<p>Until very recently, the <a href="https://rocketech.it/blog/post/how-to-build-a-successful-saas-platform-from-scratch">Software-as-a-Service model</a> was something large corporations offered their clients. It meant years of development, thousands of people writing the code 24/7, and fabulous amounts of money. Well, things have dramatically changed.</p>



<p>Today, even small startups can deliver their product ideas to their customers through SaaS solutions and build the latter even with limited budgets. You just need to figure out <strong>how to outsource SaaS product development and what to consider when looking for a tech vendor</strong>. Here’s what you need to know.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="874" height="620" src="https://wp.rocketech.it/wp-content/uploads/2023/10/saas-outsourcing.png" alt="Decision-makers discuss a new SaaS development project." class="wp-image-6338"></figure>



<h2 class="wp-block-heading">A Few More Words on the Concept of Software as a Service</h2>



<p><strong>Software as a Service (SaaS) is a web application delivered to end users over the Internet</strong>. Rather than installing and managing software on their own devices, SaaS provides a subscription-based model that helps users conveniently access the complete application, along with its IT infrastructure.</p>



<h3 class="wp-block-heading">Why Do Businesses Transition to SaaS?</h3>



<p>There’s a multitude of reasons behind many SaaS development outsource options. The key drivers behind this strategic transition range from scalability and accelerated development to quick deployment and enhanced security.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="800" height="2000" src="https://wp.rocketech.it/wp-content/uploads/2023/10/why-businesses-transition-to-saas.png" alt="An infographic explaining 5 reasons why businesses transition to SaaS" class="wp-image-6358"></figure>



<h4 class="wp-block-heading">Scalability</h4>



<p>There’s no need to worry about servers crashing if the number of users suddenly increases. Transitioning to the SaaS model implies that companies can expand their infrastructure capabilities as needed without purchasing new hardware and other necessary components. Costs in such an approach will be much lower than upgrading one’s own equipment.</p>



<h4 class="wp-block-heading">Accelerated Development</h4>



<p>Local applications need to be developed and tested for various platform combinations like device hardware, operating systems, security settings, etc. In contrast, SaaS applications are created in a unified controlled environment. It significantly simplifies and speeds up development, debugging, and support.</p>



<h4 class="wp-block-heading">Quick Deployment</h4>



<p>Deploying local applications within a company can take months. With SaaS, it’s enough to set up the application once to meet the company’s requirements and then distribute logins and passwords to its employees. This leads to another advantage — a short sales cycle. With SaaS, there’s no need to spend weeks or months building customer relationships and planning deployment. The time saved can be used to improve the product and enhance customer service.</p>



<h4 class="wp-block-heading">Multi-User Architecture</h4>



<p>All application’s users share a centralized infrastructure and code. It allows for a quick update release and saves time on code enhancements.</p>



<h4 class="wp-block-heading">Database Security</h4>



<p>Standard security protocols provided by SaaS database providers include SSL and TLS encryption. They secure user messages and data. On top of that, the SaaS model allows for easy and fast integration of additional protocols to enhance security.</p>



<h2 class="wp-block-heading">SaaS Development: What You Need to Know Before Hiring a Tech Vendor</h2>



<p>The point of delegating a complex tech project to a third party is to find a professional team that would bring the necessary expertise to the table. While you don’t have to be really dev-savvy to outsource SaaS development, you’ll have better chances to choose the right vendor if you at least understand the development process basics. Here are the most essential aspects of a SaaS development project.</p>



<h3 class="wp-block-heading">SaaS Architecture</h3>



<p>SaaS applications’ architecture is designed to meet business needs like requirements for <strong>reliability</strong>,<strong> fault tolerance</strong>, and <strong>financial</strong> <strong>capabilities</strong>.</p>



<blockquote class="wp-block-quote">
<p></p>
<cite>Today, multi-tenancy architecture serves as the foundation for nearly every SaaS product operating in the cloud. It helps reduce costs, improve the efficiency of resource utilization, ensure scalability, and enable rapid deployment of updates.</cite></blockquote>



<p>In <strong>cloud computing</strong>, there is a concept called “<strong>multi-tenancy</strong>,” where multiple customers (tenants) of a cloud service provider use the same computing resources and operate within a shared environment. Even though tenants share the infrastructure and resources, they are isolated from each other.</p>



<p>In other words, each company is physically integrated but logically separated. You can think of it like real estate.</p>



<p>Imagine the cloud as a building. Living in a private house far from neighbors isn’t land efficient and requires property maintenance.</p>



<p>Multi-tenancy is like living in an apartment building. Everyone has the same security system, but each tenant has their own key to their apartment, ensuring their privacy. Tenants can make modifications or furnish their apartments according to their requirements and preferences, just as a company configures its portion of the cloud infrastructure.</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Let’s discuss your project in detail.<br>Launch with Rocketech.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Book a free call</button></div>



<h3 class="wp-block-heading">Key Components</h3>



<p>An application’s main features set one app type apart from another. However, there are key components every SaaS solution must have.</p>



<ul>
<li><strong>Customizable Infrastructure</strong></li>
</ul>



<p>One of the advantages of using SaaS architecture is the customizable infrastructure that can be <strong>expanded or scaled down based on business requirements</strong>. For example, customers can decide which components benefit their business and pay only when necessary. At the end of a paid period, customers can return to their previous infrastructure model.</p>



<p>SaaS users purchase their software in a billing system on a monthly or yearly basis. Their requirements may increase or decrease depending on their business needs and consumer demand, so having a customizable infrastructure is essential.</p>



<ul>
<li><strong>Subscription-Based Pricing Model</strong></li>
</ul>



<p>The SaaS application’s essence lies in its high availability. This service is extended through a <strong>flexible billing cycle</strong> that allows customers and business users to use what they want, as much as they want.</p>



<ul>
<li><strong>CRM System</strong></li>
</ul>



<p>A Customer Relationship Management (CRM) system is what sets a SaaS application apart from other applications. Since SaaS offers a shared platform for multiple tenants, it requires a <strong>unified repository for multiple customer accounts</strong> and their account information for management purposes.</p>



<ul>
<li><strong>Automated Provisioning</strong></li>
</ul>



<p>Automated provisioning in SaaS means delivering the application to customers automatically, <strong>without manual steps</strong>, for smoother operation. This automation streamlines the setup and delivery of the software, making it more efficient and user-friendly.</p>



<ul>
<li><strong>Support and Analytics</strong></li>
</ul>



<p>The support and analytics module of a SaaS application provides <strong>a set of tools for platform management and performance tracking</strong>. As a result, SaaS providers satisfy customer expectations, and business providers can improve customer service quality and meet market requirements.</p>



<h3 class="wp-block-heading">Cloud</h3>



<p>There are three ways to deploy a SaaS application.</p>



<ol style="list-style-type:1">
<li><strong>Public Cloud</strong>: The service is hosted in <strong>a general-use</strong> <strong>infrastructure</strong>. For example, multiple companies can use the same server, and the device’s capacity is shared proportionally based on the business needs of each.</li>



<li><strong>Private Cloud</strong>: The software is hosted in <strong>an infrastructure exclusively used by one company</strong>. Typically, the equipment is within the company’s own network. Private clouds have limitations in scalability compared to public or hybrid clouds, which may require significant infrastructure investments when launching the application in the market.</li>



<li><strong>Hybrid Cloud</strong>: This is a <strong>combination of public and private clouds</strong>. For instance, a bank might store customer data in a private cloud and expand its computing power using a cloud provider.</li>
</ol>



<h3 class="wp-block-heading">Tech Stack</h3>



<p>The choice of a technology stack is a critical decision that can significantly impact the success, cost, and performance of your software development project. <strong>Choosing the wrong tools can lead to project failure</strong>.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="300" src="https://wp.rocketech.it/wp-content/uploads/2023/10/what-is-tech-stack.png" alt="A visual explaining what a technological stack is." class="wp-image-6330"></figure>



<p><strong>A wise choice of the technical stack is one of the key criteria for the successful launch of any product</strong>, especially when it comes to SaaS services. Opting for exotic development tools can make the software complex to update and support in the long run.</p>



<p>A prime example is the Ruby on Rails framework. When it first came out, clients worldwide urged providers to use this new and trendy platform for their projects, even migrating their existing applications to RoR. However, it soon became apparent that working with it wasn’t as straightforward as everyone thought.</p>



<p>Once more user-friendly frameworks started to emerge, the popularity of RoR significantly declined. Today, most Ruby projects are maintained at a high cost, as demand for support remains, while the number of developers in this stack has dwindled.</p>



<figure class="wp-block-table"><table class="has-primary-color has-gray-100-background-color has-text-color has-background"><tbody><tr><td>The most reliable way to avoid making a wrong choice is to start with a <strong><a href="https://rocketech.it/blog/post/discovery-phase-why-is-it-crucial-for-your-project-success" data-type="link" data-id="https://rocketech.it/blog/post/discovery-phase-why-is-it-crucial-for-your-project-success" target="_blank" rel="noreferrer noopener">discovery phase</a></strong>. If done correctly, the developers experienced in the same niche or product type create the project’s detailed roadmap that also includes technical requirements and the instruments necessary to meet them — the <strong>tech stack</strong>.</td></tr></tbody></table></figure>



<h2 class="wp-block-heading">The Bonus: Code Blueprints to Cut the Time</h2>



<p>The more competitive your business environment is, the more critical <a href="https://rocketech.it/blog/post/from-idea-to-launch-the-startups-guide-to-reducing-time-to-market">the time it takes you to deliver your product to your end user</a> becomes. One of the most efficient ways to cut time to market is to use already existing instruments and their proven mixes to avoid reinventing the wheel while implementing standard, most-required functionality.</p>



<p><strong>Our Technical Lead, Olexandr, explains this process with specific examples</strong>.</p>



<p>“Consider this scenario. You have a mobile application. And the task is to integrate a payment system for both Apple and Android platforms. If, let’s say, you’re venturing into this for the first time, the <strong>traditional approach</strong> would be to delve into the intricacies of the Apple Store and Google Play specifications. You’d need to develop and test the integration for each platform separately, which can be quite time-consuming.</p>



<p>However, there is an <strong>alternative approach</strong>. You could opt for a ready-made service like <a href="https://www.revenuecat.com/" target="_blank" rel="nofollow noreferrer">RevenueCat</a>, which offers a more streamlined solution. RevenueCat can seamlessly work with both Apple and Android platforms right out of the box, and it even supports various payment services as a bonus. This approach saves you a considerable amount of time and minimizes the testing effort. Additionally, it provides valuable statistics on all purchases and transactions.</p>



<div class="wp-block-blog-quote wp-block-quote"><div class="wp-block-quote__text"><p>So many instruments were written before us. We just need to learn how to use them efficiently in our favor.</p></div><div class="wp-block-quote__author"><div class="wp-block-quote__author__aside"><div class="wp-block-quote__author__image" style='background-image:url("https://wp.rocketech.it/wp-content/uploads/2023/10/sasha-kulik-2.jpg")'></div></div><div class="wp-block-quote__author__content"><div class="wp-block-quote__author__name">Olexandr Kulyk</div><div class="wp-block-quote__author__info">Solutions Architect, Technical Lead, Rocketech</div></div></div></div>



<p>Let’s explore another example. A client comes to you with the idea of creating a cryptocurrency exchange platform. The platform needs to handle the conversion of dollars into cryptocurrencies and vice versa. But this venture also requires some form of basic accounting software to manage transactions, account balances, tax calculations, and profit margins.</p>



<p>You have two options here. The first option is to build this accounting software from scratch, which would consume a significant amount of time and risk introducing errors, particularly in the financial calculations. Alternatively, you can integrate an existing service that simplifies the process. With such a service, you can execute commands like:</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="816" height="250" src="https://wp.rocketech.it/wp-content/uploads/2023/10/image.png" alt="An extract of programming code to explain an example" class="wp-image-6334"></figure>



<p>Here, you specify the currency, amount, source, destination, and percentage, and the service will handle all the calculations for you. Moreover, it typically provides a ready-made dashboard with built-in statistics.”</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="3840" height="1320" src="https://wp.rocketech.it/wp-content/uploads/2023/10/image-1.png" alt="A screenshot to illustrate an example." class="wp-image-6336"></figure>



<p>In both of these examples, the key takeaway is the advantage of leveraging existing services to expedite the development process, reduce the potential for errors, and gain access to valuable data insights.</p>



<h2 class="wp-block-heading">Outsourcing SaaS Development: Why Rocketech?</h2>



<p>Once SaaS product development outsourcing becomes one of the near-future plans, you need to find a reliable tech vendor to execute the project. As a full-cycle custom software development services provider, Rocketech takes projects at any stage and walks the extra mile to ensure the client’s success.</p>



<p>We don’t just promise; we deliver results. Considering SaaS website design and development outsourced? We are here. Have only a business idea and need to test its feasibility? We’ll guide you all the way through the process.</p>



<p><strong>With our proven strategies of reducing time to market, we guarantee our clients early market entry and fast delivery of even the most daring ideas</strong>.</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Curious how we deliver faster than the competitors keeping the highest quality?<br>We are happy to share.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Book a call</button></div>


SaaS Development Outsourcing: What Vendors Don’t Tell You

<p>Typically, just one in ten <a href="https://rocketech.it/blog/post/5-reasons-why-your-business-needs-a-mobile-app">mobile app development</a> projects turns out profitable. While the usage of smartphones is on the rise, the number of mobile products is also increasing. At the same time, the average session time is decreasing, and user attention is becoming progressively more valuable with each passing year. <strong>In these highly competitive environments, custom mobile app development for startups turns from a luxury option into a business requirement</strong>.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="874" height="620" src="https://wp.rocketech.it/wp-content/uploads/2023/10/app-dev-for-startups.png" alt="Developers discussing wireframes and designs for a new mobile app for a startup." class="wp-image-6250"></figure>



<p>Do you have a startup product idea but don’t know what to begin with? Our <strong>guide on app development for startups</strong> will help you get your ducks in a row.</p>



<h2 class="wp-block-heading">Why Does a Startup Need a Mobile App?</h2>



<p>Essentially, startups are projects with low budgets and high risks. That’s why mobile app development for startups is an instrument they use to test business hypotheses and, ideally, find investors for further rapid expansion. Here are <strong>seven reasons why your startup does need a mobile solution</strong>.</p>



<ul type="1">
<li><strong>Quick Market Presentation</strong><strong></strong></li>
</ul>



<p>With a well-designed app, they can showcase their products or services, highlight their unique selling points, and create a lasting impression on potential customers.</p>



<ul>
<li><strong>Convenient Sales Channel</strong></li>
</ul>



<p>Mobile apps provide a convenient method for startups to sell their products or services directly to their target audience. By offering a seamless and user-friendly purchasing experience, startups can maximize their reach and increase their sales potential.</p>



<ul>
<li><strong>Constant Customer Engagement</strong></li>
</ul>



<p>Mobile apps enable startups to establish and maintain constant communication with their customers. Through push notifications, personalized offers, and in-app messaging, startups can keep their customers engaged, informed, and loyal to their brand.</p>



<ul>
<li><strong>Direct Feedback</strong></li>
</ul>



<p>Mobile apps allow startups to gather direct feedback from their customers. This valuable feedback helps them understand customer preferences, identify areas for improvement, and make informed business decisions.</p>



