’s performance, increasing self-management, enhancing efficiency, and improving communication. The PM is responsible for the budget, planning, deadlines, team management, stakeholders’ interaction, and project results. In other words, a Scrum Master is not a Project Manager as they have significantly different objectives.</p>



<p>One of the main Rocketech fields of expertise is process management. 150+ successful projects we have completed together with our Partners show the efficiency of our approach, whether it’s the Scrum Master best practices or flawless project management. We see each project as unique and assign the <a href="https://rocketech.it/blog/post/dedicated-team-the-future-of-software-development" target="_blank" rel="noreferrer noopener">Dedicated Team</a>, according to the client’s requirements and goals. We are always happy to <a href="https://rocketech.it/contacts" target="_blank" rel="noreferrer noopener">hear your ideas</a> and guide you through the process, including allocating the best leadership. </p>


Project Manager and Scrum Master: Which Role Fits Your Project?

<p>The “new normal” is a hot topic across media channels, as we observe dramatic changes in people’s lives caused by the global pandemic. According to the <a href="https://www.raydiant.com/blog/state-of-consumer-behavior-2021/" target="_blank" rel="noreferrer noopener"><em>State of Consumer Behavior 2021</em></a> by <em>Raydiant</em>, 40% of the interviewed visit physical locations less frequently, while 48% said they switched to the online alternatives of the products they used to buy in brick-and-mortar stores.</p>



<p>The Rocketech experts have already shared their thoughts on <a href="https://rocketech.it/blog/post/hybrid-living-five-trends-of-the-new-normal" target="_blank" rel="noreferrer noopener"><strong>hybrid living</strong></a> based on the <a href="https://www.trendhunter.com/trends/2022-trend-report-research" target="_blank" rel="noreferrer noopener">2022 Trend Report</a> published by Trend Hunter. However, there’s hardly any area of life that hasn’t been affected by the worldwide outbreak of COVID-19. While the New 2022 has not yet brought much good news, the “new normal” remains a critical concern for many business owners. We summed up the five trends in marketing and retail that can help you bring your enterprise to a new level. </p>



<h2 class="wp-block-heading"><strong>App-Powered Stores</strong></h2>



<p>Despite the lockdowns and restrictions, consumers still prefer offline shopping — <a rel="noreferrer noopener" href="https://www.raydiant.com/blog/state-of-consumer-behavior-2021/" target="_blank">46%</a> of respondents of Raydiant’s report said they would opt for the in-person experience if they had a chance. Furthermore, the most recent statistics provided by Shopify show that <a rel="noreferrer noopener" href="https://www.shopify.co.uk/retail/retail-statistics" target="_blank">54%</a> of consumers are likely to choose a product online but purchase it in-store.</p>



<h3 class="wp-block-heading"><strong>Social Retail</strong></h3>



<p>However, physical storefronts now face the challenge of reimagining in-store browsing to attract customers. Zoomers and younger millennials create the market demand for more advanced and sophisticated forms of <em>experiential shopping</em>. Take one example, the famous luxury brand <em>Burberry</em> opened its <a rel="noreferrer noopener" href="https://www.luxurysociety.com/en/articles/2020/09/social-retail-landed-luxury-brands" target="_blank">first social retail store</a>. The idea is to engage visitors both in-store and online by encouraging real-time interaction with their communities. Guests enjoy augmented reality features, QR codes, and exclusive, personalized offers as a reward for active posting on social networks.</p>



<h3 class="wp-block-heading"><strong>Mixed Reality</strong></h3>



<p><strong>Mixed reality</strong> (MR) is an emerging tech trend that still reminds a sci-fi narrative. <em>Microsoft</em>, the current leader in MR development, <a rel="noreferrer noopener" href="https://docs.microsoft.com/en-us/windows/mixed-reality/discover/mixed-reality" target="_blank">describes</a> it as “a blend of physical and digital worlds unlocking natural and intuitive 3D human, computer, and environmental interactions.” It’s a meeting point of advancements in computer vision, cloud computing, input systems, graphical processing, and display technologies. MR connects the virtual (VR), augmented (AR), and real worlds. </p>



<p>For retailers, the technology means new ways of engaging customers, from virtual showrooms to <a rel="noreferrer noopener" href="https://www.prnewswire.com/news-releases/changsha-ifs-creates-igo-the-first-mr-shopping-navigator-in-china-to-open-smart-shopping-with-one-click-301193764.html" target="_blank">MR in-store navigation</a>. It will allow customers to find the right products using labels and mobile devices quickly and effortlessly. High-resolution holographic smart displays, scanners, and AR glasses can guide buyers to specific products and provide the information they need. Similar to online shops, pop-up tips in augmented reality at a physical store and next-best-action offers will be designed to raise the average check. It’s also a way to increase customer loyalty by providing the highest-level personalization.</p>



