The company has first created its style 7 years ago, and when they came to us in 2018, that identity was outdated. The company asked Rocketech to fully redesign the brand's style and technology — from Biella's logotype to its website.
The commercial director for the company came to us with a clear goal — the company wanted to create a digital platform for their brand that would correspond to their design standards and fall in line with deadline restrictions. The company was looking for a team with both design and development experience, capable of building a wholesome web sites.
Rocketech connected Google Analytics and Online visitors tracking to the Landing Page and Main Website — now Biella team can keep track of the number of visitors, conversion rates, sales statistics, and get many other insights. Additionally, we integrated Bitrix — users can contact the team in a direct message box, and these requests will be automatically processed in Bitrix.
Although the website features a lot of text and images, we made sure that the page load speed corresponds to Google's standards — this is crucial for enabling smooth user experience and improving website's rankings in search engine results. All images and media files were compressed to achieve a faster loading speed.
Biella's admin should be capable of editing and adding content, managing feedback, communicating with clients, tracking leads and conversions, and integrate information about internal processes (product availability, delivery, team management, etc). To decrease the duration of the project and cut its cost, our team was looking for ready solutions for website's management.
Bitrix is a perfect tool for performing these operations: it allows managing internal processes, getting statistics on leads, conversions, and feedback, managing customer relationships, and planning the workflow. With that in mind, we integrated Bitrix into the website: admin panel has Bitrix's functionality and interface, but most importantly, Bitrix will be automatically updated whenever there was a new user interaction or website's update.
Our team performed user testing, performance testing, load testing to make sure that the website's functionality and interface work as intended. We cooperated with real users to understand their navigation logic and detect possible problematic areas. Our team members also actively participated in testing the website and recording use cases throughout their experience.
At the end, we made sure that the website can withstand significant user loads, made sure that user feedback is delivered to corporate mailboxes, and checked the quality of integrated third-party tools. When our team made sure that all frontend and backend is error-free, the website was submitted for the final client's evaluation.
After design and functionality of the desktop web version were approved, our designers created a mobile version of Biella's site. The website can be viewed from any mobile browser — users can view images, videos, text, leave messages via a feedback form, browse clients and company's work.
With the help of Rocketech, we've completely transformed our business model. Now, we're able to quickly respond to inquiries, allocate more time to tasks, test new tools, expand our functionality, and reach new customers. The website also includes different elements that reflect our company's personality. I'm truly grateful for their help, and I see this partnership lasting far into the future.
Admittedly, we're a bit difficult to work with because our business is complex. With that said, Rocketech takes the time to listen and understand our needs.
I really appreciate their attitude and work ethic.