<ul>
<li><strong>Simplicity and Accessibility</strong></li>
</ul>



<p>Compared to a website, mobile apps offer a simpler and more accessible user experience. With a few taps on their smartphones, users can access the app and find what they need quickly.</p>



<ul>
<li><strong>Streamlined Business Processes</strong></li>
</ul>



<p>Developing a mobile app enables startups to automate internal business processes like inventory management, order processing, or customer support. This automation saves time and resources.</p>



<ul>
<li><strong>Data Collection and Analysis</strong></li>
</ul>



<p>By collecting user behavior, preferences, and demographics, startups can gain insights into customer trends and make data-driven decisions to enhance their products or services.</p>



<h2 class="wp-block-heading">Why Your App Won’t Pay Off</h2>



<p>While app development for a startup no longer seems extraordinary, there are many ways to do it wrong and fail. We summed up the <strong>five most common reasons</strong> why it happens.</p>



<p><strong>#1 The problem you’re solving doesn’t exist or has already been solved.</strong></p>



<p>Co-founder of Y Combinator, Paul Graham, once said that the most common mistake startups make is solving problems that don’t exist. While we have seemingly the best ideas in our imagination, in reality, potential customers mostly simply don’t need them.</p>



<p><strong>#2 The hypothesis hasn’t been tested.</strong></p>



<p>It’s difficult to speculate about risks without initial customers and figures to base developmental models on. Testing the hypothesis allows for ample maneuvering room for ideas in the early stages when their cost is close to zero.</p>



<p><strong>#3 <strong>You’ve planned too many features</strong>.</strong></p>



<p>Building a full-fledged starship ready for a Mars mission right from the start is not the best strategy. However, some entrepreneurs think adding more features to a product will make it more appealing to customers. It’s not true.</p>



<p><strong>#4 You didn’t define your goals.</strong></p>



<p>It’s crucial to forecast the outcomes the development and growth of an IT product will bring. What indicators need to be achieved within six months to justify the investment risk? What about a year?</p>



<p><strong>#5 <strong>Your monetization method is overly aggressive.</strong></strong></p>



<p>Attention from users is the primary asset in the digital world. Even in a financially unprofitable project, having a large community is a success. Attracting attention is harder than converting it into profitability. Aggressive monetization at the early stages of a service’s life cycle often leads to an inability to gather a sufficient user base.</p>



<h2 class="wp-block-heading">App Development for Startups: The 2-Phase Approach</h2>



<p>In general, the development process can be broken down into understandable phases that make up a plan. Approaches to process-building may differ from vendor to vendor. At Rocketech, we believe that startups require a slightly different and almost always tailored approach. For simplicity, let’s <strong>divide the entire development process into</strong> <strong>three large steps</strong>.</p>



<h3 class="wp-block-heading">1. Start with a Discovery</h3>



<p>Effective planning is half the battle. If you only have what you believe to be a genius idea and a half-written business plan, you are likely to fail. To prevent this scenario, meticulous planning is necessary. We have found that conducting a <a href="https://rocketech.it/blog/post/discovery-phase-why-is-it-crucial-for-your-project-success"><strong>project discovery</strong></a> is the best way to set sail.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="300" src="https://wp.rocketech.it/wp-content/uploads/2023/10/what-is-a-discovery-phase-2.png" alt="An infographic briefly explaining what a discovery phase is in custom software development." class="wp-image-6242"></figure>



<p>In simple words, it’s an essential phase for startups as it helps them <strong>understand what their customers want</strong>, which is the key to achieving success in the market. In short, a <strong>discovery phase has three main advantages</strong>.</p>



<ul type="1">
<li><strong>It saves time and money.</strong></li>
</ul>



<p>The main goal is to create the most in-depth and budgeted startup development plan possible. The more detailed your plan is, the fewer problems you’ll have on the way. Scrupulous planning also helps you avoid redundant functionality and see where you can save time and, as a result, money.</p>



<ul>
<li><strong>It d</strong><strong>efines the product.</strong></li>
</ul>



<p>It’s impossible to make a good plan if you don’t understand what exactly needs to be done. Another big objective of this stage is to define the product’s features and functionality. And it requires proper market research — it also prepares you for the real-market environment.</p>



<ul>
<li><strong>It reduces risks.</strong></li>
</ul>



<p>The discovery phase helps identify potential risks and challenges early in the project, allowing startups to mitigate them before they become bigger problems. In other words, developers with experience in similar projects will consider the risks and issues (and the ways to solve them) even before they happen.</p>



<p>Like any other project, the discovery phase includes several steps. If done right (and systematically), this stage’s outcome will be a solid roadmap and a clear picture of the near future, minimizing the uncertainty.</p>



<h4 class="wp-block-heading">#1 Do Your Market Research</h4>



<p>First things first: before you make any plans and, even more so, start developing your app, it’s vital to explore the environment and define the real market situation. Here are the questions covered by proper market research:</p>



<ul>
<li>What products exist in the chosen niche and make up your competition?</li>



<li>Why do some products succeed while others fail?</li>



<li>What strong sides and weaknesses do your competitors have?</li>



<li>Which unique features can your product offer that your competitors don’t have (yet)?</li>
</ul>



<h4 class="wp-block-heading">#2 Make Accurate Estimations</h4>



<p>A precise budget prediction is the unicorn of the custom software development world. In very few cases, everything goes as planned. However, the best app developers for startups are distinguished by experience — they’ve already solved whatever problem may await your project on the way.</p>



<p>In short, here are the seven most common agile <a href="https://rocketech.it/blog/post/agile-project-estimation-challenges">project estimation challenges</a>:</p>



<ol type="1">
<li>Uncertainty</li>



<li>Incomplete requirements</li>



<li>Complexity</li>



<li>Limited resources</li>



<li>Time constraints</li>



<li>Scope creep</li>



<li>External factors</li>
</ol>



<p>While these problems are familiar even to non-dev people, there are also specific <a href="https://rocketech.it/blog/post/how-to-avoid-common-project-estimation-mistakes">estimation mistakes</a> only experienced developers can help you avoid. Here’s where expert risk assessment comes into play.</p>



<p>Such probability analysis is essential for making accurate estimates and building a repository of potential future risks. By analyzing past project issues, software development providers create a list of possible problems that can occur. When starting new projects, they refer to this list to identify relevant risks.</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Looking for a transparent and accurate project estimation? We can help.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Talk to us</button></div>



<h4 class="wp-block-heading">#3 Make a Hypothesis</h4>



<p>Startups make business hypotheses by formulating educated guesses about market dynamics and their business model’s various aspects. These hypotheses serve as the foundation for their strategy and decision-making process. Here’s a general <strong>framework for how startups develop business hypotheses</strong>.</p>



<ul type="1">
<li><strong>Identify the problem.</strong></li>
</ul>



<p>Start with identifying a problem or pain point in the market. Conduct research, gather data, and analyze trends to understand the needs and challenges of potential customers. The results will form the basis of your problem hypothesis.</p>



<ul>
<li><strong>Propose a solution.</strong></li>
</ul>



<p>Once the problem is identified, propose a solution or product that addresses the issue. Outline key features, benefits, and value propositions of your crafted solution. The results will form the basis of your solution hypothesis.</p>



<ul>
<li><strong>Target the market and segment customers.</strong></li>
</ul>



<p>Define your target market and segment it into specific customer groups based on demographics, psychographics, or other relevant characteristics. Develop hypotheses about the customer segments most likely to adopt your solution and provide the highest growth potential.</p>



<ul>
<li><strong>Make your value proposition.</strong></li>
</ul>



<p>Articulate the unique value you offer to customers compared to existing alternatives. Formulate hypotheses about your solution’s specific aspects that will resonate with customers and differentiate your offer from competitors.</p>



<ul>
<li><strong>Define the revenue model.</strong></li>
</ul>



<p>Explore existing ways to generate profit — subscriptions, advertising, licensing, or transaction fees. Test assumptions about pricing, customer willingness to pay, and overall revenue potential.</p>



<ul>
<li><strong>Specify customer acquisition and distribution channels.</strong></li>
</ul>



<p>Consider different marketing channels — digital advertising, social media, content marketing, partnerships, or direct sales. Analyze the cost of customer acquisition and experiment with different channels to validate your hypotheses.</p>



<ul>
<li><strong>Test and validate.</strong></li>
</ul>



<p>Naturally, hypotheses are created to be validated. Once you have them ready, start designing experiments and conducting tests. At the very beginning, startups use <a href="https://rocketech.it/blog/post/the-guide-for-perfect-customer-development-problem-interview-checklist">problem</a> and <a href="https://rocketech.it/blog/post/what-is-a-solution-interview-in-customer-development">solution interviews</a> and surveys to gather the data necessary to come up with development requirements. Eventually, the best and fastest way to confirm or refine your idea is <strong>to launch an MVP</strong>.</p>



<h3 class="wp-block-heading">2. Build an MVP to Validate Your Idea</h3>



<p>Essentially, there are two main ways to make and launch a mobile app. You can spend a long time and all your resources working on a single business idea and polishing numerous features to perfection. While it sounds good to some business owners, the outcome of such projects is unknown at best. In many cases, that perfection turns out not needed by real users.</p>



<p>The alternative way app developers for startups mostly take — you can launch the first, limited yet fully functional product version and refine and improve it according to your customer feedback and real-market environment.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="300" src="https://wp.rocketech.it/wp-content/uploads/2023/10/what-is-an-mvp-term.png" alt="An infographic briefly explaining what an MVP in custom software development." class="wp-image-6246"></figure>



<p>Imagine a unique-to-market product idea for an <a href="https://rocketech.it/case/lev">app that will revolutionize pet ownership</a>. Complex ambitious solutions like this combine features and functionality of various types — a marketplace, social network, and interactive map, in this case.</p>



<p>Instead of gambling on hypothetical ideas, decision-makers launched an MVP with simple functionality four months after the project had started. This approach helped them build a highly interactive, full-fledged mobile application with great market potential within just eight months, well ahead of the competition.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="800" height="2000" src="https://wp.rocketech.it/wp-content/uploads/2023/10/mvp-for-startups.png" alt="An infographics naming 4 manin benefits of building an MVP for startups." class="wp-image-6248"></figure>



<p><a href="https://rocketech.it/blog/post/the-strategic-advantage-of-mvp-development-for-startups">Startup MVP development</a> is a strategic instrument (and a particular mindset, for that matter) to stay afloat in highly competitive markets where every day can be game-changing. After launching the first stable and functional version, you can then focus on your customers and their needs. And develop and improve your offer accordingly.</p>



<blockquote class="wp-block-quote">
<p></p>
<cite>In other words, let your MVP “run free” and bring the data that will tell you where to head next.</cite></blockquote>



<h2 class="wp-block-heading">Launch with Rocketech: Development Starts with the Release</h2>



<p>When you decide to find an app developer for your startup, most tech vendors will tell you that you need to start with multiple customer interviews, extensive target audience analysis, and competitor investigation. While they are not wrong, and all these steps are vital for a proper project discovery phase, there’s more to it.</p>



<p>Contrary to popular opinion, we’ve learned that <strong>development starts upon the release</strong>. You can test your hypothesis with a lot of theoretical moves. But <strong>you’ll only really validate your business idea once your product is delivered to its intended users</strong>.</p>



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Developing a Startup App in 2023: How to Win the Competition Race

<p>In an ever-evolving software development landscape, innovation and excellence have become essential pillars of success. At Rocketech, we understand the significance of cutting-edge technology in enhancing your business processes, <a href="https://rocketech.it/software-development">services</a>, and products. Today, we are thrilled to share news of our latest achievement that reaffirms our commitment to delivering exceptional software solutions.</p>



<p>We are proud to announce that <strong>The Manifest</strong>, a reputable <a href="https://themanifest.com/ua/software-development/companies/kiev?utm_source=directory&amp;utm_medium=blog&amp;utm_campaign=TM+Awards" target="_blank" rel="noopener">agency shortlist</a> and business blog website, has recently honored Rocketech by recognizing us as one of <strong>the most-reviewed software developers in Kyiv</strong>. This recognition holds immense value for us and underscores our dedication to delivering top-tier development services to our clients.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="740" height="1080" src="https://wp.rocketech.it/wp-content/uploads/2023/08/top_the_manifest_software_developers_kyiv_2023_award.png" alt='The badge saying "Most Reviewed Software Developers in Kyiv by Manifest".' class="wp-image-6156"></figure>



<p>Our journey to this remarkable recognition is marked by a relentless pursuit of excellence. At Rocketech, we offer not just software development services but a dedicated Chief Technology Officer (CTO) and a powerhouse of resources. It allows you to focus solely on your core business while we handle the entire software development lifecycle, encompassing project discovery, design, programming, testing, and deployment. Whether you are a fresh startup or an established enterprise, we have your technical needs comprehensively covered.</p>



<p><strong><em>We extend our heartfelt gratitude to our clients who have stood by us throughout this journey. This award is a testament to your trust and partnership with us. Without your unwavering support, this achievement would not have been possible.</em></strong></p>



<p>This recognition serves as a catalyst for us to continue pushing boundaries and setting new standards in software development. We remain committed to empowering businesses with innovative solutions that drive growth and success. <strong>Your success is our success</strong>.</p>



<p>Our vision extends beyond the present recognition of being one of Kyiv’s most-reviewed software developers. Our future is intricately tied to our mission—<strong>empowering startups to not only get started but to thrive in competitive markets</strong>.</p>



<p>Our role as <strong>experienced tech partners</strong> goes beyond merely delivering software solutions. We act as a catalyst for emerging startups, helping them grow and scale efficiently in fiercely competitive landscapes. Our commitment to transparent pricing, rapid project kick-offs, and on-the-fly result forecasting is tailored to meet the unique needs of startups, enabling them to make data-driven decisions and adapt to evolving market conditions swiftly.</p>



<p>Trustworthy, long-term tech partnerships are the lifeblood of startups. We understand the challenges of navigating uncharted waters, and we’re here to provide continuous support, mentorship, and expert guidance. These partnerships are not just about initial success; they’re about ensuring sustainable growth and longevity in the ever-changing tech ecosystem.</p>



<p>Our recent recognition by The Manifest affirms our dedication to excellence, and it’s a testament to our ability to support startups in achieving their goals. We believe that our success is intrinsically linked to the success of the startups we empower.</p>



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Rocketech Receives the Manifest’s Recognition as One of Kyiv's Most Reviewed Software Developers

<p>Many startup founders dream of achieving unicorn status or, at the very least, making a big splash with their product in the market. No matter what you offer to the world, it’s crucial to understand how your target audience will react, preferably before full-scale sales begin. It’s where a <a href="https://rocketech.it/blog/post/prototype-poc-or-mvp-what-will-work-for-your-product" data-type="URL" data-id="https://rocketech.it/blog/post/prototype-poc-or-mvp-what-will-work-for-your-product" target="_blank" rel="noreferrer noopener">minimum viable product</a> comes to the rescue. <strong>Startup MVP development is a complex game with multiple variables</strong> that can help businesses set sail on the right course from the beginning.</p>