<h4 class="wp-block-heading"><strong><em>Innovation Insights</em></strong></h4>



<ul class="wp-block-list">
<li>Virtual try-ons </li>



<li>Social retail stores </li>



<li>Omnichannel airport retailers</li>



<li>Mixed reality shopping navigators</li>
</ul>



<h2 class="wp-block-heading"><strong>Comfort Commercial</strong></h2>



<p>Long COVID, tech fatigue, and extended times of self-isolation severely affected many people’s psychological well-being. People expect brands to provide comfortable and gentle communication that will help them overcome stress — aggressive advertising is unlikely to bring results for a while. The new marketing campaigns focus on inspiring and relaxing themes that, unlike last year, offer a more positive outlook for the future.</p>



<h4 class="wp-block-heading"><strong><em>Marketing Insights</em></strong></h4>



<ul class="wp-block-list">
<li><em>Expedia</em>, the leading travel shopping platform, launched a <a rel="noreferrer noopener" href="https://www.shootonline.com/video/expedia-remedies-all-myself%C2%A0traveler-woes-spot-directed-anthony-mandler" target="_blank">new campaign</a> targeting people who anticipate post-COVID travel. In the commercial <em>All by Myself,</em> the brand reintroduces itself as the “ultimate travel companion.”</li>



<li><em>For When It’s Time</em>, the <a rel="noreferrer noopener" href="https://www.today.com/food/viral-extra-gum-ad-imagines-post-pandemic-life-t217627" target="_blank">video ad</a> made by <em>the Extra</em> gum brand, communicates the “comforting nostalgia of pre-pandemic life.” It depicts the near post-pandemic future and ends with the catchy ‘We could all use a fresh start.’</li>



<li>Last year, the Canadian beer brand <em>Coors Light</em> released a series of <a href="https://thisispopulist.com/master-of-chill-class/" target="_blank" rel="noreferrer noopener">short virtual relaxing classes</a> taught by grandparents, known as ‘Canada’s chill experts.’ For this project, the company collaborated with the lifestyle brand <em>TEAMLTD</em>. The <em>Masters of Chill Classes</em> recommend various relaxing activities to viewers – from knitting and fishing to lawn care and even washing their cars.</li>
</ul>



<h2 class="wp-block-heading"><strong>Niche DTC</strong></h2>



<p>The direct-to-consumer model is not a novelty itself. In a broad sense, it’s the way of communicating with the consumer directly, without intermediaries. In a classic view, companies and retailers would build and maintain their own platforms — websites, online shops, or social network pages. Now, imagine marketplaces connecting local, small businesses directly with their niche target market. </p>



<p>Recently, higher-income consumer groups like Boomers and Gen Xers, have shown increased interest in particular food and beverage categories. While lockdowns affect specialty retail, ordinary marketplaces and grocery deliveries rarely offer premium-range products. The new DTC channels allow buyers to access them without violating social distance rules.</p>



<p>Apart from environmental friendliness and convenience, specialty DTC retailers offer their customers an additional sense of authenticity. It’s an essential element of the business strategy of luxury brands targeting affluent groups willing to pay more for high-end products.</p>



<h4 class="wp-block-heading"><strong><em>Business Insights</em></strong></h4>



<ul class="wp-block-list">
<li><a rel="noreferrer noopener" href="http://www.delamer.ca/" target="_blank"><em>De La Mer</em></a> provides its customers with the “freshest and highest quality seafood from around the world.” It offers a selection of naturally raised, organic, and sustainably caught fish and seafood directly delivered to your door from the provider.</li>



<li>American Airlines’ <em>Flagship Cellars</em> <a rel="noreferrer noopener" href="https://globetrender.com/2021/02/05/flagship-cellars-wine-subscription-american-airlines/" target="_blank">launched subscription delivery</a> of premium wines passengers usually enjoy in first class. Now the wine selection is available for at-home delivery. Moreover, by placing orders, American Airlines AAdvantage loyalty program members earn miles they can later use for regular flights.</li>



<li><em>Grazing Days</em> is a “small-scale, family-owned, owner-operated farm<em>”</em> that <a href="https://www.trendhunter.com/trends/grazing-days-farms" target="_blank" rel="noreferrer noopener">delivers high-quality grass-fed beef, pork, and chicken</a> directly to customers. The owners follow strict rules of organic food production and humane treatment of animals.</li>
</ul>



<h2 class="wp-block-heading"><strong>Robot Retail</strong></h2>



<p>Despite controversies over the reduction of human-operated jobs due to the increasing automation of many business areas, the process seems irreversible. Social distancing regulations and the need for contactless services have only accelerated the process of robot systems adoption. With the current public health situation, safety remains the key concern for consumers when they leave their houses even for routine tasks like grocery shopping.</p>



<p>Let’s take <a rel="noreferrer noopener" href="https://www.cnet.com/home/kitchen-and-household/smart-grocery-carts-are-coming-to-change-the-way-we-shop/" target="_blank">smart shopping carts</a> as an example. The technology is based on artificial intelligence and various sensor integrations. The carts are equipped with cameras, scales, and graphics processors and operate automatic checkout transactions through the built-in payment system. Additionally, such carts collect and analyze shopper behavior in real time and generate reports for business owners.</p>



<p>The next example is a <a rel="noreferrer noopener" href="https://www.asahi.com/ajw/articles/14491287" target="_blank">robotic restaurant</a>. There are different models to implement the technology in your business. It can be a contactless drive-through order with built-in face recognition and payment systems, where orders are packed and handed over to customers by robots. It also can be a robotic service based on QR codes and full automation or even robotic chefs. However, while contactless <em>KFC</em> in Moscow and <em>Robot.He</em> in Shanghai seem to be doing well, some skeptics say that we are not there yet for the robotic restaurant business. After all, <em>Creator</em> in San Francisco and <em>Spyce</em> in Boston had to close their doors.</p>



<h4 class="wp-block-heading"><strong><em>Innovation Insights</em></strong></h4>



<ul class="wp-block-list">
<li>Bookstore assistance robot</li>



<li>Contactless delivery robots</li>



<li>Contactless robotic restaurants</li>



<li>Smart shopping carts</li>
</ul>



<h2 class="wp-block-heading"><strong>Shoppable Experience</strong></h2>



<p>How often did you want to buy a trendy item in a hotel or a restaurant? Shoppable experience is the new way to articulate brands and establish close connections with customers. It’s an easily applicable idea with great potential to reshape many retail business models.</p>



<p>In the digital world, the concept translates into shoppable video content. Luxury brands like Ralph Lauren, Valentino, and Zimmermann launch <a href="https://www.smartzer.com/single-post/how-luxury-brands-drive-sales-through-interactive-and-shoppable-video" target="_blank" rel="noreferrer noopener">video marketing campaigns</a> to drive conversion. The idea is simple – as you watch the clip, you can hover over the item and add it straight to your shopping cart.</p>



<p>Now experiential retail also successfully penetrates the real world. The concept of shoppable hotel rooms, although not new, is on the rise. Visitors can try items in natural environments and buy the ones they want to bring home from vacation. Airbnb <a href="https://www.apartmenttherapy.com/airbnb-shoppable-rentals-hotel-rooms-268106" target="_blank" rel="noreferrer noopener">adopted</a> this business idea a while ago.</p>



<h4 class="wp-block-heading"><strong><em>Business Insights</em></strong></h4>



<ul class="wp-block-list">
<li>Shoppable promo videos</li>



<li>Interactive shoppable cooking classes</li>



<li>Shoppable hotel rooms and rentals</li>
</ul>



<h2 class="wp-block-heading"><strong>Final Thoughts</strong></h2>



<p>The global pandemic has already affected millions of businesses. In these circumstances, executives and decision-makers have to find new, fresh, and innovative ideas to attract and retain customers. Difficult conditions have also accelerated technological development and adoption. Successful examples show that businesses affected by constant lockdowns and public health regulations can revive. And with the right idea and implementation, there’s always room for new startups.</p>



<p>Whether it’s enhancing your existing retail business, repurposing your target market, or launching your new project — you need a reliable tech partner to accompany you in this journey. Rocketech is always happy to hear new ideas and help our partners create valuable products. <a rel="noreferrer noopener" href="https://rocketech.it/contacts" target="_blank">Contact us</a> for more information.</p>


Marketing and Retail: Five Trends of the “New Normal”

<p>Almost all of us are well aware of the world’s tech capital, and that is Silicon Valley. It has multiple well-known startup hubs like Santa Clara, Palo Alto, and much more. With semiconductor manufacturing, Silicon Valley started back in the 1970s.</p>



<p>Silicon Valley’s top companies are a house for new learners and thus have higher employee engagement. The strategies followed are a role model for all the other startups in the world of technology, and hence many other businesses are in the process of following in these footsteps. The startups can be competitive, but the results will be worth putting effort into. </p>