<figure class="wp-block-image size-full is-resized"><img loading="lazy" decoding="async" src="https://wp.rocketech.it/wp-content/uploads/2023/08/benefits-of-mvp-dev-for-startups-1-1.png" alt="Two professionals in an office environment in front of a computer screen discuss the project of MVP development for a startup" class="wp-image-6121" width="680" height="482"></figure>



<h2 class="wp-block-heading"><strong>What Is an MVP?</strong></h2>



<p>Back in 2005, YouTube started as a <a href="https://www.theguardian.com/technology/2016/mar/16/youtube-past-video-dating-website" data-type="URL" data-id="https://www.theguardian.com/technology/2016/mar/16/youtube-past-video-dating-website" target="_blank" rel="noreferrer noopener">video dating site</a>. Instagram, on the other hand, was originally named <a href="https://www.theatlantic.com/technology/archive/2014/07/instagram-used-to-be-called-brbn/373815/" data-type="URL" data-id="https://www.theatlantic.com/technology/archive/2014/07/instagram-used-to-be-called-brbn/373815/" target="_blank" rel="noreferrer noopener">Burbn</a> (yes, after an alcoholic drink) and served as a planner where people could tag locations, share photos, and earn points. But both ideas didn’t catch on as expected. So, the companies analyzed their numbers, listened to users’ feedback, and made a pivot.</p>



<p>The term MVP, which stands for Minimum Viable Product, is not about lines of code or a website; <strong>it’s about testing hypotheses and quickly getting a startup to a functional state</strong>. The concept was <a href="http://www.startuplessonslearned.com/2009/03/minimum-viable-product.html" data-type="URL" data-id="http://www.startuplessonslearned.com/2009/03/minimum-viable-product.html" target="_blank" rel="noreferrer noopener">popularized </a>by Eric Ries through his Lean Startup methodology. <strong>It is essentially the earliest version of a product that’s available for testing</strong>.</p>



<p>The core principle of the Minimum Viable Product can be summed up as “Dream big, start small.” It’s based on a step-by-step development approach where each iteration is tested with real consumers. This process allows companies to gather feedback, identify risks, fix mistakes, and even gauge if there’s demand for their offering — all at the early stages.</p>



<blockquote class="wp-block-quote">
<p></p>
<cite><br>An MVP is like a trial run that helps a startup refine its product and strategy before going all in.</cite></blockquote>



<figure class="wp-block-table"><table class="has-primary-color has-gray-100-background-color has-text-color has-background"><tbody><tr><td>Here are <strong>three key principles of a quality MVP</strong>:</td></tr></tbody></table></figure>



<ol>
<li><strong>Value to </strong><strong>s</strong><strong>tart:</strong> The product should offer enough value that consumers are eager to start using it.</li>



<li><strong>Future </strong><strong>p</strong><strong>otential:</strong> It should contain the core aspects of the product a company plans to develop in the future, making users anticipate the final launch.</li>



<li><strong>Feedback </strong><strong>l</strong><strong>oop:</strong> The MVP gathers feedback on product quality, helping the company address any shortcomings and enhance the final version.</li>
</ol>



<p>Each development stage brings the product to a higher level. Then, it gets directly to customers who test it and provide input for potential improvements. This way, <strong>MVPs help test hypotheses and avoid bad decisions before they harm the entire business</strong>.</p>



<h3 class="wp-block-heading"><strong>It Always Starts With an Idea</strong></h3>



<p>The search for great ideas isn’t a straight line. It’s more like loops that sometimes circle back on themselves and occasionally take you to the next step. There are six steps in this process:</p>



<ol>
<li><strong>Problem-finding:</strong> Identifying the problem.</li>



<li><strong>Solution hunt:</strong> Looking for solutions to the problems found.</li>



<li><strong>Prototyping:</strong> Building a prototype.</li>



<li><strong>Testing:</strong> Testing the prototype.</li>



<li><strong>Feedback:</strong> Gathering feedback.</li>



<li><strong>Adjustments:</strong> Making necessary adjustments.</li>
</ol>



<p>Each step could be a loop. You need to revisit these steps over and over, sometimes going back a few steps if your hypothesis doesn’t work out. And if the original idea proves unfeasible during testing or feedback, that’s when the product needs to <strong>pivot</strong>.</p>



<h2 class="wp-block-heading"><strong>The Benefits of </strong><strong>MVP Development for Startups</strong></h2>



<p>Building and <a href="https://rocketech.it/blog/post/prototype-poc-or-mvp-what-will-work-for-your-product" data-type="URL" data-id="https://rocketech.it/blog/post/prototype-poc-or-mvp-what-will-work-for-your-product" target="_blank" rel="noreferrer noopener">launching a strong MVP</a> is a strategic move that, if done right, benefits startups on multiple levels, from cutting costs and saving resourcing to optimizing the business model and attracting potential investors’ attention. Here’s about the main <strong>advantages of MPV development for startups</strong> in more detail.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="800" height="2000" src="https://wp.rocketech.it/wp-content/uploads/2023/08/benefits-of-mvp-dev-for-startups.png" alt="An infographic listing five main benefits of MVP development for startups" class="wp-image-6117"></figure>



<h3 class="wp-block-heading"><strong>Resource Efficiency</strong></h3>



<p>Through early real-world customer testing of the MVP, the company can identify errors during the initial phases. This enables improved financial planning and adaptations to the business model, leading to time savings. Every successive iteration surpasses the prior one in effectiveness. Consequently, customers receive a high-caliber product tailored to their requirements.</p>



<h3 class="wp-block-heading"><strong>Fast Time to Market</strong></h3>



<p>Speed really matters in the world of startups. From this perspective, <a href="https://rocketech.it/blog/post/from-idea-to-launch-the-startups-guide-to-reducing-time-to-market" data-type="URL" data-id="https://rocketech.it/blog/post/from-idea-to-launch-the-startups-guide-to-reducing-time-to-market" target="_blank" rel="noreferrer noopener">time to market</a> is not simply about being fast but about gaining competitive advantage. The formula is fairly straightforward — the faster you are in the market, the sooner you generate revenue. The MVP approach facilitates the iterative process of learning and improving the offering based on real-world feedback. Put simply, reducing time to market enables startups to capitalize on market opportunities and increase their chances of success.</p>



<figure class="wp-block-table is-style-regular"><table class="has-light-color has-primary-background-color has-text-color has-background"><tbody><tr><td>The Minimum Viable Product enables startups to confront reality swiftly and allocate their budget more effectively before and during the project launch.</td></tr></tbody></table></figure>



<h3 class="wp-block-heading"><strong>Early Customer Acquisition</strong></h3>



<p>The examination of each iteration with actual customers aids startups in discovering potential purchasers even prior to the official sales debut. As people test the fundamental MVP features, they can assess the future product’s potential.</p>



<h3 class="wp-block-heading"><strong>Matching Supply and Demand</strong></h3>



<p>According to <a rel="noreferrer noopener" href="https://www.cbinsights.com/research/report/startup-failure-reasons-top/" data-type="URL" data-id="https://www.cbinsights.com/research/report/startup-failure-reasons-top/" target="_blank">CB Insights</a>, 35% of startups face failure because of no market need. This signifies that the solution the product intended to provide didn’t meet customer pain properly. Grasping and heeding the customer’s wishes and desires is vital. The MVP helps the business align the product with market requirements.</p>



<h3 class="wp-block-heading"><strong>Elevating Investment Prospects</strong></h3>



<p>Investors are more likely to think about giving money if they can see a real version as opposed to unrealistic concepts on paper. Being able to use a model of the product and understand its main features makes the project more attractive for getting funded. Generally, investors feel more sure about companies that can show they can do things well and deliver the product on time. </p>



<h2 class="wp-block-heading"><strong>Why Speed Matters</strong></h2>



<p>Imagine a startup, let’s call it MedSolution, that has a grand vision to revolutionize patient-doctor communication. The three founders invest their private savings to build a cutting-edge platform with extensive features like AI-driven symptom analysis, in-depth medical record management, and virtual medical tests. Striving for perfection, <strong>the founders spend over a year creating their product and perfecting each intricate detail</strong>.</p>



<p><strong>Meanwhile, the market’s needs shift</strong>. Users now favor simplified telemedicine platforms that offer quick video consultations and easy appointment scheduling. By the time MedSolution launched, they found themselves with a feature-rich product that was out of touch with what users wanted — timely and accessible healthcare.</p>



<p>The delay cost them not only their chance to capture a loyal user base but also the trust of investors who sought adaptable and agile ventures.</p>



<p>In turn, a parallel startup, let’s call it VitaCare, monitors the shifting landscape and takes an alternative approach. They <strong>quickly launch a stripped-down MVP</strong> — a straightforward video consultation platform connecting patients with doctors instantly.</p>



<p>By focusing on speed and user feedback, VitaCare <strong>addresses the immediate market needs</strong>. With each release, they iteratively add features based on user input, gradually expanding their offering. They grow and develop with a limited budget till they build the product that can attract investors’ attention and expand dramatically.</p>



<p><em>In this hypothetical story, MedSolution’s meticulous development approach led to a well-crafted product that didn’t match what users actually wanted. On the other hand, VitaCare quickly made a simple product that people needed and improved it based on their feedback. The alternative way took VitaCare to user engagement, investor confidence, and sustainable growth.</em></p>



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<h2 class="wp-block-heading"><strong>Main MVP Types</strong></h2>



<p><strong>The MVP’s main goal is to test the upcoming product with a real audience</strong>. It means that the quality and accuracy of the test results can notably influence how quickly and effectively the development process goes. That’s why there are two main types of minimum viable products — <strong>high-fidelity</strong> and <strong>low-fidelity</strong>. These can be combined or used concurrently.</p>



<h3 class="wp-block-heading"><strong>Low-Fidelity MVPs</strong></h3>



<p>These MVPs have lower reliability and imply simplified data collection methods. They don’t require extensive programming or significant financial investment but provide less precise outcomes. Their main objectives are:</p>



<ul>
<li>To assess the practical value of the product.</li>



<li>To identify the most effective and sought-after solutions to the problem.</li>



<li>To aid in defining and understanding customer needs.</li>



<li>To conduct a niche analysis and determine if the game is worth the candle.</li>
</ul>



<p><strong>Here are some low-fidelity MVP types</strong>:</p>



<ol>
<li><strong>Blogs:</strong> Creating simple blog posts to gauge interest and gather feedback on a product idea or concept.</li>



<li><strong>Forums and communities:</strong> Engaging in discussions within forums or online communities to validate demand and gather insights.</li>



<li><strong>Surveys and questionnaires:</strong> Conducting surveys to gather user opinions and preferences related to the product idea.</li>



<li><strong>Landing page:</strong> Designing a basic landing page highlighting the product concept and capturing user interest.</li>



<li><strong>Explainer video MVP:</strong> Developing explanatory videos to showcase the product idea and its potential benefits.</li>



<li><strong>Advertising campaign:</strong> Running targeted ads or promotions to assess user response and measure interest.</li>



<li><strong>Crowdfunding campaign:</strong> Launching a campaign on crowdfunding platforms to validate demand and attract backers.</li>



<li><strong>Idea review services:</strong> Utilizing platforms that review and assess new ideas, validating interest and potential for development.</li>
</ol>



<h3 class="wp-block-heading"><strong>High-Fidelity MVPs</strong></h3>



<p>These MVPs require more preparation, resources, and analytical work. They are used for:</p>



<ul>
<li>Formulating and enhancing marketing approach.</li>



<li>Experimenting with value offerings, modes of communication, and calls to action.</li>



<li>Investigating feasible expansion tactics.</li>



<li>Gaining initial patrons and footholds in the market.</li>



<li>Evaluating data regarding the appetite for the newly crafted product.</li>
</ul>



<p><strong>Here are some high-fidelity MVP types</strong>:</p>



<ol>
<li><strong>Feature MVP</strong> focuses on building and releasing a product with a single core feature. It’s often used to test the viability and demand for a specific feature before investing in full product development.</li>



<li><strong>Single-Use MVP</strong> is designed to solve a particular problem for a specific audience. It targets a niche need and aims to demonstrate the product’s value in a highly focused manner.</li>



<li>“<strong>Concierge” MVPs </strong>is an approach when the product is manually operated by the development team, simulating its functionality for users. This helps validate the concept and gather user feedback before building a fully automated version.</li>



<li>“<strong>Wizard of Oz” MVPs</strong> are similar to the “concierge” MVPs. They involve manually providing certain features the user believes are automated. Behind the scenes, the functionality might be manual or simulated. This is useful for testing user reactions and gauging demand.</li>



<li>“<strong>Piecemeal” MVPs </strong>involve building a minimal version by integrating third-party tools, services, or platforms. This helps test the integration and user experience while minimizing development effort.</li>



<li><strong>A non-functional prototype MVP </strong>(or a mockup) is developed to visually represent the product’s user interface and interactions. This can be useful for early-stage testing and feedback on the design.</li>



<li><strong>Pre-order MVPs</strong> involve offering the product for pre-order, where customers can place orders for a product that’s not yet fully developed. This provides insights into demand and allows for early revenue generation.</li>



<li>In<strong> smoke test MVPs</strong>, ads or promotions for the product are run to gauge interest. When users click on these ads, they might be led to a page indicating that the product is “coming soon” or “under development.” This helps validate demand before investing further.</li>



<li>“<strong>Concierge” onboarding MVPs</strong> involve manually guiding users through the onboarding process and helping them achieve their goals using the product. It provides insights into user behavior and pain points.</li>
</ol>



<p>The choice of an MVP type depends on the product’s nature, goals, target audience, and available resources. The key is to create the simplest version of the product that can effectively validate assumptions, gather feedback, and demonstrate value to potential users.</p>



<h2 class="wp-block-heading">Building the Foundation: Final Thoughts on MVP Development for Startups</h2>



<p>Building an MVP is about <strong>the process</strong>, in contrast to, for example, drawing a visual prototype. It’s about the process of <strong>hypothesis testing</strong>, <strong>collecting feedback</strong>, <strong>improvements</strong>, and <strong>entering new niches</strong>. Mastering this process helps prevent wasting money and energy on creating useless and needless products — which, in turn, means better market environment and conditions.</p>



<p>This process, however, can be overwhelming and confusing. That’s where it makes sense to look for trustworthy <strong>MPV development services for startups</strong>. Finding an experienced tech partner focusing on guiding new ventures through the complexities of the process may become the first step in the journey to becoming a unicorn</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Do you have a business idea that needs validation but don’t know where to start? We are here to help.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Ask us</button></div>



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The Strategic Advantage of MVP Development for Startups

<p>At the outset, when the team is still small, all interaction is based on personal contacts. But as the team grows, these contacts are interrupted. Over time, the question arises, ‘How to maintain synchrony in architecture, technology, standards, and process tasks?’ The answer is to implement the <strong>Community of Practice</strong> approach.</p>



<figure class="wp-block-table"><table class="has-primary-color has-gray-50-background-color has-text-color has-background"><tbody><tr><td>💡 <strong>Communities of Practice (CoPs) are professional groups regularly collaborating to exchange information, develop competencies, increase productivity, and strengthen general knowledge in their domains.</strong></td></tr></tbody></table></figure>



<p><strong>Specialized CoP teams act as processes and standards synchronization centers, accumulate knowledge, and develop competencies within Rocketech.</strong></p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="874" height="620" src="https://wp.rocketech.it/wp-content/uploads/2023/04/48.png" alt="The Community of Practice team members are holding puzzle pieces as a symbol of teamwork and efficiency." class="wp-image-5431"></figure>



<p>We prepared our guide on developing a <strong>Community of Practice in a remote team</strong> and the main mistakes in implementing this project. Our approach can help business owners avoid these mistakes and discover unique opportunities for their employees to influence company development.</p>



<h2 class="wp-block-heading"><strong><strong>Creating a Community of Practice: Basic Mistakes</strong></strong></h2>



<p>Like many teams, we started creating the Community of Practice on a <strong>volunteer basis</strong>. Recognizing the need for specialists to share their experiences, we suggested that <strong>team leads undertake the project themselves</strong>. However, this turned out a common mistake, as assigning responsibility for community management and development to just one leader is not ideal.</p>



<p>Moreover, it is not enough to merely offer your employees a chance to share experiences. It is crucial to <strong>endorse this concept and establish an environment fostering its growth</strong>. At the start of the project, you need the resources for launching and organizing systematic community work, implementing community-generated ideas, and ensuring meetings’ regularity and format.</p>



<p><strong>This is how our Scrum masters’ time became such a valuable resource. They were involved in the project and took over the management and support functions.</strong></p>



<h3 class="wp-block-heading"><strong>The Scrum Team Contributions</strong></h3>



<p>To improve efficiency and productivity, our Scrum team worked on various initiatives. Here are some of the results:</p>



<ul>
<li>The Community of Practice concept;</li>



<li>Development of the structure and number of communities within Rocketech;</li>



<li>Methodology for work planning within the community;</li>



<li>A list of the company’s priority tasks (at the launch period), which each community could take on.</li>
</ul>



<ul>
<li>
</ul>



<p>The start of the project showed that the decision to increase the resources and invite the Scrum team to manage the project was the right one. It made it possible to ensure systematic and regular community work. Sometimes, you should invest extra time and effort to get a functional product.</p>



<h2 class="wp-block-heading">Communities of Practice 3.0: Rocketech’s Blueprint for Building Stronger Teams</h2>



<p>Communities of Practice are based on the initiative of people willing and able to share and transfer knowledge. We keep this principle despite our communities shifting from self-management to Scrum-team management.<strong> The mission of the CoP project is to create a space that encourages people to develop professionally and help others to do so.</strong></p>



<p>As for now, we have launched four specific communities:</p>



<ol>
<li>Scrum;</li>



<li>Backend;</li>



<li>Business Analytics;</li>



<li>Quality Assurance.</li>
</ol>



<p>Our short-term plans include launching the OS community.<br><strong>All communities follow the global goal — to ensure the highest quality level when executing projects.</strong> “Quality” in the project context means:</p>



<ul>
<li>The development and implementation of standards and ensuring compliance with them for each competency.</li>



<li>Devising the competence working principles.</li>



<li>Organizing your work by creating libraries and directories, setting up a repository, and adding specific problem cases to the database to standardize your workflow and accumulate practical experience for future projects.</li>



<li>Introduction of mentoring and support practices.</li>



<li>Developing the culture of learning and mentoring within the company (including workshops, case studies, and joint work on complex tasks as part of the Communities of Practice).</li>
</ul>



<figure class="wp-block-table"><table class="has-gray-100-background-color has-background"><tbody><tr><td>The whole community idea is based on two main functions:<br>📌 <strong>The project function </strong>is knowledge systematization and workflow standardization.<br>📌 <strong>The current function</strong> is to become a shared knowledge center where team members can receive mentorship from experienced developers and managers, seek advice, and share their own experiences.</td></tr></tbody></table></figure>



<div class="wp-block-blog-quote wp-block-quote"><div class="wp-block-quote__text"><p>“The emotional component of Communities of Practice is the opportunity for developers to feel that they are not alone in the challenges and difficulties of their project. The community will ensure the chosen solution is correct and help people avoid feeling lonely and isolated. It is crucial for remote work and projects without large teams and many specialists of the same profile.”</p></div><div class="wp-block-quote__author"><div class="wp-block-quote__author__aside"><div class="wp-block-quote__author__image" style='background-image:url("https://wp.rocketech.it/wp-content/uploads/2022/07/natasha-chistyakova.jpg")'></div></div><div class="wp-block-quote__author__content"><div class="wp-block-quote__author__name"><strong>Natalia Chistyakova</strong></div><div class="wp-block-quote__author__info">Lead Scrum Master</div></div></div></div>



<h2 class="wp-block-heading">The Positive Impact of Communities of Practice on Working Conditions</h2>



<p>The initiative added several regular meetings to the project participants’ calendars and made their lives more colorful. The reason is simple: they personally create a new reality and influence changes in the company.</p>



<p>All the community work implies a <strong>specific algorithm</strong>. First, each group sets goals for the month. They present these goals to the CoP team lead (as mentioned above, this person is not a community member but a Scrum team representative).</p>



<p>The criterion for choosing a goal is the impact on improving the quality of our work. It refers to the quality of code, processes, and team interaction — <strong>the overall quality at every project development stage</strong>.</p>



<p>According to the task volume, the participants agree on the working meetings’ frequency and format. During these meetings, the teams discuss interim results and form the backlog for the next one.</p>



<p>Working meetings take place once a week. Moreover, the community gathers at a set time to present the monthly results.</p>



<p>Let’s take our CoP tasks for July 2022 as an example.</p>



<ul>
<li><strong>The CoP Scrum Master</strong>: Developing a shared understanding of customer-oriented service for the whole team.</li>



<li><strong>The CoP Business Analytics</strong>: Standardizing the processes to improve interaction with the customer and increase service quality.</li>



<li><strong>The CoP Back</strong>end: Updating the standards for the initial development project stages.</li>



<li><strong>The CoP Quality Assurance</strong>: Updating the standards for working with bug maintaining documentation to improve testing quality.</li>
</ul>



<ul>
<li>
</ul>



<p>Based on the goals, we determined the tasks for each specific area and could quickly see the first results. For example, CoP Scrum Master implemented a new approach to working with customer expectations.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="874" height="620" src="https://wp.rocketech.it/wp-content/uploads/2023/04/49.png" alt="The Community of Practice team members are putting their hands together as a symbol of efficient teamwork." class="wp-image-5433"></figure>



<div class="wp-block-blog-quote wp-block-quote"><div class="wp-block-quote__text"><p>“It is vital to organize effective interaction between the customer and the team at the initial stage. We plan to conduct continuous reviews between the product owner and the team to move in sync. We are proud of this block as it will positively impact the entire project.”</p></div><div class="wp-block-quote__author"><div class="wp-block-quote__author__aside"><div class="wp-block-quote__author__image" style='background-image:url("https://wp.rocketech.it/wp-content/uploads/2022/07/ajzhan-bermanova.png")'></div></div><div class="wp-block-quote__author__content"><div class="wp-block-quote__author__name"><strong>Aizhan Bermanova</strong></div><div class="wp-block-quote__author__info">CoP Scrum Master</div></div></div></div>



<p></p>



<p>The CoP Business Analytics also quickly proved effective. The team created Development Standards for projects and interviews with candidates for a BA position in the company. The next improvement point is the <a href="https://rocketech.it/blog/post/discovery-phase-why-is-it-crucial-for-your-project-success" data-type="URL" data-id="https://rocketech.it/blog/post/discovery-phase-why-is-it-crucial-for-your-project-success" target="_blank" rel="noreferrer noopener">Discovery process</a>.</p>



<div class="wp-block-blog-quote wp-block-quote"><div class="wp-block-quote__text"><p></p><p>“The Community of Practice is the Dedicated Team’s key component. The more well-developed internal competence we have (for example, BA or QA), the more competitive we are and the better service we offer to customers. Thus, the successful CoP launch and the development of quality improvement approaches in all areas are crucial for us.”</p></div><div class="wp-block-quote__author"><div class="wp-block-quote__author__aside"><div class="wp-block-quote__author__image" style='background-image:url("https://wp.rocketech.it/wp-content/uploads/2022/07/sasha-roket2.png")'></div></div><div class="wp-block-quote__author__content"><div class="wp-block-quote__author__name"><strong>Alexander Rocket</strong></div><div class="wp-block-quote__author__info">Co-Founder of Rocketech</div></div></div></div>



<figure class="wp-block-table"><table class="has-gray-100-background-color has-background"><tbody><tr><td><strong>Main Community Principles</strong><br>✔ The CoP is voluntary — we don’t require participation. However, it is mandatory to follow the standards and processes developed by the community and attend the meetings at the end of the month to learn more about the implemented changes.<br>✔ The company pays for all tasks and project meetings.<br>✔ There is no command or task distribution. The communities themselves decide what needs to be done to improve the processes within their competence.</td></tr></tbody></table></figure>



<ul>
<li>
</ul>



<p>Specialized communities act as a classic hub where <strong>participants exchange experience, mentor newcomers, and discuss solutions and questions on current and new projects</strong>. It is where you can always find support and ask a friend for help</p>



<p>Our decision to create internal communities of practice has revolutionized the way we work, resulting in improved efficiency and quality across the board. By promoting a culture of collaboration and shared learning, we have seen a significant increase in the engagement, motivation, and satisfaction of our employees. We are proud to say that this innovative approach has enabled us to deliver outstanding results for our clients, and we will continue to embrace this philosophy to achieve even greater success in the future.</p>



<div class="wp-block-blog-action wp-block-action has-light-color has-primary-background-color has-text-color has-background"><div class="wp-block-action__text">Any questions about our approaches to process management? We are happy to answer them.</div><button class="wp-block-action__button has-light-background-color has-primary-color" data-type="callback">Book a call</button></div>


How to Create a Community of Practice for Your Team

<p>Software development solutions are meant to be configured or custom-built to solve specific customer problems along with perfectly assembling the customized software products. Rocketech does it in an innovative way. It actually helps its clients to bring innovations to life by producing progressive software products using popular technologies.</p>



<figure class="wp-block-image is-style-default"><img decoding="async" src="" alt=""></figure>



<p><a href="https://www.goodfirms.co/company/rocketech" target="_blank" rel="noreferrer noopener"><strong>Rocketech</strong></a> was established in 2015 in Kyiv and has now become one of the most powerful software development companies in entire Ukraine. The company specializes in analytics-driven web and mobile app development solutions and has developed 150+ products for more than 100 startups, enterprises, and tech businesses. Rocketech provides popular tech solutions that are highly acclaimed by customers in a variety of niches. </p>



<p>The apps developed by the company get recognized on app stores as ‘The Apps of the Day’, in popular award functions, and in many other app festivals by delivering a good web app experience and more. </p>



<p>Rocketech builds a reliable partnership with its client businesses of different sizes and industries. The company helps its partners by developing new products from scratch and stabilizing their existing products in the market. It develops MVPs for budding entrepreneurs and complex platforms for big-level organizations using Java, JavaScript, Go, PHP, Swift, and other languages and hundreds of other frameworks. The company uses cloud platforms for continuous product development, testing, and deployment. The team also smartly integrates cloud storage into already developed and ready-to-use solutions. </p>



<p>The team readily creates custom UX/UI solutions, brand identity, and illustrations along with all the visual components of the product. The company’s professionals provide the best consultation solution to their partner companies. It focuses on delivering value to the end customers with assuring sure returns to the business owners. The overall key knowledge areas of the tech experts in the company include Front-end Web Technologies, App Programming Interface, Backend Stack, Mobile Apps, Digital Product Design, DevOps, Cloud Providers, and Development Management. </p>



<p>The industries it serves for a variety of IT and tech-related solutions are Social Networks, Online &amp; Streaming Media Platforms, FinTech &amp; Investment Platforms, Review Aggregators, FoodTech &amp; Delivery, Travel &amp; Hospitality, Utilities &amp; Productivity Tools, Property Listings &amp; PropTech, Blockchain Solutions &amp; Crypto, CRM/ERP, Internet of Things, SaaS Platforms, LMS &amp; EdTech, HR Solutions, and E-Commerce &amp; Classified Marketplace.</p>



<p>From concepting, prototyping, to MVPs &amp; Full Product Development, and Scaling, Rocketech develops the full version of the software products a business needs. An entire project in the company starts with business analytics, lean startup coaching, and design thinking that further goes towards the full version of the minimal viable product. The company exceptionally serves its customers worldwide and is recognized as well as appreciated by all the third-party companies and review &amp; rating agencies for their brilliant performance. Rocketech ranks as the <strong><a href="https://www.goodfirms.co/directory/city/top-software-development-companies/kiev" target="_blank" rel="noreferrer noopener">top software development company in Kyiv</a></strong> in the GoodFirms ranking list, where GoodFirms is a leading review and rating firm that acknowledges the performance of connected businesses.</p>



<p></p>



<figure class="wp-block-image is-style-default"><img decoding="async" src="" alt=""></figure>


Rocketech’s Innovative Tech-Solutions are Admired Worldwide: GoodFirms

<p>We want to tell you more about <strong>Rocketech team members</strong>, their experience and what do they love about their job.</p>



<p>Ruslan is an iOS developer with more than 11 years of experience.<br>He considers coding as creative work. Ruslan compares the development environment and programming language to canvas, paints, and brushes.</p>



<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" src="https://wp.rocketech.it/wp-content/uploads/2021/04/DSC_8253.jpg" alt="" class="wp-image-180" width="681" height="454" srcset="https://wp.rocketech.it/wp-content/uploads/2021/04/DSC_8253.jpg 2500w, https://wp.rocketech.it/wp-content/uploads/2021/04/DSC_8253-158x106.jpg 158w" sizes="(max-width: 681px) 100vw, 681px" /></figure>



<h4 class="wp-block-heading"><strong>– How have you started your career?</strong></h4>



<p>11 years ago iPhones were not so popular in our country. But after university graduation, I found an iOS developer internship and decided to try.</p>



<h4 class="wp-block-heading"><strong>– How long have you been working at Rocketech?</strong></h4>



<p>Since autumn 2018. The team was way smaller but the core principles and advantages remain the same: informal friendly atmosphere, no bureaucracy, flexible schedule.</p>



<h4 class="wp-block-heading"><strong>– What are the advantages of remote work for you?</strong></h4>



<p><strong>Ruslan:</strong> The best part is that I can choose a location for work depending on my mood and plans. I can work in a cafe or stay at home and don’t spend time getting to the office.</p>



<h4 class="wp-block-heading"><strong>– Why do you like coding?</strong></h4>



<p><strong>Ruslan:</strong> You won’t believe but I like bug fixing. Sometimes it seems like you’re a detective!</p>



<h4 class="wp-block-heading"><strong>– What are the challenges of your job? What is the project you’re currently working on?</strong></h4>



<p><strong>Ruslan:</strong> Naming variables, methods, and classes:) I’m developing a Notes app with many additional features you haven’t seen in similar apps.</p>



<p>We believe that you can find a soulmate in your team. So despite working remotely we are happy to get to know each other more!</p>


Rocketech team members: iOS developer Ruslan

<p>Today, as a scrum master at ROCKETECH I want to share my opinion about the key points of successful communication and our tips on how to organize it in a development team.</p>