<p>Today, we will be discussing the best <a href="https://rocketech.it/cases" data-type="URL" data-id="https://rocketech.it/cases" target="_blank" rel="noreferrer noopener">development practices</a> for Silicon Valley startups. We aim to let our readers understand every aspect of Silicon Valley practices.</p>



<h2 class="wp-block-heading"><strong>List of development practices for Silicon Valley startups</strong></h2>



<p>Following is a list of development practices for Silicon Valley startups.</p>



<h3 class="wp-block-heading"><strong>First Movers</strong></h3>



<p>Enormous, overpowering, and questionable conditions regularly give new businesses significance over bigger public organizations. How and for what reason does this occur? Indeed, the absence of ensured return is a warning for bigger setup firms, especially those organizations with investors. Business visionaries acknowledge that they won’t ever have enough data when beginning if they don’t have an idea about their market, what clients need, and why they will purchase. Business owners make a move despite monstrous vulnerability and challenge. Sequential business visionaries and their financial specialists comprehend that the champ brings home all the glory, which administers the current Digital Economy. This implies that when a startup gets through and sets up a little yet energetic fan base of early adopter clients, the organization can scale development at triple-digit rates.</p>



<p>Fast followers can fastidiously follow the signs of innovation development made by the first movers. This permits new businesses to jump ahead. For instance, Silicon Valley’s Facebook didn’t make the primary ever informal community — yet it enhanced all other social organizations. Similarly, Google didn’t invent web indexes, programs, email, or publicizing organizations; however, it discovered approaches to make its items more mainstream.</p>



<h3 class="wp-block-heading"><strong>Rounds of Funding</strong></h3>



<p>Silicon Valley Startups don’t generally get all the funding that they will require in a single round of capital raising. Sequential business people realize that giving new companies an excessive amount of cash, particularly in the beginning stages, can initiate sluggishness, lack of regard, and ineptitude. Startup organizers ought to focus on a certain thing, and that is traction by the business stage, which means the startup has focused on an issue that expected clients need to address now and will go through cash on with an obscure organization to settle.</p>



<p>New companies in Silicon Valley at the beginning will focus on paid and unpaid certain conceptual projects. If effective, they at that point will focus on non-adaptable MVPs that are minimum viable projects. Normally startup authors will restrict their efforts to a little niche market inside a bigger market because the little niche can address an adequately little or potentially unattractive market section that is set up, very much supported or public contenders may discount as not worth the exertion. However, the startup is looking to build up a prevailing, unconquerable administrative role in one niche market. A prevailing administrative role can acquire the option to get another round of financing – cash can be utilized to assemble the items and extend to new business sectors.</p>



<h3 class="wp-block-heading"><strong>Pragmatic Experimentation</strong></h3>



<p>Sequential business people use and frequently misuse the staggering vulnerability that normally will frighten away bigger public organizations. Silicon Valley new companies put resources into them and apply the mindset of the sky is the limit with a ceaseless stream of little, generally safe trials. They like to run these trials in the least expensive, most slender, and quickest ways that are available. New companies like to handle enormously questionable issues in little lumps. Silicon Valley’s lean strategy is referred to for utilizing what is known as speculation testing and perception, learning in ultra-quick approval cycles regularly by utilizing a little and select gathering of early beta-test clients – that is, early adopters of a bigger market.</p>



<p>The utilization of little bunches of tests offers you more chances at a fruitful result, which is especially significant when you’re in great danger of a highly vulnerable climate. The main motivation is that early adopters who wind up turning out to be fanatics of the item can make quite possibly the most impressive powers in what is known as the Digital Economy: social force. The mental impacts behind Social Proof are realized approaches to make items more famous.</p>



<h3 class="wp-block-heading"><strong>Agile Code of Conduct</strong></h3>


<div class="wp-block-image is-style-default">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="612" height="408" src="https://wp.rocketech.it/wp-content/uploads/2021/07/istockphoto-1199291049-612x612-1-1.jpg" alt="Startups using agile teamwork to manage short development sprints and disruptive product goals." class="wp-image-511" title="Agile Teamwork: The Key to Startup Success in Fast-Paced Development" srcset="https://wp.rocketech.it/wp-content/uploads/2021/07/istockphoto-1199291049-612x612-1-1.jpg 612w, https://wp.rocketech.it/wp-content/uploads/2021/07/istockphoto-1199291049-612x612-1-1-158x106.jpg 158w" sizes="(max-width: 612px) 100vw, 612px" /></figure></div>


<p>Startups utilize different strategies for planning the activities of gatherings and people, contrasted with bigger, more settled public organizations. Numerous product item development new companies will work in short undertaking timetables with an agile approach. Every development is known as a run, with little very close teams with fixed and transient achievements. These runs are overseen into a bigger, longer-term guide given an ultimate objective, focusing on an item that will disturb a market. </p>