<figure class="wp-block-image size-full is-style-default"><img loading="lazy" decoding="async" width="2500" height="1669" src="https://wp.rocketech.it/wp-content/uploads/2021/05/DSC_8094.jpg" alt="" class="wp-image-248" srcset="https://wp.rocketech.it/wp-content/uploads/2021/05/DSC_8094.jpg 2500w, https://wp.rocketech.it/wp-content/uploads/2021/05/DSC_8094-158x106.jpg 158w" sizes="(max-width: 2500px) 100vw, 2500px" /></figure>



<h2 class="wp-block-heading">Team processes, as the core factor</h2>



<p>We use the classical SCRUM-process, where everyone is connected and interacts with each other.</p>



<ul><li>before start the development process we work closely with our client, who is the Product Owner at the same time;</li><li>the team and Scrum Master estimate the tasks in the project;</li><li>then they plan the duration of iterations and the conditions for the tasks’ readiness;</li><li>the Sprint starts (its duration is 1-2 weeks, depending on the project-specific conditions);</li><li>during this collaboration we focus on product goal understanding;</li><li>during the Sprint, the team develops a part of the product (an Increment);</li><li>when we have at least a few features we are ready to start the sprint and refine the remaining scope based on feedback from users and stakeholders</li></ul>



<p>Meanwhile, during the Sprint our team has daily calls with every member for synchronization. During the sprint, the team in collaboration with the client works on breaking down “big peace of future work” into smaller parts, which can be developed within 1 sprint and can bring value to the end-user. If the necessary team can involve real users and stakeholders in this process.</p>



<h4 class="wp-block-heading">Each task has the following stages:</h4>



<ul><li>the discussion and choice of the implementation method;</li><li>development;</li><li>testing;</li><li>result presentation to the client.</li></ul>



<p>There are the entire team, the client, and the stakeholders from the client’s side on the review of the Sprint results.</p>



<p>After the product demonstration, there is a Sprint retrospective. Our team discusses the development process and team interaction for creating an improvement plan.</p>



<h2 class="wp-block-heading">Meetings matter</h2>



<p>Meetings are the part of team routine, but they always need to have a structure. Let’s see, how we organize them in Rocketech.</p>



<ul class="has-medium-font-size"><li>Planning</li></ul>



<p>The Planning meeting is organized once per Sprint to determine the focus (Sprint Goal) and a set of tasks for the Sprint (Sprint Backlog).</p>



<ul class="has-medium-font-size"><li>Daily</li></ul>



<p>It is important to start the day with a daily synchronization meeting to track how we move towards our sprint goals, which blockers do we have and how can we change our plan for the next 24 hours in order to achieve the Sprint Goal.</p>



<ul class="has-medium-font-size"><li>PBR (Product Backlog Refinement or Grooming)</li></ul>



<p>PBR is held on average 1-2 times a week or more often to clarify requirements and discuss ways to implement tasks.</p>



<ul class="has-medium-font-size"><li>Sprint Review</li></ul>



<p>At the end of each Sprint we inspect developed Increment on the sprint Review meeting. At this meeting, we collect feedback from stakeholders and users in order to adjust our backlog and make our product more useful.</p>



<ul class="has-medium-font-size"><li>Retro</li></ul>



<p>It is essential to have a Retro meeting once per Sprint to inspect internal processes and develop an improvement plan.</p>



<h2 class="wp-block-heading">The main principles of building successful communication in a team</h2>



<p>In my opinion, it is transparency, honesty, the ability to give and receive feedback, the team’s responsibility for the result of their work, mutual help, individual professionalism and respect for each other, the principle of partnership.</p>



<p>With this structure of team processes, we create the best version of the products for users.</p>


Scrum Master Natalia about Project Team Communication

<p>Agile is the general approach to developing quality software used by many teams worldwide. <a href="https://www.qagile.pl/wp-content/uploads/2020/06/14th-annual-state-of-agile-report.pdf" target="_blank" rel="noreferrer noopener">Over 80% of the companies</a> implemented agile, but not all of them have a complete understanding of this process. And it is not surprising because agile has established itself as a group of the most advanced software development methodologies to follow. According to the article in the <a href="https://www.informationweek.com/strategic-cio/enterprise-agility/the-most-important-agile-trends-to-follow-in-2020/a/d-id/1336550?" target="_blank" rel="noreferrer noopener">InformationWeek</a>, agile still has not reached its apogee now. Therefore, the unique set of software development principles continues to evolve with hundreds of companies and gain valuable expertise worldwide (especially among dedicated teams).</p>



<p>However, what is the agile lifecycle and what events are the most widely used? Let’s learn more about it.</p>



<h2 class="wp-block-heading">The Notion of the Agile Software Development</h2>



<p><em>This set of methodologies provides for the joint work in sprints. They can last for one to four weeks instead of delivering a finished digital solution after the development process.</em> During this time, employees release the primary functionality and see how it responds to final users. Based on user feedback, the team plans the next changes in the product.</p>



<p>Plus, constant interaction with the dedicated team allows adapting to changing business and user requirements and creating customer-centred digital software.</p>



<h2 class="wp-block-heading">The 6 Key Stages of the Agile Lifecycle</h2>



<p>The entire lifecycle divides into six steps called agile phases. Let’s find out more about them.</p>



<h3 class="wp-block-heading">Concept</h3>



<p>In this case, founders need to define the scope of future work. If the company runs dozens of projects at the same time, they need to prioritise the crucial ones. After that, the founder should organise a meeting with the dedicated team and present the critical needs, required features and the expected deliverables. Experts advise establishing minimal requirements, so you add the remaining ones later. </p>



<p>Another critical part is setting clear timeframes and the budget for the future project. It will help the founder assess how realistic it is to bring all features to life. </p>



<h3 class="wp-block-heading">Inception</h3>



<p>It is the second of 6 stages of the agile development life cycle. The founder needs to choose the right people, assign roles in the team and provide all the necessary instruments to start the development.</p>



<p>Then, the dedicated team starts to create a UI simulation and define the architecture of the digital product. The inception phase is always organised immediately before the construction phase. The reason is simple: <em>you need to establish a plan and define the core set of methods and templates for future development activities</em>.</p>



<p>This stage divides into two parts:</p>



<ul><li>UI/UX design. In this case, designers should create a mock-up of the user interface and user experience. They also conduct a proper analysis of the strengths and weaknesses of their competitors. </li><li>The product architecture. The dedicated team discusses the most suitable tools to meet the business requirements (frameworks, containers, programming languages, etc.). </li></ul>



<p>As a result, you get the team and the software structure. Therefore, you can move on to the next phase. </p>



<h3 class="wp-block-heading">Iteration</h3>



<p>This phase is also known as development. It is usually the longest part of the agile development life cycle that covers most of the work to execute. The developers cooperate with UI/UX designers to merge all business needs and feedback with code. <em>The main goal is to create the minimum features, while revisions and additional functionality are to implement later.</em> The iteration stage is the foundation of the agile approach, which enables the dedicated team to create a full-fledged solution and improve it to meet the client’s needs. </p>



<p>After the development stage is over, it is time to conduct QA activities, develop the techniсal documentation, and end the iteration. </p>



<h3 class="wp-block-heading">Testing</h3>



<p>Even though you check the digital product after every sprint, the testing phase orients toward employees that verify that the software performance is flawless. There are different types of testing in the agile life cycle:</p>



<ul><li>Unit testing. In this case, the QA team isolates each part of the front-end and back-end infrastructure and checks its performance and functionality.</li><li>Integration testing. This stage of the QA process focuses on combining different parts of the product to ensure their compatibility. </li><li>Acceptance testing. When quality assurance specialists pass this part, they evaluate the digital solution’s compliance with the end-user requirements. </li><li>System testing. In the final part of the test activities, the team tests all the elements as a single unit. If so, QA employees permit further deployment. </li></ul>



<p>The specific team does all these actions to check the quality of code and the product on how they follow the business goals. After successfully passing all the testing stages, it is time to go public.  </p>



<p><em>In addition to agile SDLC phases, there are other SDLC methodologies. </em><a href="https://rocketech.it/blog/post/comparing-custom-software-development-methodologies" target="_blank" rel="noreferrer noopener"><em>Here</em></a><em> we compare the most popular software development lifecycle models.</em></p>



<h3 class="wp-block-heading">Release</h3>



<p>In this case, the QA workers should perform several tests to check the final software performance. Firstly, they will test the code for further release. Moreover, if the testing team finds any bugs, the developers will fix them in the shortest possible time. </p>



<p>The release stage also covers the user training stage requiring even more technical documents. When the dedicated team ends all the activities, they pass to the final phase. </p>



<h3 class="wp-block-heading">Review </h3>



<p>The founder gathers all workers to review the final digital product. All the employees assess the progress in the business requirements implementation, the key points, and the obstacles encountered during all iterations. The founder also asks the dedicated team for feedback and adds it to the list of the following iteration requirements. </p>



<p><em>The reviewing phase helps to cope with future challenges as all parties know more about the software development workflow.</em> After all agile phases of a project, the lifecycle starts a new iteration. </p>



<h2 class="wp-block-heading">How the Standard Agile Iteration Workflow Looks Like</h2>



<p>The traditional software development life cycle usually takes from one to four weeks. The typical workflow looks like this: </p>



<ul><li>Plan needs and requirements for the project</li><li>Create a digital solution</li><li>Test the finished product</li><li>Review the software</li><li>Collect feedback from the team employees</li></ul>



<p><em>Remember that each iteration passes the same agile lifecycle as the dedicated team aims to improve the product and develop the top-notch software.</em> But these iterations are short cycles within the entire agile process. </p>



<h2 class="wp-block-heading">5 Advanced Agile Events to Implement</h2>



<p>After we learn more about the agile SDLC methodology, let’s look at the most widely used practices. One of the most widespread agile practices is Scrum, and you can adapt the following events to your project.  </p>



<h3 class="wp-block-heading">Short Iterations</h3>



<p>They help catch up on development progress and may include small features and short meetings. Such an approach also allows to improve the team workflow and adapt to market changes faster and more flexibly.</p>



<h3 class="wp-block-heading">Sprint/Iteration Planning</h3>



<p>The team answers the following questions:</p>



<ul><li>What is the goal of the sprint?</li><li>What is the valuable feature to release at the end?</li><li>What will be the increment (the latest stable and usable version of the software)?</li><li>What important business tasks do employees perform?</li></ul>



<p>In other words, the team discusses where it is now and determines the goal and action plan for the coming days.</p>



<h3 class="wp-block-heading">Daily Meeting</h3>



<p>This meeting is intended to determine progress towards the sprint goal (that is, how confident the team is to achieve the sprint goal). Another goal is to discuss the obstacles that prevent this from being done and develop an action plan on how to eliminate them during future agile SDLC phases. </p>



<h3 class="wp-block-heading">Sprint/Iteration Review</h3>



<p>Speaking of the sprint review, it is the discussion with the team and stakeholders. All parties review the functionality that was done during the sprint. It is also important to collect feedback from stakeholders and improve current requirements accordingly.<em> All data collects into a product backlog that allows you to get software that meets all your needs and requirements.</em></p>



<h3 class="wp-block-heading">Retrospectives</h3>



<p>This activity aims to look back on the development progress and notice what tasks were done perfectly and not so good. Hence, retrospectives help the dedicated team highlight the possible problems, find ways to avoid them during future agile SDLC phases, and increase their productivity.</p>



<p>All agile software development phases mentioned above are a must for quality communication within a project and building top-notch software. That is why <a href="https://www.qagile.pl/wp-content/uploads/2020/06/14th-annual-state-of-agile-report.pdf" target="_blank" rel="noreferrer noopener">over 80%</a> of dedicated teams implemented these events, and it brings significant results. </p>



<h2 class="wp-block-heading">Conclusion</h2>



<p>The agile SDLC is a critical model for most dedicated teams that allows them to develop flawlessly working software shortly. This approach also helps meet the challenges of achieving business goals, and the team members can stay productive. However, you should provide them with all the necessary instruments for quality work.<br><em>At Rocketech, we know how to implement the most advanced software development methods and templates. You can ask for a dedicated team that will cover all business needs and create first-class software for your project. And if you are ready to reach new heights, </em><a href="https://rocketech.it/contacts" target="_blank" rel="noreferrer noopener"><em>contact us</em></a><em> and get in the rocket!</em></p>


Agile Software Development Lifecycle Phases Explained

<p>Another year started with lasting and new trends in UI Design for web and mobile. They can affect everything, from new developments to future iterations of long-term projects. Let’s look at the 2022 UI design trends guide backed by the best web and mobile examples.</p>



<h2 class="wp-block-heading">Clean User Interface</h2>



<p>This trend builds on the geometric shapes and the strokes straight. This style is common in both painting and sculpture. </p>



<p>The clean approach is user-friendly, which makes it popular in UI design. Why? First, it allows users to act <em>intuitively </em>with a simplified design. Second, it refers to an uncluttered design that is <em>less overloaded</em> <em>and easier to navigate</em>. And finally, it satisfies the user with its <em>aesthetic beauty</em>.</p>



<p>Furthermore, there are some other features of clean user interface:</p>



<ul><li>Strict visual hierarchy</li><li>Special attention to typography</li><li>Symmetry modules and mature proportions</li><li>Adding only functional and essential elements</li></ul>



<p>All those factors create a desirable UI. And that’s why all designers look at the clean approach as one of the leading trends in UI design. </p>



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/AMHhKcZhifasnM9ym9IFJS9RFzhe3JUKg5db4bZ5UCDUTz18vdWcxsxP0UZGqvjvj_qpan2DhGyIk5EFIMVIyC3SA0CFdnphCvwZlu4fFOpXUurLKVYapVFTSm2JQmfctQrPtUyB" alt=""></figure>



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/hnKcgh8TNHHvverQGOh2sxy5zc4LIqVU69hB7eTbUSUZBxuv6Hj1TrTPah6Su5rjsNz7nqKM8yR0U6g2ajZK8PBEHo3AUzNLLw84R4WpvjvaiKIpYpXttW3OCA5-Mx7IvQcCEZ9F" alt=""></figure>



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/UJlCSV44jHmilKg60YqZ1LA4oT1olliZ5GSLiBOSopzn7RbzqKB---PLqvWgNmYdYu_9OOvPuMCze0LgMFeGeJxVq9PQ6b0d_xLyWpr5fFXXdgzHdd9utDlhL00-V_cL51AKN-Vr" alt=""></figure>



<p>Source: Meta Quest 2, Stord, Clari, </p>



<h2 class="wp-block-heading">3D Graphics</h2>



<p>3D technology has been capturing designers’ attention for years. Hundreds of website creators integrate this trend into their pages. But this is not the end: prospects of UI design depend on 3D. Moreover, it will become increasingly diverse and inclusive. And this is the reason for the more extensive use of such graphics.</p>



<p>3D objects mixed with animation are a great choice compared to the standard animation approach. They are closer to our worldview so that it’s way more effortless to put the energy into graphic elements. </p>



<p>But remember: 3D graphics <em>may be heavy</em> for your website or mobile app so <em>check the performance before integrating them</em>. </p>



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/K9qNa0tt3-pOZZYPhSJNBOFURsbCyL8VuHiIyQ30tGF3YI9vU8rfcodU9R5kzORTFf6LdOTPKtd3YRr4ob1Hdmwiu9gVZqtM4K6i_FhHoD1dvd2c0cGMoAb4Svffb_B92VOsU27m" alt=""></figure>



<figure class="wp-block-image"><img decoding="async" src="https://lh4.googleusercontent.com/unNCnI-ilDgzVuftkXbOcwTHGO864aATFcw_JhIu3yc5byVWuDJ9QyWzrMlm-iKAg4-ofIlqOzsGCgJMDLz6TLwncWZ7U8UwaUfcFGCyxYHRQf6mAVKAESJOy2jSUBl8ANhynCPu" alt=""></figure>



<figure class="wp-block-image"><img decoding="async" src="https://lh3.googleusercontent.com/BlgDxlJvjQQePlCla_UVbxU4jhClfCJ63bzmvhhwAIAbbE4lkS9c8ASHZBL7Mcl9Hq5WoAk1SG7h9ZyGF8nafjf1A-fw8E6L8sbMDu3l-eGP1wfIbgtui6N-yeb9_ZtQUaydcxbj" alt=""></figure>



<p>Source: Big Sur OS, Oyasim Ahmed Naeem, Minh Pham, </p>



<h2 class="wp-block-heading">Claymorphism</h2>



<p>This trend is new and follows the sense of <em>neomorphism</em>. It may be helpful if you need to create softer shapes and bring some deepness to your objects. Thanks to the mixture of shadows and pastel colours, your characters and illustrations will look like they are made of clay. </p>



<p>Claymorphism highly depends on the <em>colour palette</em>. This style is about contrasts so that no black figures appear in the dark mode. </p>



<p>Claymorphic design looks completely tangible, which makes navigation easier. Plus, it plays well with <em>virtual and augmented reality</em>. These features turn Claymorphism into a perfect choice for VR and AR-supported apps and websites.</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/oWTsJfqkW1ZQE8b-KlXpIj8VRs7SKY2IOFoBjpwoWABhUFj5pp8qdK_Z86PYFUFeVuFpkaPftC3B6pewx86b4aaz4tDeQV9hO1ElPA6mZqfQaxCQMTKtjlvV2wjQ44WufchGdv_c" alt=""></figure>



<figure class="wp-block-image"><img decoding="async" src="https://lh4.googleusercontent.com/rulkcY5wqdmHJjjhG8BdmOZyiEJLtFqTSB5dJW0nX4ka8W5OOdvItckyP3HLgFradA5mKGgYioWS0nxNUuk712XleRST8cTgQN30NOpgdOFo4-7JhYHpBboygFxew9_Jj3gIcdNB" alt=""></figure>



<figure class="wp-block-image"><img decoding="async" src="https://lh4.googleusercontent.com/SQcr3eDdy9mIMZ2m3B4DYl0PITIOb0uoHTFZ2iO3FckDEtWP6Ve6cHUQt8K0YNBL5_39PXKtoS1n7QNKESw_qKgDElxIsmvjiDLEuEifLtaKcAaz1mHYafmO8Q0GZNNrEUyvwl3e" alt=""></figure>



<p>Source: Amrit Pal Singh, Vitalii Zhy, Samuel Briskar, </p>



<h2 class="wp-block-heading">Unique and Absurd 2D Illustrations</h2>



<p>Stock images are fading because of their artificiality and cheesiness. Instead, unique illustrations take up the throne. Designers use both digital and hand-drawn pictures with asymmetric elements and components. It helps your mobile design stand out and create a unique user experience. </p>



<p>Motion elements and vivid animations may follow them for effect. It helps <em>bring the user’s attention and explain all benefits of the brand more memorably</em>. Visitors will definitely scroll through the web page or app to see what happens next.</p>



<p>However, not every industry may use such a bold solution. By the way, you should test all changes in motion design properly to save the conversion rate. That’s why most companies prefer to use unanimated components. Minimalistic style with elegant 3D illustrations can help to create a modern and professional solution. </p>



<p class="has-text-align-left">🔵 Check out our<a href="https://rocketech.it/" target="_blank" rel="noreferrer noopener"> website</a> and<a href="https://rocketech.it/blog" target="_blank" rel="noreferrer noopener"> blog</a> with first-class custom illustrations created by our designers.</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh4.googleusercontent.com/h5ZGF1_s3T3Pk5IKoqUkIDb19yMHmfKqmxXJqe0lNKWoXS-O8YT_wVjM_V9sHejCXg3JHz_sJ7mgBXW_59wqh87AQqMH3hH4jSRTOUPcdn7ELBZHi0CpJ1M3KPAss7KE8xHlG2Rj" alt=""></figure>



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/i0swMffWe0CIoi1CB75srbKVUWVIg4JKwFrfHZR7lAgz3yzdpKxTFz4D3S8o7S7Ny4N4cadWUxzSCdi7ym95GOoNjMKbnZOqyiAdEyuIOqzrsISDrrp3sXTKjveZqA1RhQ9veKoB" alt=""></figure>



<figure class="wp-block-image"><img decoding="async" src="https://lh5.googleusercontent.com/TzaBLl30kTqg344qrZRPGLSgejvx1VY5dt61Bun2khaNFpbiH6NrjMCzPsoXigkqj6QDxBv22xYi1qLD2E_4r_Tm9u_gB3_hN5revjumT4IxvJ386_RTIOFVXQxG7h1_0-vAQIUG" alt=""></figure>



<p>Source: Nimasha Perera, Maze, Icons8, </p>



<h2 class="wp-block-heading">Gaming Experiences</h2>



<p>Video games rival Hollywood, so it’s obvious that some experiences appeared in UI design for different industries. As for now, various brands add micro-interaction and colourful content on their websites or applications. It can take many forms, ranging from small icons to full-fledged content strategy. </p>



<p>Thanks to gamification, users can better interact with companies and their products. It will become a usual practice in the development process, providing more creative opportunities. Further, it grabs people’s attention and adds a little colour to your app or website. </p>



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/QydHrDY6W323lHQNh7rRIhhc1X-OFznTUtkY5tHMxgsAVyZKkt-Lgy6woNdRwU83ugGDP6pq-YPN3glQxElRtUQ7PvEbRKp_FyZpG-AsLa2_mKjVWn7LbeppTt19ZbGIA9Vy_Kmv" alt=""></figure>



<figure class="wp-block-image"><img decoding="async" src="https://lh3.googleusercontent.com/Z3bx9WZgueqT1rCQzIbCCoq4aX4OezxWyZ6VSMba7G4jxORoFr9GO8RVXH2Qr1wA7q4jtfPD3c70fLRdcYnam8-zFX3TR8CVtg6JPlNPXnaNrtlY5iBjx9ovMZBusFqtKXeBGu2X" alt=""></figure>



<figure class="wp-block-image"><img decoding="async" src="https://lh5.googleusercontent.com/hKyBI0pHsxR9s4k7P2XUwL7n-JXBrDrG-FPziDiSlhUkXhYNIeL0y5vcNQfbRrj5wI13PDNicNbXliFHBxwOP2MXb3o8WzEkv2joLXylCbHX9qNer1pVDcnbst8JRFwCEGT0qPG3" alt=""></figure>



<p>Source: Mine, Balenciaga, Karan Menon, </p>



<h2 class="wp-block-heading">Retro UI Comeback</h2>



<p>And now, let’s talk about happiness and enjoyment in one of the most eye-catching web UI design trends this year. Retro’s coming back with some colourful and textual motifs from the ’80s and ’90s. This trend stands out with cropping pictures into oval and arch shapes with a mirroring border set slightly apart from the picture. </p>



<p>There are also pastel tones, fancy fonts, and an off-grid arrangement of elements. All these features will definitely attract the user’s attention in 2022!</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh4.googleusercontent.com/w71Ia9r-9hIACTHga26asLPWeKhX6QrtHE4nEYaVOF7-yCAqXP3cYOZw1td3FKU6d_r_xBDTo_NxtbBxDzoBi3VA0cBeFKaIMoyI33WNW_CMsIGEvMCwalWSith3IEtBVZbk7O94" alt=""></figure>



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/__W3xL1YkVpqBOzO0GWj8S33KT0CBNe913kFoRTBS146EVXMQNA59eqc9vzts7MuWARcAp3njFgi7iJXkqXC4Ha8OXHmP1aYCN7wHKElEghCwprMjBmFwjWFRA5d-6zkk4Ed518F" alt=""></figure>



<figure class="wp-block-image"><img decoding="async" src="https://lh5.googleusercontent.com/-tElFmRGeItgyi-wyqiunkJqfIAcYUfWgXOFQNNVr1tf6-L5WbpTsQe2VnqTZPZb65fO_5ONRVcJH_j0cfZBF2DRkUTltECtWzWjwiMEsJ55Xn0-XSv2wm3OfMcUTwXjz3sQwGmN" alt=""></figure>



<p>Source: Farhan Fauzan, Shakib – Sneakerbumb, Kristen Ryan for MakeReign, </p>



<h2 class="wp-block-heading">Dark Mode</h2>



<p>Another trend of 2022 is a dark theme, which means a display of a dark surface. It may be a complementary mode to a default application or website theme. </p>



<p>Dark mode reduces the brightness of screens while keeping the optimal contrast level. Furthermore, such a theme has other advantages:</p>



<ul><li>It reduces fatigue of the eye;</li><li>It facilitates work with the device at night;</li><li>It improves visual ergonomics.</li></ul>



<p>In comparison with saving battery life, <em>the dark mode is one of the most beneficial things in UI design</em>. Plus, it looks stylish and functional.</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/RgPWHLCDCs-C9rpXlDYEQEFICufPsSGjtk1aXvDI_qgqtq3-nA7nIYqTddBHXHs4LY1GcFs6w0xa4lVZlHIHN2uM7Q6hT4yZtqs2xhGB393RF5jfNZidVsAsP4AFNtSqtURFQSY7" alt=""></figure>



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/QE4ftOVdDR9a5oC1ouA-uRW9TzO6fWwXXU8sdbpR55x4bhFQu_3x9T7RsY5VWSDssFDwJyPk6-3s7MrCdhnimOWi9AWQM31Sfp_B035S0z0lssHyAxRhlthfdH0Yj1wy_xll2Bqd" alt=""></figure>



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/6lVGcwLQCU1VBvFXOJIFNlS6mMUz3z7kTstVtrhVqKE_txzN2fOytXdlAvcIYKxBCizJXsn6bS1NmVmCgX5_JFysBkrI7Pom5i0KWOLmjQpLDfVMiwMhfCLfBlO9Zd7PPNve-zJW" alt=""></figure>



<p>Source: Mikołaj Gałęziowski, Breitling, Afaq Ahmed, </p>



<h2 class="wp-block-heading">Typographic Experiments</h2>



<p>If talking about no constraints, we need to review typography. It’s one of the vital elements when it comes to UI. As for now, we’re seeing the rise of the following solutions:</p>



<ul><li>Mixing of typefaces in one paragraph</li><li>Using unique fonts to highlight some crucial moments in the text</li><li>Experimenting with different directions of the type on one page</li><li>Stunning motion graphics based on typography</li></ul>



<p>These are not the only modern UI design trends in 2022. But it’s worth learning more about it, so do it ASAP. </p>



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/QomTWFtWlXSL6FuWS860qb4f0PvPl15sNaW2vD4CHp8Rh1G9cBfSnKrjQoo3AvdbrckdTruCDjPRwZZe3MieoJBS4VeWpX2wO7d6fN5Yx97u6lfqA81h-uDo3WX8RpXm5gfP4NXX" alt=""></figure>



<figure class="wp-block-image"><img decoding="async" src="https://lh5.googleusercontent.com/eXxgp1VPEpYZGeyiw6hKYx5rt6_XFaBL-JnPfexmB9Cl7N9A32oLCey5L5c_6riCbvMNQ7vVV6Hr3i-huViUwG1wwL8DyaSuDfgOtJpXYNRcanAaJI53rUhughZfoMPyN-6kW9nq" alt=""></figure>



<figure class="wp-block-image"><img decoding="async" src="https://lh5.googleusercontent.com/K_yh_2ehzgPEpJfC4ypKn01xmJwRYkV2pztFLP7alJlMYEEIjkK0KwEz-SJIClaof4YF7LzQaejW0OeOsxVdzsDzJ80YJefPpHbUQRaDEBEbTo8ZPvh7aC6RMiM7cqdcjdcMCBjV" alt=""></figure>



<p>Source: The Flat Head, Bennett, Craft Agency, </p>



<h2 class="wp-block-heading">Web Animation</h2>



<p>Dozens of small and medium-sized enterprises use web and mobile animation to upgrade the user experience. It helps to make your content more exciting. </p>



<p>The most popular solution is <em>mixing 3D and stop-motion animation</em>, or 2D and 3D. Such unusual styles are improving the UX a lot, so that’s why designers obtain different animation approaches. </p>



<p>If you want to create top-notch mobile app designs or a website, do not miss the opportunity to consider using animation.</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh4.googleusercontent.com/eoRvjc1KwFRxaRDY2bVgZrfhMQC9U1YvAuDsXFxid42dctbjStHHbs-avgZ9rTL9PnAxUblaWStKJH9ntKryI45mHPH_yc8f4UCsNFkTQWzwUcG99ZkPEWGr3wWLaGQIQRlLb8CV" alt=""></figure>



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/Ahjld2gyrS8AhTaYyR1IvzS6uhqQVFlkiOYNC8Tm1w_nvnIpxwGr_fKfZ7cpzYpNl9zo0d-h9IbkBmE6ETKUjGjCsw_3lnBGxbYAbVVJx2n8h88GxZKC_dJ8bWXRvgNz0rYof6VN" alt=""></figure>



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/HZnX2ClYuPex9p31LLl54AKX7yw3tDWjylcL2sf58XhAnozhp4M5uOguj6dawbF4Z8B3QP_33aUKy461P5OvercrY7dtFh9vcKZbHtNWRd3rT3cxzkAtjPB3H9zhz29G1cFE1la7" alt=""></figure>



<p>Source: The Originals Museum Renault, Platoon aviation, Fully Studios, </p>



<h3 class="wp-block-heading">4 Ways To Use Web Animation in 2022</h3>



<p>There are four different ways to implement such a trend. Let’s meet them:</p>



<ol><li><strong>Making a creative story</strong></li></ol>



<p>Your mission is to create an emotional connection between the user interface and your audience. If you do it properly, you effectively convey your brand message. </p>



<ol start="2"><li><strong>Making a standard loading screen engaging and fun</strong></li></ol>



<p>Do you know that customers hate waiting for the most? And the only way to make them less anxious is by turning the standard loading screen into an entertaining experience. You can do an animation with percentages, a progress bar, or anything else to show the course of time when the page loads. </p>



<ol start="3"><li><strong>Turning cursor movements into a fascinating process</strong></li></ol>



<p>Every user follows the cursor position when using the site. Make your design more captivating by adding exciting animations to cursor movements. This approach was widespread in the noughties; like they say, out with the new, in with the old.</p>



<ol start="4"><li><strong>Implementing kinetic typography</strong></li></ol>



<p>Yes, you can make every letter dance with such an approach. Use stunning typography-based motion graphics to make the next-level UI design. </p>