<p>Since there is no careful procedure or item vision that can oblige the speed of progress, agile teamwork is demonstrated startup strategy in complex hacking issues. Agile teamwork generally envelops short courses of events run undertakings of one to about fourteen days to accomplish one specific objective. For a lot bigger tasks that can consolidate different teams, they now and then will deal with a multi-day course of events.</p>



<h3 class="wp-block-heading"><strong>Productive Development</strong></h3>



<p>Because of old enough practices, blue-chip organizations have gathered a significant place in IT. Shockingly, this has become a “stereotypical” condition in IT across numerous businesses. The result can be a product development measure that is significantly moderate, an enlarged IT association to support, and a climate where programming developers spend around 30% of their week composing code. Unavoidably, working in such a climate turns into a round of mental perseverance for any product developer so the great ones could leave. The solution for this issue isn’t clear. Organizations should put significantly into rethinking their physical, virtual, cycle, and team design. The end state is one where various cross-practical, agile item teams share all-around characterized contracts and can assemble and deliver programming freely. Enormous things, such as a start-to-finish agile SDLC measure, solid programming development standards and practices, test information framework, and microservices-based designs, can all take care of this issue. However, this is no simple endeavor.</p>



<h3 class="wp-block-heading"><strong>Psychological Impacts on Developers</strong></h3>



<p>Unexpectedly, an over-ordering on the significance of knowing everything has genuine, long-haul, mental results. Numerous bluechip organizations unwittingly value a culture where those with the greatest ancestral information who make all the difference are granted. On the one side, holding a huge supply of heritage IT information is amazing. On the other hand, a risky culture can rapidly shape where programming developers feel they should accomplish similar comprehension as solid entertainers. This hinders the development of a protected space. Therefore, establishing a protected and comprehensive climate is the joint obligation of everybody, particularly the IT administration. Points, for example, oblivious predisposition, vulnerable sides, evenhanded freedom, and pay, and other predominant inclinations, ought to be examined in little personal gatherings to bring everybody closer. Another reality that contributes to a dangerous climate is the heritage monetary construction of IT, which makes it almost difficult to encourage a culture of experimentation.</p>



<h3 class="wp-block-heading"><strong>Continuous Growth</strong></h3>


<div class="wp-block-image is-style-default">
<figure class="alignleft size-large is-resized"><img loading="lazy" decoding="async" width="612" height="408" src="https://wp.rocketech.it/wp-content/uploads/2021/07/istockphoto-1226797452-612x612-1.jpg" alt="Modern software companies allowing developers to choose projects and work independently." class="wp-image-515" style="width:473px;height:315px" title="Fostering Innovation: Allowing Developers to Choose Projects and Explore New Skills" srcset="https://wp.rocketech.it/wp-content/uploads/2021/07/istockphoto-1226797452-612x612-1.jpg 612w, https://wp.rocketech.it/wp-content/uploads/2021/07/istockphoto-1226797452-612x612-1-158x106.jpg 158w" sizes="(max-width: 612px) 100vw, 612px" /></figure></div>


<p>Present-day programming organizations permit programming developers to choose which items they’d prefer to deal with and work freely. This model is not achievable for each organization. However, through exertion and inventiveness, guaranteeing that product developers have a scope of choices to pick from can be refined in any organization. A subsequent method to advance development is by allotting a time of “working time” for programming developers to contribute towards individual tasks. Most programming developers couldn’t imagine anything better than participating in open-source programming projects with time and mind space. Thirdly, reassuring programming developers, given interest or something else, to evaluate different trains, for example, item the executives or item plan for a while can likewise be promising.</p>



<h3 class="wp-block-heading"><strong>Autonomous Developers</strong></h3>



<p>Autonomy implies independence from outer control or impact. On average, a product developer is approached to compose code dependent on pre-characterized models, plans, and necessities that are given over to them. Giving over specifications causes programming developers to feel consigned to the item and specialized choices. It is an absolute enemy of developing a culture of autonomy. To assemble a culture of autonomy, pioneers should think about dissolving ceaselessly authoritative limits, re-sorting out teams, and seeking open-source programming development however much as could reasonably be expected. Adjusted teams that are mission-driven and made bankrupt and IT are an extraordinary beginning even at a small size. Open-source programming development allows developers to rehearse combinatorial design, actualize their examples, and back for reusability.</p>



<p>We can conclude the topic by saying that Silicon Valley development guidelines can change the structure of IT. However, we must start from the basics to adopt the changes. </p>