<h2 class="wp-block-heading">Micro-Interactions</h2>



<p><em>Some visual or sound elements help users navigate an application or a site.</em> They show three things: the current position of the user, the required action, and the final result. In other words, they speed up your users to do a specific action.</p>



<p>This approach will improve the UX and add some flavour to your design. But it’s better to keep the harmony of all elements so that your users don’t get shifty eyes. Colours play a significant role when you’re implementing micro-interactions. So make sure you use cold and warm schemes correctly to bring the required meaning to the elements of UI. </p>



<p>Visual or sound micro-effects are incredibly practical as a part of the <em>gamification approach</em>. They help your brand show you care about customers and how they navigate through the mobile app or website.</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/WI8l_j7Do7w2DazRUjbRkEfZPh_XjpsHgmkh8ZtpZ1jTDdkL1fPteTeunwBazt2iWcaOFDLztX3PM08ms1pKvvEoW9rZ0_XnNEdfmPAkkxCjFt1i33SxcY91QUEf4C--2CexU4zh" alt=""></figure>



<figure class="wp-block-image"><img decoding="async" src="https://lh5.googleusercontent.com/VXPuQKbuufG8wSKAnZYvsvmTQ0_fX3MzrTESqEUfQEa6c4bRGgd40FVE7ptWL4y-1DXASSoQShU66ZJQGgtco0DwhakcOrqa8nEvg0sYVfqFV_HX4M3oJepraBiqKlqWRTmr_IWY" alt=""></figure>



<figure class="wp-block-image"><img decoding="async" src="https://lh5.googleusercontent.com/YzuURqxUY3pCpARkqaP-QvxStO1h6yFiShGhrJ-IJ1yT32QDVXWNJYQoh5yKhCYHesEYtovkRN9vSqKlf0QAIr30ZOeekqdf52Bk6UB_k_crzllmChOB2Eri9kvjJ8r1IQRyROeU" alt=""></figure>



<p>Source: The Spatzek Studio, Instagram Micro-interaction, Twitter tweet options, </p>



<h2 class="wp-block-heading">Conclusion</h2>



<p>Let’s sum it all up. All UI design trends in 2022 mentioned above are focused on creating a clear and fascinating user experience. But you don’t need to implement all of them. It’s better to choose a couple of them and improve your product. </p>



<p>Or you can apply for big expertise and extensive experience in Rocketech. Our designers take on many unique projects on reworking an existing design to meet new requirements or A/B testing results. We know that functionality is more important than beauty. That’s why our experts tie your brand’s package to the business logic; it helps to achieve maximum results and user satisfaction. If you want to get the most out of your website, feel free to <a href="https://rocketech.it/contacts" target="_blank" rel="noreferrer noopener">contact us</a> today!</p>



<p><em>Resources:</em></p>



<p><a href="https://design4users.com/hot-ui-design-trends/" target="_blank" rel="noreferrer noopener">https://design4users.com/hot-ui-design-trends/</a></p>



<p><a href="https://uxstudioteam.com/ux-blog/ui-trends-2019/" target="_blank" rel="noreferrer noopener">https://uxstudioteam.com/ux-blog/ui-trends-2019/</a></p>



<p><a href="https://uxplanet.org/ui-ux-design-trends-of-2022-you-need-to-%D1%81atch-up-to-d02ff6623d5a" target="_blank" rel="noreferrer noopener">https://uxplanet.org/ui-ux-design-trends-of-2022-you-need-to-%D1%81atch-up-to-d02ff6623d5a</a></p>



<p><a href="https://www.uprock.ru/articles/trendy-v-dizayne-mobilnyh-prilozheniy-kotorye-tochno-ostanutsya-s-nami-v-sleduyushchem-godu" target="_blank" rel="noreferrer noopener">https://www.uprock.ru/articles/trendy-v-dizayne-mobilnyh-prilozheniy-kotorye-tochno-ostanutsya-s-nami-v-sleduyushchem-godu</a></p>


The 2022 UI Design Trends for Web and Mobile Apps

<p>Estimation is considered a critical but complex aspect of the agile development process. It should consider many vital factors that affect all employees and the project itself. Sometimes, team members may conflict in this area, but agile estimation is just an assumption, not a cornerstone.</p>



<h2 class="wp-block-heading">The Story Points Concept</h2>



<p>Story points are used to estimate the total effort required to complete a <em>user story*</em>. It is quite different from traditional software development planning, which focuses on hourly estimation. <a href="https://rocketech.it/blog/post/dedicated-team-the-future-of-software-development" target="_blank" rel="noreferrer noopener">Dedicated teams</a> may use such an approach during the backlog refinement or an estimation meeting to learn how much work they should do in each sprint.</p>



<p>You can calculate story points by building a <em>reference story</em> (the user story you have completed earlier), choosing your scale and estimation technique, and then calculating your project. </p>



<p>Here is a basic example: your squad has to develop a web application. After passing all the above-mentioned stages, you concluded that your project has a total story point estimate of 360 and the actual <em>sprint velocity*</em> is 36. Thus, you should execute еут sprints to complete the development process.</p>



<p><em>*User story is an instrument used to show a particular software feature from the end-user perspective. Sprint velocity is the average number of story points the development squad completes in an average sprint.</em></p>



<h2 class="wp-block-heading">What Do the Story Points Include?</h2>



<p>Since we have learned the definition of story points in agile, let’s find out what they involve. Four crucial factors affect task execution:</p>



<ul>
<li><strong>The total amount of tasks.</strong></li>



<li><strong>The complexity of work.</strong> </li>



<li><strong>The required sprint duration.</strong></li>



<li><strong>Possible risks (if any).</strong></li>
</ul>



<p>Founders may doubt that combining all these aspects is straightforward, ​​but it comes through experience. You will learn how to estimate story points more intuitively, precisely, and faster. </p>



<h2 class="wp-block-heading">Elements of Story Point Estimation</h2>



<p>When estimating features using story points, you should consider three key elements:</p>



<ul>
<li><em>Risk</em> covers unclear requirements and random changes. </li>



<li><em>Complexity</em> shows the difficulty of the development process.</li>



<li><em>Volume</em> defines the amount of work in a specific story point.</li>
</ul>



<p>Agile estimation may be complicated since teams should consider various development aspects, but user story points aim to simplify this process. You need to analyze how much effort you expect to spend on a particular backlog item in contrast to other elements; thus, such an estimation is also called “relative estimation”. </p>



<p>To strengthen the estimate relativity, squads can use the <a href="https://www.techtarget.com/whatis/definition/Fibonacci-sequence" target="_blank" rel="noreferrer noopener"><em>Fibonacci sequence</em></a>, where each number is the sum of the two preceding ones (0, 1, 2, 3, 5, 8, 13, 21, etc.). You should assign these numbers to all parts of the user story. The higher the number, the more complex the user story and the more effort it will take to complete.</p>



<p>When using Fibonacci numbers, tasks do not have much of a difference. For example, tasks assigned to numbers 3 and 5 are different in complexity in the same way as tasks 8 and 13; therefore, you cannot express the difference two, three, or even more times. On the contrary, you should define one thing — more than, less than, or equal.</p>



<p>Here is a basic example: imagine holding two fruits, an apple in one hand and a grapefruit in the other. Without looking, you can probably determine that the last one feels heavier. But if we get two apples of different varieties, it would be much harder to define the heavier one. The Agile consultant Mike Cohn <a href="https://www.mountaingoatsoftware.com/blog/why-the-fibonacci-sequence-works-well-for-estimating" target="_blank" rel="noreferrer noopener">explains</a> it with Weber’s Law as the difference we can identify between specific objects is given by a percentage.</p>



<p>Fibonacci numbers will help you prioritize the backlog successfully. You cannot know how long the project will take, but you can see tasks that can be executed faster and those that will take longer. If these tasks have an equivalent value, an agile team can start with a simpler one to gain traction for the project. </p>



<h2 class="wp-block-heading">Three Ways to Do the Agile Story Point Estimation</h2>



<p>Product owners use many methods to do an effort estimation in agile, but we will review the most popular ones. If you implement these approaches, you can plan sprints better.</p>



<h3 class="wp-block-heading">Planning Poker</h3>



<p>This concept is straightforward: all employees get cards with the numbers 0, 1, 2, 3, 5, 8, 13, 20, 40, and 100. Then, the host chooses the task and proposes to discuss the requirements. After that, the moderator asks all participants to pick a card and put it face down. If they have done this, the moderator gives a signal to show the cards.</p>



<p>If the participants’ scores agree, the host records them; otherwise, the cards are returned to the hand, and the participants start the discussion again. You have to ask the following questions to those who gave different marks: </p>



<ul>
<li><strong>What difficulties do you see in this task?</strong></li>



<li><strong>Why do you think there will be no problems during implementation?</strong></li>
</ul>



<p>Remember: you can agree that a set of neighboring scores can also be an agreement. However, it will be better to consider the higher score to avoid task averaging. In any case, you will be ready to prioritize different backlog items and distribute them among the agile development team.  </p>



<h3 class="wp-block-heading">Swimlanes</h3>



<p><em>A swimlane is a horizontal categorization of tasks in the agile board.</em> You can use this element to allocate different task types (users, workstreams, software features, etc.). However, swimlanes are also useful to estimate the story point in the agile model. Let’s review it in more detail:</p>



<ol>
<li>First, you should prepare stickers with the task names and an agile board with Fibonacci numbers.</li>



<li>Next, the Scrum Master asks the team which task is the simplest (in terms of complexity, volume, and risks) and places it in a column with 2 story points.</li>



<li>Then, the Scrum Master asks employees which of the backlog tasks is 2-3 times more complex than the previous one (using the same estimation elements) and then places it in a column with 5 story points.</li>



<li>After that, the agile team members distribute tasks on the board by themselves and explain their assessments.</li>



<li>The final part is the analysis of each column and the task comparison.</li>
</ol>



<p>As with planning poker, a complete consensus is not required. The host can agree with the team that when two different estimates of one task appear, the larger one is considered. Thus, evaluating in swimlanes allows you to discuss the backlog and provide the team with an understanding of each task.</p>



<h3 class="wp-block-heading">T-Shirt Size </h3>



<p><em>This </em><em>agile estimation and planning</em><em> </em><em>technique involves T-shirts in different sizes, from XS to XL, to evaluate the user story features.</em> First, you can estimate some tasks already completed from previous sprints, take the simplest, and call it XS. After that, start “trying on” the future tasks for it: </p>



<ul>
<li>S = XS + XS</li>



<li>M = S + S</li>



<li>L = M + M, etc.</li>
</ul>



<p>In some cases, the XXL size can be used to describe a task that needs to be decomposed into smaller ones.</p>



<p>The Product Owner presents the task concept and vision to the employees, and all squad members blindly give their assessments to the Scrum Master. Then, the participants who gave the highest and lowest marks should provide arguments for their points. After listening to them, team members agree on whether they are ready to raise or lower their rating based on these opinions. Finally, the team must reach a common view.</p>



<p><em>Nine out of ten IT startups fail due to mediocre management, so you should ensure that you do this correctly. Learn why management is crucial in a software development company </em><a href="https://rocketech.it/blog/post/why-is-proper-management-vital-for-it-startups" target="_blank" rel="noreferrer noopener"><em>here</em></a><em>. </em></p>



<h2 class="wp-block-heading">Story Points vs Hours</h2>



<p><strong>Story points </strong>are a high-level estimation measure that covers tasks to be performed in the following sprints (together with the sprint velocity). You can do this at the pre-planning stage (while working on processes related to the project start), before planning a specific sprint, or during the long-term planning stage (while scheduling 4-5 sprints ahead). The<strong> hourly estimate</strong>, on the contrary, represents the actual effort in man-hours needed to complete the particular user story. You have to use it when the task estimation is provided in hours. </p>



<p>Both concepts cover different purposes, so you should not compare them and focus more on evaluating the time required to execute the backlog items. </p>



<h2 class="wp-block-heading">Story Point Benefits and Drawbacks</h2>



<p>You should plan your development process to avoid missed deadlines or delayed tasks; in this case, story points will help you do this properly.</p>



<h3 class="wp-block-heading">Benefits of the Story Point Estimation</h3>



<p>Dr. Jeff Sutherland, co-creator of Scrum, <a rel="noreferrer noopener" href="https://www.scruminc.com/story-points-why-are-they-better-than" target="_blank">believes</a> that story points are a fast and cheap alternative to hourly estimates. Let’s review the most compelling advantages of this measurement unit. </p>



<ul>
<li>Story point estimation in agile covers the relative effort, allowing you to evaluate the software development progress quickly and accurately. </li>



<li>You can use them to estimate already completed tasks.</li>



<li>There are no specific amounts of time to evaluate.</li>



<li>Story points help you accept the uncertainty of the agile development evaluation process.</li>
</ul>



<p>Finally, you can plan sprints to manage the entire project execution. </p>



<h3 class="wp-block-heading">Weaknesses of the Story Point Estimation</h3>



<p>But story points have some drawbacks.</p>



<ul>
<li>Story points are influenced by the entire development process, demonstrating risk, complexity, and repetition together; therefore, you cannot point out one specific factor.</li>



<li>When converting user story points in agile into an hourly estimate, inaccurate information may appear. </li>



<li>Averaged story point information cannot be 100% true.</li>



<li>Small tasks cannot be estimated using story points.</li>



<li>When the agile team reduces, you should update your estimation to ensure everyone follows the same track. </li>



<li>Estimation is a squad responsibility, so keep it stable. </li>



<li>Do not ignore incorrectly made story points; in that case, organize a retrospective meeting to talk about them. </li>
</ul>



<p>Although critics prefer pointing out the agile disadvantages, most people agree on the story point estimation value. Thus, it is indispensable for getting objective data for further analysis. <em>At Rocketech, we implement advanced techniques to estimate software development projects properly. Thus, you will be sure about effective task execution while creating marketable software. And if you want to try a productive collaboration experience, </em><a rel="noreferrer noopener" href="https://rocketech.it/contacts" target="_blank"><em>contact us</em></a><em> for more details.</em></p>


What Are Story Points, and How Do You Estimate Them?

<p>The estimation process is a common headache that agile teams face. At first glance, it is extremely simple: you have to predict the amount of effort to complete a particular pool of tasks. But estimation is a two-way street—it can benefit you while breaking a large user story into short and easy tasks, but one wrong step can mess things up. </p>



<p>In most cases, management encourages squad members to provide more accurate predictions—but it is not as easy as it looks. Agile teams have two goals: to select the perfect estimation approach and choose the right time frame. And agile planning poker is a great option for advanced project planning.</p>



<h2 class="wp-block-heading">The Origin of Planning Poker</h2>



<p>Planning poker (or Scrum poker) was <a href="https://wingman-sw.com/articles/planning-poker" target="_blank" rel="noreferrer noopener">defined</a> by James Grenning, founder of <em>Wingman Software</em>, in 2002. It happened when he was looking for another option to the Wideband Delphi estimation method, which was popular at the time but had too many limitations (e.g., enormous time commitment). Grenning believed that the planning poker estimation technique is perfect for resource optimisation and making the whole process more efficient. Later, Mike Cohn popularised this approach in the book <em>Agile Estimating and Planning</em>. </p>



<h2 class="wp-block-heading">What is Planning Poker?</h2>



<p>Planning poker is a technique which involves the whole team to estimate the volume of sprint tasks using a unique deck of cards. This approach helps in-house and <a href="https://rocketech.it/blog/post/dedicated-team-the-future-of-software-development" target="_blank" rel="noreferrer noopener">dedicated development squads</a> to distribute the effort among all game participants. </p>



<p>When implementing the planning poker method, squads review a selection of tasks to complete during the further user story. Then, each participant solely estimates the amount of effort each feature will require. Here, employees use a customised card deck with a specific amount of <em>story points*</em> on each item indicated. </p>



<p><em>*Story points reflect the amount of work the agile development team can complete in an average sprint.</em></p>



<p>Each participant has to pick the card secretly and then show it to other participants simultaneously. After that, all team members discuss how many story points each feature requires <strong>to reach a consensus</strong> on the overall effort to complete the user story. </p>



<h2 class="wp-block-heading">When Should You Organise the Planning Poker?</h2>



<p>In most cases, you need to hold a planning poker meeting shortly after creating an initial set of tasks. Thus, this session helps to determine the first estimation figures that can be used while sizing the entire development process. </p>



<p><em>Because the agile team will continue to add new user stories throughout the project, they have to conduct planning poker sessions once per sprint.</em> It is better to organise such a meeting a few days before the iteration ends and right after the Daily Scrum as the whole squad is together at that time. However, many agile teams conduct a <a href="https://staragile.com/blog/product-backlog-refinement" target="_blank" rel="noreferrer noopener">PBR (product backlog refinement)</a> where they discuss the user story and its estimation.</p>



<h2 class="wp-block-heading">Who Has to Participate in Planning Poker Meetings?</h2>



<p>If you expect to benefit from planning poker sessions, you have to involve the right people. Here are the critical participants:</p>



<ul><li><strong>Scrum team employees</strong> provide a list of new features from the product backlog. The squad members also participate in story points discussion.</li><li><strong>Scrum Master</strong> acts as the host of planning poker meetings and all standard agile meetings.</li><li><strong>The product owner</strong> describes the idea of each user story and answers all the questions from the team.</li></ul>



<p>You can also involve employees from other teams if this helps to understand the client’s needs better and understand how to implement the feature in the best way.</p>



<p><em>The planning poker technique is used to estimate story points, a metric that determines the effort to complete the user story. Learn more about the story points notion </em><a href="https://rocketech.it/blog/post/what-are-story-points-and-how-do-you-estimate-them" target="_blank" rel="noreferrer noopener"><em>here</em></a><em>.</em> </p>



<h2 class="wp-block-heading">How Does Planning Poker Work?</h2>



<p>This event brings together the entire development team to find common ground on estimating efforts required for executing different tasks. However, the positive session outcome depends on the correct organisation. </p>



<h3 class="wp-block-heading">Prepare the Cards</h3>



<p>Each participant gets an identical customised deck of cards with planning poker numbers 0, 1, 2, 3, 5, 8, 13, 20, 40 and 100 story points (modified Fibonacci sequence). Mike Cohn, the planning poker populariser, <a href="https://www.mountaingoatsoftware.com/blog/why-the-fibonacci-sequence-works-well-for-estimating" target="_blank" rel="noreferrer noopener">recommends</a> this sequence because it considers that larger tasks are usually more complex and, thus, difficult to estimate. </p>



<p>Moreover, such an amount of number jumps makes estimating process more efficient since all agile squad members can reach a consensus for each task. </p>



<h3 class="wp-block-heading">Check Out the User Story</h3>



<p>The product owner provides all participants with the details of the user story. Ideally, this employee has to read it out loud to others. </p>



<h3 class="wp-block-heading">Start a Discussion</h3>



<p>Once everyone has heard the user story, the development team discusses it. Each participant shares the workflow vision (number of people involved, tech stack, possible risks) and asks questions about the story to the product owner.</p>



<h3 class="wp-block-heading">Estimate and Share</h3>



<p>After everyone has shared their opinion and received answers to questions, all participants anonymously choose a card with the number of the story points the task will take to complete. After that, the team simultaneously put scrum poker cards on the table.</p>



<p><em>The higher the number indicated on the card, the more effort should be made to complete the user story</em>.</p>



<h3 class="wp-block-heading">Reach a consensus</h3>



<p>Ideally, everyone should have the same score, but it doesn’t always work out the first time. So the discussion starts over, and those with higher estimates have to explain their choice and attempt to convince the rest participants to reconsider their positions. </p>



<p>If you understand that it will be difficult for them to achieve an unambiguous and unanimous opinion, you can agree with the team on choosing the highest score. But remember: you need to do this before you start.</p>



<p>Once the discussion ends, each participant will review their cards and choose a new estimate or keep the previous one. All the team will again reveal their planning poker cards simultaneously. </p>



<h2 class="wp-block-heading">The Planning Poker benefits</h2>



<p>According to the <a href="https://www.sciencedirect.com/science/article/abs/pii/S0164121208000885" target="_blank" rel="noreferrer noopener">article</a> published in the <em>Journal of Systems and Software</em> in 2008, <strong>planning poker estimates are higher than individual estimations, but they provide more accurate predictions. </strong></p>



<p>A planning poker session has some other critical advantages:</p>



<ul><li><strong>You can evaluate tasks close to each other</strong>. Often, agile development teams have difficulty estimating the effort required to complete a user story (especially when doing it for the first time). Planning poker familiarises participants with such an evaluation approach. After playing the first round, the entire squad gets a template for further meetings. </li><li><strong>Everyone has an equal voice</strong>. This approach can encourage new employees to share their opinion and experience. Suppose your team has to add new features to the taxi app. You might give a smaller estimate to a specific backlog item (like 13 or 20 story points), but a new employee might set 40. Maybe they worked on similar projects earlier and know that such a feature takes more time to develop. </li><li><strong>You can detect gaps in project requirements and implementation</strong>. When the entire team reveals their estimates, they should defend them with arguments on why they chose this figure. Of course, it can raise questions about the project requirements and implementation, but it helps to identify the gaps and fill them. </li></ul>



<p>Plus, planning poker makes the entire agile squad feel more enthusiastic and dedicated to a plan they helped create. Therefore, team members work harder to achieve the project goals. </p>



<h2 class="wp-block-heading">Conclusion</h2>



<p>Planning poker is an excellent approach to evaluating the squad’s effort for new feature development. The whole team can reach a consensus and provide more accurate predictions. You can conduct on-site meetings or play scrum planning poker online, which can be especially useful for remote teams. In any case, this approach acts as a valuable resource for prioritising items in the product backlog. <em>At Rocketech, we implement advanced estimating techniques to plan the development process properly. Therefore, our dedicated teams can complete tasks more effectively and develop functional software. If you want to benefit from the effective partnership and grow your business, </em><a href="https://rocketech.it/contacts" target="_blank" rel="noreferrer noopener"><em>contact us</em></a><em> now.</em></p>


Planning Poker: An Agile Estimation Technique

<p>Every business goes through a growing process. The entire life cycle of a company is similar to that of a human. According to the Adizes model, it has 10 stages: Courtship, Infancy, Go-Go, Adolescence, Prime, Stable, Aristocracy, Early Bureaucracy, Bureaucracy, and Death. Unfortunately, organizations often ignore this chain and skip some of the stages, going straight to the most interesting one. </p>


<div class="wp-block-image is-style-default">
<figure class="aligncenter size-full is-resized"><img loading="lazy" decoding="async" src="https://wp.rocketech.it/wp-content/uploads/2021/09/image.png" alt="" class="wp-image-979" width="692" height="508"><figcaption class="wp-element-caption"><strong>Adizes Model</strong></figcaption></figure></div>


<h2 class="wp-block-heading">Is skipping stages a problem?</h2>



<p>The desire to stay in line with trends has driven many companies through digital transformation. Many of them have tried to implement process automation without preparation. As a result, they were in complete chaos instead of a working business model. If there was a mess in the company’s data before the integration of the CRM system, then after the implementation, nothing changed. Employees were too lazy to fill out the system, both before and after the CRM installation. Without analysis and preparation, a working model cannot be built. Improvisation often harms the enterprise rather than improves it. Consistency is essential here because it helps to avoid mistakes or minimizes them.</p>



<h2 class="wp-block-heading">How to use levers to grow your business successfully</h2>



<p>Business success depends on many factors, such as the sequence of the transition between the stages. To understand how to work with a business properly, it is worth paying attention to the “Six Levers” model, aimed at providing consistent and smooth business development. It helps you properly organize your business operations.</p>



<h3 class="wp-block-heading">1. First lever. Income Generation Model</h3>



<p>This lever will help you learn how to make money and what you need to do to maximize profit. If you look at Porter’s Five Competitive Forces model, we will see the main factors affecting the profitability of an enterprise:</p>



<ul>
<li>Competition in the industry</li>



<li>Clients</li>



<li>Substitutes</li>



<li>Suppliers</li>



<li>New entrants</li>
</ul>



<p>They all interact with each other. Digitalization helps customers gain access to information about offers on the market, which leads to an increase in the importance of price or non-price advantages. Suppliers strive to drive competitors out of the movement of goods, build their platforms, and control the supply channels. New players seek to capture a certain niche, and substitutes claim market share, although they may not be present in it.</p>



<p>The balance of forces in the market forms the profit-making zone, a part of the market that helps the company generate revenue. Since market earnings have been determined by market share until recently, now it is vital for businesses to distinguish innovations, new management models, and non-standard solutions. These tools increase intersection with the profit-making zone and lead a company to prosperity. To receive this result, it is better to analyze the extraction zone and move with it. </p>



<h3 class="wp-block-heading">10 strategies to protect profits</h3>



<p>10 main mechanisms for keeping profits are:</p>



<ol>
<li>Product differentiation: in terms of efficiency, this model is inferior to other methods of retaining income. Although many marketers and business people strive to be different from competitors, it is unprofitable without good reason because finding a consumer of a specific product is not easy.</li>



<li>Differentiation with cost parity: efficiency is slightly higher due to the structuring of costs by analogy with other market participants.</li>



<li>Differentiation with cost leadership: a good model for protecting income. There are times when entrepreneurs produce their product and optimize its cost structure. If the analysis reveals a fragment with a high cost and low utility, it is withdrawn.</li>



<li>A one-year lead in technology: an investment in R&amp;D will help create an innovative technological solution that competitors will have no earlier than in a year. This strategy model has medium profit protection effectiveness.</li>



<li>A two-year lead in technology: a good investment with a head start. With the right approach, companies can increase users’ loyalty to a particular technology and profit in the long term.</li>



<li>Brand and copyright: a recognizable brand gives advantages, and the copyright protects against entire inheritance because patents prevent innovations from being cloned by competitors.</li>



<li>Customer Relationship Ownership: Companies collect large amounts of user data and build a loyalty program model based on it. Communication with the client allows you to bring current offers to the market and receive a stable income.</li>



<li>Dominant position strategy: the larger the company and the wider the range of services provided, the higher its place in the market. </li>



<li>Value chain management: vertical integration of the holding, when the entire production cycle takes place in one company. Highly effective revenue protection strategy model.</li>



<li> Establishing an industry standard: releasing a niche product with no analogs. This model is trendy nowadays, although it may fail without proper investment and analysis.</li>
</ol>



<p>Strategies can and should be combined because it helps to maximize profits.</p>



<h3 class="wp-block-heading">Second lever. Marketing policy</h3>



<p>To go to the profit-making zone, you need:</p>



<ul>
<li>Pricing policy. Working with pricing at the market level, focusing on competitors and consumers.</li>



<li>Quality policy. Quality control and streamlined production processes focused on international standards.</li>



<li>Service policy. Interaction with customers after the completion of the transaction.</li>



<li>Positioning policy. A reference point for the desired market niche with an analysis of current trends.</li>



<li>Functionality policy. The proposal of product properties that solve the consumer’s problems.</li>



<li>Assortment policy. Product table with categories and management.</li>



<li>Distribution policy. Organization of sales channels and product volumes.</li>



<li>Partnership policy. Selection of potential business partners with optimal products and solutions.</li>
</ul>



<p>If the firm implements the second lever, it gets the tools to move to the profit zone.</p>



<h3 class="wp-block-heading">Third lever. Business processes</h3>



<p>Positioning should be visible in the daily operations of the company. The most important feature of positioning is the ability to be displayed at each point of contact. A customer journey can be thought of as simply a collection of points of contact.</p>



<p>These points of contact are symmetrical to the organization’s business processes. If we assume that the client makes some requirements to the company’s positioning that can be described in the context of the EST model, then at each point of contact, the client will make demands on it in the logic of the EST model.</p>



<p>Points of contact are divided into online and offline.</p>



<p>Online:</p>



<ul>
<li>advertising;</li>



<li>site;</li>



<li>blog;</li>



<li>social media;</li>



<li>chatbot;</li>



<li>reviews;</li>



<li>application;</li>



<li>content model;</li>



<li>mailing.</li>
</ul>



<p>Offline:</p>



<ul>
<li>business processes;</li>



<li>advertising;</li>



<li>office;</li>



<li>products;</li>



<li>technologies.</li>
</ul>



<p>It creates a connection between the customer journey and business processes. And since each stage of the customer journey is tied to the income component, it can be said that the Customer Journey Map model is a graphically fixed profit formula, and business processes are a Customer Journey Map, based on the internal logic of the company’s work.</p>



<h3 class="wp-block-heading">Fourth and fifth levers. Organizational structure and HR policy </h3>



<p>The organizational structure is a reflection of the business model. The competency model says that employees are responsible for their roles and carry out operations related to the specific requirements of customers and their ability to pay. In the formation of the competence of employees, RASCI and FTE tools will be helpful, which allow you to assign tasks and areas of responsibility to employees and organize a workflow with a clear schedule. The idea is that business processes should define resource costs and job roles with the competent distribution of functions among employees.</p>



<h3 class="wp-block-heading">Sixth lever. Automation</h3>



<p>One of the most important levers on this list is the company’s automation process. It is needed to speed up work, save resources, and improve quality.</p>



<p>Any organization should have an executive part and tools for process monitoring. It helps to analyze internal procedures and optimize them effectively. A “digital twin” of the company may be used to implement it. After the virtualization of enterprise processes, it will be possible to analyze every aspect of the activity and plan further development based on the consequences.</p>



<p>Digital displays of all processes are necessary for better monitoring because only they make it possible to connect the enterprise’s IT architecture and operations.</p>



<p>The strategy level and marketing model should be integrated with business analytics systems, a tool that helps management make decisions based on data processing. Also, it is necessary to implement ERP systems for monitoring assets, debts, and other balance sheet indicators to control finances. Production management is integrated with MES systems: programs for coordinating production processes, tracking product quality parameters, allocating resources, and maintenance control. Production automation is combined with process monitoring systems such as SCADA, dispatching systems ADTCS, and automated control systems (ACS).</p>



<p><strong>Remember that only the transition from each stage to the next enables the company to implement reforms without the risk of failures in individual system elements and with maximum efficiency. The six-leverage principle is the key to the successful implementation of a new operating model and the ability to monitor and analyze the state of the business continuously. And we at Rocketech.IT will help you with this!</strong></p>


Rocketech team members: iOS developer Ruslan

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